product innovation is a habit
DESCRIPTION
Product innovation is not about coming up with more ideas. It's about creating an environment where it is safe to fail. Where ideas can be tested cheaply and quickly. In this presentation, Ed will describe simple ways that teams, leaders and organizations can make testing new ideas cheap stolen from Lean Startup, Design Thinking and Continuous Delivery.TRANSCRIPT
Innovation is a Habit: Creating an
amazing engineering
culture.
By Ed KraayYahoo!
Photo by San Francisco Public Library - http://flic.kr/p/6jKUSV
"There's no doubt the work went faster because of the net," Lefty
Underkoffler.
Make it safe to fail.
“If you’re not making mistakes, you’re not trying hard enough”
Philip Ljubicich
De-stigmatize mistakeshttp://tomtunguz.com/a-dog-and-a-monkey/
Photo by Stuck in Customs - http://flic.kr/p/vULNc
You will make your team/company
one that developers want to
be at.
Adapted from Fog Creek http://www.fogcreek.com/about/From article: http://www.joelonsoftware.com/articles/DevelopmentAbstraction.html
Best Working Conditions
Best Programmers
Best Software
Profit
1. Open2. Don’t waste my
time3. A Problem Worth
Solving4. Learn Faster
5. Close
1. A problem worth solving
2. See people using my product.3. Don’t waste my
time
Management’s job:Create the
conditions to enable that.
“Making undo really easy makes for an awesome
engineering culture.” Brett
Taylor, former CTO Facebook
Automate Commit to Production
Photo by Stuck in Customs - http://flic.kr/p/6L4Xvf
"If I knew it would take months for software to
go from fingers to production, I would have become an accountant." - Stas Zvinyatskovsky,
Architect at Yahoo!
“Go as fast as you can. You need a seatbelt.
Tests are your seatbelt.” Yukihiro “Matz”
Matsumoto
1. Open2. Don’t Waste my time3. A problem worth
solving4. Learn Faster
5. Close
Empathy
Get out of the building
Talk to customers
Try Innovation Games, Empathy
Interviews
https://novoed.com/designthinking
Empathy Map
1. Open2. Don’t Waste my time
3. A problem worth solving
4. Learn Faster5. Close
How not to launch a startup
Photo by Robert S. Donovan - http://flic.kr/p/dDeTHR
New store design launch: no data or
testing.
Healthcare.gov
Photo by Mike Licht, NotionsCapital.com - http://flic.kr/p/gnziXM
The "most dangerous" of all failure points for a software development
project is the "big bang" release, the approach the government took by releasing the ACA site on Oct. 1
release, said Jim Johnson.
http://bit.ly/17RGION
From 2003 - 2011 http://bit.ly/17RGION
Waterfall
“We are not prophets”
Yukihiro “Matz” Matsumoto
“Doing Agile”
Adapted from http://bit.ly/17RHbAl
Still handoffs (Wasteful)
Optimize the whole
Lean Startup
Lean StartupBuild, Measure,
Learn
There is much more…
Agile methods focus mainly on building
Learn/Measure Faster
Pass/Fail testsBucket TestsFake DoorsEmpathy
InterviewsNet Promoter
Score
Create a culture of entrepreneurs, not
a culture of politicians
Leadership Shift“We have to move
decisions from politics and powerpoint to instead enable decisions to be made by the best ideas that can be validated in the market.” Scott Cook
Lean Startup Conference 2012http://www.youtube.com/watch?
v=B0HyuX9ZLus
Leadership ShiftFrom: “What is your
solution and what analysis lead you to that solution?”
to “What’s the fastest way to get an experiment to test that idea.” - Scott Cook
Lean Startup Conference 2012http://www.youtube.com/watch?
v=B0HyuX9ZLus
Business Model Canvas provides a simple way of exposing our assumptions so they can be tested.
1. Open2. Don’t Waste my time3. Automate Commit to
Production4. Learn Faster
5. Close
Take the Lean Launchpad Udacity
class (free) with your team.
https://www.udacity.com/course/ep245
You learn how to test every aspect of your business model cheaply.
“Speed as the strategy.”
Mike Cassidy
Resources• Design Thinking Action Lab:
https://novoed.com/designthinking
• Udacity Lean Startup Class: https://www.udacity.com/course/ep245
• Pretotyping: http://www.pretotyping.org/video-of-the-pretotyping-manifesto
• How spotify builds productshttps://dl.dropboxusercontent.com/u/1018963/Articles/HowSpotifyBuildsProducts.pdf
• Speed as the strategyhttp://www.slideshare.net/dmc500hats/best-strategy-is-speed-startup2startup-may-2008