prmoment event - does pr need more geeks?
DESCRIPTION
You can read more about this event at: http://www.jprni.com/blog/2013-11-08-dont-bring-me-stories-bring-me-geeksTRANSCRIPT
#Mynewsnight
Wi-fi access
Networks: SMEXAP 2 / SMEXAP 3 Password: spr1ngt1me
Adam Cranfield
Chief Marketing Officer
Mynewsdesk
#Mynewsnight
Geeks are everywhere
Geeks are everywhere
20 geeky socks sure to knock yours off
An Instagram love story: meet the
couple who met, fell in love
and got engaged - all through the
photo-sharing app
Gmail’s top 9 hidden features
11 apps you
shouldn’t travel
without
The right people?
?
War on “thin content”
War on dodgy links
A more intelligent future
Responsive
Essential geeking
@mattcutts
When you do it right : )
When you do it wrong : (
vs
Thank you.@adamcranfield
@mynewsdesk_uk#mynewsnight
Matt Neale
President, International
GolinHarris
#Mynewsnight
37
@mattneale @golinharrisUK
38
reasonably cute
39
still promising
40
geek
41
43
44
THE AGENCY MODEL
TRADITIONAL AGENCY
HIERARCHY
OFFICER RANKS OF
BRITISH ARMY
CEO
Managing Director
Practice Head
Director
Associate Director
Account Director
Senior Account Manager
Account Manager
Senior Account Executive
Account Executive
Assistant Account Executive
General
Lieutenant General
Major General
Brigadier
Colonel
Lieutenant Colonel
Major
Captain
Lieutenant
Second Lieutenant
Officer Cadet
Intern
G4: we must specialise
46
CATALYSTS Executive Director
Director
Sr. Manager
Manager
Associate
CREATORS Creative
Creative Technologist
Digital Designer
Producer
Writer
Copy writer
Developer (front & back)
Motion Editor
Content Editor
CONNECTORS Media Buyer
Lobbyist
Media Specialist
Social Media Specialist
Community Manager
STRATEGISTS Researcher
Planner
Analyst
Issue Expert
47
48
49
1 million views on
50
and counting
Great RTM
51
Poor RTM
52