_PROCESS PORTFOLIo / for lo z a m a l é o m b h o

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lo z a m a l é o m b h o spring/summer 2013

lo z a m a l é o m b h o spring/summer 2014

lo z a m a l é o m b h o spring/summer 2015

lo z a m a l é o m b h o “A L I E N E D I T S ” FALL/ WINTER 2015

lo z a m a l é o m b h o “A L I E N E D I T S ” FALL/ WINTER 2015

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lo z a m a l é o m b h o / design dna analysis

i T E M S I N T H E C O L L E C T I O N :

s/s 2012 a/ w 2012 s/ s 2013 s/ s 2014 s/ s 2015 A/ W 2015

jacket 3 5 2 3 5 1

blouse 3 3 4 3 5 2

skirt 1 3 3 1 6 4

dress 3 2 2 2 0 2

trousers 2 2 2 3 7

shorts 2

shirts 4

coat 1

vest 1

small colletions B igger collections

M AT E R I A L S M A I N LY U S E I N T H E C O L L E C T I O N ( h a r d t o f i n d a l l r e s o u r c e s , g e n e r a l data )

_Kente cloth( weave by hand at small manufacturing workshop, Ivory coast) known as nwentom in Akan, is a type of

silk and cotton fabric made of interwoven cloth strips and is native to the Akan ethnic group of South Ghana. _Ankara fabric

_cotton fabrics from India

_most of the taxtile 100% cotton, with different method of weaving - handwoven

_100%hemp for jacker, not with prints on it - handwoven

_lining - polyester

A B O U T C O M PA N Y

Established in New York City in 2009 and relocated to Côte d’Ivoire since 2012 where its production takes place, the brand is best described as a fusion between traditional cultures/ sub-cultures and contemporary fashion. In fact, Loza Maléombho credits her early world wide exposure for the ecclectic aesthetic and multi-culturalism present in her work. Born in Brazil and raised between Côte d’Ivoire and the United States, she was designing since 13 and graduated in 2006 from the University of the Arts of Philadelphia with a BA of Fine Arts in Animation. She was then initiated to the fashion industry by interning with New york based designers Jill Stuart, Yigal Azrouël and Cynthia Rowley all before deciding to start a brand of her own. By producing in Côte d’Ivoire, Loza’s vision is to empower women with a small manufacturing workshop that produces the collection and hires young women from unfavorable backgrounds. She also works closely with local artisans on featured products such as Indigo dye fabric, jewelry, shoes and accessories.

d E S I G N D N A - OV E R A L L A B O U T C O L L E C T I O N S

As the brand is new and still developing , we can see great improvement since the first collection appeared. Every new collection presents more vivid, avant-garde, and eclectic style. The new collections ( especially the latest fall/ winter 2015 collection) are organize better, are more consistent, and also executed on really high, professional level ( choice of fabric, constructions, diversity of styles, models, make-up, photoshoots, idea standing behind the collection).

d E S I G N D N A :

_strong, visible African inspiration, especially visible in prints

_contrasting fabrics (soft,delicate,transparent versus thick, coars ones)

_very graphical, strong prints, inspired by African ethnic culture

_high quality, unique materials ( all clothes made in Made in Côte

d’Ivoire – Ivory Coast, in a small manufacturing workshop that produces

the collection)

_eclectic style – mixture of ethnic African inspiration , with influences

of Asian, Afro-American culture, style;

_ multicultural aesthetics, mixing traditional African prints and patterns

with the modern silhouettes

_strong, vivid colors

_diverse shapes, which reflect multicultural esthetic

( avant-garde shapes, classic, basic shapes, ruffles, geometric shapes

P R I C E R A N G E - e x a m p l e s f r o m w e b s i t e all tems available on a made to order basis. We work with your measurements and fabric choices to create your personable piece, all Handwoven and Made in Côte d’Ivoire

a f r i c a n p r i n t s example _Ankara fabr ic _Kente c loth _most 100% cotton _br ight , contrast ing colors

trends from wgsn

ta r g e t g r o u p A conf ident and cult ivated woman with an interest in travel , unafra id to make a statement and who nurtures d i fference. We offer susta inable, modern and mult icultura l des igns to an inte l lec-tual woman who is soc ia l ly consc ious. _wealthy_conf ident_act ive_love to travel_ love to get to know other culture_intrested in art_ intrested in sustainable fashion _ wel l educated_open-minded_working

1 9 - 4 0 1 0 T C X 1 8 - 3 9 4 9 T C X 1 8 - 4 5 3 7 T C X 1 7 - 5 7 3 4 T C X 1 4 - 1 2 2 8 T C X 1 8 - 1 6 4 9 T C X 1 6 - 0 9 5 2 T C X 1 9 - 4 5 2 4 T C X1 9 - 1 2 5 0 T C X

1 4 - 5 4 2 0 T C X

8 1 1 C

8 0 9 C

8 0 8 C

1 9 - 0 5 1 6 T C X

1 9 - 3 9 3 5 T C X

1 1 - 4 2 0 1 T C X

1 3 - 3 8 0 2 T C X

1 3 - 4 1 0 3 T C X

Essential colours are prominent with new deep coral, Amazonian green and sun glow. Secondary colourscomplement and layer into the essentials, while accents highlight and add brights for a dimensional palette.

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c o lo r i n s p i r at i o n wgsn, deep summer

1 9 7 0 s - inspired sty les .and sun g low to create a v ibrant and modern paletteelectr ic teal are enl ivened by b io luminescent yel lowViv id aquat ic hues such as Am-azonian green and

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c o lo r i n s p i r at i o n

Yayo i k u sa m a japanese artist and writer Yayoi Kusama i s a Japanese art ist and writer. Throughout her career she has worked in a wide var iety of media, inc luding paint ing , col lage, sculpture, performance art , and environmental insta l lat ions, most of which exhibit her thematic interest in psy-chedel ic colors , repet i t ion and pattern. A precursor of the pop art , minimal ist and feminist art movements , Kusama inf luenced contemporar ies such as Andy Warhol and Claes Oldenburg.Although largely forgotten after depart ing the New York art scene in the ear ly 1970s, Kusama is now acknowledged as one of the most important l iv ing art ists to come out of Japan, and an important voice of the avant-garde.

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a f r i c a n t r i b e s Ethnic groups in Africa Number in the thousands, each general ly having i ts own language (or d ia lect of a lan-guage) and culture. The ethnol inguist ic groups inc lude var ious Afro-As iat ic , Indo-Eu-ropean, Khoisan, Niger-Congo and Ni lo-Saharan populat ions. I N S P I R AT I O N F O R

c o l l e c t i o n shapes

I N S P I R AT I O N F O R c o l l e c t i o n shapes

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T r a d i t i o n a l A f r i c a n m as ks Ritual and social meanings Ritual and ceremonial masks are an essentia l feature of the tradit ional culture and art of the peoples of Sub-Saharan Afr ica. Whi le the speci f ic impl icat ions associated to r i tual masks widely vary in di f ferent cultures, some traits are common to most Afr ican cultures. For instance, masks usual ly have a spir i tual and rel ig ious meaning and they are used in r i tual dances and socia l and rel ig ious events, and a specia l status is attr ibuted to the art ists that create masks and to those that wear them in ceremonies. In most cases, mask-making is an art that is passed on from father to son, a long with the knowledge of the symbol ic meanings conveyed by such masks.

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1. Pattern for the back of the Wrap Dress

stiching for the beggining and ending of print

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inspiration for big print

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/A symbol called a Transmutation Circle (Renseijin) The circle itself is a conduit which focuses and dictates the flow of power.

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o p t i c a l i l l u s i o n l i n e so p t i c a l i l l u s i o n l i n e so p t i c a l i l l u s i o n l i n e so p t i c a l i l l u s i o n l i n e s

I N S P I R A T I O N F O R P R I N T S

o p t i c a l i l l u s i o n l i n e so p t i c a l i l l u s i o n l i n e s

o p t i c a l i l l u s i o n l i n e so p t i c a l i l l u s i o n l i n e so p t i c a l i l l u s i o n l i n e so p t i c a l i l l u s i o n l i n e s

D E S I G N E D P R I N T 1 5 0 C M X 5 0 X MD E S I G N E D P R I N T 1 5 0 C M X 5 0 X MD E S I G N E D P R I N T 1 5 0 C M X 5 0 X MD E S I G N E D P R I N T 1 5 0 C M X 5 0 X M

flat scren print, white twill fabric , black ink, 150cm x 50xm, 4 repetition

inspiration for big print

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laser cut project for the back of jacket / cut in scuba fabric

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kanye west , v ideoclip for “heartless”

process for final line up

a f r i c a n t r i b e s

PRINTS

S K E T C H E S

_PROCESS PORTFOLIo / for lo z a m a l é o m b h o