product development insights oct 11: roy prieb
DESCRIPTION
TRANSCRIPT
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When Form Trumps FunctionSuccessful Aesthetic Strategies
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FORM
Look and Feel
Appearance
Aesthetics
Branding
Non-Functional Bits
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Seth Coco Sigmund Oscar
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Charles
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Form Drives Success
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1) Mimicry
VS
Viceroy Monarch
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1) Mimicry
VS
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1) Mimicry
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2) Camouflage
Stick Bug
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2) Camouflage
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3) Kin Recognition
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3) Kin Recognition
I’m green, too.
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4) Visibility
Hello, Sailor!
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4) Visibility
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5) Display of Strength
Ancient Irish Elk
Up to 12 feet!
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5) Display of Strength
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5) Display of Strength
Blades of Pure Sapphire
99.95% Iridium Body
99.95% Platinum Screws
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The Point
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Form = A Strategic Choice
1) Mimicry
2) Camouflage
3) Visibility
4) Kin Recognition
5) Display of Strength
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Form matters.