privacy and free speech: it's good for business nicole a. ozer, esq. technology and civil...
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Privacy and Free Speech:
It's Good for Business
Nicole A. Ozer, Esq.Technology and Civil Liberties Policy Director
ACLU of Northern California
Online at www.dotrights.org/businesses
Why Invest in Privacy and Free Speech?
Why Invest in Privacy and Free Speech?
• Build Trust and Loyalty With Customers
In a recent survey of over 1,000 Americans:
• More than 50% said that online privacy was “really important”
Users in a 2008 study were “very concerned” about
• law enforcement access to data (49%)• inability to delete files or records (63%)• targeted advertising (68%)• files used for marketing purposes (80%)• files sold to third parties (90%)
A 2007 study concluded that users would pay $0.60 more for a $15 item in order to protect their privacy.
A 2000 study estimated the total lost revenue due to privacy fears at $6 billion.
Why Invest in Privacy and Free Speech?
• Build Trust and Loyalty With Customers• Protect Your Reputation and Relationships
Why Invest in Privacy and Free Speech?
• Satisfy Consumer Demands• Protect Your Reputation and Relationships• Avoid Expensive Lawsuits and Fines
Why Invest in Privacy and Free Speech?
• Satisfy Consumer Demands• Keep Business Partners Happy• Avoid Expensive Lawsuits• Generate Positive Press and Build Brand
Why Invest in Privacy and Free Speech?
• Satisfy Consumer Demands• Keep Business Partners Happy• Avoid Expensive Lawsuits• Generate Positive Press ... Not Negative
What Can You Do?
What Can You Do?
Keep Users Informed
• Develop a Comprehensive Privacy Policy• Post Your Privacy Policy Prominently• Follow Your Privacy Policy• Alert Users About Changes• Provide Notice Before Updates
Protect Users While Collecting Data
• Collect Only Necessary Information• Aggregate or Anonymize• Inform Users About Data Collection• Use Opt-In Before Sharing• Allow Users to Correct and Delete
Minimize Disclosures of User Data
• Comply Only Where Required By Law• Provide Notice and Opportunity to Contest• Disclose Only Required Information• Safeguard User Data• Respond Quickly to Breaches• Protect Users from Monitoring
Promote Free Speech
• Develop Content-Neutral Policies• Protect Anonymous Speech
Protect Legitimate Speech
• Draft Terms of Service to Avoid Stifling Speech
• Refrain from Monitoring Speech• Respect Free Speech in Takedowns• Allow for Fair Use when Using DRM
Make Privacy and Free Speech a Priority
• Design for Privacy and Free Speech• Build on Successes• Learn From Mistakes
Change the System
• Push for Upgraded Privacy Laws• Don't Get Caught Between User Demand
for Privacy and Third Party Demands for Information
Privacy and Free Speech:It's Good for Business
Online at www.dotrights.org/busine
sses