Producer Boot Camp

10:00 AM – Welcome & “Your Role as Producer” Rod Fergusson, Executive Producer, Epic Games

10:40 AM – “The Future of Game Production” Caryl Shaw

11:40 AM – “You ARE the Support, Son”

Chris Mielke , Producer, Epic Games 12:30 - 2:00 PM – Lunch break

2:00 PM – “There Will Be Jets: Project Managers and Producers" Senta Jakobsen

3:00 PM – “How to Wield the Big Picture” Siobhan Reddy

3:50 - 4:10 PM – Coffee break 4:10 PM – “How to Navigate Around the Traps in Agile Development”

Richard Vogel

5:10 PM – “Tracking Production in the Wild: Best Practices” Seb Canniff, Bernd Diemer, Deanna Hearns, Patrick O'Kelley, Jeff Poebst

6:10 PM – Closing Remarks

Agenda

Producer Ah, the irony… Trip Hawkins established the title when he founded

Electronic Arts in 1982 Look at us now

Executive Producer, Producer, Senior Producer, Lead Producer, Associate Producer, Assistant Producer, Program Manager, Group Program Manager, Project Manager, International Project Manager, Development Director, Outsourcing Manager, External Producer, etc.

Challenges Increased Capabilities Increased Expectations Increased Complexity Increased Team Sizes Increased Risk

A Variety of Solutions There is no silver bullet

Bungie - 11+ Producers Naughty Dog - 0 Producers

Every project, team and organization is unique Key is to have the base skills required to adapt Your job is to do whatever it takes to ship!

Be a Leader Lead from the front and by example Never ask anyone to do something that

you’re unwilling to do Responsibility vs Authority Build respect and trust by adding value Moral support counts

Manage Expectations Set clear expectations Constant two-way communication Empowers the team to make decisions Choose milestone “spirit” over “letter” Don’t exaggerate, stick to the facts Don’t overreact, always look

for the compromise

Facilitate Communication “… a genuine leader is not a searcher for consensus but a

molder of consensus.” - Martin Luther King Jr Get a base knowledge of the other disciplines Listen more than you talk Represent what you know and

what you don’t Can be as simple as walking from

one desk to another Adapt communication style accordingly Straw man FTW

Maintain Your Perspective One of your unique strengths is your

ability to see the big picture Stay objective so you can moderate Use data to support decisions

Project & Excel are your friends As you gain experience, trust your gut

A Must Read and Watch“Dynamics of Software Development”

By Jim McCarthy

ISBN: 0735623198

Production Track Talks “More Pirates on a Burning Ship and Other Leadership Challenges”

Laura Fryer, VP and General Manager, WB Games Seattle Wednesday 4:30- 5:30 Room 303, South Hall

“Green Light! Persuasion Skills to Put and Keep Your Project in the Fast Lane” Dick Butterfield, Strategic Communications Coach, Butterfield Speaks Thursday 10:30- 11:30 Room 3020, West Hall 3rd Fl.

“Scoping Success” Me! Thursday 3:00- 4:00 Room 3006, West Hall 3rd Floor