product development in a hyper-connected world

8/12/2019 Product development in a hyper-connected world

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Product innovation in ahyper-connected world

Centre for the Edge, Australia

The Australian Maker Movement


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The recent announcements byHolden, Ford and Toyota to ceaseautomotive manufacturing in

Australia made clear the industrialchallenges that the country faces.

Lamentations over the predicamentof our countrys manufacturingindustry have dominated headlinesover the past year with economicmodelling by the AustralianProductivity Commission predictingthat the end of local carmanufacturing may cost up to39,000 jobs in total as factoriesacross the country shut down.

Australia is facingindustrial challenges


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The future of Australianmanufacturing is fundamentally shifting .

The future of manufacturing in thiscountry could lie with our emergingMaker Movement .

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Making is the next generation ofinventing and do-it-yourself.

The act of making is not new.For millennia people have been

manipulating objects to suit theirneeds.

What is new is how moderntechnologies, globalisation, and culturalshifts are enabling and motivating

individuals to participate in makingactivities and removing barriers fromdesign and prototype to manufacturingto selling and distribution.

What is Making?

5Image source: Alan Levine
https://flic.kr/p/cM2DB1https://flic.kr/p/cM2DB1


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As Chris Anderson puts it, We are allborn makers.

A maker is someone who derivesidentity and meaning from the act

of creation . What distinguishescontemporary makers from theinventors and DIYers of other eras isthe incredible power afforded them bymodern technologies and a globalisedeconomy.

Today makers can create hardware toexplore the deep ocean, to go intospace, and to solve critical problemsthat were previously the domain oflarge, well-funded organisations.

Who are Makers?

6Mark Pesce, creator of Moorescloud


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What distinguishes contemporarymakers from the inventors of other eras ?

The maker ecosystem empowerscontemporary Australian Makers tobring innovations to market.

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The DIYer is now less of aputterer and more of a player.

Ted Hall, CEO of ShopBot Tools


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The AustralianMaker Ecosystem


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The Australian Maker ecosystem

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Onlinemarketplaces

Technology Platforms whichinspire and teach

new skills

Physical MakerSpaces that provideaccess to tools and

mentorship

Access tomanufacturing

hot-spots to meetmassive scale

products, but also toproduce small

batches moreeconomically

New financingoptions that allow

hobbies to scale intobusiness

Image source: Pierre Pocs
https://flic.kr/p/9mgdMdhttps://flic.kr/p/9mgdMdhttps://flic.kr/p/9mgdMd


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What role does technology play?

Cost-effective computer and communication technology facilitates connectivity,sharing and learning

Australians are technologically voracious and interconnected building a strongdigital info-structure for the emerging movement

The cost of hardware has dropped sufficiently to allow it to be hacked likesoftware.

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Founder Phil Bosua trained as asparky.

Phils light bulb moment came whileenjoying a couple of beers at a friends

house.LIFX light bulbs are multi-coloured,energy-efficient, Wi-Fi-enabled LEDlight bulbs.

Phil raised over $1.3 million onKickstarter and pre-sold 110 thousandunits.

LIFX has secured major global retailpartners.

A successful Maker

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What could you make?

The Super AwesomeMicro Project makes astatement about thepossibilities offered by our

non-linear hyper-connected society .

Steve Sammartino,project founder

A whacky idea transforms into a reality! A life-sized car, made entirelyof Lego, running on air, that really can be driven along a road.


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The maker movement is backed by the Australian government, schools anduniversities.

Supply and demand curves are changing. In 10 years-time institutionalisedindustry leaders will be saying Why didnt we see that coming?

Making is not a fad or a trendMaking is a movement

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We can see the movement gaining momentum


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Remember the impact of digitaldisruption on traditional mediacompanies?

The digitization of information

empowered peoples desire to create.The growth of free content create,initially, by amateurs, drove manymedia companies into terminaldecline .

Learn from the past

15Image source: Eileen Warren
http://www.geograph.ie/profile/43031?a=Eileen+Warrenhttp://www.geograph.ie/profile/43031?a=Eileen+Warren


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Digital disruption is now moving intothe physical and product level .

Look to the Maker Movement tounderstand the economic landscape

to come

Learn from the past

16Image source: John Abella
https://flic.kr/p/eE83Pghttps://flic.kr/p/eE83Pghttps://flic.kr/p/eE83Pg


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Take pride in your movement

It showcases good old Aussie ingenuity

and a desire to get things done .Help shape its direction.

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Boost sensing capabilities

Leverage platforms for R&D

Accelerate learning

Reimagine the enterprise as a platform.

The Make Movement represents opportunity

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Product In novation in ahyper con nected world The Austr alian MakerMovemen t

Read our report Product innovation in ahyper connected world .

Observe how successful Australianstart-ups find ways to participate, learn,

and shape the movement.Follow our suggestions from How toMake Something of the MakerMovement .

How to take action

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Peter Evans-Greenwood ( email )

FellowCentre for the Edge, AustraliaPeter lives at the intersection betweenbusiness and technology, and hasheld leadership roles in globalorganisations as well as start-ups andresearch and development labs.

Contact

Peter Williams ( email )

Chief Edge OfficerCentre for the Edge, AustraliaPeter is an innovator and thoughtleader, founded the eBusinessConsulting group in Deloitte, wasCEO of The Eclipse Group as well asfounding Deloitte Digital.

Contact

Kitty OLeary Summer FellowCentre for the Edge, AustraliaKitty is voraciously learning about the

edge of business and technology,bringing perspective to her work froma background that spans corporate lifeand art history.

Author

Eddie HarranExplorer-In-ResidenceCentre for the Edge, AustraliaEddie has spent the last seven years

immersing himself in edgecommunities across Europe, the U.S.and Asia Pacific and now focuses oneducation & community building.

Author

Helping make sense of emerging opportunities at

the edge of business and technology

The Centre for the Edge

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mailto:[email protected])mailto:[email protected]:[email protected]:[email protected])


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product development in a hyper-connected world

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