PRODUCT INVESTIGATION

ASSIGNMENT

By Sukhvir Sandhar and Achsuthan Panchadcharam

Introduction

Welcome to our presentation.

We decided to do our product on

something unique. We heard that most

groups were doing a iPod, iPad or a

iPhone.

“Enough of this iNonesnse and and let’s do something original”

Our Product?

LEGO ©

What is the purpose of Lego© ?

It was made completely for recreational use.

It allows people to explore their creativity by building whatever they wish.

From basic stuff like

A pencil.

To more harder stuff

Like a automobile

To Art

How are they used?

LEGO© bricks are interlocked together to construct a structure like the picture below.

Who makes Lego© ? The manufacturer is The Lego Group.

A family owned company

that best known to manufacture Lego brand toys. Lego

was founded in 1932 by  Ole Kirk Christiansen.Wikipedia states that “The word Lego is

derived from the Danish words ‘leg godt’, meaning‘play well.’ The word ‘lego’ also means ‘I gather

together’ in Latin, and ‘I connect’ in Italian.”

How Is It Advertised?

Lego is advertised in many ways.

Such as TV commercials to magazine print

ads. On the next few slides, here are a few

examples.

It’s own movie.

Here is the Lego Movie trailer.

The Print Ads

Thank you for watching our presentation

Images from www.gettyimages.com

We hope you all leart something new.