PRODUCT LIFE CYCLE OF

Presented by Ravikumar.V (0991039)

HISTORY& INTRODUCTION STAGE

• Orginated in swizz in 1872,when julius maggi took over his father’s mill.

• Swiss Public Welfare Society asked Julius Maggi to create a vegetable food product that would be quick to prepare and easy to digest.

• merged with in 1947,later maggi introduced in india in 1980.

GROWTH STAGE

• During 1990’s sales of maggi declined,due to top raman.

• To improve sales, in 1997 NIL introduce maggi noodles.

• Maintain leadership..

MARKET PENETRATION

• Promotional campaigns in school.• Advertisement strategies-focusing on kids.• New product innovation according to the need

of consumers-veg atta.• Availability in diff.packages -50,100 gms

MATURITY STAGE

• In 2003-knoor annapurna.• At Rs 5 ,two chicken & two vegetarian.• Declining sales growth.• Saturated markets.• Extending product line .• Stylistic product changes.

COMPARING PRICES

• Reduced the cost of 2min noodles.• Noodles(masala)-20;• Veg.atta-25;• Curry-20;• Soup-10;

Market share

• In 2005 Maggi brand worth was 3.7 billion from 1.7 billion market worth in 2003.

• Maggi Noodle is Market leader with around 80% market share in Noodles/Pasta .

• Maggi Sauce is market leader with almost 37% of market share in 2005 in 1.8 billion market of India.

COMPETITORS

• Maggi is competing with Heinz Sauces and Ketchup, Knoor Soups, Kissin Sauces and Ketchup, Top Ramen, Sunfeast Pasta in corresponding categories of products and variants .

THANK YOU