pro social internet (by john grant to apg)
DESCRIPTION
Exploring some ways the internet is being used to promote social good - and how brands could possibly get involved. Based upon my new book Co-opportunity (Wiley, 2010)TRANSCRIPT
Social Media
MeSpace
Pop17 is the
1,159th mostfamous entertaineron the internet
JOIN OUR TWITTERSTORM ON WEDNESDAY APRIL 14th USING #WAKEUP IN YOUR TWEETS.
Social MediaPro
Social Media
It’s a whole new ball gameLike sitting between 2 kids on a bus
Few old marketing models applyNew models emerging; brand utility, experiences, marketing enthusiasm
But there is another way
Social Marketing
Brands as ideas to live byNew traditions & customsTrojan horses for social change
Many of your clients embraced CSRNike Xchange, M&S PlanA etc.
Brand Opportunity is life enhancing CAUSE RELATED MARKETING 2.0
Video shown is athttp://www.girleffect.org/share
Video Shown is athttp://www.youtube.com/watch?v=7qOfuWxFpeE
Co-operation: focus on wellbeing of overall
group
Competition: focus on individual interests
10.5 Pro Social Applications
1. Social Production
2. Crowdfunding
3. Resource Sharing
4. Buyer Power
5. Missions
6. Trust networks
7. Transparency
8. Solidarity
9. Social Learning
10. Slacktivism
10.5 Taking the Piss
Video shown is athttp://www.youtube.com/watch?v=BimSZ6ozDj4
“By the end of this decade, power and influence will shift largely to
those people with the best reputations and trust networks, from people with money and nominal power.
Everyone gets a chance to participate in large or small ways,
giving a voice to ‘the silent majority’”Craig Newmark, Apr 2010