product differentiation
TRANSCRIPT
Product Differentiation
ChindhuRaj
Product Differentiation
Product differentiation is a business level
strategy in which firms attempt to create and exploit
differences between their products and those offered by
competitors. These differences may lead to competitive
advantage if customers perceive the difference and have
a preference for the difference.
Basis of Product Differentiation
Cont…
Many products can be differentiated in form – the size, shape,
or physical structure of a product.
Form
Most products can be offered with varying features that supplement their
basic function.
Digital Twin Spark Plug Ignition.
Features
Marketers can differentiate products by making them customized to an individual.
Mass customization is the ability of the company to meet each customers
requirement – to prepare on a mass basis individually designed products, services,
programs and communications.
Customization
It is the level at which the product's primary characteristics operate. Most
product are established at one of four performance levels : low, average, high,
or superior.
Performance Quality
Daag achhe hain
It is the degree to which all the produced units
are identical and meet the promised specifications.
Conformance Quality
It is a measure of the product`s
expected operating life under natural of
stressful conditions, and a valued attribute for
certain products .
Durability
Har nirmaan ki jaan
It is a measure of the probability
that a product will not malfunction or fail
with in a specified time period.
Reliability
Its more than just oil.
Its Liquid
Engineering
It describes the
product`s look and feel
to the buyer .
Style
Conclusion
As India is one of the most populated and developing country with most of the people living
in the middle class status, the needs of these customers are:-
Durability
Features
Performance quality
Style
All the above with an affordable price range .
That is why these are the most common basis of product differentiation in India.
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