product designs

25
Product Designs Total Responses: 154

Upload: jpirc

Post on 15-May-2015

881 views

Category:

Documents


0 download

DESCRIPTION

Lab42 Case Study

TRANSCRIPT

Page 1: Product Designs

Product Designs

Total Responses: 154

Page 2: Product Designs

What is your gender?

Male Female0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

0.00%

100.00%

Page 3: Product Designs

What is your age?

21 - 30 years old 31 - 40 years old0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

59.09%

40.91%

Page 4: Product Designs

How many children under the age of 3 do you have in your household?

1 2 3 4+0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00% 61.69%

31.17%

5.84%1.30%

Page 5: Product Designs

Who is the primary decision maker in your household regarding the brand of PRODUCT purchased?

Me My spouse0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

87.66%

12.34%

Page 6: Product Designs

How appealing do you find the following PRODUCT designs?

(Responses are from the 23 respondents that said PRODUCT size was neutral or not important)

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

Product Design 1

Product Design 2

Product Design 3

Page 7: Product Designs

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses are from the 23 respondents that said PRODUCT size was neutral or not important)

Product Design 4

Product Design 5

Product Design 6

Page 8: Product Designs

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses are from the 23 respondents that said PRODUCT size was neutral or not important)

Product Design 7

Product Design 8

Product Design 9

Page 9: Product Designs

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses are from the 23 respondents that said PRODUCT size was neutral or not important)

Product Design

10

Product Design

11

Product Design

12

Page 10: Product Designs

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses are from the 23 respondents that said PRODUCT size was neutral or not important)

Product Design

13

Product Design

14

Product Design

15

Page 11: Product Designs

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses from the 131 respondents that said PRODUCT size was very important or somewhat important)

Product Design 1

Product Design 2

Product Design 3

Page 12: Product Designs

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses from the 131 respondents that said PRODUCT size was very important or somewhat important)

Product Design 4

Product Design 5

Product Design 6

Page 13: Product Designs

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses from the 131 respondents that said PRODUCT size was very important or somewhat important)

Product Design 7

Product Design 8

Product Design 9

Page 14: Product Designs

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses from the 131 respondents that said PRODUCT size was very important or somewhat important)

Product Design

10

Product Design

11

Product Design

12

Page 15: Product Designs

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

Extremely appealing

Appealing

Neither appealing nor unappealing

Unappealing

Extremely unappealing

How appealing do you find the following PRODUCT designs?

(Responses from the 131 respondents that said PRODUCT size was very important or somewhat important)

Product Design

13

Product Design

14

Product Design

15

Page 16: Product Designs

Out of the following 5 designs please choose the 2 you like best.

0%

5%

10%

15%

20%

25%

30%

35%

40%

14%

35%

11%8%

32%

Product Design 1

Product Design 2

Product Design 3

Product Design 4

Product Design 5

Page 17: Product Designs

Out of the following 5 designs please choose the 2 you like best.

0%

5%

10%

15%

20%

25%

30%

35%35% 35%

6%

18%

6%

Product Design 6

Product Design 7

Product Design 8

Product Design 9

Product Design

10

Page 18: Product Designs

Out of the following 5 designs please choose the 2 you like best.

0%

5%

10%

15%

20%

25%

30%

35%

40%

9%

29%

4%

19%

39%

Product Design

11

Product Design

12

Product Design

13

Product Design

14

Product Design

15

Page 19: Product Designs

Out of the following 6 designs you have chosen, please select your top three favorite designs.

0%

5%

10%

15%

20%

25%

3%

0% 1%

11%

16%

8%

1% 1%

Product Design 1

Product Design 2

Product Design 3

Product Design 4

Product Design 5

Product Design 6

Product Design 7

Product Design 8

Page 20: Product Designs

Out of the following 6 designs you have chosen, please select your top three favorite designs

(continued).

0%

5%

10%

15%

20%

25%

1% 1%4%

5%

8%

15%

23%

Product Design 9

Product Design 10

Product Design 11

Product Design 12

Product Design 13

Product Design 14

Product Design 15

Page 21: Product Designs

Top Designs

23% 16% 15%

Product Design 15

Product Design 5

Product Design 6

Page 22: Product Designs

Top 3 MOST Appealing Designs(Responses are from the 23 respondents that said PRODUCT size was neutral or not important)

Average Score:

3.87(Scale of 1 to 5, with 5 being

the most appealing)

Average Score:

3.83(Scale of 1 to 5, with 5 being

the most appealing)

Average Score:

3.78(Scale of 1 to 5, with 5 being

the most appealing)

Product Design 5

Product Design 8

Product Design 9

Page 23: Product Designs

Top 3 LEAST Appealing Designs(Responses are from the 23 respondents that said PRODUCT size was neutral or not important)

Average Score:

3.30(Scale of 1 to 5, with 5 being

the most appealing)

Average Score:

3.26(Scale of 1 to 5, with 5 being

the most appealing)

Average Score:

3.26(Scale of 1 to 5, with 5 being

the most appealing)

Product Design 1

Product Design 3

Product Design 4

Page 24: Product Designs

Top 3 MOST Appealing Designs(Responses are from the 131 respondents that said PRODUCT size was very important or

somewhat important)

Average Score:

4.26(Scale of 1 to 5, with 5 being

the most appealing)

Average Score:

4.05(Scale of 1 to 5, with 5 being

the most appealing)

Average Score:

4.04(Scale of 1 to 5, with 5 being

the most appealing)

Product Design 15

Product Design 6

Product Design 5

Page 25: Product Designs

Top 3 LEAST Appealing Designs(Responses are from the 131 respondents that said PRODUCT size was very important or

somewhat important)

Average Score:

3.44(Scale of 1 to 5, with 5 being

the most appealing)

Average Score:

3.29(Scale of 1 to 5, with 5 being

the most appealing)

Average Score:

3.27(Scale of 1 to 5, with 5 being

the most appealing)

Product Design 1

Product Design 13

Product Design 4