Product Life Cycle

Jennifer Mettler VP Marketing

Carlos Hurtado Assistant

Display vs SearchSept. 19, 2008

Online is the fastest growing electronic Advertising Medium

Still in early stages of The Product Life Cycle The Product Life Cycle is highly accelerated

(PLC within a PLC) Impressions vs Clicks Display re-tooling to stay competitive

Innovators

Early adopters

Early majorityLate majority

Laggards

ProductProductlife cyclelife cyclecurvecurve

Introduction Growth Maturity Decline

Sal

es

DiffusionDiffusioncurvecurve

PLC Curve

Innovators

Early adopters

Early majorityLate majority

Laggards

ProductProductlife cyclelife cyclecurvecurve

Introduction Growth Maturity Decline

Sal

es

DiffusionDiffusioncurvecurve

Curtain Rises on WiMaxSept. 29, 2008

A service from Sprint Nextel that provides free range wireless internet access.

Has been released in Baltimore. Download speeds are 2-4 megabits per sec. Media companies need to take advantage of this

new technology service.

Product Life Cycle Introduction Stage

– Promotion needs to be high– Offer incentives– Price needs to be low ($30/month)– Strong Competition- AT&T and Verizon (Long

Term Evolution) Growth Stage

– Improve download speeds– Add more features – Offer service to more cities

Product Life Cycle Maturity Stage

– Reinforce customer loyalty, low prices and quality service.

– Keep up with the latest technology trends.