private brand ppt
DESCRIPTION
TRANSCRIPT
![Page 1: Private brand ppt](https://reader036.vdocuments.site/reader036/viewer/2022081412/54525ae5af795971518b97cc/html5/thumbnails/1.jpg)
Products offered by a retailer under their own name in competition with branded goods.
What is private brand in supermarket?
![Page 2: Private brand ppt](https://reader036.vdocuments.site/reader036/viewer/2022081412/54525ae5af795971518b97cc/html5/thumbnails/2.jpg)
![Page 3: Private brand ppt](https://reader036.vdocuments.site/reader036/viewer/2022081412/54525ae5af795971518b97cc/html5/thumbnails/3.jpg)
What’s the impression of Chinese products to you?
Starting question
![Page 4: Private brand ppt](https://reader036.vdocuments.site/reader036/viewer/2022081412/54525ae5af795971518b97cc/html5/thumbnails/4.jpg)
They are all MADE IN CHINA
![Page 5: Private brand ppt](https://reader036.vdocuments.site/reader036/viewer/2022081412/54525ae5af795971518b97cc/html5/thumbnails/5.jpg)
They are all MADE IN CHINA
![Page 6: Private brand ppt](https://reader036.vdocuments.site/reader036/viewer/2022081412/54525ae5af795971518b97cc/html5/thumbnails/6.jpg)
The quality of products significantly depends on the
force of regulation!
![Page 7: Private brand ppt](https://reader036.vdocuments.site/reader036/viewer/2022081412/54525ae5af795971518b97cc/html5/thumbnails/7.jpg)
High cost of quality control is a key
reason!
Reason 1
![Page 8: Private brand ppt](https://reader036.vdocuments.site/reader036/viewer/2022081412/54525ae5af795971518b97cc/html5/thumbnails/8.jpg)
Lack of experience in brands establishment and quality control.
Lack of patience.
Reason 2
![Page 9: Private brand ppt](https://reader036.vdocuments.site/reader036/viewer/2022081412/54525ae5af795971518b97cc/html5/thumbnails/9.jpg)
Select wrong market position & vicious circle
Reason 3
Low price
strategy
Reduce the cost
Poor quality
Poor customer impressi
on
weak product
reputation
![Page 10: Private brand ppt](https://reader036.vdocuments.site/reader036/viewer/2022081412/54525ae5af795971518b97cc/html5/thumbnails/10.jpg)
High cost of quality control Lack of experience in brands establishment
and quality control. Lack of patience. Select wrong market position & vicious circle
conclusions
![Page 11: Private brand ppt](https://reader036.vdocuments.site/reader036/viewer/2022081412/54525ae5af795971518b97cc/html5/thumbnails/11.jpg)
Thank you