SELLING AND NEGOTIATION

SKILLS PROJECTPresented By:Sulbha Wadhwa-02Meghavi Mehta-03Aakansha Prasad-20Vaibhavi Shinde-29Rushin Shah-37Aditya Datt -57

Contents:-Introduction-Crime rate in IndiaAbout the Company About the Product Major Competitor’s AnalysisTarget MarketMarket DemandMarketing StrategiesSWOT Conclusion

INTRODUCTION:CRIME RATEIN INDIA

Crime rate in India As the country is growing economically, crime rate is also moving

rapidly. The main reason is that economy is growing haphazardly leading to social imbalance.

It includes drug trafficking, money laundering, extortion, murder for hire, fraud, human trafficking, poaching and prostitution. Many criminal operations engage in black marketing, political violence, religiously motivated violence, terrorism, and abduction. Other crimes are homicide, robbery, assault etc. Property crimes include burglary, theft & motor vehicle theft

Crimes against the elderly include fraud, burglary, forgery.

Statistics Burglary has decreased over 53 years by 38%

Murder has increased by 356%

Robbery increased by 120% and riots increased by 176%

Crime against women

“A society that is unable to respect, protect and nurture its women and children loses its moral moorings and runs adrift.”

Increase in crime rate by 14.1% of total in the country.

Kidnapping and abduction- increase of 15.7 % Dowry death cases- increased by 0.1 % Torture- increased by 5% Molestation-increased by 4.9% (Madhya Pradesh

being the highest) Indecent representation of the women-increased by

5.9% Crime against women in cities-The rate of crime in

cities at 22.6 was comparatively higher as compared to the National rate of 18.0.

2012 Delhi gang rape case

This incident is known to all of us, but just to refresh your memory – On 16 December 2012 in Delhi A 23-year-old female physiotherapy intern with her male companion Only six others in the bus, including the driver, all of whom raped the woman Woman suffered serious injuries in her abdomen, intestines and genitals The woman died from her injuries thirteen days later while undergoing Emergency treatment in Singapore.

This case was one of the most nerve wrecking & an eye opener & people through out India Especially women are forced to think , in fact worry, about “safety of their dignity”.

Approach towards safety of women To increase reporting of rape and assault cases Law enforcement agencies Exemplary punishment Proper planning of the city Self defence techniques Public awareness about the safety products

Who Are We?

Our brand, Streetwise Security Products, is currently one of the most recognizable and respected brands in the self-defense industry.

We have kept our customers on the “cutting edge” by manufacturing, importing, and wholesaling the world's most effective security products.

MISSION Our mission is to be the most trusted provider of products

for self-defense and security. In a time when organizations are willing to do anything to make a “quick buck,” we prefer to do business the old-fashioned way.

We believe that virtues like honesty, fairness, and truthfulness never go out of style and are still the best foundation on which to grow a business.

VISION

Our vision is simple, that is, to provide people with a weapon which is useful in self defense.

Defensive tools like pepper sprays are non lethal, highly effective

and is enough to handle a small mob of up to 12 people.

CODE OF CODUCT AND ETHICS The Code of Conduct is intended to establish & clarify the standards for

behavior in the organization, together with its compliance with legal requirements.

Decisions made, & action taken, must be consistent with company values & objectives.

Streetwise Security competes to win, but only within the framework of integrity, transparency & compliance with all applicable laws & regulations.

If ever in doubt about a decision, it should be escalated to a higher level of management for broader consideration.

It is critical to our business and it is your responsibility to respect and adhere to these practices.

No adverse action will be taken against anyone for complaining about, reporting, participating or assisting in the investigation of a suspected violation of the Code. To the maximum extent possible, the Company will maintain utmost the confidentiality in respect of all the complaints received by it.

IPC(Indian Penal Code) Sections: Sections relevant to SELF DEFENSE in India.The following are the IPC sections of relevance in matters of self defence:Section : 96,97,102,105&106

Section 96:Of the right of private defence, things done in private defence:Nothing is an offence which is done in the exercise of the right of private defence.

Section97:Right of private defence of the body and of property.

Every person has a right, subject to the restrictions contained in section 99, to defend - His own body, and the body of any other person, against any offence affecting the human body.

PEPPER SPRAY with

GPS

WHAT IS PEPPER SPRAY?

•Pepper spray is a non-lethal aerosol spray made with the pepper derivative oleoresin capsicum (OC).

•A pepper spray will put an attacker down and out, allowing you to escape or take control of the situation.

•Its inflammatory effects cause the eyes to close, taking away vision. It causes temporary blindness and incapacitate an attacker.

•It is used in policing, riot control, crowd control & personal self defense.

HOW DOES THE PEPPER SPRAY WORK?

• Pepper spray is an inflammatory agent. When the spray comes into contact with mucous membranes (eyes, nose, throat and lungs), it causes immediate dilation of the capillaries.

• Temporary blindness and instant inflammation of the nose, throat and lungs will occur immediately after the spray comes into contact with the mucous membranes. The attacker will experience difficulty in breathing he would experience coughing, choking, sneezing, severe burning sensations to the eyes, nose, throat and skin, and nausea.

• The inflammation will last from 15 to 60 minutes.

• The immediate impact may be intense but after a few hours it should wear off completely. This makes it a generally safer option than using guns ,chemical deterrents or tasers ,which in some cases can lead to permanent health problems or even death.

INGREDIENTS OF PEPCON PEPPER SPRAY

•Oleoresin capsicum (OC) : It is an oily residue from hot cayenne peppers. Capsaicin is a naturally occurring ingredient that causes a burning sensation when sprayed in the eyes of the attacker.

•Base fluid :It is mixed with OC to dilute it. Its typically oil-based to prevent separation from oily OC.

•Aerosol propellant : It is used to eject the ingredients from the can to the threat.

•These Ingredients are packed into a Canister with a trigger and safety to make sure that no unwanted sprays occur.

HOW TO USE PEPCON PEPPER SPRAY??

•Firstly make sure you have distance between you and the threat if at all possible.

•Aim the spray at the eyes and facial region of the threat then release a 1 to 2 second burst of spray. After you have done this MOVE out of the way but keep your eyes on the threat. Pepper spray ingredients can take a couple of moments to cause a reaction and by watching the reactions of the threat you will be able to determine if you will require another shot of pepper spray.

Keep Your Eyes Open When Firing Pepper Spray -Don´t ever shut your eyes! You may have to correct your aim slightly. After shooting your pepper spray, the assailant will normally stop within seconds, blinded and virtually helpless due to uncontrollable coughing spasms. Once the assailant disables, stop spraying. Continue backing and concentrate on getting away!

You should only use pepper spray if you are threatened or your life is in

danger.DO NOT USE pepper spray for any

malicious acts.

FEATURES OF PEPCON PEPPER SPRAY

•TYPE OF PEPPER SRAY :FORCED CONE TYPE: It is a fine mist that comes out in a forceful spray pattern.

•SPRAY DURATION : Approximately four to nine seconds per canister.

•REACH : Approximately 8-12 feet.

•COST : Rs 650/- (10% DISCOUNT for women)

•COLOURS:

•SIZE : around 4.5 inches (11.4 cm) tall and about 1.5 inches (3.8 cm) wide, with a button or trigger to release the spray.

AND THE MOST IMPORTANT FEATURE OF OUR PRODUCT IS THE GPS SYSTEM.

GLOBAL POSITIONING

SYSTEM

GPS The Global Positioning System (GPS) is a space-based satellite

navigation system that provides location and time information in all weather conditions, anywhere on or near the Earth where there is an unobstructed line of sight to four or more GPS satellites.

Each GPS satellite transmits data that indicates its location and the current time.

We use Real Time GPS Tracking Device.

It will immediately track the route and location of the person and know exactly where the person is going and how fast in Real Time.

The person can search for the routes of the nearest police station , fire station & hospitals in times of emergency.

In case of a “MISSING” complain , police can also track down the person with the help of GPS system.

When it comes to GPS auto tracking systems, reliability, smart technology and easy-on-the-budget pricing is needed.

It’s our TravelEyes2 GPS auto- tracking system package that has it all, including the accuracy of about +/-10m.

WHY YOU SHOULD BUY OUR PRODUCT? Our spray has the best profile by virtue of forced cone technology ,the

distance it covers with value addition of GPS technology - can be considered to be the best pepper spray in most situations.

The brand name PEPCON signifies that our product would certainly lead to Pep up the confidence of people in any situation of self defense or against attack on modesty of a lady.

PEPCON Pepper spray can be a good companion assuring safety to women at any given time during her mobility outside the house.

Even our organization name STREETWISE SECURITY clearly highlights the commitment of our organization to the defense of civilians by providing them appropriate self defense tools against the attackers .

By virtue of the size ,weight and design ,our product can be conveniently carried by any individual requiring self defense and it can also be kept comfortably in the handbag or any other place where it can be easily accessible at the time of need.

Considering it as a social responsibility , our company donates 2% of the annual profitability to CONSAF organization ( Contact for safety)-women organization .

We also take a small step towards our Environmental responsibility, the container used in the product is Recyclable .

To facilitate increased usage of our brand we offer 10 % special discount for women.

We offer to refill The PEPCON pepper spray at the rate of Rs 250/- only.

We provide excellent After Sale Service too – Information about the service centre's are given on our website & also can be enquired about it on the toll free number.

Govt. subsidy The government of India has made several administrative changes

to help setting up factories and Industrial units in India to set up businesses.

The Government of India has been supplementing the efforts of State Governments for accelerating the industrial development of backward areas and special category states through various policies and packages of incentives.

For women beneficiaries, margin money subsidy is provided at the rate of 25 per cent.

Our company receives 25% subsidy under this women & child development programme. Thus we provide special discount for women customers.

MAJOR COMPETITOR’S ANALYSIS

COBRA MAGNUM PEPPER SPRAY

Manufacturer COBRA MAGNUM trademark by Scranton Manufacturing

Company Inc. in Scranton

Description Cobra Magnum EM Model has a different spray pattern which needs

not to be sprayed on the eyes of the attacker. The spray acts as an irritant affecting the eyes and skin of the

person. The bottle can be emptied in 6 seconds if sprayed continuously. ½

second burst is more than enough for keeping down the attacker.

AVAILABILITY Easily available on the online (www.healthkart.com). Check for other websites. Easily available at most chemist shops. Quantity & Price - 35g @499

KNOCKOUT PEPPER SPRAY

Manufacturer Unisafe Technologies is a leading Manufacturer of Security

Systems. Some of the products sold by the company are Knockout Pepper

Spray.

Description Knockout Pepper Spray is a self-defense pepper spray which works as an

irritant and disables the attacker for more than 30 minutes. Knockout Pepper Spray helps you in dealing with unavoidable situations

where you need to defend yourself. It is non- toxic and is effective up to 10ft. It causes severe burning, excessive tearing, extreme coughing and runny nose, which leaves the attacker helpless and gives you time to get away from the attacker.

AVAILABILITY

Easily available on the online (www.healthkart.com). Check for other websites. Easily available at most chemist shops. Quantity & Price - 35g @399

CHILLIGUARD PEPPER SPRAY

Manufacturer ChilliGuard is a product manufactured by Defensive

Enterprises.

Description ChilliGuard is a strong concentrate of Chilly pepper in an aerosol

spray and has 6 Ft Range. When sprayed on the face of the attacker, it puts him “out of action” for at least 30 mins. Leaving you enough time to run away/ call Police / Get help.

AVAILABILITY

Easily available on the online (www.chilliguard.com). Check for other websites. Easily available at most chemist shops.

MRP Rs 200/- for 25G MRP Rs 300/- for 45G

CAUTION Pepper spray is a chemical compound that can be used to

control crowds or rioters, or for self-defense -- whether against people, or animals such as bears or dogs. The spray, derived from cayenne pepper oil, works by irritating the eyes--causing pain, watering eyes, and in some cases blindness.

Some states place restrictions on its use but it is Legal to use in India for Self Defense.

No other purpose is allowed. It can not be carried on the plane. Remember, it is not a Toy. Keep away from Children. Read instructions on the bottle.

Our spray is ideal for…o Women-Housewives-College girls

o Women are 12 times more prone to a muggling attack than men and even worse have to worry about sexual attacks and assaults.

o Self defense for women is a necessity and not really an option.

o Jewelerso Shopkeeperso Senior citizenso Security personnel at Hotels, Banks, BPO’s Our product is not gender specific

MARKETINGSTRATEGIES

PERSONAL SELLING

Why personal selling ??

•Then comes other reasons as, personal selling provides a detailed explanation or demonstration of the product.

•And the main thing that sets personal selling apart from other methods of selling is that the salesperson conducts business with the customer in person.

•Firstly, cause we don’t want the product to be sold to a wrong person, who would misuse it.

•A personal sales message can be more specifically targeted to individual prospects and easily altered if the desired behavior does not occur.

•All of our salesperson would have forms, that is to be filled by the customers, which would contain details to be known about the customerwith the identity proof of the same.

•Our salesperson would be going door to door in metropolitan cities like Mumbai, Delhi , Kolkata & Bangalore , to reach maximum of the crowd.

•Even if the product is booked online , our salesperson would go to the respected address & do the other procedures in personal before handling the product to the customer.

Promotion

•As we are in the Introduction phase, our objective is to create brand awareness through Informative Advertising.

•Use of Print Media,pamphlets, RadioAdvertisement, Hoardings in PublicSpots, TV Commercial, Tie Up with major Cinema halls to promote our products during Intervals etc.

•For enquiry & placing the order , toll free number would be provided by us in all the above mentioned promotional events.

PRINT MEDIA

Ads in Newspapers as– 1. Business-Economic Times2. English-Times Of India, Hindustan Times3. Hindi-Dainik Jagran, Navbharat times

Ads in Magazines as-1. Brand Equity2. India Today3. Women's era4. Cosmopolitan5. Meri Saheli (Hindi)6. Chitralekha (Gujarati)

DIGITAL MARKETING

LINK : www.streetwisesecurity.com/product/pepconpepperspray

The website would include :

1)About the product 2)Where to use?3)How to use?4)Order 5)Suggestions 6)Reviews7)Contact us

Customers can log onto our official website to reach us:

Advertise the product on social networking sites as on:

To create a fan page

To keep updating the customers with the recent development of the product.

Followers will be encouraged to tweet their suggestions to upgrade the product.

Tweet about their experiences .

SOCIETAL MARKETING

CONSAF-CONTACT FOR SAFETYWe at CONSAF are in the business of gifting dreams to the unprivileged women.Every day women and girls face discrimination, poverty and violence just because they are female. We’re working to change that.

Vision Statement - Gifting Dreams! Mission - To improve the quality of life of the underprivileged through relationship building,care services, rehabilitation and integration into society.

•Despite all the official proclamations about empowerment and the numerous government schemes designed to improve women's economic and social conditions, their present status still shows much cause for concern.

•Although efforts have been made over the years by the Indian government to empower women socially, economically, and politically.

•Enactment of legislation has been difficult to implement due to the vastness of the country, the wide distribution of the female workforce, lack of education and literacy, and the indifferent attitude of government bureaucracy.

Current Scenario

AIMS

1.Women Empowerment

2.Women Education Awareness Generation Programs

3.Welfare for Widows

4.Compaign against Child Marriage

5.Education & Self Defense Training programs

6.Compaign against Trafficking & prostitution

WHAT IS OUR COMPANY DOING TO ENCOURAGE MORE

FEMALE LEADERSHIP??

•We always try to find female candidates for new management positions.

•We have a female talent programme.

•We have set quotas to place female candidates in management positions.

PRICINGSTRATEGY

Penetration Pricing Strategy

•Our product will rely on penetration strategy, “high quality & low price”.•It is opted to enter the market, though not much of competition but usefulto create a demand.•The selling price is set at Cost + Profit price.•But , so as to follow penetration strategy the profit would be as low as 25%.•As we are using penetration pricing strategy, competitors would not be attracted to enter the market.

STRENGTHS

•Security•Easy to

carry•Cheap

WEAKNESS• Inefficient in wind• Well trained• Explodes at high

temperature

OPPORTUNITIES• High scope

THREATS

•Companies with newer designs: more compact

SWOT

CONCLUSION In metropolitan cities, expect the unexpected.

Our product is economical with great features.

It is great tool of self defense & to be self independent.

Debate over who can buy pepper spray would never reach to a result that would justify & satisfy both the teams, in our view – we are “for” pepper spray.

The need of pepper spray cannot be ignored.

The raised demand & market response is the proof to our justification.

And above all “WE CARE FOR OUR SOCIETY AND THOSE LIVING IN IT!”