Product Knowledge Seminar

What is Silestone?

1. Natural Quartz Surfacing Material

2. The only surface with built-in added protection

3. A product that is backed by industry professionals

4. The only quartz product available at THD

5. A highly versatile product with multiple uses, available in over 55 colors and two finishes

6. The way to make your customers happy, guaranteed!

The Gemstone in Fine Kitchens

What is Silestone Quartz?

• Quartz – Natural Gemstone– Most abundant mineral on Earth– Fourth strongest mineral after diamond,

sapphire and topaz– Comes in small size particles, not available

in blocks or big pieces

• Silestone is made up of 93 % Gemstone Natural Quartz content through a patented manufacturing process

• The Quartz content in Silestone makes the surface extremely hard and durable

Silestone Natural Quartz

Non-porous

All air pockets are removed during the manufacturing process through micro-compression.

Silestone is stain resistant, and never requires sealants.

Strong and Durable

Made out of 93% Quartz.Can take up to 375 of direct heat exposure

Scratch and scorch resistant

Low Maintenance

Non-porous Customers can clean with any regular household product or simply soap and water

Added Protection

Silestone has Microban Built-in, its approved by the National Sanitation Foundation and certified by Greenguard

Keeps surface cleaner between cleanings and does not emit chemical off-gassing

Attribute How Benefit

Added Protection

Microban: Safely fights the growth of microbes such as odor-causing bacteria, mold and mildew 24/7 for the life of the product.

Exclusive – only countertop with built-in Microban through an exclusive partnership with Microban International

Built-in – lasts for the life of the product, without need to reapply

Cleaner surfaces – odor causing bacteria is kept from building up

Safely fights– Proven safety in laboratory testing– EPA regulated– Does not kill bacteria, inhibits the growth and spread

Not intended to replace normal cleaning procedures

The Product Ingredients

The Best Ingredients

93% Natural Quartz

Resins & Pigments

Quartz gives the slabs extreme clarity, depth and superior performance.

Manufacturing Process

Using the “Bretonstone System” • Begins with raw natural materials• Mixes with polyester resins and pigments• Using vacuum, compression and low heat• Creates flat, strong non-porous slabs• Product goes through finishing polish prior to final

inspection

Backed by Industry Leaders

• Over 75 years of experience in working with natural stone• Worldwide system of distributors and certified installers/fabricators• Headquarters in Macael, Spain, with offices around the world• Largest Natural Quartz supplier, with 11 production lines vs. 10

from all competitors together!• Exclusive product distribution partnership with regional

distributors, such as YOUR COMPANY NAME

Versatility in Design

Leather TextureTM

Stylish earth tones with non-directional veining achieved through an exclusive patented process. Texture on surface has a leather-like appeal and a matte finish

Colors

Over six color series to compliment anyone’s design, from solid tones to colors with veining and movement.

Applications

Silestone can be used for kitchen countertops,

bathroom vanity tops, shower walls, bath decks and flooring.

New Slab Size

In 2007, select Silestone colors will be available

on a larger slab size (129.5” x 63.5”)

The Performance – Comparison Chart

Silestone Granite Solid Surface

Ceramic Tile Laminate

Stain

ResistantYes No Yes Yes No

Scorch

ResistantYes Yes No Yes No

Scratch Resistant

Yes Yes No No No

Mold/Mildew

ResistantYes No Yes Yes No

Manufacturer’s Warranty

Yes Varies Yes No No

Microban Yes No No No No

How we compare to treated granite

•Silestone offers predictable color consistency from sample to slab

•We offer a performance that works naturally

•There is no need for specialized cleaning products or guidelines

100%

7% Pigments & Binders 93% 7% Air

93%Quartz Gemstone

47 – 77%Feldspar &

Other Minerals

20 – 50%Quartz Gemstone

50%

20%

Silestone® Quartz

Granite

Qua

rtz G

emst

one

Quartz Gemstone Content

Silestone® has more quartz gemstone content than regular stone.  The higher the quartz content, the stronger the surface is and the better it performs. 

Silestone is Reliable

Stonemark Limited Warranty Facts:• Warranty states manufacturer will work with customers on removing stains that may occur for 15 years. This does not mean the tops will be replaced if a stain can not be removed.

• Stonemark warranty is only effective if the owner adheres to maintenance procedures which include:

– Cleaning spills up immediately– Not using household cleaning products (such as windex

and 409) with acid, and ammonia on countertop– Using a specialized cleaner on a daily basis

• Chemical sealer used (i.e Permashield) is a silicone vinyl acetate, which can be destroyed with extreme heat, such as that of hot oil.

Apron Cards

Front

•Description on Microban, NSF and Greenguard attributes

Back

•Facts about Silestone

•Contrast with granite

Product Maintenance and Warranty

Routine Care:• Soap and water or 409®, Fantastik®, Lysol® ,Windex®, or other

cleaning products containing vinegar.

Difficult stains and spills:• Soak the area with one of the cleaners mentioned above for up to 10

minutes and gently clean away with a soft Scotch Brite® pad.• A Certified Silestone Installer will inspect any problems and determine if

they can be covered under warranty.

Keep in mind:• Silestone is not indestructible, care and light maintenance is still

required to ensure the quality of the product. • Cracks, chips, dull finish and dull spots could happen if countertop is not

cared for. • Cutting directly on the surface may dull knives.

Consumers should avoid:• Thermal Shock• Excessive Force• Harsh Chemical• Skipped cleanings

Our Partnership

1. Exclusive Partnership with The Home Depot – not sold at any other home improvement stores

2. Certified fabricators and installers – satisfaction guaranteed

3. Point of Purchase – displays, brochures and samples available for your store

4. National Promotion – continuously bringing more traffic into your store!

Advantages– Helps consumers plan their kitchen– Easier for consumers to measure

their countertop– Customers are provided with

accurate Silestone information– Expedites process at a faster pace– Allows for more accurate

measurements– Gets consumers engaged in the

process

Steps1. Customer is referred to web by store2. Customer reviews product

information3. Web guides consumer through the

measurement4. Measurement is printed and taken to

store5. Store submits PO to fabricator

Product Information

Service Information

Tools Available

The Program – Edges 2 cm

Standard Custom Premium

$ Free p/ln.ft. $ XX p/ln.ft. $ XX p/ln.ft.

The Program – Edges 3 cm

Standard Custom Premium

$ Free p/ln.ft. $ XX p/ln.ft. $ XX p/ln.ft.

The Program

1. XXX – SSSSSSSSS2. YYY – PPPPPPPP3. UUU – XXXXXXX

THIS PAGE IS INTENDED TO BE FOR MARKET SPECIFIC INFORMATION

AND OFFERING – DELETE IT IF YOU DO NOT NEED IT FOR YOUR

TRAINING PURPOSES

Contact Information:DFZ NAMEREP NAME

TELEPHONE NUMBER

QUESTIONS?

THANK YOU!

Color Chart