product management 2.0 - atlassian summit 2011
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Product Management 2.0
Using Confluence to drive company-wide alignment and product success
Cory von WallensteinVP Product, Dyn Inc.@cvonwallenstein#summit11 #cvw
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Agenda• Where’s the relevancy?
• Our pain: Innovation and the challenges of growth
• Product Roadmap Dashboard in Confluence
• Two examples of how it’s used
• Peek under the hood, and how to get started!
• All plugins, code and setup instructions are shared online.
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Where’s the relevancy?
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• Dyn Inc – Managed DNS and Email for thousands of the biggest and fastest growing brands on the web.
• Doubled in size in 6 months, now 80 employees• Many platforms. Fast-paced and agile teams.• Managing success, stay nimble and competitive.
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Innovation: A Zero Sum Game?
5Source: Dealing with Darwin, Geoffrey A. Moore, 2008
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Innovation: A Zero Sum Game?
6Source: Dealing with Darwin, Geoffrey A. Moore, 2008
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Innovation: A Zero Sum Game?
7Multiple innovation initiatives combined with bubble-up management
Source: Dealing with Darwin, Geoffrey A. Moore, 2008
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Departmental Challenges
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Engineering
“Just go look in JIRA”
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Departmental Challenges
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Marketing
“Why isn’t it done yet?”
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Departmental Challenges
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Product Management
“Like having a hundred children, and only one gift under the tree.”
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Departmental Challenges
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Operations
“Needs to be in the loop, but always seems last to know.”
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Departmental Challenges
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Sales
“Close the deal – no matter what!”
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Departmental Challenges
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Support
“I’ll pass your feedback along.”
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Departmental Challenges
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Executive
“What is everyone doing?”
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Day to day challenges
• Does the left hand know what the right hand is doing?
• Where are we going? Tomorrow? Next week? Next 6 months?
• What has already been committed to that prevents us from taking on <insert cool new idea> now?
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Egads! Gantt Charts!
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Egads! Gantt Charts! Not for us!
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Product Roadmap Dashboard
• Top-down strategic directionand high-level goals
• Bottom-up initiatives and tactics
• Highly transparent, highly flexible
• Iterative roadmap for all to read, write and execute
• Or in geek: $ chmod a+rwx dyn_inc_roadmap
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Product Roadmap Dashboard
• What the “Product Roadmap Dashboard” is
• 2 concrete examples we’ll walk through in Confluence
• How it’s used in action for the 2 examples
• How it works – a peek under the hood
• Free, open-source plugins were used. No magic. I swear.• My blog will give you all the details you need to get started.
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Visualize “flow” and “state”
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What’s Next?
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What’s Active?
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What Just Finished? (But still consuming our time…)
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Visualize “flow” and “state”
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25Visualize “duration” and “sequence”
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Product Roadmap Dashboard
Visualize “duration” and “sequence”
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2 Concrete Examples in Confluence
• Staying in the Know
• A new top-down idea we want to run with
• Empowering Collaboration
• A product release… more than just code
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Concrete Example 1
• A new top-down idea we want to run with
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A new idea we want to run with
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A new idea we want to run with
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Kanban style -> showing “flow” and “state”
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Kanban style -> showing “flow” and “state”
Gantt chart style -> showing “duration” and “sequence”
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Key Example 1 Takeaways
• Easy metadata around your existing product process
• Easy aggregation of metadata into dashboards:
• Kanban style -> showing “flow” and “state”• Gantt chart style -> showing “duration” and “sequence”
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Concrete Example 2
• A product release… more than just code
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A product release… more than just code
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A product release… more than just code
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A product release… more than just code
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A product release… more than just code
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A product release… more than just code
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A product release…• Easy to sip from the fire hose of ideas
• Easy to get involved in the relevant conversations
• Parallel yet intelligently intertwined conversations on:
• What is it, and how do we build it?• What is our go to market plan?
• One project in “Dynect”, one project in “Product”
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A product release… more than just code
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Enable discussion across departments
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Enable discussion across departments
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Enable discussion across departments
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Enable discussion across departments
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Key Example 2 Takeaways
• Leverage collaboration functionality already in Confluence
• Targeted conversation
• Keep in the loop on relevant portions of conversation
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Under the Hood
• Extensive use of labels
• Linking, Scaffolding, Reporting, Composition Plugins – CustomWare
• Table, Cache Plugins – (The man! The legend!) Bob Swift
• jQuery User Macro - Simon Bartlett
• Plugins are free!
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Labels
• “project” – page is relevant to roadmap dashboard
• Team Label – “dynect”, “product”, “dyndns”, “sendlabs”
• Status Label – “staging”, “next”, “active”, “finished”, “archive”
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Labels
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Labels
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Labels
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Linking Plugin
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Linking Plugin
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• add-page – Linking Plugin macro
• template=Project – Use the “Project” template
• labels=dynect,project – Auto apply labels to page.
• live=true – If the “Project” template changes, update pages using that template automatically
• parent=Projects – Create the page under this parent page
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Scaffolding Plugin
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Scaffolding Plugin
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Metadata Entered
Using Template
Forms
“Project” Template
Defines FormsProject Page
“Project” template details covered in blog entry. Too many details required for this presentation.
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Macros: section/column, contentbylabel
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Plugins: Reporting, Composition, Table Macros: deck/card, table-plus, and more
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64Macros: jQuery
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65Macros: cache
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How to Get Started
• Full code and details:
http://standingonthebrink.com
• Reach out
•@cvonwallenstein #summit11 #cvw• [email protected]
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