proactive competitor analysis a4uexpo 2011 - david sottimano
DESCRIPTION
SEO Competitor Analysis - a different approach by being proactive rather than reactive. Originally intended for an affiliate marketing audience.TRANSCRIPT
Competitive AnalysisA different approach
Dave Sottimano
Reactive VS Proactive
ReactiveWhen:
Understand the landscape (Rank checking, site audits, link analysis)
Understand what works. (Algorithm changes, keyword targeting, traffic data)
It becomes dangerous when:
Fuelled by emotional decisions based on panic and fear
There’s a time and place for reactive
Expose dev/test/staging servers
Leak information on social media
What do I want to know about the leaders?
What they’re doing now?
Not cool, you’re too late.
You know what’s really cool?
Knowing thethe Future.
Being Proactive
When:
Getting insider informationStaying ahead of the curve.Beating the competitor NOT copying.
It becomes dangerous when:
You start using illegal tactics to uncover information
Getting insider informationSet up a couple of niche sites (satellite
sites). Optimize site for:
Hi Will, I am writing on behalf of a large English kitchen retailer and would like to enquire about text link advertising on your site. Please will you provide the options and pricing you offer? I look forward to your response Kind regards,
Turned into “can I buy a link”
There’s an unbeatable, unpredictable competitor
gaining ground.
Source: Aaron Wall http://www.seobook.com/google-mmo
Staying ahead of the curve. Not just SEO anymore.
You know what’s coming, what are you doing about it?
Can you see yourself in this picture?
Putting it into practiceYou know Schema.org has been designed to assist search engines, mark it up!
You know that mobile devices are taking a bigger piece of the pie, where’s your mobile version?
You know writing quality content will always get you through tough algo updates
You know that creating a Chrome Experiment will get you a link from Google
Chrome Experiments
http://www.chromeexperiments.com/detail/robots-are-people-too/?f=
There is no tool to beat your competitors, it’s just a
change of mindset
Here’s a tool anyways. http://dis.tl/a4u-2011
What you can expect to find.
1
2
3
Set up a satellite site trapDon’t make silly mistakes and expose
yourself!
Do something really coolThe faster you fail, the better. Just keep trying
Your 2 simple actions
Thank you!
I need friends, follow me:@dsottimano
Here’s the tool again: http://dis.tl/a4u-2011
Send hate mail here: [email protected]