product life-cycle: new products, quality, substitutes and
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Publications
12-2017
Product Life-Cycle: New Products, Quality, Substitutes and Product Life-Cycle: New Products, Quality, Substitutes and
Advertising in the Theatrical Movie Markets Advertising in the Theatrical Movie Markets
Jayendra S. Gokhale Embry-Riddle Aeronautical University, [email protected]
Wesley Wilson University of Oregon
Follow this and additional works at: https://commons.erau.edu/publication
Part of the Economics Commons
Scholarly Commons Citation Scholarly Commons Citation Gokhale, J. S., & Wilson, W. (2017). Product Life-Cycle: New Products, Quality, Substitutes and Advertising in the Theatrical Movie Markets. Journal of International Business and Economics, 17(4). https://doi.org/10.18374/JIBE-17-4.9
Please do it, When it is used, it must be cited the source/journal, This Article is brought to you for free and open access by Scholarly Commons. It has been accepted for inclusion in Publications by an authorized administrator of Scholarly Commons. For more information, please contact [email protected].
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