print media in india iipm

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Print Media in India

The Media in India enjoys a great amount of freedom and is therefore flourishing. Whole new

segments are opening up for this industry. Perhaps the most significant possibility is in India

emerging as a back-end destination for digitising television and film content as well as managing

video servers for global companies in the pay-per-view TV market. The previous year has been a

landmark year for television broadcasting. Many new news channels like the two from NDTV

and one each from TV Today and Star were launched. Television viewers were to enjoy much

more freedom in metros with the rollout of Conditional Access System, which was quietly

introduced in Chennai, but trouble was just round the corner. In Chennai there are very few

customers for channels in languages other than Tamil and all Tamil Channels are free to air. As a

result there was no objection, only people did not go for the top box. Delhi however has been a

different story what with CAS being first put off, then implemented and then the total confusion

on its status. The launch of a choice private FM radio stations has got the metro residents hooked

on to the otherwise almost obsolete radio service. Lots of multiplexes opened across the country

and many more are on the pipeline. Overseas studios were bullish on producing. Piracy however,

continued to bother the Indian film and music industry. The Internet continues to grow.

Print And Newspapers

India has four news agencies namely, the Press Trust of India (PTI), United News of India (UNI),

Samachar Bharti and Hindustan Smachar.

Newspapers and magazines in India are independent and largely privately owned. About 5,000

newspapers, 150 of them major publications, are published daily in nearly 100 languages. Over

40,000 periodicals are also published in India. The periodicals specialize in various subjects but

the majority of them deal with subjects of general interest.

The Times Of India

The Times of India is one of the leading newspapers of India and is very old. Some of the

features of the paper are news from various Indian cities, sports, business (Indian and

international), entertainment, health, and the world. As a policy it lays more stress on human-

interest stories. It also carries features like Sports, Entertainment, Stocks, Infotech, Editorials,

Interviews, Letters, Crosswords, and Horoscopes etc. The Times group also owns The Economic

Times, Femina, Filmfare, etc.

The Economic Times

The Economic Times is one of the India's leading business newspapers. It carries news about the

Economy, Companies, Infrastructure, Trends in the Economy, Finance, Stocks, Forex and

Commodities, news from around the world and from the world of politics besides Editorial andFeatures. The magazine section has Investor's Guide, Brand Equity and Corporate Dossier. It is

part of the Times Group.

Indian Express

The Indian Express is another leading newspaper of the country. This group's publications

include the Indian Express, the Financial Express, Loksatta, Screen and Express Computer.


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beginning with Eenadu, a telegu daily started by Ramoji Rao. The second reason being the

growing literacy rate. Increase in the literacy rate has direct positive effect on the rise of

circulation of the regional papers.

The people are first educated in their mother tongue as per their state in which they live for e.g.

students in Maharashtraare compulsory taught Marathi language and hence they are educated in

their state language and the first thing a literate person does is read papers and gain knowledgeand hence higher the literacy rate in a state the sales of the dominating regional paper in that state

rises.

The next reason being localisation of news. Indian regional papers have several editions for a

particular State for complete localisation of news for the reader to connect with the paper.

Malayala Manorama has about 10 editions in Kerala itself and six others outside Kerala. Thus

regional papers aim at providing localised news for their readers. Even Advertisers saw the huge

potential of the regional paper market, partly due to their own research and more due to the

efforts of the regional papers to make the advertisers aware of the huge market.

2. Current Scenario

The Indian Newspaper industry is one of the largest in the world. It publishes the largest number

of paid-for titles [2] in the world. In 1997, the total number of newspapers and periodicals

published was 41705, which include 4720 dailies and 14743 weeklies. The highest number of

newspapers were published in Hindi, 16864. [3]

3. Metrics

Newspapers in India are measured on two parameters, circulation and readership.

3. 1. Circulation

Circulation is certified by the Audit Bureau of Circulations which is an industry body. It audits

the paid-for circulation of the member newspaper companies.

3. 2. Readership

Readership is estimated by two different surveys, The Indian Readership Survey (IRS) and the

National Readership Survey (NRS).

Types of Print Media

Newspapers: Newspapers are the most popular forms of print media. The advertiser in this case

can choose from a daily newspaper to a weekly tabloid. Different types of newspaper cater tovarious audiences and one can select the particular category accordingly. Advertisers then design

press advertisements where in the size is decided as per the budget of the client.

Magazines: Magazines also offer advertisers an opportunity to incorporate various new techniques

and ideas. Magazines are one such form of print media that give a more specific target group to

the client. The client can make a choice of the particular magazine as per the product.
http://wapedia.mobi/en/Maharashtrahttp://wapedia.mobi/en/Maharashtrahttp://wapedia.mobi/en/Malayala_Manoramahttp://wapedia.mobi/en/Keralahttp://wapedia.mobi/en/Hindi_languagehttp://wapedia.mobi/en/Audit_Bureau_of_Circulationshttp://www.buzzle.com/articles/magazines/http://wapedia.mobi/en/Maharashtrahttp://wapedia.mobi/en/Malayala_Manoramahttp://wapedia.mobi/en/Keralahttp://wapedia.mobi/en/Hindi_languagehttp://wapedia.mobi/en/Audit_Bureau_of_Circulationshttp://www.buzzle.com/articles/magazines/


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Newsletters:Newsletters also form an important part of print media. These target a specific group

of audience and give information on the product.

Brochures: Brochures give detailed information about the product. These are mainly distributed atevents or even at the main outlet when a consumer needs to read in detail about the product.

Posters: Posters are forms of outdoor advertising. The message in a poster has to be brief and eye

catching as it targets a person on the move.
http://www.buzzle.com/articles/newsletters/http://www.buzzle.com/articles/brochure-printing/http://www.buzzle.com/articles/newsletters/http://www.buzzle.com/articles/brochure-printing/

print media in india iipm

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