print + mobile: understanding qr codes [blogworld 2011 nyc]
DESCRIPTION
At the 2011 BlogWorld Conference in New York City, interlinkONE's Jason Pinto delivered the presentation "Print + Mobile: Understanding QR Codes".During these slides, Jason covers topics such as: - QR Code Creation and Design Options - Best Practices for QR Codes - Things to Know About Mobile-Optimized Websites - QR Code Case Studies, Examples, and InspirationTRANSCRIPT
Print + Mobile:Understanding
QR Codes
Print + Mobile:Understanding
QR Codes
Jason PintoJason Pinto
Who Am IWho Am I
@JasonPinto
CMO,
interlinkONE
QR Codes Have Emotions?QR Codes Have Emotions?
http://www.flickr.com/photos/hansthijs/4053398162/sizes/m/in/photostream/
Why Do They Matter?Why Do They Matter?
Who Needs Them?Who Needs Them?
Anything That is Printed.
Meet the QR CodeMeet the QR Code
QR = “Quick Response”QR = “Quick Response”
Applications for ScanningApplications for Scanning
Year of Birth = 1994Year of Birth = 1994
Creation Process is SimpleCreation Process is Simple
QR Codes: QR Codes: Design Design OptionsOptions
Simple vs. ComplexSimple vs. Complex
Not Every Pixel is NeededNot Every Pixel is Needed
Insert A LogoInsert A Logo
Color Choice OptionsColor Choice Options
• Contrast is key!• Test, test, test!
Use of Color, Logo, & Pattern
Use of Color, Logo, & Pattern
http://ilnk.me/QRPattern
Super-Sizedfor Buildings& Billboards
Business Card SizeBusiness Card Size
Soften Hard Edges w/ Round Corners
Soften Hard Edges w/ Round Corners
Use Colors to Match Your Theme
Use Colors to Match Your Theme
Best Practices Best Practices for Using QR for Using QR Codes to Make Codes to Make Print InteractivePrint Interactive
Shorten the URL!Shorten the URL!
Cut Down on the Egg NogCut Down on the Egg Nog
http://www.flickr.com/photos/random_j/1126645979/sizes/m/in/photostream/
Mobilize Your Content!Mobilize Your Content!
Mobile Needs…Mobile Needs…
Inquiry Forms
Social Integration
Easy to See & Click
Mobile NetworkingMobile Networking
Track, Measure, TestTrack, Measure, Test
Track, Measure, TestTrack, Measure, Test
Examples Examples for a Bit of for a Bit of InspirationInspiration
QR Codes Make Gardens Grow
QR Codes Make Gardens Grow
Interactive Print Leads to Tips
Interactive Print Leads to Tips
•Rochester Jazz Festival•QR Codes on Posters•Mobile-Optimized Festival Guide
QR Codes to VOCQR Codes to VOC
QR Codes on Direct MailQR Codes on Direct Mail
QR Codes for FeedbackQR Codes for Feedback
QR Codes for Social TrafficQR Codes for Social Traffic
QR Codes on a BlogQR Codes on a Blog
Yes, epic posts do get printed.
Don’t Forget FundamentalsDon’t Forget
Fundamentals• Give a compelling reason to scan• Know your audience• Focus on the mobile experience
Want to Stay in Touch?Want to Stay in Touch?
LinksLinks
• http://Twitter.com/JasonPinto• [email protected]• http://QReateAndTrack.com• http://iFlyMobi.com