pro ve international conference - innovation and knowledge networks
DESCRIPTION
Presentation on Innovation and Knowledge Networks during the 12th IFIP Working Conference on VIRTUAL ENTERPRISES @ FIA, São Paulo, BrazilTRANSCRIPT
PRO-VE Conference Collaborative Networks
Innovation and Knowledge Management for Collaborative Networks. José Cláudio Terra
Fundação Instituto de Administração São Paulo, August 18th, 2011
How companies are organizing their innovation and knowledge management for collaborative networks?
1. Company-led formal innovation networks
2. Innovation 2.0 – Internet markets
Two Complimentary approaches
1. Company-led formal innovation networks
2. Innovation 2.0 – Internet markets
Two Complimentary approaches
Source: Época Magazine
Benchmark Study: “Best Practices in Open Innovation Systems”: Participating Companies
Brazil
Global
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Best Practices in Open Innovation Systems (OIS)
Philips established partnerships all over the innovation stages, from basic research to commercialization.
Besides, developed a technology park in Eindhoven that became worldwide renowned that was capable to attract the strategic competencies to the company.
Philips High Tech Campus offers infrastructure for their partners, e.g.: suppliers, consultants, patents office, venture capitalists, governmental research organizations, research specialists. It also offers paid services, such: offices for rental, incubation and laboratories.
“
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High Tech Campus, a new concept on Open Innovation System
• Modern technology park
• More than €500M in investments;
• Technology-based startups incubation
• The design stimulates and forces collaboration between partners
• Close to universities
• “Research Hotel” concept
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Best Practices in Open Innovation Systems (OIS) Philips High Tech Campus (Eindhoven)
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Companies are creating their own Open Innovation Systems, that are composed by...
Infrastructure
Processes and Governance
Partners´ Network relationship
Open
Innovation System
Organizational structure
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• Governance and Organizational Structure
• System’s Marketing • Open Innovation Processes
• Infrastructure • Business and Services Support • Partners and Network Management • Encouragement to Collaboration
• Partner Network composition • Partner role • Partner Relationship • Intelectual Property
• Open Innovation Objectives • Open Innovation focus and
strategy • System’s Location
“Best Practices in Open Innovation Systems”: Context
• TerraForum led a national and international research about tecnological innovation systems, with the purpose of evaluating how companies structure their open innovation activities.
• For this purpose, it was used the Four Dimensions Model, developed by TerraForum, which includes the four pillars for management of technological innovation systems .
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Strategy Support and
Services
Relational Organizational
• The repport result showed different practices adopted concerning open innovation around the world.
• Based on these results, TerraForum developed an Open Innovation Maturity Model, which is composed by four distinct levels:
The Maturity Model
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World Class
Advanced
Explorers
Beginners
Strategic Dimension
Dimension Beginners Explorers Advanced World Class
Strategic
• Innovation is not seen as strategic
• Partnerships for incremental innovations
•Historical
location.
• Innovation is part of the strategic direction
• Some radical innovations
• Focus in Research and Development
• Close to Universities
•Growth strategy based on innovation
• Participate in the entire innovation value chain.
• Close to the world centers of technological knowledge.
•Aspire to be world leader in innovation
• System’s exclusive strategy
• Partnerships in the entire R&D&I process ;
•Open innovation system with specific locus.
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Relational Dimension
Dimension Beginners Explorers Advanced World Class
Relational
• Few partners
• Partners for the development phases
•No formal policies on Intelectual Property
• Larger number of partners and bigger diversity.
• Partners for research, development and testing.
• Creation of basic intelectual properties policies.
•Global partnership networks
•Relationships beyond mere contracts.
• Partners part of all R&D&I and commercialization phases.
• Comprehensive IP Policies
• Partnerships for network support
• Leadership in programs for national and international research
• Strategic partnerships globally
• Intelectual Property as a source of value creation.
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Support and Services Dimension
Dimension Beginners Explorers Advanced World Class
Support and Services
• Few services or support infra-structure to the partner
• No specific partner training.
• No formal mecanisms focused on partner attraction, development or evaluation.
• No support for collaboration
• Infrastructure and equipments sharing
• Collaboration not specifically stimulated.
• Some mecanisms focused on partner attraction, development or evaluation.
• Support to innovation management services
• Invest on the partner,, acquire companies and technologies, perform spin-offs, joint-ventures and other strategic alliances.
• Support for collaboration among partners.
• Seeks to create local innovation systems, with exclusive infrastructure, Research support services, general services management
• Exclusive management with the purpose of constantly increase the system strength. Manage individual relationships and the partner network.
• Seeks to attract a variety of partnerships and invests in the development of the partners
• Support for collaboration among partners.
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Organizational Dimension
Dimension Beginners Explorers Advanced World Class
Organizational
• The R&D&I is part of the organization and is scattered among functional areas.
• No exclusive functional structures focused on open innovation
• No marketing iniciatives
• Funcional areas with dedicated teams to R&D&I.
• Governance: middle management and regular committees.
• Management with low degree of autonomy
• Actions in the early stages focused on brand strengthening
• Physical structures exclusive for P&D&I separated from the leader company.
• Formal areas dedicated to innovation with high degree of autonomy in the decision-making.
• Brand strengthening
• Physical structures appear as systems of Technological Innovation, separated from the company’s business as usual.
• Outsourcing of the physical structure management
• Governance with participation of parners and external entities
• Dedicated structures to the
system’s institutional relationship.
• Specific formal processes and tools
• Branding
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1. Company-led formal innovation networks
2. Innovation 2.0 – Internet markets
Two Complimentary approaches
Innovation 2.0 Value Chain
Clients, Universities, Research Centers, Suppliers, Partners and Competitors
• Investment • Co-development • Specific Solutions • Technology transfers
• Prediction • Opinions • Trends
• Ideas • Contests • Technologies
• Lead-users opinion
• Pilot Plans • Mass Feedback
• Technology Commercialization
• Viral marketing
Web 2.0
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Competitive Intelligence
Ideas and Insights
R & D & E Tests and
Prototypes Commercialization and Scaling Up
Innovation 2.0 Value Chain
Competitive Intelligence
Ideas and Insights
R & D & E Tests and
Prototypes Commercialization and Scaling Up
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Innovation 2.0 Formats
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Mar
ket
Co
mp
anie
s
Form
at /
Le
ade
rsh
ip
Innovation 2.0 Formats M
arke
t C
om
pan
ies
Form
at /
Le
ade
rsh
ip
Without Collaboration With Collaboration
Collaboration / Thematic Drive
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Innovation 2.0 Formats M
arke
t C
om
pan
ies
Form
at /
Le
ade
rsh
ip
Without Collaboration With Collaboration
Collaboration / Thematic Drive
Any Theme Specific Themes Any Theme Specific Themes
© TerraForum
Innovation 2.0 Formats M
arke
t C
om
pan
ies
Form
at /
Le
ade
rsh
ip
Without Collaboration With Collaboration
Collaboration / Thematic Drive
Any Theme Specific Themes Any Theme Specific Themes
© TerraForum
Final Considerations
Key Factors for Innovation and Knowledge Management Collaborative Networks
Open Innovation
System
Strategic Alignment
Collaborative Culture
Adequate Partners
Strong Relation Network
Support and Services for
Partners
Clearly Defined IP policies Organizational
Structure and Governance
Infrastructure and location
Funding
Stakeholders Support
Processes and KPIs for
Innovation Mgmt
© TerraForum
Open Innovation
System
Strategic Alignment
Collaborative Culture
Adequate Partners
Strong Relation Network
Support and Services for
Partners
Clearly Defined IP policies Organizational
Structure and Governance
Infrastructure and location
Funding
Stakeholders Support
Processes and KPIs for
Innovation Mgmt
© TerraForum
Worldview
Key Factors for Innovation and Knowledge Management Collaborative Networks
Open Innovation
System
Strategic Alignment
Collaborative Culture
Adequate Partners
Strong Relation Network
Support and Services for
Partners
Clearly Defined IP policies Organizational
Structure and Governance
Infrastructure and location
Funding
Stakeholders Support
Processes and KPIs for
Innovation Mgmt
© TerraForum
Worldview +
Active Management
Key Factors for Innovation and Knowledge Management Collaborative Networks
Thank you! José Cláudio Terra
Twitter: @claudioterra www.slideshare.net/jcterra
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