Mira Qutub, Tooba Zaki, Eddie Oboli, Lindsey Whiteside

How they started• Dan Wieden met David Kennedy in 1980, at the William Cain

advertising agency while working on the Nike account. They took Nike with them as a client after founding Wieden & Kennedy (later changed to Wieden+Kennedy) on April 1, 1982, and remain the agency of record.[4]

Social Media Strategy• What it is • The purpose• The challenges

EXAMPLE JOB POSTING• Weiden + Kennedy needed to find their perfect candidate to

work at their Portland location as a social strategist to help them usher in the future for our beloved client Old Spice.

• They gave applicants one week from posting the job on October 29 through November 5 to complete 10 internet challenges.

• If you think you're the right person for the job, you have to submit proof that you have completed one or more of these challenges. The proof must be submitted in the form of a case study presentation deck.

• But, you're not allowed to say you're doing any of this because you want a job at Wieden + Kennedy.

• http://www.youtube.com/watch?v=4547QsDHcAk

The Challenges• 1. Create the best original Pinterest board dedicated to the sport of inline speed skating (NOT

roller-hockey).• 2. Create and post an original piece of content to Reddit that then receives the most upvotes in a

single week.• 3. Create and upload to SlideShare an original, in-depth competitive analysis of the Ed Hardy social

media ecosystem.• 4. Get the most people to friend your mother or your father (or a parent-like figure in your life) on

Facebook in a single week.• 5. Create an original (new) Twitter account and then use it to get the most followers in a week

using any verbs you like, but only the following nouns: "BLUEFUDGE," "HAMMERPANTS" and "GREEK YOGURT."

• 6. Create an original YouTube video that then receives the most plays in a single week using this script verbatim:

• #1: "Wait. What are you doing?" #2: "Trust me. This will be fine." #1: "Ok. Go ahead."• 7. Get recommendations on LinkedIn from at least three other people trying to get this job.• 8. Create the most reviewed recipe on allrecipes.com in a single week using cottage cheese as an

ingredient. The reviews don't have to be good.• 9. Upload the most pictures of your armpit(s) to Instagram during the course of this challenge.

The pictures must have your face in them to verify your identity and include the hashtag #mypits.• 10. Using Quora, give thought-out, meaningful answers to as many dream catcher-related

questions as possible in a single week.

Why they did this• This agency is all about the unconventional side of

approaching things, I’m sure you know this if you have seen an Old Spice commercial recently, in case you haven’t, we’ll refresh you’re memory:

• http://www.youtube.com/watch?v=iS-4WxmKBNI• Kookiness• When you need an unconventional approach to a job, you

need an unconventional job application, which Weiden + Kennedy achieved!

Opinions on the agency• This ad agency stands out from others because of its out-of-

the-box advertising strategies. Example:• One of the biggest movies out right now, Box Trolls, Weiden +

Kennedy was about to advertise in an amazingly creative way by co-branding with Nike.

• http://niketrollstrikes.theboxtrolls.com/• I love Weiden + Kennedy website, my favorite feature is the

Wiedenisms. And here they are: http://www.wk.com/• Their site is full of examples and links to their work, all their

locations, and all about the people that are behind the ads.

• Questions? Comments?