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2010 Print reinvented 2011: the Future oF Media CoMMuniCations NPES 2010 Annual Conference w November 18-20, 2010 w The Royal Palms Resort w Phoenix, AZ

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Page 1: Print reinvented 2011: the Future oF Media CoMMuniCations · 2010-09-03 · Global economic turmoil, industry consolidation, emerging international markets, converging ... rules of

2010

Print reinvented 2011: the Future oF Media CoMMuniCationsNPES 2010 Annual Conference w November 18-20, 2010 w The Royal Palms Resort w Phoenix, AZ

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Print Reinvented 2011: The Future of Media Communications

Global economic turmoil, industry consolidation, emerging international markets, converging cross-media technologies, soaring costs for raw materials and energy, ‘green’ as the new deliverable, and many other forces are changing our industry.

The outlook on the future is leading decision makers in the marketing and advertising arenas to reformulate their business model for print, based firmly on one-to-one value and ROI. How conversant are you with these influences and their impact on your bottom line? Discover how to meet the challenges and benefit from the new opportunities they create at the NPES 2010 Annual Conference. The robust agenda is designed to engage you in strategic conversation

with industry leaders and peers who are, likewise, forging innovative pathways toward the new model of print.

Our program takes on added depth with an up-to-the-minute global economic update and forecast, a provocative perspective on the new rules of marketing and PR, a revealing industry report on mega trends in digital printing, and the world-class level networking activities that members have come to expect from NPES. You will return home with insights and tactics that will enhance your relations with customers and vendor partners who are themselves embracing the ‘new era’ communications environment, and be better poised to position your business for success in the months and years ahead.

NPES 2010 Annual Conference November 18-20, 2010 The Royal Palms Resort Phoenix, AZ www.npes.org

Revolutionary Times Demand... Suppliers on the Leading Edge to Reinvent Challenges into Profitable New Opportunities

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event schedulethursday, november 18

8:00 – 9:30 a.m.

Executive Committee Meeting

9:30 – 12:00 Noon

Board of Directors Meeting

12:30 – 6:00 p.m.

Golf Outing (See ‘Leisure Activities’)

Join us for an informal breakfast gathering for early arrivals and enjoy casual dining with delectable South Western inspired cuisine overlooking a sweeping view of the picturesque resort grounds. Then take a walk back in time...to 1929 when the original mansion was built, to explore the Royal Palms’ colorful history.

9:00 - 11:00 a.m.

Spouse/Guest Breakfast and Royal Palms Resort History Tour

A magnificent desert sunset will herald the start of this upbeat evening filled with the jovial mingling of friends, old and new. The spirit of friendly camaraderie will begin during the mix n’ mingle reception and continue throughout the evening highlighted by gracious dining and lively conversation.

6:45 – 10:00 p.m.

Welcome Dinner & Reception

Our First Timers will be the guests of honor at this casual meet n’ greet prelude to a festive evening of dining. Together they will chat one-on-one with NPES Board and staff members who will be there to ensure that they enjoy and make the most of their time at the meeting.

6:00 – 6:45 p.m.

First Timers’ Reception

Greet the day among old friends and new at this casual get-acquainted breakfast, and then join in the always-popular book club.

9:00 - 11:00 a.m.

Spouse/Guest Breakfast and Book Club: Loving Frank by Nancy Horan

Alan Beaulieu, as senior analyst, economist and a principal has been with the Institute for Trend Research (ITR®) since 1990. Mr. Beaulieu has been consulting and advising companies throughout the U.S., Europe, and Japan on how to plan for and prosper through

the business cycle. Pronouncements from the Institute for Trend Research and/or Mr. Beaulieu have appeared in/on: the Wall Street Journal, New York Times, USA Today, Knight Ridder News Services, Business Week, Associated Press, The Washington Times, CBS Radio, CNN Radio, Sirius talk radio, NPR affiliate WLRN and numerous other outlets. Back by NPES member request after his presentations at the NPES 2007 Annual Conference and NPES 2009 and 2010 Industry Summits, Mr. Beaulieu has been providing workshops and economic analysis seminars across the U.S. to literally thousands of business owners and executives for the last 15 years.

9:15 – 10:15 a.m.

The Economic Outlook/Using NPES’ Economic Outlook Report Alan BeaulieuPresident & Chief Executive Officer Institute for Trend Research

Friday, november 19

7:30 – 8:00 a.m.

Continental Breakfast

David Meerman Scott is a marketing strategist, seminar leader, and author of the award-winning Business Week best-selling book, The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, which

is being published in 24 languages, and the hit book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time, one of the world’s largest newspaper and electronic information companies. Mr. Scott has lived and worked in New York, Tokyo, Boston and Hong Kong and has presented at industry conferences and events in over 20 countries.

8:00 – 9:15 a.m.

The New Rules of Marketing and PRKeynote: David Meerman ScottFreshspot Marketing LLC

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event scheduleFriday, november 19

Marco Boer is Vice President at I.T. Strategies where he focuses on product planning for graphics, transaction, and publishing printers and emerging industrial digital printing applications such as label printing, packaging printing, and other non-document

applications. During his 20-plus year tenure in the industry he has concentrated on researching applications and sizing markets for inkjet and laser printing technology, and has been a proponent for the use of digital color printing in business and industrial applications. Mr. Boer’s in-depth knowledge is highly regarded in the electronic printer industry. Trade magazines and national newspapers and magazines frequently quote him, and he is a frequent speaker at printing industry events and he guest lectures on a regular basis at New York University’s Graduate School of Graphics Communication. Mr. Boer’s presentation is a preview of the soon to be published Megatrends in Digital Printing Applications PRIMIR study.

10:45 – 12:00 Noon

Megatrends in Digital Printing ApplicationsMarco BoerVice PresidentI.T. Strategies, Inc.

Concluding a full day of business and industry updates, join us for a truly special evening of friendly camaraderie as we celebrate the presentation of the Harold W. Gegenheimer Awards for Industry Service.

7:00 – 10:00 p.m.

Awards Dinner

10:15 – 10:45 a.m.

Networking Break

Whether you enjoy casual peer conversations or focused one-to-one business discussions, the world class level of networking that takes place at NPES Annual Conferences is widely recognized by our members as a key program benefit.

Lunch (on your own)12:00 – 1:00 p.m.

Megatrends in Digital Printing Applications cont.

1:15 – 2:30 p.m.

saturday, november 20

7:30 – 8:00 a.m.

Continental Breakfast

Jean Denault brings three decades of experience to Transcontinental Inc., where he oversees a team that ensures investments in equipment, raw materials, supplies, IT and real estate meet the high efficiency standards. He also spearheads the company’s environmental initiatives

and sustainable development programs, where he was responsible for implementing the industry-leading Paper Purchasing Program, which ranks papers in order providing clients with clear options to meet environmental goals. Previously, he was a general manager of several commercial sheetfed plants. Transcontinental is the largest printer in Mexico and Canada and a leader in the marketing communications and media sectors.

9:00 – 9:45 a.m.

The Evolving North American Print Market Jean Denault Vice President, Procurement & Technology Transcontinental Inc.

As President & CEO of Burgess Industries, Inc., D.J. Burgess serves the print communications market worldwide as a leading manufacturer of hardware and software automation management and handling technology. For over 30 years, he has successfully guided his

company through multiple markets all impacted by the “analog to digital” technology revolution. Burgess Industries has earned numerous awards for marketing, automation, technology and industry leadership. At Drupa in 2008, Burgess Industries earned three CIP4 international technology and innovation awards in three separate categories for the creation of the world’s largest commercial print application of a fully automated and integrated system of plate handling and management at Cox Target Media. Mr. Burgess has served as Chairman of NPES since November 2009.

9:45 – 10:15 a.m.

Chairman’s AddressD.J. BurgessPresident & CEO Burgess Industries, Inc., Plymouth, MN

8:00 – 9:00 a.m.

NPES Annual Business Meeting

How successful has your association been at managing the challenges and opportunities during the past year? This executive summary will deliver a concise and informative progress report.

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The highest-ranking firefighter to survive the World Trade Center collapse, and the last fireman to escape the devastation, Richard “Pitch” Picciotto was on a stairwell between the sixth and seventh floors of the North Tower when it collapsed on September 11, 2001.

Picciotto is the author of Last Man Down, a tribute to the 343 firefighters and 2,400 civilians who lay dead in the rubble that surrounded him on that day. The book was an immediate New York Times bestseller upon its release in May 2002. Chief Picciotto is also a former New York City police officer and has served as a fire marshal, an arson investigator, a lieutenant, and a captain prior to becoming chief in 1992. He is a 28-year veteran of the FDNY, and for the past nine years, has presided over the department’s Battalion 11, covering Manhattan’s Upper West Side. He is the recipient of numerous departmental awards and commendations for his bravery and meritorious service.

10:45 – 11:45 a.m.

Last Man Down: A Fireman’s StoryRichard “Pitch” PicciottoBattalion 11 Commander New York City Fire Department (FDNY)

11:45 – 12:00 Noon

Closing Remarks

7:00 - 8:00 p.m.

As the perfect ending to this informative and productive meeting, join us as we gather together for one last time to enjoy the perfect blend of friendly camaraderie and refreshments before departing for dinner on your own.

Reception & Dine Around

10:15 – 10:45 a.m.

Networking Break

Enjoy casual peer conversations or focused one-to-one business discussions during another invaluable networking opportunity at the NPES Annual Conference, widely recognized among our members as a key program benefit.

event schedule

thursday, november 18

9:00 - 11:00 a.m. Spouse/Guest Breakfast/ Royal Palms Resort History Tour

Join us for an informal breakfast gathering for early arrivals and enjoy casual dining with delectable South Western inspired cuisine overlooking a sweeping view of the picturesque resort grounds. Then take a walk back in time...to 1929 when the original

mansion was built, to explore the Royal Palms’ colorful history —the magnificent former winter home of Cunard Steamship executive/financier Delos Cooke. Together with wife Florence, these world travelers filled their home with treasures from across the globe. After Delos’ death (1931), the mansion was sold to private parties who opened the main home in 1948 to discriminating travelers.

12:30 – 6:00 p.m. Golf Outing

6:45 – 10:00 p.m. Welcome Dinner & Reception

saturday, november 20

7:30 – 8:00 a.m. Continental Breakfast

10:45 – 11:45 a.m. Last Man Down: A Fireman’s Story

7:00 - 8:00 p.m. Reception & Dine Around

spouse & Guest schedule

Friday, november 19

9:00 - 11:00 a.m. Spouse/Guest Breakfast Book Club

Greet the day among old friends and new at this casual get-acquainted breakfast, and then join in the always-popular book club. Featuring the ambitious debut novel of Nancy Horan, Loving Frank, where fact and fiction blend together brilliantly. Drawing on years of research, the

author weaves little-known facts into a compelling narrative, vividly portraying the conflicts and struggles of a woman forced to choose between the roles of mother, wife, lover and intellectual.

12:00 – 1:00 p.m. Lunch (on your own)

7:00 – 10:00 p.m. Awards Dinner

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Leisure activities

Thursday, 12:30 p.m. Cost: $169 pp (Box lunch & rental clubs included)The 27-hole Phoenician has been named one of the four “Best Golf Resorts” by the Robb Report, and is ranked among the “Top 75 Golf Resorts in America” by Golf Digest. The Phoenician offers the challenge and diversity you desire, surrounded by pristine desert views and lush scenery. Best known for its dramatic elevation changes and awe-inspiring views, the Desert is the most requested course due to its unique layout. Tree-lined fairways and tranquil water features characterize the traditional Oasis course. Defined by lush, landscaped terrain, the Canyon is located on the southern slope of Camelback Mountain offering sweeping views of the Valley of the Sun. Pristine desert views, tropical scenery, impressive water features, and more await you at The Phoenician.

The Phoenician Resort Golf Course

Taliesin WestFriday, 1:00 p.m. Cost: $75 ppThis national landmark occupies over 600 acres of Sonoran Desert in the foothills of the spectacular McDowell Mountains. Designed by architectural genius Frank Lloyd Wright, Taliesin West was originally a desert winter camp for Wright and his followers, and was to be a bold new architectural experiment. The design reflects Wright’s basic ideas and his philosophy that buildings should be integrated with their surroundings. Following a fascinating tour of the grounds, sit in the Wright’s designed furniture and experience firsthand the drama of being a guest in Wright’s famous living room.

Saturday, 1:00 p.m. Cost: $135 pp4-Wheelin’ Jeep Safari

A Desert Jeep Tour is a relaxing way to escape from civilization and see how the Real West looks, sounds and smells. The fun begins as each team is given a camera, a set of clues and the chance to unleash their imagination. After departing from the Resort in our 4x4 desert vehicles each team will work together to unravel a series of clues that will lead them to the destinations they seek. Each team will receive points for composition and creativity of their photos and creating a team name. Your tour includes several hours of off-road driving in an open-air vehicle through the rugged desert terrain. Our experienced driver will lead you on a nature walk, highlighting the various species of cacti and wildlife that abound in the world’s greenest desert.

spouse & Guest activities

Royal Palms Resort History Tour

Take a walk back in time…to 1929, when the original mansion was built...to explore the Royal

Palms’ colorful history—the magnificent former winter home of Cunard Steamship executive/financier Delos Cooke. Together with wife Florence, these world travelers filled their home with treasures from across the globe. After Delos’ death (1931), the mansion was sold to private parties. Anticipating a post-World War II tourism boom, investors headed by former big band leader Al Stovall opened the main home in 1948 to discriminating travelers, including celebrities such as Helena Rubenstein and Groucho Marx.

Thursday, 9:00 a.m. Cost: Complimentary

Spouse/Guest Breakfast Book Club

“I have been standing on the side of life, watching it float by. I want to swim in the river. I want to feel the current.”So writes Mamah Borthwick Cheney in her diary as she struggles to justify her clandestine love affair

with Frank Lloyd Wright.In this ambitious debut novel by Nancy Horan, fact and fiction blend together brilliantly. Drawing on years of research, the author weaves little-known facts into a compelling narrative, vividly portraying the conflicts and struggles of a woman forced to choose between the roles of mother, wife, lover and intellectual.

Friday, 9:00 a.m. Cost: Complimentary

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Conference attendee

registration Fees and Cancellation Policies

Registration fee includes attendance at all conference sessions, conference materials, spouse/guest programs, networking breaks, social events, and Thursday, Friday and Saturday receptions/dinners. Registration fee must be paid in advance and accompany registration form. Please pay by credit card or enclose check payable to NPES. Registration fee does not include room charges, recreational activities or other meals. All cancellations must be submitted in writing to NPES. Substitutions are permitted. If your cancellation is received before November 4, 2010 you will receive a full refund minus a $50 administrative processing charge. Please note: no refunds can be given for cancellations received after November 4, 2010.

spouse/Guest

Spouse/Guest Badge Name:

Spouse/Guest E-mail* Address:

*For conference material only.

Spouse/Guest Home Address:

registration Fee & Payment information

Credit Card #:

Signature:

Name:

Total Payment: $

Diner’s Club/Carte BlancheAMEX

VISAMasterCard

DiscoverCheck

Verification #: Exp. Date:Verification #: 3-4 digits printed on back of credit card after card #.

Optional Leisure Activities:

First Time Attendee

Primary Registration

Spouse/Guest Registration

Taliesin West Tour (Friday) $75 pp

Spouse/Guest Book Club (Friday) Complimentary

4-Wheelin’ Jeep Safari (Saturday) $135 pp

Golf (Thursday) $169 pp

Complimentary

$450

Complimentary

Number attending

Phone:

State:

Company:

Badge Name:

Title:

Name:

City:

Address:

E-mail:

Zip:

Golf — Thursday, November 18$169 per person (Box lunch & rental clubs included) Self (Handicap Clubs: L or R) Spouse/Guest (Handicap Clubs: L or R)

Royal Palms Resort History Tour — Thursday, November 18 Complimentary

Leisure activities

Spouse/Guest Book Club — Friday, November 19 Complimentary

Taliesin West Tour — Friday, November 19 $75 per person

4-Wheelin’ Jeep Safari — Saturday, November 20 $135 per person

NPES, Attn: Annual Conference P. O. Box 79842, Baltimore, MD 21279-0842

Royal Palms Resort Tour (Thursday) Complimentary

return Completed Form with Payment to

registration Form

nPes 2010 annual Conference

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hotel accommodations

To reserve your room contact The Royal Palms Resort at: Reservations Phone: (800) 672-6011 w Direct to Hotel: (602) 840-3610 w Fax: (602) 840-6927

Register online at: royalpalmsresortandspa.com using promo code: GNPES 5200 East Camelback Road w Phoenix, Arizona 85018

airline discount

American Airlines and United Airlines are the official airlines for the NPES 2010 Annual Conference.

For American Airlines airfare discounts, whether booking through American or your travel agency, phone American’s toll-free number at: (800) 433-1790 and refer to Meeting ID Code: 99NOAD.

For United Airlines airfare discounts, whether booking through United or your travel agency, phone United’s toll-free number at: (800) 521-4041 and refer to Meeting ID Code: 564ZT.

registration

�w Registration is required for all members.�w Spouse and guests are complimentary.�w First Timer registration is complimentary.�w Conference registration does not include accommodations, lunch, golf or optional tours.

airport service

The Royal Palms Resort is located at the base of Camelback Mountain in Phoenix, AZ, only seven miles from Phoenix Sky Harbor International Airport and centrally located just minutes from downtown Scottsdale.

First Time Attendee? Your Annual Conference registration is

complimentary! Please mark the box indicating

First Time Attendee and return your completed Registration Form to NPES.

Climate

Guests will enjoy sunny, warm and clear days and comfortable evenings. The month of November offers daily high temperatures of 75 degrees and evening lows of 50 degrees.

attire

Business sessions are casual; a sweater or blazer may be in order as conference rooms are sometimes cool. Evenings are resort casual (no tie required); for the receptions and dinners business dress (jacket and tie for gentlemen) is appropriate.

Ground transportation

Super Shuttle offers ground transportation service from Phoenix Mesa Gateway and Sky Harbor Airports. Contact Super Shuttle at phone: (800) 258-3826 or online at: supershuttle.com. Reservations are recommended with at least a 24-hour notice and may be made as soon as airline reservations are confirmed.

�w Room block name: NPES 2010 Annual Conference�w Register by phone: (800) 672-6011 �w Register online at: royalpalmsresortandspa.comwith promo code: GNPES�w Reservation cut off date: October 17, 2010�w Preferred NPES rate: $199 single/double�w Check-in time: 4:00 p.m.�w Check-out time: 12:00 p.m.

The Association for Suppliers of Printing, Publishing and Converting Technologies1899 Preston White Dr. Reston, VA 20191 Phone: (703) 624-7200 • Fax: (703) 620-0994 www.npes.org

The NPES 2010 Annual Conference will be held at The Royal Palm Resort, conveniently located just seven miles from Phoenix Sky Harbor International Airport.

Experience this historic Arizona landmark nestled at the base of Camelback Mountain. Like honored guests of a grand Spanish Colonial estate, NPES Annual Conference attendees at The Royal Palms Resort will immediately know they are somewhere special. Instead of large, impersonal meeting rooms with harsh florescent lighting, The Royal Palms Resort greets meeting guests with colorful wall tapestries, antique furniture, huge stone fireplaces, views of tranquil gardens, and natural lighting from the numerous arched windows and doors.