product designing
TRANSCRIPT
![Page 1: Product Designing](https://reader030.vdocuments.site/reader030/viewer/2022033104/55d074dabb61eb89478b47f4/html5/thumbnails/1.jpg)
MASTER IN FASHION MANAGEMENT 2 0 1 4
Product management
Accessories collection concept development
Project Leader: Farah Pallaro
Project Advisor: Maria J aber
![Page 2: Product Designing](https://reader030.vdocuments.site/reader030/viewer/2022033104/55d074dabb61eb89478b47f4/html5/thumbnails/2.jpg)
CONTENT
1. Brand Identity
2. Target Profile
3. Brand Communications
4. Competitors
5. Inspirational Video
6. Brand Materials
7. Colours
8. Technologies
9. Collection Structure
10. Event Communications
11. Conclusions
1
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Brand Identity
2
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HIGH-TECH
VISIONARY
GRANDEUR
LEGACY
VERBAL DNA
PECULIAR
3
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Target Profile
5
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Brand Communications
7
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Star ted developing several items and
materials for th e products and th e
communication of th e different lines of th e
brand
Moncler Grenoble invite for the special
line presentation in New York
Aspen boutique opening invitations
Developed for Stuart Semple and Franca
Sozzani the invite for a special charity
Moncler event in Miami.
Developed and realized the whole new
line of lookbooks for men and women A/
W and S/S 2 0 0 8 / 2 0 0 9
Produced the communication identity for
Pharrell & Moncler project ( a special
line desiged by the music producer)
8
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COMMUNICATION ANALYSIS SUMMARY
• With an innovative communication strategy,
th e brand is able to at tract not only th e
celebrity clients but also th e oth er customers
followed by its ultra-chic puffa jackets
giving it an unique identity
• The brand needs to leverage th eir
communication for th e accessory line to
synthesize the communication with that of
the whole brand
• Because brand has such a strong brand
DNA th at has developed during years, we
th ink that accessories should be stronger by
brand identity
Innovative
communication
strategy
Celebrity
clients, follower
Accessory line
communication
9
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Brand Competitors
1 0
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URBANCASUAL MOUNTAIN
11
BRUNELLO CUCINELLI
990€
PRADA
690€
MONCLER
577€
BRUNELLO CUCINELLI
1230€
PRADA
595€
MONCLER
460€
PRADA
717€
MONCLER
690€
SOLER
577€
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INSPIRATION:
1 2
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LEATHER FABRIC
1 3
MONCLER
875€
BURBERRY
1450€
PRADA
1820€
MONCLER
755€
BURBERRY
850€
PRADA
930€
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INSPIRATION
1 4
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BACKPACK SUITCASE
1 5
MONCLER
600€
PRADA
1430€
LONGCHAMP
100€
MONCLER
600€
SAMSONITE
450€
TUMI
628€
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INSPIRATION
1 6
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INSPIRATION
1 7
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Brand Materials
1 9
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![Page 21: Product Designing](https://reader030.vdocuments.site/reader030/viewer/2022033104/55d074dabb61eb89478b47f4/html5/thumbnails/21.jpg)
A synthet ic polymer
resistant to biological damage such
fabr ic which is
as
mold and mildew, easy to wash and able
to hold forms well.
• Extremely strong
• Durable
• Resistant to most chemicals, stretching and
shrinking
• Wrinkle resistant
• Mildew and abrasion resistant
• Hydrophobic in nature and quick drying
• Used for insulation by manufacturing hollow
fibers
• Retains its shape and hence is good for making
outdoor cloth ing for harsh climates
POLYESTER
2 1
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• Easy to fend off soil, dir t
• Waterproof
• Heat resistant
• Durable
TEFLON
2 2
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• Top-grain
cattle leather that has been
sanded or buffed on the
grain side
• Created from the outer side
of a hide, giving it more
strength and th ickness along
with a fine grain
• Very soft to the touch
NUBUCK LEATHER
2 3
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Textile fiber obtained
from sheep and certain other
animals and has qualities that
distinguish it from hair or fur:
it is crimped, it is elastic, and
it grows in staples
without feeling wet• Holds moisture
• Resilient fabric
• Fire, dir t , and static resistant
• A great thermal insulator
Wool & Felt
2 4
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Colours
2 5
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Technologies
3 1
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A solar cellis an electr ical device that converts
the energy of sunlight directly into electr icity.
The electr ical characteristics, such as current ,
voltage, or resistance of the device vary when
exposed to light . Also known as solar panels.
USE OF SOLAR CELLS
3 2
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Designing or using reflective
apparel and improving chances of
being seen in low visibility
conditions.
A reflective and durable tape with a
fabric construction that makes it more
washable than both reflective ribbon
and vinyl reflective tape.
RETROREFLECTIVE SHEET
3 3
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Collection Structure
3 4
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SHOES
URBAN CASUAL MOUNTAIN
CLOGSOXFORD BOOTS
3 5
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FELTY OXFORDMATERIALS
• Felt
• Nubuck leather
• Retroreflective sheet
• Lining-pig skin
• Eggplant purple
• Urban grey
TRIMS
Eyelets in gun metal finish
ELEMENTS
Shoe lace - nylon
COLORS
RRP: 4 0 0 ~ 7 0 0€
SKU: 5 0 7 7 0 -0 13 6
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3 7
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MATERIALS
• Alcantara
• Teflon
• Lining- pig skin
• Denim blue
• Urban grey
TRIMS
Eyelets in gun metal finish
ELEMENTS
Shoe lace - nylon
COLORS
ALCA OXFORD
RRP: 4 0 0 ~ 7 0 0€
SKU: 4 5 7 9 0 -0 13 8
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3 9
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MATERIALS
• Polyester
• Nubuck leather
• Lining-pig skin
• Bordeaux
• Blush beige
TRIMS
eyelets in gun metal finish
ELEMENTS
Shoe lace -n ylon
COLORS
POLY OXFORD
RRP: 4 0 0 ~ 7 0 0€
SKU: 4 5 7 8 0 -0 1
4 1
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4 1
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MATERIALS
• Felt
• Nubuck leather
• Retroreflective sheet
• Lining- pig skin
TRIMS
Zipper no. 3 in gun metal
finish
COLORS
• Eggplant purple
• Urban grey
FELTY NUB CLOG
RRP: 6 0 0 ~8 0 0€
SKU: 5 0 7 7 0 -0 24 2
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4 3
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MATERIALS
• Alcantara
• Teflon
• Lining- pig skin
TRIMS
Zipper no. 3 in gun metal
finish
COLORS
• Denim blue
• Urban grey
ALCA MAX CLOG
RRP: 6 0 0 ~ 8 0 0€
SKU: 4 5 7 9 0 -0 24 5
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4 5
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MATERIALS
• Polyester
• Nubuck leather
• Lining-pig skin
TRIMS
Zipper no. 3 in gun
metal finish
COLORS
• Bordeaux
• Blush beige
POLY NUB CLOG
RRP: 6 0 0 ~ 8 0 0€
SKU: 4 5 7 8 0 -0 24 6
![Page 47: Product Designing](https://reader030.vdocuments.site/reader030/viewer/2022033104/55d074dabb61eb89478b47f4/html5/thumbnails/47.jpg)
4 7
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FELTY KNEE BOOTS
RRP: 8 0 0 ~1 2 0 0€
SKU: 5 0 7 7 0 -0 3
MATERIALS
• Felt
• Nubuck leather
• Retroreflective sheet
• Lining- pig skin
TRIMS
Zipper no. 3 in gun
metal finish
COLORS
• Eggplant purple
• Urban grey 4 9
![Page 49: Product Designing](https://reader030.vdocuments.site/reader030/viewer/2022033104/55d074dabb61eb89478b47f4/html5/thumbnails/49.jpg)
5 0
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MATERIALS
• Alcantara
• Teflon
• Lining- pig skin
TRIMS
Zipper no. 3 in gun
metal finish
COLORS
• Denim blue
• Urban grey
ALCA KNEE BOOTS
RRP: 8 0 0 ~ 1 2 0 0€
SKU:4 5 7 9 0 -0 35 1
![Page 51: Product Designing](https://reader030.vdocuments.site/reader030/viewer/2022033104/55d074dabb61eb89478b47f4/html5/thumbnails/51.jpg)
5 2
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MATERIALS
• Polyester
• Nubuck leather
• Lining-pig skin
TRIMS
Zipper no. 3 in gun
metal finish
COLORS
• Bordeaux
• Blush beige
POLY KNEE BOOTS
RRP: 8 0 0 ~ 1 2 0 0€
SKU: 4 5 7 8 0 -0 35 3
![Page 53: Product Designing](https://reader030.vdocuments.site/reader030/viewer/2022033104/55d074dabb61eb89478b47f4/html5/thumbnails/53.jpg)
5 3
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BAGS
URBAN CASUAL MOUNTAIN
TROLLEYSTOTESBACKPACKS
5 4
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FELTY BACKPACK
MATERIALS
• Felt
• Nubuck leather
• Retroreflective sheet
• Lining - polyester
TRIMS
•
•
•
zipper no. 3
zipper no. 5 in gun
metal finish
Snap button in gun
metal finish no. 5
COLORS
• Eggplant purple
• Urban grey
RRP: 5 0 0 ~ 8 0 0€
SKU: 4 5 7 9 0 -0 15 6
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5 7
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MATERIALS
• Alcantara
• Teflon
• Lining- teflon
• Denim blue
• Urban grey
TRIMS
Zipper no. 5 in gun metal finish
ELEMENT
Solar panel
COLORS
SOLARA BACKPACK
RRP: 7 0 0 ~ 9 0 0€
SKU: 4 5 7 8 0 -0 1
5 8
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5 9
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MATERIALS
• Felt
• Nubuck leather
• Retroreflective sheet
• Lining- polyester
TRIMS
•
•
zipper no. 3 ,
zipper no. 5 in gun metal finish
COLORS
• Eggplant purple
• Urban grey
FELTY FANCY TOTE
RRP :900~ 1 2 0 0€
SKU: 4 5 7 9 0 -0 26 0
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6 1
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MATERIALS
• Alcantara
• Teflon
• Lining-polyester
• Denim blue
• Urban grey
TRIMS
Zipper no. 5 in gun metal finish
ELEMENT
Solar panel
COLORS
SOLARA MANIAC TOTE
RRP: 1 0 0 0 ~ 1 2 0 0€
SKU: 4 5 7 8 0 -0 2
6 2
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6 3
![Page 63: Product Designing](https://reader030.vdocuments.site/reader030/viewer/2022033104/55d074dabb61eb89478b47f4/html5/thumbnails/63.jpg)
MATERIALS
• Polyester
• Nubuck leather
• Lining-polyester
TRIMS
•
•
Zipper no. 5 in
antique brass finish
Snap button no. 3 in
antique brass finish
COLORS
• Bordeaux
• Blush beige
POLLY BACKPACK
RRP: 5 0 0 ~ 8 0 0€
SKU: 4 5 7 7 0 -0 16 4
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6 5
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MATERIALS
• Polyester
• Nubuck leather
• Lining-polyester
TRIMS
Zipper no. 5 in
antique brass finish
COLORS
• Bordeaux
• Blush beige
POLLY AMAZE TOTE
RRP: 9 0 0 ~ 1 2 0 0€
SKU: 4 5 7 7 0 -0 26 6
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6 7
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MATERIALS
• Felt
• Nubuck leather
• Retroreflective sheet
• Lining- teflon
TRIMS
Zipper no. 7 in gun
metal finish
COLORS
• Eggplant purple
• Urban grey
FELTY MULTI TRAVEL TROLLEY
RRP: 5 0 0 ~ 8 0 0€
SKU: 4 5 7 9 0 -0 3
6 8
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6 9
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MATERIALS
• Alcantara
• Teflon
• Lining-teflon
SOLARA EVOLUTION
TRAVEL TROLLEY
RRP: 7 0 0 ~ 9 0 0€
SKU: 4 5 7 8 0 -0 3
• Denim blue
• Urban grey
TRIMS
Zipper no. 75 in gun metal finish
ELEMENT
Solar panel
COLORS
7 0
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7 1
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MATERIALS
• Polyester
• Nubuck leather
• Lining-polyester
TRIMS
Zipper no. 7 in antique
brass finish
POLLY HIT TRAVEL
TROLLEY
RRP: 5 0 0 ~7 0 0€
SKU: 4 5 7 7 0 -0 3
COLORS
• Bordeaux
• Blush beige 7 2
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7 2
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7 3
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7 4
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Event Communications
7 5
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INVITATIONS
7 6
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7 7
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7 8
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PRESENTS
7 9
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Conclusions
8 0
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We were inspired th rough the brand ’ s history,
heritage and technologies.
The main motto was to hold on to the and
functionability of the products.
The main idea - to make life easier. To propose the
concept of technology: using retroreflective sheets and
solar cells as an extra charge to devices.
8 1
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THANK YOU