e-tailers (Horizontals) Grocery e-tailers Fashion e-tailers Furniture e-tailers

Private Label Market Share for Indian e-tailers(in 2016, as % of GMV)

< 5%

< 20%

25-30%

> 50%

~18%, 2017

projection

Key Insights

• Significantly high margins

• Easy to convert entry level

consumers

• Electronic peripherals is a

category with huge potential

for this segment

• Private labels as % of Fashion

will keep growing

• By the end of next year,

Industry % of private labels

could grow up to 18% of GMV

<10% overall

Industry

average, 2016

Source- RedSeer Analysis

Private labels in Indian e-tailing industry accounted for less than 10% of

the GMV, but are expected to grow fast

Private Labels in Indian E-

tailing