product design strategy
TRANSCRIPT
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PRODUCT DESIGN
STRATEGY
By :
Suniel kumar
Aravind
Niki Benn
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Design drives innovation,
Innovation powers brands,
brands build loyalty,
and loyalty sustains profits. If you want long-term profits, don’t start with
technology —Start with design.
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Innovation = Invention x
Implementation
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•Product design is the process of
creating a new product to be sold by a
business to its customers.
•A very broad concept, it is essentially
the efficient and effective generation
and development of ideas through a
process that leads to new products.
Definition
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Product design must support product manufacturability (the ease
with which a product can be made)
Product design defines a product’s characteristics of:
Product Design
•appearance, •materials, •dimensions,
•tolerances, and•performance standards.
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New Product design strategy
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Why develop New
Product ? To create stars and cash cows for the future
To replace declining product
To take advantage of new technology
To defeat rivals
To maintain/increase market share
To keep up with rivals
To maintain competitive advantage
To fill gap in the market
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Examples of New Product
Development
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Worlds Smartest Motor Cycle Helmet with
Heads up display, Rear View Camera &
GPS Navigation
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Flameless, Rechargeable USB Lighter that
is Wind Resistant, Always Lit and Doubles
as Storage for your computer files that fits
in a lighter - reinvented
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