product innovation is a habit

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Innovation is a Habit: Creating an amazing engineering culture. By Ed Kraay Yahoo!

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Product innovation is not about coming up with more ideas. It's about creating an environment where it is safe to fail. Where ideas can be tested cheaply and quickly. In this presentation, Ed will describe simple ways that teams, leaders and organizations can make testing new ideas cheap stolen from Lean Startup, Design Thinking and Continuous Delivery.

TRANSCRIPT

Page 1: Product Innovation is a Habit

Innovation is a Habit: Creating an

amazing engineering

culture.

By Ed KraayYahoo!

Page 2: Product Innovation is a Habit

Photo by San Francisco Public Library - http://flic.kr/p/6jKUSV

"There's no doubt the work went faster because of the net," Lefty

Underkoffler.

Page 3: Product Innovation is a Habit

Make it safe to fail.

“If you’re not making mistakes, you’re not trying hard enough”

Philip Ljubicich

Page 4: Product Innovation is a Habit

De-stigmatize mistakeshttp://tomtunguz.com/a-dog-and-a-monkey/

Photo by Stuck in Customs - http://flic.kr/p/vULNc

Page 5: Product Innovation is a Habit

You will make your team/company

one that developers want to

be at.

Page 6: Product Innovation is a Habit

Adapted from Fog Creek http://www.fogcreek.com/about/From article: http://www.joelonsoftware.com/articles/DevelopmentAbstraction.html

Best Working Conditions

Best Programmers

Best Software

Profit

Page 7: Product Innovation is a Habit

1. Open2. Don’t waste my

time3. A Problem Worth

Solving4. Learn Faster

5. Close

Page 8: Product Innovation is a Habit
Page 9: Product Innovation is a Habit

1. A problem worth solving

2. See people using my product.3. Don’t waste my

time

Page 10: Product Innovation is a Habit

Management’s job:Create the

conditions to enable that.

Page 11: Product Innovation is a Habit

“Making undo really easy makes for an awesome

engineering culture.” Brett

Taylor, former CTO Facebook

Page 12: Product Innovation is a Habit

Automate Commit to Production

Photo by Stuck in Customs - http://flic.kr/p/6L4Xvf

Page 13: Product Innovation is a Habit

"If I knew it would take months for software to

go from fingers to production, I would have become an accountant." - Stas Zvinyatskovsky,

Architect at Yahoo!

Page 14: Product Innovation is a Habit

“Go as fast as you can. You need a seatbelt.

Tests are your seatbelt.” Yukihiro “Matz”

Matsumoto

Page 15: Product Innovation is a Habit

1. Open2. Don’t Waste my time3. A problem worth

solving4. Learn Faster

5. Close

Page 16: Product Innovation is a Habit

Empathy

Page 17: Product Innovation is a Habit

Get out of the building

Page 18: Product Innovation is a Habit

Talk to customers

Page 19: Product Innovation is a Habit

Try Innovation Games, Empathy

Interviews

Page 20: Product Innovation is a Habit

https://novoed.com/designthinking

Empathy Map

Page 21: Product Innovation is a Habit

1. Open2. Don’t Waste my time

3. A problem worth solving

4. Learn Faster5. Close

Page 22: Product Innovation is a Habit

How not to launch a startup

Page 23: Product Innovation is a Habit

Photo by Robert S. Donovan - http://flic.kr/p/dDeTHR

New store design launch: no data or

testing.

Page 24: Product Innovation is a Habit

Healthcare.gov

Photo by Mike Licht, NotionsCapital.com - http://flic.kr/p/gnziXM

Page 25: Product Innovation is a Habit

The "most dangerous" of all failure points for a software development

project is the "big bang" release, the approach the government took by releasing the ACA site on Oct. 1

release, said Jim Johnson.

http://bit.ly/17RGION

Page 26: Product Innovation is a Habit

From 2003 - 2011 http://bit.ly/17RGION

Page 27: Product Innovation is a Habit

Waterfall

Page 28: Product Innovation is a Habit

“We are not prophets”

Yukihiro “Matz” Matsumoto

Page 29: Product Innovation is a Habit

“Doing Agile”

Adapted from http://bit.ly/17RHbAl

Page 30: Product Innovation is a Habit

Still handoffs (Wasteful)

Page 31: Product Innovation is a Habit

Optimize the whole

Page 32: Product Innovation is a Habit

Lean Startup

Page 33: Product Innovation is a Habit

Lean StartupBuild, Measure,

Learn

There is much more…

Page 34: Product Innovation is a Habit

Agile methods focus mainly on building

Page 35: Product Innovation is a Habit

Learn/Measure Faster

Pass/Fail testsBucket TestsFake DoorsEmpathy

InterviewsNet Promoter

Score

Page 36: Product Innovation is a Habit

Create a culture of entrepreneurs, not

a culture of politicians

Page 37: Product Innovation is a Habit

Leadership Shift“We have to move

decisions from politics and powerpoint to instead enable decisions to be made by the best ideas that can be validated in the market.” Scott Cook

Lean Startup Conference 2012http://www.youtube.com/watch?

v=B0HyuX9ZLus

Page 38: Product Innovation is a Habit

Leadership ShiftFrom: “What is your

solution and what analysis lead you to that solution?”

to “What’s the fastest way to get an experiment to test that idea.” - Scott Cook

Lean Startup Conference 2012http://www.youtube.com/watch?

v=B0HyuX9ZLus

Page 39: Product Innovation is a Habit

Business Model Canvas provides a simple way of exposing our assumptions so they can be tested.

Page 40: Product Innovation is a Habit

1. Open2. Don’t Waste my time3. Automate Commit to

Production4. Learn Faster

5. Close

Page 41: Product Innovation is a Habit

Take the Lean Launchpad Udacity

class (free) with your team.

https://www.udacity.com/course/ep245

Page 42: Product Innovation is a Habit

You learn how to test every aspect of your business model cheaply.

Page 43: Product Innovation is a Habit

“Speed as the strategy.”

Mike Cassidy

Page 44: Product Innovation is a Habit

Resources• Design Thinking Action Lab:

https://novoed.com/designthinking

• Udacity Lean Startup Class: https://www.udacity.com/course/ep245

• Pretotyping: http://www.pretotyping.org/video-of-the-pretotyping-manifesto

• How spotify builds productshttps://dl.dropboxusercontent.com/u/1018963/Articles/HowSpotifyBuildsProducts.pdf

• Speed as the strategyhttp://www.slideshare.net/dmc500hats/best-strategy-is-speed-startup2startup-may-2008