print wins! — and considers itself to be the key pillar in multichannel scenarios
TRANSCRIPT
Print wins!
And considers itself to be the key pillar in
multichannel scenarios. An analysis by
Andreas Weber, Mainz.
For more than a thousand years, print has been one of the most important cultural tools globally for allowing
innovations to become reality!
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For more than a thousand years, print has been one of the most important cultural tools globally for allowing
innovations to become reality!
Why should things be any different
today?art&
Print technologies are constantly blazing trails!art&
Revolutionising the newspaperA new collaboration with the University of Central Lancashire (UCLan) and Trinity Mirror explores the future of publishing http://uniform.net/blog/may-2015/super-8/ | https://player.vimeo.com/video/128354820
https://player.vimeo.com/video/128354820
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https://videopress.com/v/hAJBErYA
Internet start-ups such as mymuesli.com
love print!
And are even making a lucrative new
business out of it.Source ValuePublishing: Heideldruck 4.0 —
Zurück in die Zukunft | Back to the future http://wp.me/p2C5zg-14a
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Uh-oh! Bankruptcy.
Bust. Bad luck.
As paradoxical as it may sound,
the “industrialisation” of printing has degraded printed material to arbitrary disposable articles!
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The branch MUST change dramatically!
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Reading tip — my commentary — A new beginning for Heideldruck: Print takes on a key role in the digital age! http://wp.me/p2C5zg-1oS
The market has changed radically! Instead of quantity, quality is what is in demand. The trend: Exploit added value
through more attention to and greater efficacy of
printed material!
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Market Trends
Print FactoryPrint Specialties
Print Manufacture
The dilemma: Everyone is searching for digital strategies to push
content (unanimously) everywhere. Dealing with print innovations that lead to dialogue through
interaction is often overlooked.
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drupa 2016, the world’s leading trade show for print and paper, no
longer simply shows technology but innovative applications.
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ValuePUBLISHING Report on #drupamc 2016
READING TIP: Latest news at drupa media conference via Value Storify (messages, photos, movies).
ValuePUBLISHING — #drupamc 2016 impressions
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Print will be the key pillar in multichannel
communication, thanks to completely
new types of software solutions –
in personalisation, above all. It is no
longer a question of reach, but of One
Conversation!
See our series of ValuePublishing trade articles: drupa ante portas — Highlight Topic Multichannel: “Individual solutions are in demand!”
http://wp.me/p2C5zg-1lL
The new defined — Multichannel sustainably increases business success:
• Through interaction in a dialogue with the audience (customers, partners, interested parties)
• Supported by personal, timely relevance • Through touchpoints covering the whole media
spectrum from print to digital — you could call it: one conversation.
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Current analyses by ValueExperts prove: “It is all down to making it possible for personal, relevant and interactive communication to take place in a creative way, offering touchpoints at the right time in a mix of digital and print media.” —Dr. Jacob Aizikowitz, President XMPie
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Source: ValueDialog — Dr. Jacob Aizikowitz: Multichannel leads to sustainable business success in the digital age.
http://wp.me/p2C5zg-1cb
The special thing about multichannel:
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Addressing human sensitivities is essential, since a purely technically-oriented multichannel solution is not
regarded by the audience as an interactive, personal dialogue.
The special thing about multichannel:
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Achieving the momentum of ‘one conversation’ is highly challenging — especially when print is part of the equation.Technology’s task is to minimise coordination efforts and avoid never-ending, impractical processes of coordination (e.g. related to the interaction of brand, agency, media, media production service provider, etc.).
Multichannel with print is a new,
rapidly growing service sector. Focus:
driving innovation forward!
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For more information: drupa ante portas — Highlight Topic Multichannel: “Individual solutions are in demand!” http://wp.me/p2C5zg-1lL
World-class: Print as the key theme of the 1st Multichannel Innovation Conference #XUG15EU in Berlin.
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Brands, especially commercial ones, love multichannel:
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Commercially, multichannel is trumps, since purchases are aggregated online, supported by printed material. The bottom line: no paper, no communication. —MGA Metro Group
Source: http://wp.me/p2C5zg-Ph
Who is #1 among the global brands when it comes to all things multichannel? — APPLE!
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Perfect website and webstores Best-in-class (physical) flagship stores
High value of PRINT (AirPrint, iPhoto books, premium packaging…)
Extraordinary market orientation and performance promise — dedicated to
a sustainable digital lifestyle experience
Who is #1 when it comes to making fun of the digital world with great humour? — IKEA!
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Print à la IKEA is the topic in social media! 6
million YouTube views in four weeks. In the
meantime, more than 18 million!
https://www.youtube.com/watch?v=MOXQo7nURs0
Smartest case for print from a publisher’s point of view:
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The print business is “full of risks that you can only master if you
develop good new products oriented to the modified print
reading behaviour brought on by digitalisation!”
Funke Mediengruppe boss Manfred Braun at the german HORIZONT AWARD 2016
My tip to try out now: documobiFUSE links print, TV and mobile!
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Conventional advertising via TV,
outdoor, print (magazines/
newspapers and packaging) to
mobile campaigns, creating
measurable, hyper-personalised
digital touchpoints from
analogue media.http://www.documobi.com
My tip to try out now: documobiFUSE links print, TV and mobile!
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http://www.documobi.com
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My tip to try out now: documobiFUSE links print, TV and mobile!
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http://www.documobi.com
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Results: Sustainable success with print!
1. It is proven that print wins and its importance
is strengthened through multichannel because
it makes communication powerful, relevant and
humane.
2. In communication, reach is not the measure of all
things, relevant dialogue is (one conversation).
3. Multichannel innovations that include print do not
make analogue media superfluous, but integrate
them seamlessly.
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BY THE WAY:
Whoever is interested can take part in a VIP event for multichannel + print that I am co-organising at drupa 2016 on the afternoon of June 1!
http://valuetrendradar.com/value-communications-manifesto/
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Racing to the finish:
ValueCoaching knowledge
sharing makes it possible to
immediately employ multichannel
and print innovations for
sustainable business success.
Straight to the point!
Contact Andreas Weber
Brainware & Solutions
VALUE COMMUNICATION AG Walpodenstr. 1 | 55116 Mainz/Germany https://de.linkedin.com/in/andreasweber
Twitter: @ValueCommAG Blog: valuetrendradar.com Slideshare-Presentations:
http://bit.ly/1XrpNxw
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DISCLAIMER
© 2016 by Andreas Weber, Mainz/Germany
Unless otherwise stated, these rights at Andreas
Weber, Value Communication AG, Mainz. Users
may use the charts for personal information
purposes, but not copy. When quoting please add
the source.