www . un i l . c h / h e c

PRME REPORT HEC Lausanne

2010-2011

‘L’allée de Dorigny’ on the University of Lausanne campusPhoto: ©Pierre-Michel Delessert

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IntroductionToday’s business schools face immense challenges in all their various areas of competence encompassing teach-ing, research, knowledge transfer, links with other institutions and the globalization of economic and social phenomena. With its long-standing tradition of cross-disciplinary knowl-edge creation, HEC Lausanne, the Fac-ulty of Business and Economics of the University of Lausanne, is determined to make a significant contribution to extending the frontiers of knowledge and expertise in our economy and in our world, and to do so with a strong international perspective.

HEC Lausanne is one of the leading institutions for research and educa-tion in management and economics in Europe. With more than 65% foreign professors, approximately 20% foreign undergraduates (plus a significant number of exchange students), 50% foreign Master’s students, and 60% foreign PhD students, it offers a truly international context for research and education. HEC offers a broad variety of high quality programs on all levels – from Bachelor to Master, EMBA and PhD. It is well connected with the lo-cal and global economic community and has a long tradition of partner-

Principle 1 | Purpose

We will develop the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy.

What we doBy establishing a well-balanced mix of strong disciplined based foundations and cross-disciplinary innovations with partners, in teaching, research, and corporate connections, HEC Lausanne aims at contributing to the develop-ment of a more responsible society. We actively promote socially respon-sible business by building awareness in

our students, companies and the pub-lic through media, events, conferenc-es, expositions and diverse projects.

In 2011, HEC celebrated its 100th anni-versary. Looking back at one century of management education, responsible management rapidly imposed itself as the theme for the next 100 years. We

organized the activities of our anni-versary around the topic of economic and business sustainability, convinced that this would be the key challenge of the next century of business school research and education. Through out the year, many events were organised around this theme as presented on the following page.

ships with universities from around the world.

The HEC Lausanne mission is to teach students to become responsible lead-ers in order to build a sustainable society. With its slogan Responsible learning, responsible leading, HEC Lausanne has made a clear commit-ment to ethics and corporate respon-sibility both in research and teaching. Courses on ethics and corporate re-sponsibility have become obligatory in numerous teaching programs, encour-aging students to think more holisti-cally of their future leadership roles in business, political and civil society organizations. The high relevance of personal integrity is already pointed out to students from the very begin-ning of their studies when they have to sign a code of conduct.

This report represents the engage-ment of numerous members of the HEC Lausanne community – research-ers, teachers, members of the admin-istrative staff and students in various programs – to turn our vision into real-ity and to promote a more sustainable future in a globalizing world.

June 2012, Lausanne, Switzerland

We educate future business leaders and experts by imparting manage-ment and economic knowledge, de-veloping interdisciplinary and interna-tional awareness, and strengthening the personality of our students. We are committed to excellence, multidis-ciplinary orientation, an international outlook, humanism, and integrity. We favor personal development through critical thinking, intellectual rigor, honesty, self-reliance, team spirit, open-mindedness, curiosity, creativity and competitiveness.

‘L’allée de Dorigny’ on the University of Lausanne campus – Photo: ©Pierre-Michel Delessert

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January• Asset and Risk Management in the Aftermath of the Fi-

nancial Crisis - Conference organised by the Finance De-partment, with Rob Engle, Nobel Prize for Economics 2003

February• Business Governance and the Role of the Board of Direc-

tors - Conference organised by the Department of Ac-counting and Control

March• Women are the future of mankind - all different, all re-

sponsible: Conference organised in cooperation with the UNIL Equal Opportunities Board and Commission

April• Le Carrefour des Décideurs - Conference organised in co-

operation with the Project Management Institute (PMI) and the Société Suisse de Management de Projet (SMP) on the theme: Ethics of the entrepreneur.

May• “Responsible Management Practices for the 21st Century”

Launch of the centenary book and debate organised by Payot

• Conference with Konrad Hummler, director of the Wege-lin & Co. bank - organised by the HEC Lausanne Graduates Association

• Le Forum des 100 - organised at UNIL by L’Hebdo• Centennial Debate - Responsible management and the

challenges of the 21st Century: organised by HEC Lausanne with the following participants: Klaus Schwab, founder of the WEF, Paola Ghillani, former CEO of Fair Trade Switzer-land, Pierre Landolt Chairman of the Sandoz Family Foun-dation and Director of Syngenta, Susan George, president of the Board of the Transnational Institute Amsterdam, Laura Tyson Professor of Global Management at the Haas

School of Management and economic advisor to Presi-dents Clinton and Obama and Darrell Duffi e the Dean Witter Distinguished Professor of Finance at the Graduate School of Business, Stanford University, an advisor to the Fed and a director at Moody’s.

• Tails, Money, Heads, the Economy - Exhibition organised as part of the “Mystères de l’UNIL”, the annual open day for schools and the broader public.

June• Doing business with dictators - Conference with Dr. Shirin

Ebadi (Nobel Peace Prize Laureate) August

• Business and its social environment - legal and fi scal as-pects - Conference organised by the Department of Busi-ness and Tax Law

September• The stakes of diversity. A challenge for responsible

HR management - Conference organised by the Depart-ment of Organisational Behaviour in partnership with HR Vaud

• New academic year opening ceremony - Guest of honour, Jim Stengel, on responsible marketing

October• Cybersecurity and Cyberpower: between mastery and un-

certainty - Conference and debate organised by the Infor-mation Systems Department

November• The HEC Lausanne Responsible Business Fair - Responsible

business meets the managers of tomorrow

For more information about the events:www.unil.ch/heclausanne100

Campus-wide events on ethics, CSR and sustainability in 2011:

Projects related to corporate responsibility

CSR evaluation projectIn cooperation with one of the leading conference formats of Switzerland, the ‘Forum des 100’, scholars from HEC Lausanne de-veloped a new method to evaluate the Corporate Social Respon-sibility performance of corporations. The method was applied to four industries: Computers, cocoa, coffee and pharmaceuticals. Four to fi ve leading corporations in each industry were evaluated at each step of their supply chain according to a set of simple but reliable criteria.

Principle 2 | Values

We will incorporate into our academic activities and curricula the values of global social responsibility as portrayed in international initiatives such as the United Nations Global Compact.

From left to right: Klaus Schwab, Laura Tyson, Pierre Landolt and Susan George during the Centennial Debate on Responsible Management in May 2011

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What we do

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The HEC Lausanne Responsible Business Fair

Teaching programs

What we doThe Responsible Business Fair initiative provides the opportunity for HEC students to learn about responsible companies, their ac-tivities and their business culture in an informal format. It also pro-vides a good platform to initiate contacts regarding internships, research projects, voluntary services or just general information about sustainable business and companies’ business models. For companies, it is a unique opportunity to showcase their business culture and link up with HEC students and the faculty for future collaborations. We welcome all companies that are, not necessar-ily “perfectly” responsible and sustainable, but those that make efforts to include responsible business practices in their corporate strategy.

What we will doThe next edition of the HEC Lausanne Responsible Business Fair will be jointly organized with a cycle of presentations and work-shops around social economy and cooperatives (2012 being the in-ternational year of cooperatives). Combining these two events will have a greater impact allowing the main CSR actors, government representatives and other interested parties to meet, for a day of discussion, thinking and sharing good practices. This day is also an ideal opportunity to launch new projects with our faculty around this alternative economic model. The fair also aims to strengthen links between the academic world and civil society and to put stu-dents in touch with these types of companies and organizations.

Societal relevance (in teaching)

Since March 2003, HEC Lausanne has had a professorship in business ethics. This has led to the introduction of sev-eral courses in business ethics, which at first were elective. The importance of this area has grown over the years. Two main changes can be emphasized: First, topics related to business ethics and corporate social and environmen-tal responsibility are no longer limited to a few courses offered by a single faculty member; second, courses on business ethics and corporate respon-sibility are compulsory in various pro-grams. The following courses contain a significant component of ethics and/or corporate social and environmental responsibility.

In the Bachelor (BSc) program

General introduction to management. This first-year course, which is obliga-tory for all Bachelor’s students at HEC Lausanne, is co-taught by a professor in strategy and one in business ethics. A third of the course is devoted to the introduction of the role of business in society and ethical/unethical decision-making in organisations. By including ethics in the introductory manage-ment course, HEC Lausanne is sending

a strong signal at the very beginning of the program concerning the soci-etal “embeddedness” of managerial decision–making.

In addition to this introductory course, HEC offers two elective courses for Bachelor students in the third year. The course “Corporate sustainability: The environmental perspective” and the course “Introduction to business ethics” build on the first year introduc-tion and respectively deepen the en-vironmental and the social dimensions of responsible management.

In the Master (MSc) program

Students in the Master’s in Man-agement at HEC Lausanne take an obligatory course on “Corporate so-cial responsibility” in their first year. Master’s in Finance students, have an obligatory course on “Business Eth-ics in Finance”. All Master students have the possibility to participate in various elective courses: A course on “Unethical decision making”, which is co-taught by a business ethicist and a psychologist offers insights into the sociological and psychological forces that drive unethical and illegal be-havior in organizations. This course is also offered as a selective course for

the PhD students in management. A course on “Business ethics and market-ing” focuses on the ethical aspects of market oriented decisions.

In the Executive MBA program

HEC Lausanne offers three different EMBA programs (with specializations in Finance, Technology and Health management). Students in all three programs have an obligatory course on “Business and society”. Ethics and sustainability are also targeted in modules on marketing, leadership and supply chain management. In ad-dition, the introductory week of the EMBA programs focuses on the devel-opment of sustainable strategies. This introductory week is conducted every year in cooperation with a company (Nescafé in 2011, Nespresso in 2010). Students work on the sustainability challenges that the company is fac-ing. The company sends managers and their collaborating NGO partners to work with students during the week.

What we do

FacultyFive new recruitments are sched-uled in the future at the level of full professor, with profiles showing interest and compe-tence to teach courses such as Environmental accounting, Risk management, Eco-marketing, Digital Humanities, Eco-strategy.

Projects related to corporate responsibility

HEC Lausanne aims to establish a well-balanced mix of strong disciplined-based foundations and cross-disciplinary innovations in learning, research, and corporate connections, contributing to the development of a responsible society. Business ethics and cor-porate responsibility have become key topics in our teaching ac-tivities. We firmly believe that responsible learning is the first step towards responsible leading.

The Internef building on the campus of the University of Lausanne

What we will doA joint Master program entitled “Re-sponsible Eco-Innovation and manage-ment” is to be launched in September 2013 in collaboration with the Faculty of Geosciences and Environment. This innovative program aims at preparing the future managers to 21st century socio-economical challenges taking into serious consideration new eco-industrial business models and related interdisciplinary issues.

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Principle 3 | Method

We will create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership.

The broad variety of courses on ethics and responsi-bility in all our teaching programs build solid foun-dation for our vision of HEC Lausanne as a power-house of responsible management education.

Code of conduct

To promote the personal integrity of students, HEC Lausanne has developed a “Code of Con-duct” for students to sign at the beginning of their studies. This code of conduct outlines the rules that HEC Lausanne students are expected to follow. The code of conduct mentions that HEC offers education that contributes to the construction of a globally sustainable society and educates responsible future leaders. Personal integrity is a key element of responsible leader-ship. HEC promotes diversity as a source of mutual enrichment and scientifi c progress, and it cultivates a climate of fruitful and tolerant debate while following ambitious and rigorous academic standards. Students are expected to behave in a manner consistent with the values of the University. During their studies, they are expected to demonstrate responsible and re-spectful behavior as citizens and ambassadors of our school.

Initiative against plagiarism

Students in the Master’s programs participate in a mandatory presentation on scientifi c cheat-ing in order to equip them with the skills to write appropriate essays and Master’s theses.

What we do What we will do

After the successful introduction of a code of con-duct for students, HEC aims at developing a code for the faculty as well.

HEC aims to contribute to the development of a net-work of European institutions that share the same values of responsible education, cross-disciplinary research, and sustainable development.

HEC Lausanne consistently appears at the top of research-related rankings pre-pared by the University of Texas at Dallas (UTD). Based on data from the last 5 years (2006-2010) concerning research contributions in 24 leading business journals, HEC is ranked in the UTD Top 100 World Rankings of Business Schools as the lead-ing school in Switzerland as well as 17th in Europe. Lausanne also appears in Til-burg University’s ranking of the top 100 worldwide economics schools for research, based on research contributions from 2004 to 2008, and in the top 100 in the ASU Finance Research ranking for 2000-2009. Various researchers at HEC Lausanne have worked on research projects related to ethics and corporate responsibility. Their work results in various initiatives, in publications and conference presentations. In addition, HEC Lausanne has decided to bundle those research activities in a new platform in order to use the momentum of the celebration of the 100th anniversary celebrations.

Principle 4 | Research

We will engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value.

Palazzo G. & Wentland M. (Eds.), Responsible Management Practices for the 21st century - 100 ans de HEC Lausanne. Pearson Education France.The chapters of the book:

Antonakis J., Bendahan S., Jacquart P. (2011). The Right Person for the Right Mission: Choos-ing and Managing Leaders. Bienz P. and Haki K. (2011). Responsible Man-agement: Another Project Management Con-straint?Bonardi J-P., (2011). Dealing with Destructive Activists. In Palazzo G. & Wentland M. (Eds.).Barroso R., Burkert M., Davila A., and Oyon D., (2011). Corporate Governance, Responsible Management, and Control Systems. In Palazzo G. & Wentland M. (Eds.), Pour un management responsable au 21ème siècle - 100 ans de HEC Lausanne. Pearson Education France.Dietz J., (2011). Responsible Diversity Manage-ment. In Palazzo G. & Wentland M. (Eds.).Ghernaouti-Hélie S. (2011). Connecter le monde de manière responsable. In Palazzo G. & Went-land M. (Eds.).Hameri A-P. (2011).Responsibility in Operations Management: The Next Leap to Competitive Advantage.Hoffrage U. (2011). How People Can Behave Ir-responsibly and Unethically Without Noticing It.Krings F. and Bollmann G. (2011). Managing Counterproductive Work Behavior. Mustaki G. and Urben L. (2011). Remunerating a Board of Directors. In Palazzo G. & Wentland

M. (Eds.).Osterwalder A. and Pigneur Y. (2011). Aligning Profi t and Purpose Through Business Model In-novation. Palazzo G. and Mena S. (2011). Business and Hu-man Rights. Philippe D. (2011). Good and Bad CSR Communi-cation: How to Design Effective and Responsible CSR Discourses.Rockinger M. (2011). Sustainable Finance. In Palazzo G. & Wentland M. (Eds.).Roux C. (2011). Antitrust Enforcement Against Parallel Cartels: Past Experience and Future Challenges. Usunier J-C., Cestre G., Czellar S., Morhart F., Muller B. (2011). Perspectives on Responsible Marketing. Zehnder C. (2011). A Behavioral View of Employ-ment: The Role of Fairness for Motivation.

Other related publicationsPalazzo G. & Rasche A. (2010). CSR-Compliance: Globale Unternehmensverantwortung zwischen Hard Law und Soft Law. In Wieland J., Steinmey-er R. & Grüninge S. (Eds.), Handbuch Compliance Management (pp. 745-760). Erich Schmidt Ver-lag, Berlin.

Smith, C. G., Palazzo, G. & Bhattacharya, CB (2010): Marketing consequences: Stakeholder marketing and supply chain CSR issues. Business Ethics Quarterly, 20 (4): 617-641.Scherer, A. G. & Palazzo, G. (2010): A new politi-cal role of business in a globalized world - a re-view and research agenda. Journal of Manage-ment Studies, 48 (4): 899-931.Palazzo G. & Scherer A. (2010). The United Na-tions Global Compact as a Learning Approach. In Kell G. & Rasche A. (Eds.), The United Nations Global Compact: Achievements, Trends and Challenges (pp. 234-247). Cambridge University Press. Mena S. & Palazzo G. (2010). Input and Output Legitimacies in Multi-Stakeholder Initiatives. Academy of Management Best Paper Proceed-ings, CD. Mena S., de Leede M., Baumann D., Black N., Lindeman S. & McShane L. (2010). Advancing the Business & Human Rights Agenda: Dialogue, Empowerment and Constructive Engagement. Journal of Business Ethics, 93(1), 161-188.Baur, D. & Palazzo, G. (2011): NGOs as legitimate partners of corporations (Business Ethics Quar-terly, 21 (4): 579-604

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What we will doAfter having initiated PRIME as a platform for research on responsible innova-tion, management and economics, several research projects have been launched. This learning platform should contribute to devising pragmatic solutions to real eco-socio-economical problems on related topics for corporations, civil society organisations, and governmental organisations. PRIME will also contribute to making HEC Lausanne visible as an international point of reference in the field.

The activities of PRIME will target a wide range of topics ranging from social and environmental problems in supply chains to the understanding and trans-formation of consumption routines, the analysis of driving forces of ethical and unethical behaviour within organisations, and the role of leadership in main-taining responsible business practices. It will promote research on responsible management at levels of society.

PRIME will connect to other research institutes in Europe, the US, and Asia through joint research projects, conferences, and provide space for visiting schol-ars from partnering institutions. The platform will operate on a budget provided by its corporate members and will apply for funds granted by the Swiss National Science Foundation and the European Union.

Projects related to corporate responsibility

PRIME: Platform for Responsible Innovation, Manage-ment and Economics

Founded in 2012 by the University of Lausanne (UNIL), the Platform for Responsible Innovation, Management and Economics (PRIME) promotes forward-thinking and innovative research and action for addressing today’s pressing economic, societal and environmental challenges. By partnering with the private and public sector, with practitioners and policy-makers alike, our learning platform seeks to bridge research with mainstream thinking, practices and poli-cies. Our main goals are to raise urgent issues and identify the key research areas of tomorrow; collaborate with partners in imple-menting innovative research projects and disseminate results and engage in debates through conferences and publications.

In order to insure interdisciplinary approaches and perspectives, PRIME was created in partnership with the Faculties of Law, of Social and Political Sciences under the joint lead of HEC Lausanne (presidency: Prof. Maia Wentland) and the Faculty of Geoscience and Environment (co-presidency: Prof. Suren Erkman). Its Steering Committee includes representatives of the private and public sec-tor, as well as international organizations and academia.

PRIME’s main goals are:

• to propose innovative, pragmatic solutions, approaches and concepts for social and environmental challenges in the production and consumption of goods and services

• to collaborate with partners in implementing innovative research projects, disseminate results and engage in debates through conferences and

• to openly publish and share results on the topic of social and environmental sustainability in an interdisciplinary approach.

PRIME is in partnership with the Fair Labor Association concerning sustainable supply chains.

PhD projects

The doctoral program of HEC Lausanne also includes a number of students focusing on business ethics and corporate social re-sponsibility. The research includes business ethics along the supply chain, corporate social responsibility in general and also in specific contexts, e.g. CSR in conflict regions or CRS of Small and Medium Enterprises. The role of Multinational corporations in poverty al-leviation and corporate governance are also topics studied by our doctoral students. Three CSR related PhD projects have been final-ized in 2010-11:

• Judith Schrempf (2010): The de-limitation of corporate social responsibility: Upstream, downstream and historic CSR.

• Dominik Breitinger (2011): Global Challenges for Global Companies: A trilogy of essays on anti firm activism, reputational damage, and political responsibility.

• Sébastien Mena (2011): Corporate Responsibility and Soft Law: Institutional, Democratic, and Social Movement Perspectives.

Current post-doctoral research projects: Two research projects with a focus on responsibility are being conducted at HEC Lausanne: One project examines the phenomenon of social entrepreneurship in the region around Lausanne and a second project examines, how corporations manage the various and often contradictory le-gitimacy demands with which they are confronted.

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Principle 5 | Partnership

We will interact with managers of business corporations to extend our knowledge of their challenges in meeting social and environmental responsibilities and to explore jointly effective approaches..

The Faculty has a long-standing tradition of cross-disciplinary knowledge creation and dissemina-tion, and has launched several successful initiatives through partnerships. Several of the research proj-ects described in this report have involved corpora-tions amd have led to direct and pragmatic results for managerial decision making.

At the heart of a key European business cluster, HEC Lausanne is part of an incredibly dynamic region made up of global headquarters for many multinational companies, research centres, technological parks and over 1200 innovative start-ups and SMEs. This leads to strong relation-ships between the faculty and the business world. Many students enjoy internships with some of the leading companies in the region: P&G, Swatch group, UBS, Novartis, Nestlé to name but a few…

These companies help forge the HEC Lausanne vision (HEC Lausanne Advisory Board); they were closely involved in the events of its 100th anniversary celebration. High profile speakers from the corporate world voiced their view on the challenges of sustainability in the com-ing years. The HEC book on responsible management practices was (cf page 9) sent to 6’000 companies, executives, visitors and other VIPs of HEC Lausanne. HEC scholars have developed a new methodology for evaluating the Corporate Social Responsibility performance of corpo-rations. The results of the research were presented to practitioners and companies, during a major event in Switzerland (Forum des 100) organised by a national magazine (L’Hebdo).

What we do What we will doPRIME aims at bundling the UNIL sustainability ini-tiatives with the needs of partners from corporations and civil society. It seeks business partnerships with large and medium-size corporations. These corpo-rate partners will contribute to research questions, data, and project funding. They will participate in the workshops, training sessions, and conferences, and will receive access to the knowledge created and processed by the centre.

Social business fairs will be continued on a yearly basis and developed in collaboration with business organizations seriously involved in concrete CSR ac-tions.

Principle 6 | Dialogue

We will facilitate and support dialogue and debate among educators, students, business, government, consumers, media, civil society organizations and other interested groups and stakeholders on critical issues related to global social responsibility and sustainability.

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HEC Lausanne maintains close dialogue with local and national political authorities. Leading figures such as Micheline Calmy-Rey or Pascal Couchepin, both former presidents of the Swiss confed-eration, have appeared at HEC Lausanne on various occasions in order to speak on responsibility related topics. HEC Lausanne reg-ularly participates in interdisciplinary discussions with NGOs and companies in joint projects, such as the World Knowledge Dia-logue, in advancing sustainable global supply chains. We also par-ticipate in discussions with Swiss companies on the issue of social and environmental responsibility. Events have been held such as the debate between Nestlé President Peter Brabeck-Lemante with Actares, a Swiss shareholder activist NGO on November, 16, 2010. HEC Professors collaborate with numerous transnational institu-tions such as the UN, the WTO, the FLA, or the WHO.

Community outreach initiatives

HEC Lausanne has launched several initiatives aimed at contribut-ing to the local community, enhancing our students’ awareness and sensitivity about the link between business activities and the society.

Pralong award

HEC Lausanne supports actively the Prix Christophe Pralong. This annual prize is awarded by the Pralong Foundation in memory of a former student of HEC Lausanne who died in an accident while working for the United Nations in Niger. It aims at rewarding micro-projects in developing countries in which students can ap-ply their knowledge, ideas, and motivation. The 2007 prize was awarded to a doctoral student who worked with a local organisa-tion in Burkina Faso to set up a flourmill near an orphanage, al-lowing farmers to mill their produce locally. In 2009, students also engaged in non-profit humanitarian activities in Burkina Faso.

What we do What we will do

iMiniDons has been further developed and will soon run on all up-to-date available platforms, managed by a national service provider under the su-pervision of HEC Lausanne. New non-profit associations will be added to the existing list.

Exhibition “Argent côté pile, économie côté face” (Tails, Money, Heads, Economy)

In order to fulfil its social role, HEC Lausanne aims to improve, within the scope of its competencies, prob-lems within society. One of the ways of achieving this is by turning citizens into more responsible economic deci-sion-makers.

Using the HEC Lausanne Centenary as a spring board, and as part of HEC Lausanne’s focus on responsible man-agement, a public 3-D installation was designed and produced. Through a series of carefully built-in games and animations, this installation brings to light the complexity of the economic system and explains the fundamen-tal concepts of macroeconomics (for example, inflation, interest rates, un-employment, profit, taxes, and credit) and microeconomics. These concepts are made accessible and tangible to all who view the installation, play the

interactive games, and engage in the pedagogical scenarios.

The installation, entitled (Tails, Mon-ey, Heads, Economy), was designed in close collaboration with faculty mem-bers, journalist Pierre-Yves Frei, and Studio KO, a small local company in Yverdon (Switzerland). It was initially exhibited on the UNIL campus in May 2011, before being transferred to Beaulieu in Lausanne for a large na-tional fair in September, entitled “Le Comptoir Suisse,” during which HEC Lausanne was ”guest of honour”... Le Comptoir Suisse received more than 300’000 visitors during the week of the fair attracting a lot of attention for the installation.

Discussions are in good prog-ress in order to lend the instal-lation, for free, to the “Cité des Métiers” (www.reseaucites-desmetiers.com). The instal-lation will tour in a number of French cities before being exhibited at the « Cité des Sci-ences » at La Villette-Paris (FR).

A freely accessible internet version of “Argent côté pile, économie côté face” is being developed with the same team in French and English (transla-tion in German and Italian also being envisaged) and should be ready by the end of Autumn 2012. It will be tested, in the Cantons of Vaud and Valais, in secondary schools in partner-ship with their respective de-partments of education.

Out of Africa project

HEC Lausanne, in collaboration with the University of Nairobi, has received a grant from the Swiss National Science Founda-tion to study entrepreneurial leadership in SMEs in Kenya

and Uganda. The objective of the study is to explain and pre-dict the social and financial per-formance outcomes emerging from such leadership.

Many activities are being devel-oped at HEC Lausanne, efforts that are actively supported within the Alma Mater. The University is also equipping it-self with an ambitious sustain-ability policy, set resolutely apart from the faux policy of so-called greenwashing. The aim therefore is to propose ex-amples of new lifestyles that respect local and global limits and balances. The sustainabil-ity strategy, which takes shape through a participatory process, is called the UNIL’s Agenda 21. Some of the major measures include: encouraging teaching and research on themes of sus-tainability; strengthening the culture of sustainability in the UNIL community, and manag-ing UNIL’s consumption of nat-ural resources and energy in a rational way.

Mini-Donation App

An application called ‘iMiniDons’ was developed during the HEC Centennial year in order to give it more visibility. Available at the Apple store, iMiniDons enables small donations (from 1 to 100 CHF) to be made to a selection of socially responsible projects carried out by non-profit Swiss organisations, most of which are active in professional rehabilitation and sustainable development. These projects concern all segments of the population (women, children, young partially disabled individuals, people with vision or hearing loss etc). The donors, through this very small and simple gesture, become mini-supporters of the partner organisation and re-ceive periodic updates and information about the projects which they support. The iMiniDons app was developed and deployed by MSc in information systems students, in the framework of their Master project and in close collaboration with a Swiss company active in messaging services .To our knowledge, iMiniDons is the first mobile application that allows users to make mini-donations to non-profit organisations exclusively dedicated to reinserting handicapped individuals into the professional world.

Micheline Calmy-Rey , President of the Swiss Confederation in 2007 and 2011 at the Faculty gala dinner during the Centennial

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Adriana OrellanaMinh Pham

Guido PalazzoMaia Wentland

Graphic design: jsmonzani.comPhotos: P.M. Delessert / istockphoto

www.unprme.org

For SIP related questions please contact guido.palazzo@unil.ch

Faculté des Hautes Études Commerciales (HEC Lausanne)Quartier UNIL-Dorigny | Bâtiment Internef | CH-1015 Lausanne | SwitzerlandTel +41 21 692 33 00 | Fax +41 692 33 05 | hec@unil.ch | www.unil.ch/hec

The Unithèque building “la Banane” on the campus of the University of Lausanne