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Issue 47 | 2008 www.bamagazine.com $10.50 How to design cool stuff®
In this issue:0662 Design Talk 13: Five Design Ideas | 0663 Picture your group 0664 Design without rulers | 0665 Design a pocket-size brochure
0666 Design a showroom-style presentation | 0667 Lessons from a beautiful site 0668 Picture your presentation | 0669 Callout ideas
Put away your ruler. Here’s how to design the way you see.
Design withoutrulers
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Design Talk 13: Five Design Ideas 06620662 Design Talk 13: Five Design Ideas
FiveDesignIdeasDesignTalk13
Separate Fields Organized Card
Massive Typeface Sleeve-Style Cover
Home Page Greeting
Richard Ryan 916-796-5674 capitolaircharter.com
ECLIPSE 500
CAPITOLAIR CHARTER
Layout Organize that card
Our friend Richard finances his love of flying by operating a one-jet air-charter service here on the West Coast. And it’s easy to see where his heart is—he pilots a state-of-the-art jet but prints his business cards on his desktop. Let’s see if we can get those cards looking as fast as his airplane.
capitolaircharter.comEclipse 500
Fast The words have been pulled off the photo and into line, which is how we read. Light italics typeface looks fast. Corner flag anchors the card. Black and desaturated taupe colors are neutral, businesslike and complement the photo. The plane, back in open space, is free to fly. Sharp, hierarchical, clear.
Before After
Boxy & slow Angled & fast
Richard Ryan 916-796-5674 capitolaircharter.com
ECLIPSE 500
CAPITOLAIR CHARTER
Angle matches the italics. Name is aligned right; second line is indented 2 pts to match the angle.
Richard Ryan 916-796-5674 capitolaircharter.comCAPITOLAIR CHARTER
Slow The factory supplied a good photo, but Richard made a common mistake—he filled its open spaces with words. These “trap” the airplane and, lacking hierarchy, send a fragmented message. His name in aviation blue was a good idea but is too bright for the desaturated photo. And Times Roman type, while excellent for text, is too fussy for the sleek subject matter. Shadows muddy it further.
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Design Talk 13: Five Design Ideas 06620662 Design Talk 13: Five Design Ideas
Layout Separate the fields
Here’s the problem. Your ad has two focal points—a powerful photo and the name of the product. How do you keep them from competing? The easiest way is to keep them apart; put the photo in one field and the words in another, then share colors and alignments. Like this:
Make two fields, one for the photo and one for the words.
Darken the text panel, here, with eye-shadow color, which connects the fields and brings her face forward.
Design the text Set blush-colored VIO sideways to leave a buffer zone, across which a lipstick-color . . .
. . . headline is scrawled. The typestyles are extremely dif-ferent, but the huge size differ-ences keep them compatible.
Show the product Make her face big as possible, and center it (more or less). Note that sightlines lead the eye.
Layout Massive typeface makes a powerful cover
Font Bureau’s Giza Nine Five typeface is so massive that a word forms a nearly solid block, which gives it a mighty voice and makes it easy to design. Work to its strengths:
Geometric forces
Organic forces
Visual forcesRectangles have several unique properties that include flat, stable sides and diagonal axes that con-verge in the center, pulling the eye strongly inward. The photo has similar inward pull—some-what unusual—which makes the layout doubly strong.
Rectangular slab serifsThe boldest of five weights in the Giza type family, Nine Five’s mas-sive shapes are strongly rectangu-lar and have almost no negative space. Result: Words can be effec-tively stacked like blocks. In this design, they’re sized to fit edge to edge; note below that even with-out paper, the four elements alone define the space.
NiNeSeven
FiveThree
One
Note the four blocks have differ-ent textures and values. The top block is the blackest, FIRe is a flat slab, and the text has a detailed, toothy feel. The differences yield separation and visual interest.
fighting the bassetts fighting the bassetts
Early afternoon, September 19, 2006, campers spotted a tiny wildfire on the side of Gold Lake Highway across from the Sardine Lakes turn-in. Fueled by dry manzanita, steep terrain and strong afternoon winds, it quickly raced up the hillside and out of control. This is the story of what happened next.
fighting the bassetts
Early afternoon, September 19, 2006, campers spotted a tiny wildfire on the side of Gold Lake Highway across from the Sardine Lakes turn-in. Fueled by dry manzanita, steep terrain and strong afternoon winds, it quickly raced up the hillside and out of control. This is the story of what happened next.
fighting the bassetts
Early afternoon, September 19, 2006, campers spotted a tiny wildfire on the side of Gold Lake Highway across from the Sardine Lakes turn-in. Fueled by dry manzanita, steep terrain and strong afternoon winds, it quickly raced up the hillside and out of control. This is the story of what happened next.
fighting the bassetts
Ph
oto
by M
ike W
ar
ner
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Design Talk 13: Five Design Ideas 06620662 Design Talk 13: Five Design Ideas
Desaturated wardrobe A BIG image will be shock-ing if it’s also bright, but his nearly colorless clothes blend easily with the desaturated background to con-vey a warm, approachable image.
www.sydlieberman.com
Syd Lieberman is a professional storyteller, teacher and author—and a guy who literally is his business! To picture that on his Web site, he “greets you at the door” like an old friend with stories to tell. Here’s how he crafted an appealing first impression:
Web Greet your online viewers
A photographic interrupter Organic-shape photo interrupts the horizontal lines and stops the eye. Faint shadow adds depth. Note how the open space around each element—Syd, title and opening text—lets each be clearly seen.
Soft color Three horizontal bands are used for the title, navigation and the short intro. These are softened by warm, earthy colors with just a hint of a gradient and shadow (above). Mid-page naviga-tion is unusual and effective.
Layout Design a bold, sleeve-style cover
Need a bold, easy-to-make cover for a simple document? This technique simulates a wrap-around sleeve. Draw a solid, horizontal band, then place your words atop it, like this:
Align the elements (Above) Divide the page into columns, align your type, and add the horizontal band. Color to suit the topic—note the headline has the most contrast—and add a shadow if you’d like. Below, an asymmetrical lay-out is active; a centered layout is more placid.
Asymmetrical
Set a margin and trim the band evenly to fit it.
Can’t print to the edge? Do this:
Add a light field in the background, thereby
“redefining” the space.
HOMELOANS
Underwriting Guidelines
• ARM (AdjustAble RAte MoRtgAge)• FiRst MoRtgAges• second MoRtgAges• bFs (business FoR selF)• PeRsonAl loAns
HOMELOANS
Underwriting Guidelines ARM (AdjustAble RAte MoRtgAge)
FiRst MoRtgAges
second MoRtgAges
bFs (business FoR selF)
PeRsonAl loAns
HOMELOANS
Underwriting Guidelines ARM (AdjustAble RAte MoRtgAge)
FiRst MoRtgAges
second MoRtgAges
bFs (business FoR selF)
PeRsonAl loAns
HOMELOANS
Underwriting Guidelines ARM (AdjustAble RAte MoRtgAge)
FiRst MoRtgAges
second MoRtgAges
bFs (business FoR selF)
PeRsonAl loAns
HOMELOANS
Underwriting Guidelines ARM (AdjustAble RAte MoRtgAge)
FiRst MoRtgAges
second MoRtgAges
bFs (business FoR selF)
PeRsonAl loAns
Centered
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Design Talk 13: Five Design Ideas 06620662 Design Talk 13: Five Design Ideas
Richard Ryan 916-796-5674 capitolaircharter.com
ECLIPSE 500
CAPITOLAIR CHARTER
Typefaces
1 Helvetica Neue Std Bold Condensed Oblique | 12 pt
2 Helvetica Neue Std Thin Condensed Oblique | 12 pt
3 (a–b) Helvetica Neue Std Light Condensed Oblique | a) 8 pt, b) 5 pt
4 P22 Cezanne
5 Helvetica Neue Std Light extended
6 H&FJ Didot Light Roman (24 pt Master)
Images
7 Image courtesy of eclipse Aviation (www.eclipseaviation.com)
8 iStockphoto.com
Article resources
Colors
C30 M30 Y30 K100
C53 M50 Y50 K16
C70 M53 Y37 K70
C16 M76 Y59 K3
C9 M30 Y28 K0
9
10
11
4
58
9
6
10
11
12
13
12
13
7
3a12
3b
Fixed Change
Repeat the look inside—but smallerInside is where that mid-page navigation bar goes to work. The home-page design is condensed into a header that runs atop every page and allows each topic to open beneath it.
Light gradients differentiate interior pages from the home
page and also allow better con-trast with images, text, buttons
and other elements.
Continuity is as important in design as it is in story telling. Inside, the home-page elements—brown field, title, navigation, Syd, and their spatial relationships (above)—are condensed at the top and serve as a page-by-page touchstone through the site.
Literary headline Handsome, book-style type is a key design element. Note that Syd’s name is fixed on the left, while words on the right change. Simple and effective.
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Design Talk 13: Five Design Ideas 06620662 Design Talk 13: Five Design Ideas
HOMELOANS
Underwriting Guidelines
• ARM (AdjustAble RAte MoRtgAge)• FiRst MoRtgAges• second MoRtgAges• bFs (business FoR selF)• PeRsonAl loAns
Early afternoon, September 19, 2006, campers spotted a tiny wildfire on the side of Gold Lake Highway across from the Sardine Lakes turn-in. Fueled by dry manzanita, steep terrain and strong afternoon winds, it quickly raced up the hillside and out of control. This is the story of what happened next.
fighting the bassetts
Ph
oto
by M
ike W
ar
ner
Typefaces
1 Giza Nine Three | 42.3 pt
2 Giza Nine Five | 219 pt
3 ITC Franklin Gothic Heavy | 16 pt
4 Adobe Caslon Regular | 19.3/20 pt
5 ITC Franklin Gothic Book | 7 pt
6 Century Old Style Std Bold | 40/41 pt
7 Helvetica Neue Std Light | 13.5/23 pt
Images
8 Mike Warner | www.wildbryde.com
Article resources
Colors
C0 M0 Y0 K100
C20 M100 Y100 K20
C15 M80 Y40 K65
C0 M5 Y30 K15
9
10
11
11
10
9
9
12
12
7
6
1
2
4
8
3
5
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Picture your group 06630663 Picture your group
Have a dozen or more mug shots? A grid of squares gets that gang of yours looking good—together.
Picture your group
ALUMNI ASSOCIATION BOARD
LINCOLNSTATE UNIVERSITY
Connect. Motivate. Have Fun.
Equal divisions yield page-shaped fields. This has two assets: 1) The photos have a familiar, portrait shape, and 2) every shape, including the page, is identical. Downside: Letter-shape proportions are visually ambiguous.
Divide the page into a grid. Two types:
Square divisions are sym-metrical, simple (all four sides are the same) and unambigu-ous. This imparts an unusually sharp, intentionally designed look. Downside: Square mugs are harder to crop.
We people are social creatures. We congregate. We work together, attend
school together, form clubs together. We network. We rub elbows. We’re reaching out to touch someone, it seems, all the time. And yet for all our similarities, we look plenty differ-
ent. We have different faces, hairstyles, body builds, clothing. Put us together on a page, and we can make a motley herd.
So how do we picture a group of us? The key to a great design is to get uniform. Get the scale, cropping and backgrounds of your photos as similar as possible, then arrange the results on a neat grid. A few ideas:
81/2”
11”
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Picture your group 06630663 Picture your group
Scale and crop for uniformityThe first step is to get your photos looking as similar as possible. Heads should be the same size, eyes at the same level, backgrounds smooth as possible.
After Start with the most closely cropped original (above, left), then scale and crop the others to match. Center each face in its frame, and put everyone’s eyes on the same level. Male and female adult heads should be pretty much the same size. Head shape, hairstyle and tilt affect the perceived size, so make small adjustments by eye.
Except for your school pictures, a group of photos is rarely taken under uniform conditions and so will benefit from post-production work. Lighting is key; adjust it as well as you can. The things to avoid (left, left to right) are heavy
shadows (the kind a flash makes against a wall), washed out highlights (often from a flash), odd color casts and blurry images. Similarly, a dark photo in a field of light ones, or vice-versa, will draw unwanted attention.
Before Well-lit photos taken at different view-ing distances.
Start with the image that has the least cropping room, and make the others match.
Faces inward (mostly) Distribute by value Soften with color
Place your photosPlace your photos on the grid, facing the perimeter photos inward (mostly) and distributing the dark-light values as evenly as you can.
Adding a dark field will lower the contrast, which softens the message. The dark also makes a canvas out of which to reverse the name (left).
Snap your photos to the grid. Face the perimeter photos inward or straight ahead. Where possible, distribute the dark-light values evenly (note the lighter images are highlighted above). Once grouped, look for things you missed earlier—for example, are all the faces centered, and are they really the same size? Make small scale and cropping adjustments.
ALUMNI ASSOCIATION BOARD
LINCOLNSTATE UNIVERSITY
Connect. Motivate. Have Fun.
Note the alignment.Centered.
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Picture your group 06630663 Picture your group
Variation 2 Add wordsReplace some photos with colored squares, which can function as a table of contents, highlights or links. Centered words mimic the centered faces.
ALUMNI ASSOCIATION BOARD
LINCOLNSTATE UNIVERSITY
ClassmateSearch
Sponsored Events
Alumni Groups
Career Services
Reunions & Societies
Membership Services
Student Programs
Connect. Motivate. Have Fun.
Center focus The strength of a square is its natural pull into the center. Centered faces and text take advantage of that and yield a sharp, repetitive design of real clarity. Note the tiny shadow behind the text.
Reunions & Societies
Reunions & Societies
A single color flattens the page (Left) Distributing photos yields an interesting checker-board pattern, but same-color squares flatten the design—note how they “connect” and form a single field.
(Right) Bring the design to life by eyedroppering from the photos a palette of desatu-rated colors (below). Note how the squares no longer connect but form a vibrant tapestry.
Before
After
ALUMNI ASSOCIATION BOARD
LINCOLN
Connect. Motivate. Have Fun.
Variation 1 Big imagesOne or two big images in a field of small ones can add emphasis or context. Be sure to maintain the visual balance of the layout.
A mug shot enlarged One mug shot bigger than the others will draw special attention. Square format is retained.
Offset Similar-but-different image will broaden the story and lessen the impact of the first image. Different proportions and absence of alignment help it remain different.
A different kind of image Completely different images give the mug shots context. The page now conveys sev-eral stories in one. ALUMNI
ASSOCIATION BOARD
LINCOLNSTATE UNIVERSITY
Connect. Motivate. Have Fun.
ALUMNI ASSOCIATION BOARD
LINCOLN
Connect. Motivate. Have Fun.
ALUMNI ASSOCIATION BOARD
LINCOLN
Connect. Motivate. Have Fun.
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Picture your group 06630663 Picture your group
Variation 3 SubtractIt’s the same grid, but here the white field shapes the design. It’s now full of dynamic forces that move the eye left, right, up and down, full of energy, very modern.
Put the focal point on the axis Who says white space is passive? Here, it’s incred-ibly active, pressing in on all four sides and defining the central shape, which radiates from the center logo like a pinwheel.
LINCOLN
ALUMNI ASSOCIATION BOARD
LINCOLNSTATE UNIVERSITY
Connect. Motivate. Have Fun.
Hard and soft edges The higher the contrasts, the more energy a design has. (Above, left) Against white, the photos’ hard edges actively move the eye left, right, up and down. (Above, right) Dark field has soft edges, and what a difference! It’s the same layout, but the page is much quieter.
ALUMNI ASSOCIATION BOARD
Connect. Motivate. Have Fun.
ALUMNI ASSOCIATION BOARD
Connect. Motivate. Have Fun.
ALUMNI ASSOCIATION BOARD
LINCOLNSTATE UNIVERSITY
Connect. Motivate. Have Fun.
Typefaces
1 (a–b) ITC New Baskerville Italic a) 18/18 pt, b) 16 pt
2 ITC New Baskerville Bold | 28/28 pt
Images
3 (a–k) iStockphoto.com | a b c d e f g h i j k
All others (www.rubberball.com)
Article resources
Colors
C50 M45 Y70 K20
C65 M55 Y55 K30
C58 M55 Y78 K50
C50 M55 Y75 K40
C42 M52 Y82 K25
C36 M78 Y100 K45
C65 M60 Y70 K55
C45 M40 Y70 K40
C0 M25 Y100 K5
4
5
6
7
8
9
10
11
122
3g
3h
3f
3e
1b
3i
1a 3a 3b 3c 3d
4 6 85 7 9 10 11 12
ALUMNI ASSOCIATION BOARD
LINCOLNSTATE UNIVERSITY
ClassmateSearch
Sponsored Events
Alumni Groups
Career Services
Reunions & Societies
Membership Services
Student Programs
Connect. Motivate. Have Fun.
3k
3j
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Design without rulers 06640664 Design without rulers
Put away your ruler. Here’s how to design the way you see.
Ever watch a street artist at work? What fun! A splash here, a dash there, and from a blank canvas a picture just
. . . appears. He uses no mechanical tools at all, no columns, rulers or guides, yet the result is a beautiful whole. It’s so fluid.
The best design is like that.To see how it works, let’s design
a page, but instead of a grid, we’ll use this picture—what we see—as our visual guide. Its lines, shapes, proportions and their relationships will govern our choice of type, sizes, colors, layout and everything else.
What can you see?
Measuring only by eye (closely, not exactly), can you answer the following?• Is the man as tall as the globe?• Is the man as wide as the pot?• How many pots wide is the
tree?• What else in the picture is the
size of the pot?
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Design without rulers 06640664 Design without rulers
Take a visual inventoryEvery image has lines, shapes, textures, colors and so on that can guide a design. First step is to take a visual “inventory.” Start with the big elements . . .
Sizes It has a hierarchy of small, medium and large elements.
Basic shapes The image is made of three basic shapes . . .
Layout The composition is fairly balanced.
Focal pointA good image has a focal point. This image has two—one physical and one phantom.
Phantom The three forms create a compositional triangle, the center of which—just what you’d want—is on the money. The center is the strongest point of any visual field.
Physical The primary focal point is usually the biggest, clearest or most vivid object in the image—in this case, the globe.
Secondary The phantom is reinforced by the focal center of the white triangle. Had you noticed it?
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Design without rulers 06640664 Design without rulers
Objects and spacesThe objects and spaces in this image are unusually repetitive . . .
. . . and the size of the space beside it.The pot is the same size as the space above it . . .
It’s the same size as North America!
Close enough . . .Artistic relationships are perceptual, not mechanical. If it looks close enough, it really is close enough, so inventory by eye, not with your ruler . . .
A one-pot space encircles the globe.The image is four pots tall. The man fits a pot space. This space is so repetitive . . .
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Design without rulers 06640664 Design without rulers
. . . that it creates a whole grid! This is unusual.
Smaller elementsWhile you’re looking at the large elements, make note of the smaller elements, too. Pay attention to edges and contrasts. Clear edges are like the man’s head and legs. South America stands out because of its color contrast. The shadow areas have obvious weight. And so on. Take the time to consciously observe these things. What you’re doing is training your eye. It will soon become intuitive.
A natural gridThis image has a natural grid that is unusually uniform.
Watering can (same as South America)
Head (same as pot rim)
Pot and rim
Pot space
Pot space
North America (same as pot)
Pot width
Shadow
Shadow
South America (color contrast)
Leg (same as pot rim)
Shape and textureBe aware of what the lines are doing. Note if they’re straight or curvy, where they’re close or far apart, where they change direction, and so on.
Look at all the triangles! These create visual movement.
Triangles are evident at every distance from farthest to nearest.
Far (phantom lines)
Near
The edges create a repetitive texture; note the pointiness throughout.
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Design without rulers 06640664 Design without rulers
OrganizeSample color swatches with the eyedropper tool, then arrange the swatches by color and value . . .
You can see in Mosaic mode that the image has several major colors—the blues and greens of the globe, terracottas of the pot and grays of the man. Sample dark, medium and light pixels from each (right). Neatly arrange your choices by color, then by value (dark to light). Take the time to actually do this; you’ll be surprised by how much it helps you visualize. Sample a few minor colors—in this case yellows and violets—that can be used for complements and coun-terpoints. Discard lookalikes.
Arrange by color
By value
Choose colorsThe next step is to create a color palette from the image . . .
A bazillion pixels! Color plays a major role in design. The easiest and best place to get a perfectly coor-dinated palette is the image itself. First, reduce its thou-sands of pixel-size colors (right, inset) to a workable few by applying Photo shop’s or Illus-trator’s built-in Mosaic filter (far right). Rarely will you want more than 64 colors, and usu-ally 32 or even 16 are better. For fewer colors, increase the Cell size; for more, decrease it.
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Design without rulers 06640664 Design without rulers
Try each one onTry the image atop a swatch of each color. What you’ll see is that every color you picked automatically coordinates, because it’s already in there! Cool.
Warm colors Warm colors are soft,
earthy, welcoming, suit-able for environmental
messages. Note how the blue globe stands
out against its opposite colors, the terracottas.
Type is graphical There are many ways to choose a typeface. You may have a house style, so no choice is required. You may have a look already in mind—say, formal or businesslike or collegiate. You may have a new favorite to try out, which is always
fun. Whatever the case, the thing to keep in mind is that type is graphical, just like an image. Its lines will sweep or jog or dive. It will have tooth and grain. When you add type to a design, its visual char-acteristics interact with those already on the page, for better or for worse.
For this article, the image is driving our choices; our goal is to match the visual
properties of image and type. Our type choice must also be functional— beautiful, readable, reproducible.
So what’s here? We’ve seen that the image is full of texture; it has a rich, detailed surface and a lot of “leafy-ness.” The leaves are pointy, evenly spaced and actually look a lot like serif type.
Let’s look at typefaces in three common categories to see what we can see.
GlyphaMyriad ProGalliard
Cool colors Cool colors are more direct and somewhat
businesslike and aloof. The blue globe now
blends into the back-ground and those oppo-site oranges stand out.
Select typeNext, we need a typeface that feels like the image.
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Design without rulers 06640664 Design without rulers
There has never been a greater opportunity for private enterprise to do good for everyone on earth by creating new business growth in the green sector. Join us for a day as we explore how to deploy capital resources in industry, technology, research and communications lo-cally and across international boundaries for both private and public benefit. To reserve a seat, log onto www.greenenergyseminar.org.
There has never been a greater opportunity for private en-terprise to do good for everyone on earth by creating new business growth in the green sector. Join us for a day as we explore how to deploy capital resources in industry, technol-ogy, research and communications locally and across inter-
Three viewing distancesCompare the type to the texture at three distances—near, middle and far; it will look different at each. Many typefaces are better at one distance than another.
Glypha is outdoorsy A beautiful slab serif with perfect letter fit, Glypha is boxy and clean, with hard edges and repetitive shapes. It’s excellent in both headlines and text— an uncommon asset—and its bold, slab sides make it a natural for rough, outdoorsy topics like our environmental project. Glypha is also very easy to read. Problem? It looks nothing like the image.
Near Far
Middle
There has never been a greater opportunity for private enterprise to do good for everyone on earth by creating new business growth in the green sector. Join us for a day as we explore how to deploy capital resources in industry, technology, research and communications lo-cally and across international boundaries for both private and public benefit. To reserve a seat, log onto www.greenenergyseminar.org.
There has never been a greater opportunity for private enterprise to do good for everyone on earth by creating new business growth in the green sector. Join us for a day as we explore how to deploy capital resources in industry, technology, research and communications locally and across
Turn it upside downA reliable way to “see” a typeface is to turn it upside down, which reveals its ridges, hollows and funny knicknacks that are always felt but normally unnoticed.
Near Far
Middle
Myriad is crystal clear For outright visual clarity, there is probably no typeface better than Myriad. Extremely good in headlines and short passages of text, Myriad’s large, open counters and minimal forms retain their clarity at even the lowest resolutions. Myriad projects a light, fresh, clean look that’s a natural for green topics, but it doesn’t look like our image.
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Design without rulers 06640664 Design without rulers
There has never been a greater opportunity for private enterprise to do good for ev-eryone on earth by creating new business growth in the green sector. Join us for a day as we explore how to deploy capital re-sources in industry, technology, research and communications locally and across interna-tional boundaries for both private and public benefit. To reserve a seat, log onto www.
There has never been a greater opportunity for private enterprise to do good for everyone on earth by creat-ing new business growth in the green sector. Join us for a day as we explore how to deploy capital resources in industry, technology, research and communica-
Near Far
Middle
Galliard Roman is textured Galliard is a Roman typeface with chiseled features and sharp, exaggerated serifs. Its thick-to-thin strokes help make Galliard easy to read, although its angles would be tiresome in large amounts. It comes in several weights, it’s well proportioned, it has the easy familiarity of serif type, and it looks like the leaves! Galliard will be our choice.
Watch the surfaceWhile you’re comparing lines and edges, pay attention to surface texture, too. Note the leaves are irregular and grainy, with a mottled blend of colors.
Legal-sized brochure, 14” x 81⁄2”
For this design, we’ve hidden the non-printing fold lines (left); we care only about what the eye can see.
LayoutLayout is where those lines, shapes, spaces, colors and textures finally get put to work. We’ll illustrate how by designing a legal-size brochure page.
Work to the image First step is to place the image on the page.
Where, and how big? The key is to have visible relationships. Because the globe and its pot have
a strong central line (right), center page will be its strongest position, where each will reinforce the
other. (Remember, it’s center- ish; none of this is rul-er exact.) Similarly, the pot space we saw encircle
the globe will be visible as a top margin (above).
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Design without rulers 06640664 Design without rulers
Our World Needs Your Help
Set the headlineA rule of design is to work with what’s in front of you; don’t arbitrarily make stuff up. Here, the headline picks up the visual characteristics of the globe.
Type based on size, color and texture (Top) Placing a headline across the top is normal, but
don’t do it; the straight, horizontal line is a foreign object that’s different from what’s in front of us. Instead, a block of overlapping lines in Galliard Ultra mimics the size, mass,
color and texture of the globe, a visible relationship. Its position beside the globe (above) strengthens the connec-tion. Note how the interaction of translucent serifs (white
inset, above) mimics the size and texture of the leaves. Margins are unaligned in any way.
Toothy texture (Left) Set in Galliard Ultra and colored like the globe, the speakers’ names stand out from the surround-ing text, while the whole paragraph has the texture of the illustration, an easy blend of form and function.
Add photos and textAs you add things to the page, its complexity increases, and it becomes increasingly difficult to sustain visual coherency. Pay attention to what’s happening around your material—in the margins, at the edges, between things.
Before&After | www.bamagazine.com
10 of 10
Design without rulers 06640664 Design without rulers
Align to the paperThe paper is also an active element that can be used as needed. Here, the lead paragraph and key details are aligned right to an edge, establishing a visual anchor.
Parallel lines have an automatic relationship.
Typefaces
1 (a–d) ITC Galliard Ultra | a) 78 pt b) 9 pt, c) 16 pt, d) 12 pt
2 (a–d) ITC Galliard Roman | a) 9/11 pt b) 16/19 pt, c) 12/14 pt, d) 10/12 pt
3 ITC Galliard Italic | 12 pt
Images
4 (a–d) iStockphoto.com | a b c d
Article resources
Colors
C7 M32 Y90 K40
C31 M67 Y80 K45
C25 M23 Y100 K10
C50 M27 Y100 K38
C70 M35 Y80 K50
C0 M0 Y0 K75
C15 M80 Y100 K5
C0 M100 Y85 K40
C0 M0 Y0 K100
5
6
7
8
9
10
11
12
13128 106 117 95 13
1c
2b
4d
1d
2d
3
2c
1a 2a 1b 4b4a 4c
That recurring pot space If you’ve taken the time to thoroughly inventory your
image, you’ll find yourself seeing (or feeling) things you’d otherwise miss. Above, the pot space recurs almost intu-itively between elements on the page. As a result, while
the layout appears only loosely structured, it has real coherency that’s felt more than consciously observed.
Note also that the lead text block in the upper right, like the headline across from it, is the general size and shape
of the globe, another intuitive setting.
Descending sizes Finally, text aligned right descends to the lower right corner, the natural exit point of the page,
in increasing detail. Note that the ragged left edges meander loosely around the image as before.
Before&After | www.bamagazine.com
1 of 4
Design a pocket-size brochure 06650665 Design a pocket-size brochure
Eight small pages unfold into an informative,
letter-size sheet.
Design a
Pocket-size brochure
This single-sheet brochure is a small beauty that gets eight pages of work out of just one. From its palm-size, 23⁄49 x 41⁄49 cover, a story unfolds in a natural, easy-to-read sequence. It’s easy to design, too. The key is to think small—one photo, bite-size text and a brief head per spread look quite big. And it’s inexpensive. Perfect for busy readers, it slips easily into pocket or purse and is ideal for telling your story in brief, narrative format.
. . . open into a letter-size sheet A tiny cover and two brief but complete spreads lead the reader to center page, where (in this case) eight health tips give dental patients a useful takeaway and a reminder of their dentists’ care and competence.
Open once . . .
Praston Dental™
open twice . . .
e
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2 of 4
Design a pocket-size brochure 06650665 Design a pocket-size brochure
Cover and first spreadThe brochure folds open one spread at a time. To design it, think story— give it a beginning, a middle and an end. Set a visual theme (here it’s people), and design each spread as a complete thought.
First spread is the introduction. “Breakout” photos that overlap the blue add depth and perceived size to the layouts. Light colors yield the biggest look. Text can be solid black, but in the tiny space 75% gray (or so) will be easier on the eyes. Here, fresh apple green and dental-office blue will sus-tain the theme throughout.
Praston Dental™ Family
dentistryAt Praston Dental, we provide top-quality clinical care in a friendly and caring family environment. Elesara and is fay of alm. A card whint not oogum or bont. Pretty simple, glead and flasp mist of it snooling.
41⁄4”
23⁄4” Crop closely Break out
Second spreadThe second spread opens horizontally, but its layout is identical to the first— head and text on the left, photo and blue background on the right.
Different margins
Beautiful smilesTexture and flasp net exating end mist end of it snooling. Spaff forl isn’t cubular but quastic, leam restart whint can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and whint flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm then card whint not oogum or bont thin chack.
Beautiful smilesTexture and flasp net exating end mist end of it snooling. Spaff forl isn’t cubular but quastic, leam restart whint can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and whint flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm then card whint not oogum or bont thin chack.
Thin edge, thin type Quick! What’s the thinnest possible line? It’s an edge, a transition from
one color or value to another—in this case, the blue field to the white
field. Edges, not ruled lines, yield the sharpest, cleanest, most minimal
look. Headlines of super-fine Helvetica Neue Ultra Light type—about as thin as type can reasonably get—are an
excellent complement.
smiles
Second spread is twice the width of the first, and its text is transitional between the introduc-tion and main body. Right, type sizes and posi-tions are identical to the first spread, but did you notice its left margin is slightly wider? Probably not, because it looks the same; the wider margin has the visual proportions of the wider page.
Cover An attractive smile and the office name set the visual theme. Such small-space design requires bold, simple elements. This design uses four—photo, blue background, bite-size text and a brief head. Each element should do only one thing. Avoid detail—note the photo is closely cropped and has no background or other dis-tractions. Inside (far right), the text is plain; the tiny space needs no subheads, indents or other flags. Note our cover girl is looking at the logo, a subliminal reinforcement.
Before&After | www.bamagazine.com
3 of 4
Design a pocket-size brochure 06650665 Design a pocket-size brochure
Smile.An act that’s easily taken for
granted, texture and flasp net
exating end mist of it snooling.
Spaff forl isn’t end cubular but
pretty whint quastic.
Dental TipsPreston Dental’s own Dr. Mary Mills and Dr. Donnie Wilkinson provide these easy dental tips texture and
flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t. It’s tope, this
fluant chasible silk shast lape and behast mist of chack.
Main spread The fully opened sheet has room to elaborate. Here, health tips flank a center narrative.
Eat healthy.A a well-balanced diet provides the
minerals, vitamins and other nutrients
essential for healthy teeth and gums.
Texture and flasp net exating end mist of
it snooling cachasible. It has larch to say.
Elesara and order is fay of alm.
Rinse and gargle.Mouthwashes, when used alongside a
whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net
exating end mist of it snooling flasp mist
of it snooling whint card.
Clean your tongue.For dramatically better oral hygiene and
health, daily tongue cleaning texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic.
Floss daily.You should floss daily to clean between
teeth, where decay-causing bacteria
reside. Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty
simple, glead and tarm texture.
Brush properly.Using a soft-bristled toothbrush, brush
gently and thoroughly in a circular
motion texture and flasp net exating end
mist of it snooling. Texture and flasp net
exating end mist of it snooling.
Avoid tobacco.Chewing and smoking tobacco
can cause serious health and
dental problems. Elesara and
order is fay of alm. A card whint
not oogum or bont.
Smile.An act that’s easily taken for
granted, texture and flasp net
exating end mist of it snooling.
Spaff forl isn’t end cubular but
pretty whint quastic.
Dental TipsPraston Dental’s own Dr. Mary Mills and Dr. Donnie Wilkinson provide these easy dental tips texture and
flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t. It’s tope, this
fluant chasible silk shast lape and behast mist of chack.
APPOINTMENT
9:00 Dennis M.
Visit your dentist.Visiting your dentist for regular check-
ups and cleanings is the best way to avoid
card whint not oogum or bont. Pretty
simple, glead and tarm end. Spaff forl
isn’t cubular but quastic, leam restart.
It’s tope, this fluant chasible.
11”
81⁄2”
Letter-size page (11” x 81⁄2”) Folded size 23⁄4” x 41⁄4”
Fold the page into eight equal parts.
Template: Pocket-size brochure
1
2
3 4
Praston Dental™
Praston Dental™
Beautiful smilesTexture and flasp net exating end mist end of it snooling. Spaff forl isn’t cubular but quastic, leam restart whint can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and whint flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. It has larch to say fan. Why? Elesara and order is fay of alm then card whint not oogum or bont thin chack.
2p2
2p10
2p10
2p10
2p10
2p10
2p2
2p10
A lively conclusion It’s no longer pocket size, but the theme continues—big people, breakout photos, blue and white fields, and text in two typefaces. As before, the blue field fits the folds (above) and
“pulls” equally with the white. Note the symmetry; every ele-ment is illustrated and centered.
PAGE DESIGNDesign by the books!
Before & After• Page Design • Graphics for BusinessBefore & After books are must-haves for the busy designer. Each brims with simple, instructive solutions for common design projects—newsletters, ads, brochures, fliers, stationery, logos and identities, charts and graphs, maps, sales materials and more. Available at all major booksellers. Save 25% when you order from our Web site.
www.bamagazine.com
Before&After | www.bamagazine.com
4 of 4
Design a pocket-size brochure 06650665 Design a pocket-size brochure
Visit your dentist.Visiting your dentist for regular check-
ups and cleanings is the best way to avoid
card whint not oogum or bont. Pretty
simple, glead and tarm end. Spaff forl
isn’t cubular but quastic, leam restart.
It’s tope, this fluant chasible.
Eat healthy.A well- balanced diet provides the
minerals, vitamins and other nutrients
essential for healthy teeth and gums.
Texture and flasp net exating end mist of
it snooling cachasible. It has larch to say.
Elesara and order is fay of alm.
Rinse and gargle.Mouthwashes, when used along side a
whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net
exating end mist of it snooling flasp mist
of it snooling whint card.
Clean your tongue.For dramatically better oral hygiene and
health, daily tongue cleaning texture and
flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic.
Floss daily.You should floss daily to clean between
teeth where decay-causing bacteria
resides. Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty
simple, glead and tarm texture.
Brush properly.Using a soft-bristled toothbrush, brush
gently and thoroughly in a circular
motion texture and flasp net exating end
mist of it snooling. Texture and flasp net
exating end mist of it snooling.
Avoid tobacco.Chewing and smoking tobacco
can cause serious health and
dental problems. Elesara and
order is fay of alm. A card whint
not oogum or bont.
Smile.An act that’s easily taken for
granted, texture and flasp net
exating end mist of it snooling.
Spaff forl isn’t end cubular but
pretty whint quastic.
Dental TipsPraston Dental’s own Dr. Mary Mills and Dr. Donnie Wilkinson provide these easy dental tips texture and
flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t. It’s tope, this
fluant chasible silk shast lape and behast mist of chack.
APPOINTMENT
9:00 Dennis M.
Typefaces
1 (a–b) Minion Regular | a) 14/17 pt b) 9/12 pt
2 (a–b) Helvetica Neue 25 Ultra Light a) 72 pt, b) 38/29 pt
3 Helvetica Neue 85 Heavy | 10 pt
Images
4 (a–k) iStockphoto.com | a b c d e f g h i j k
Article resources
Colors
C55 M30 Y20 K60
C55 M30 Y20 K30
C14 M6 Y6 K0
C45 M20 Y100 K10
5
6
7
8
8
7
6
5
7
6
4e
1b
3
4g
4f
4h4d
4i
4c
2a 4a1a
4b
Family dentistryAt Praston Dental, we provide top-quality clinical care in a friendly and caring family environment. Elesara and is fay of alm. A card whint not oogum or bont. Pretty simple, glead and flasp mist of it snooling.
Praston Dental™
4k
4j2b
1a
Before&After | www.bamagazine.com
1 of 3
Design a showroom-style presentation 06660666 Design a showroom-style presentation
Automobile magazine’s clever layout streams
10 cars across 18 pages.
presentationDesign a showroom-style
Maintaining continuity
Each car stars in its own spread, while a
glimpse of the previous vehicle sustains page-
to-page flow. Repetitive typography reinforces
the continuity.
The great thing about a magazine is that it presents material in a linear sequence—this, then the next and the next. That’s the most natural way to view and understand information. But what happens when you need to see stuff all at once—like 10 cars, for example? Those pages now break the continuity. Automobile magazine found a clever workaround for its January 2008, “All Stars” issue. Each vehicle has its own spread, and visible in the distance is the previous vehicle. The result is a fair illusion of walking page by page through a big showroom. Have a look.
CN1
ALLSTARS200810Best Cars to Fill Your Dream Garage
NISSANGT-RDissecting the tech,the design, the drive
BMW1-SERIESA triumphant return to
rear-drive compact luxury
AUTOBAHNThe insider’s guide to theworld’s fastest highways
Smart,Sexy,Fast.
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Design a showroom-style presentation 06660666 Design a showroom-style presentation
Mimic realityThe cars are photographed like you’d experience them in person—from different angles, distances and slightly different heights. The constantly shifting vantage point conveys an active sense of walking about, looking closely.
One car leads to the next As you walk among the cars, no two spreads are alike, which keeps the presentation engaging. What’s interesting is that it takes a few pages to grasp what’s going on, but once you get it, you remember it—exactly what you’d want a layout to do!
Low-key typographyThe text is set in compact blocks, which keeps the layout spacious and ensures the cars get all the attention! Each block has several typographic “voices.”
Two voicesEvery change of typeface, size or style projects a differ-ent “voice.” Here, headline in a box introduces each car
using two voices—car name set in the text face and tiny headline in a contrasting sans-serif, all aligned right.
A headline made of text type Super-size your favorite text type, and
you may be surprised by what you see! Here, two-inch caps bring out text-
font Proforma’s artistic side; curves that appear smooth at nine points
are actually angled, with flat, chiseled serifs. Extremely tight spacing and an
interwoven red 8 make the artistic setting that launches the article.
Four voices Serif body copy is set in narrow columns separated by a verti-cal rule. Unusually deep right margins are the result of zero hyphenation. Contrasting lead sentence is a follow-on to the headline and completes its thought; the writer’s byline ends the text. Light gray bar at the bottom neatly defines the block width; technical data is reversed in white (insets, above).
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Design a showroom-style presentation 06660666 Design a showroom-style presentation
Graphical headline anchors the upper left corner of every spread. It is a key “continuity graphic” that the reader will immediately recognize. If the story jumps to the back of the magazine, this graphic must go with it.
Text blocks are all of similar length but alter-nate between two and three columns. Their gen-eral construction—type specs, colors, column width and gray bar—does not vary.
Repetitive elements sustain the continuityThe text blocks sustain page-to-page continuity and tie the article to the rest of the magazine. The graphical headline is a key identifier.
Article resources
Typefaces
1 Proforma Ultra Light
2 Benton Sans Regular Compressed
3 Proforma Book
Credits
Automobile Magazine (www.automobilemag.com)
Photographer: Brian Konoske3
1 2
Before&After | www.bamagazine.com
1 of 6
Lessons from a beautiful site 06670667 Lessons from a beautiful site
Lessons from abeautiful siteThe University of Miami College of Arts & Sciences shows that beauty really is in the details.
Home page Two dozen elements and links easily coexist on this inviting, visually coherent page.
The best design is simple design: an idea, an image, a few words, open space. It’s clear, attractive, memorable.
But real life is not often simple; it’s full of stuff. People, programs and commerce all need attention and screen space, and this can make for a busy, complex site.
What we like about the University of Miami’s College of Arts & Sciences site is that it handles complexity beautifully. It does this in two ways: It reduces each element to its essence (the simple thing), then it beautifully crafts the details. A dozen visual techniques allow its many parts to co exist effortlessly. Let’s look at a few.
Before&After | www.bamagazine.com
2 of 6
Lessons from a beautiful site 06670667 Lessons from a beautiful site
StructureThe site is conveniently screen size, not too long, so most of it is always visible. It is organized in three horizontal sections; each holds a different kind of information—permanent stuff top and bottom, active stuff in the middle.
Color differentiates the sections A white “center stage” is flanked by a dark header and light footer. These con-tain the foundational elements—logo, links, search and so on. The white center is active, with transitory stories, news briefs, stuff like that. Left, a screen-size space like this conveys a tight, organized impression and is easier to read than a scrolling page. Tight editing is key.
All eyes here
Interior pageHome page
Header Header
Main stage
Footer
Footer
Main stage
c ol l e g e of
arts&sciencesu n i v e r s i t y o f m i a m i
P-a-n-o-r-a-m-i-c letterspacing conveys elegance and stature. Note the tiny shadow. It’s unusual to see such a modern artifact juxtaposed with old type, but its understatement is classy and in this case adds valuable depth.
Right, four permanent links on the far right are tinted to appear barely there, yet remain easily accessible.
Beautiful typography is the signature element of the site. Scholarly Caslon type in classic, old-style caps and small caps (big circle, below) conveys literacy and tradition; compact line spacing (small circle) keeps minor information from floating away. The two lines of small type are the same size but spaced differently; the more-important words are in panorama.
HeaderTwo dark bands—one green, one tan—form a simple, substantial header that leads the site; logo and links are reversed in white. To soften the look, a faint gradient yields an understated illusion of radiant light.
Before&After | www.bamagazine.com
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Lessons from a beautiful site 06670667 Lessons from a beautiful site
Sub linksAs the reader moves deeper into the site, subtle changes of type case and color are all it takes to signal the different levels. Style and size remain constant.
Reverse the colors The beautifully uniform look of the site results from as few typographic differences as possible. Left, the sub links retain the type size and style of the main links but just change case and reverse color.
As the links descend, the type color changes to black, then to gray. Note one typeface in one size easily conveys four levels of information.
Dean’s Message
Spotlights
A Chemical Change
Designs by Michiko
Religious Perspectives
Contacts
A & S Magazine
75%
Main linksThe highest-level links are in the tan header band. Typography, color and shadow are identical to the logo, which reinforces their connection and permanence.
Left, tan band and green field are different colors but have virtually the same gray value (dark-light), which keeps the two connected while being different. Below, wide letterspacing is relaxed and less demanding than normal spacing and so conveys a sense of deliberation and state-liness. Onscreen, it’s easier to read, too.
Three shades of tan define the link states normal, active and hover; this quietly but very clearly tells the reader where he is. Shades are progressively darker versions of one color—a monochro-matic palette, right—that change the mes-sage without changing the subject. Nice.
Link Active Hover
Link type matches the logo.
HOMe aBOUt tHe cOLLeGe acaDeMics aLUMni
aLUMni aLUMni aLUMni
acaDeMics
Dean’s Message
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4 of 6
Lessons from a beautiful site 06670667 Lessons from a beautiful site
Main stageBetween header and footer, a white “main stage” is the focal point of the site. On each page, one short, book-like article is set in widely spaced lines of serif type, which conveys an airy, literary look that’s very pleasant to read.
A gradient as light as chiffon The left column is defined by an incredibly subtle gradient that fades from less than two percent color to white. What’s interesting is how slight the edge has to be, not merely to be vis-ible but clearly present. Beautiful.
Comfortable reading width Book-width columns of type—45 to 65 characters or so—are ideal for comfort-able reading; the wide leading (spacing) is visual silence between lines that relaxes the message. The longer your lines, the more space you should put between them.
Same typestyle and size
FooterA correctly designed footer conveys real authority; it should be thought of not as the tail but the foundation that supports everything else. The footer holds permanent information—key links, contact information, logo.
Live matter is aligned flush.Background colors extend outward.
Same size, different color Identical typography—style, case, size and spacing—but reversed colors connect footer to header and unify the page.
Small logo, big impression Lower-right corner is the natu-ral exit point of a page and the correct place for a logo, which serves as a full stop and makes an impression much bigger than its small size. Efficient.
Hierarchy is important Above, left, a header and footer of equal weight result in an “Oreo cookie” that divides the reader’s attention and weakens the presentation. Instead, three-stage hierarchy gives each section appropriate weight. Keep in mind that the reader’s eye will always gravitate toward the center. Save it for your most important material, and put supporting material around it.
aLUMni
MY UM
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Lessons from a beautiful site 06670667 Lessons from a beautiful site
AcademicsThe University of Miami’s College of Arts and Sciences is the largest
academic unit within the University of Miami, home to over 4,000
students and 400 distinguished full-time faculty, working at the cutting
edge of knowledge in their fields. Located in the beautiful city of Coral
Gables, Florida, we are a premier college within a Carnegie Research I
private university.
Students who enter the College of Arts and Sciences have the
opportunity to experience the breadth and depth of the intellectual life
of the University of Miami. The College of Arts and Sciences offers 39
major areas of study and more than 45 minor concentrations -- from
acting to analytic geometry, from philosophy to physics.
Academics
The University of Miami’s College of Arts and Sciences is the largest
academic unit within the University of Miami, home to over 4,000
students and 400 distinguished full-time faculty, working at the cutting
edge of knowledge in their fields. Located in the beautiful city of Coral
Gables, Florida, we are a premier college within a Carnegie Research I
private university.
Students who enter the College of Arts and Sciences have the
opportunity to experience the breadth and depth of the intellectual life of
the University of Miami. The College of Arts and Sciences offers 39
major areas of study and more than 45 minor concentrations -- from
acting to analytic geometry, from philosophy to physics.
TypeWord spacing and letter spacing are as important as letter shapes, and here Georgia also excels. At text sizes it is smooth, repetitive and rhythmic.
Georgia reads better online Unlike Times, which is a print typeface adapted for the screen, Georgia was designed specifically for onscreen use. As a result, its letter spacing and word spacing at low resolution are smooth, repetitive and rhythmic, while Times’ are often choppy and fitful, an effect not visible in print (above). Even in print, however, Times’ thinner stems and serifs yield an edgier, less coherent look.
Georgia Times
TypeThe html text of the entire site is set in Georgia, the best onscreen serif typeface universally available. Georgia has the look of book typography plus the medium physical traits that make it especially readable at low resolution . . .
Bolder serifs Georgia’s serifs are bold and easy to see, and its curves are simple and open. Times’ thin, pointy serifs are handsome in print but weak onscreen, where too-few pixels are available to render them clearly.
Wider counters The open shapes inside the characters, called counters, are as impor-tant as the outside. Georgia has big, round counters that remain open at low res.
Georgia is bigger The perceived size of a typeface is not its point size but its x-height, that is, the size of its lowercase characters; Georgia’s are 68% of the cap height, quite average. Times is too small for onscreen clarity.
Georgia has text figures Georgia’s old-style numerals, or text figures, have ascend-ers and descenders like lowercase letters. These are more distinctive and therefore easier to read than ordinary, “all-caps” numerals. Beautiful, too.
1b3c6d71b3c6d71b3c6d7
GeorgiaTimesaee a
Compared to Times, the universal default . . .
Georgia Times
Open Constricted
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Lessons from a beautiful site 06670667 Lessons from a beautiful site
3
100%0%
Colors
4
5
6
7
8
8
Article resources
R245 G245 B245
R215 G209 B202
R151 G83 B10
R118 G63 B6
R75 G55 B31
R75 G82 B26
R103 G107 B30
R140 G70 B6
4
5 6 7
8
95
10
8
9
HOMe aBOUt tHe cOLLeGe acaDeMics
1
2
10
3
Typefaces
1 Adobe Caslon Regular SC & OsF
2 Georgia
Design
Jody Ferry (www.jodyferry.com)
WebLinc, LLC (www.weblinc.com)
PDF bundle 430637 | Photo backgrounds
0636 | Design below the line
0635 | Make a theme
0634 | Design Talk 5: Five Design Ideas
Visit our Web site to view more . . .
PDF bundle 420629 | Design Talk 4: Five Design Ideas
0628 | A small newsletter that reads big
0627 | Design your own Christmas cards
0626 | Design a step-up brochure
Visit our Web site to view more . . .
PDF bundle 41 0621 | One-Line design
0620 | Design Talk 2: Five Design Ideas
0619 | Design Talk: Six Design Ideas
0618 | Design a flier that comes back
Visit our Web site to view more . . .
PDF bundle 40 0614 | Distinctively Oriental
0613 | What typeface goes with that?
0612 | Open space
0611 | Design a $10 clock
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PDF bundle 39 0606 | Design easy cover patterns
0605 | Swipe it
0604 | Simple, uniform, repetitive
0603 | Many from one
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PDF bundle 450653 | A site of unusual clarity
0652 | Design a panoramic booklet
0651 | Design a story-style brochure
0650 | Design Talk 9: Five Design Ideas
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PDF bundle 440645 | Design a beautiful Web header
0644 | Tiny budget, evocative card
0643 | Design Talk 7: Five Design Ideas
0642 | Design a wrap-around brochure
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1 of 6
Picture your presentation 06680668 Picture your presentation
Photographs give your audience an emotional connection to your words.
Four more shops
Picture your
presentation
We love data! Fifty-two base hits, 23 aban doned children, Class 3 hurricane. We track data, we analyze it, we graph it—and we cheerfully pre-sent it to snoozing audiences everywhere. What’s funny is that data alone has no value. Only in the context of real life does it have meaning. And real life is conveyed best not with data but with story.
So put away your text and graphs. To tell a story, you need the help of photos. Photos com-municate on many channels. They wordlessly draw the audi-ence into your world, make emo-tional connections, and prepare
It’s easy to find generically happy images, but the unseen sad-ness that everyone bears will rattle your audience’s soul. When pitching a program like the proposed shelter above, think first not in terms of dollars or “social units” or other statistical data but about who you’re helping and why, then find an image to express it.
The Sanctus Shelter
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2 of 6
Picture your presentation 06680668 Picture your presentation
One thought at a time Make one point per slide, even if you have room for more. This gives the viewer room to think and “own” what you’re saying, key to good communication.
Before After
Planes, trains, buses, taxis, 589,000; 377,800; 320,900; 218,600—quick! got all that? It’s useful information, but who will be moved by it, much less remember it? Put the data on four slides, one topic per slide, each accompanied by a descriptive, full-screen photo. This gives your viewer room to think and own what you’re saying.
589,000PASSENGERS PER WEEK
Traffic Management Systems
Transportation Passengers per week
Airplanes 589,000
Trains 377,800
Buses 320,900
Taxis 218,600
377,800PASSENGERS PER WEEK
218,600PASSENGERS PER WEEK
You are the show The first thing to understand is that you are the show; your audience has come to hear you, not read slides. Use a slide to fill your listeners’ minds with an image, then fill in the details orally. It’s fun!
Use a metaphorical image Many topics—federal insurance regulations, say—don’t have literal imagery that can be photographed. In these cases, you might try using visual metaphors. Think of your talk as having chapters, and use an image to introduce each one. The image provides a visual “hook” for the audience, who will relate everything you say back to it. Avoid corny images. Keep text to a bare minimum, and use natural sentences.
After
Trax, Inc. acquisition by Thompson Group
Trax at a glance:• $2.3 million annual revenue• Operations in three countries• 40 non-redundant clients• Mature corporate structure
THOMPSON GROUP, INC
By Carla Martin, Slide 10
We acquire Trax in 2008
Before
We’re off to a pretty hot start this year. We acquired
Trax in January for $6.4 million, and it immediately improved both companies.
The creative staffs . . .
Too much stuff (Above) This slide is basically your notes and visually useless. The information is fine, but it should come from you (right), where it can be accompanied by your personality, body language and nuance. The correct use of a slide is to make a visual state-ment that words alone can’t.
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3 of 6
Picture your presentation 06680668 Picture your presentation
Use surprise Our minds naturally categorize experiences into manageable, “been-there, seen-that” compartments, after which we virtually stop seeing. (“Oh, that’s an apple.”) Surprise gets past those categories and re-engages the viewer.
Before After
Not engaging The companies may be different, but this slide is only a fancy list of notes. Visual effects cannot substitute for creativity; the multicolor rectangles and shadowed type add only busy-ness, not communication value. Time to start thinking about that nap.
Engaging Orange inside the apple is surprising and familiar at the same time. The simple question—not a statement—gets the audience thinking and ready for what you’ll say next. Familiarity is important; merely weird or off the wall doesn’t work. Surprise is in giving the familiar an unexpected twist.
What makes you different?Meaningful Difference The strongest, most well-positioned brands have a distinct Meaningful Difference that is clearly communicated to the consumer in many different ways:
- Maytag: Dependability- Michelin: Safety - Disney: Wholesome family entertainment- Nordstrom’s: Better shopping experience- Jack Daniel’s: Badge of American masculinity
Be funny Everyone likes to laugh. Few techniques are more effective—or more enjoyable— than good humor, which can make your point faster than a mountain of data.
Before After
Prepare for the unexpected.
June Inventory
Jan Feb Mar Apr May Jun
JUNE INVENTORY
-150
-98
-150-173
-180
-270
A good slide Although it has no photo, this is a good slide because the chart is simple and clearly shows a trend. But oy vey! It’s been a terrible year! It started bad and got worse, and, well, it’s now so bad that the only thing to do is laugh . . .
Made better . . . which is what a carefully selected image will have your audience doing. They’ll remember this picture long after they’ve forgotten your charts, and because it’s funny, you’ll have their sympathy if not their help in solving your problems.
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Picture your presentation 06680668 Picture your presentation
Find beauty Beauty can convey our deepest aspirations. All by itself, a beautiful image can lift the audience out of the daily humdrum and into worlds rich with wonder, inspiration, possibilities. No matter what your topic, look for ways to use beauty.
Before After
288 species BAMBOO GARDeN ANJi, cHiNA
Trying too hard It’s an artistic image on an asymmetric, two-tone background, but it would make a better page layout than a slide. Before doing all this work, remember: story, not data. Rather than talk about your topic, find a way to show it.
Beautiful The photo alone conveys a world of sensory informa-tion, and it’s easier to design, too! The lush image immerses your audience in the presence and feel of the forest (“So this is bamboo!”). A single line of beautiful type labels simply.
Anji is China’s Largest Bamboo Growing Garden
The number of bamboo species in Anji Bamboo Growing Garden has reached 288, signifying that Anji has become China’s largest bamboo growing garden in terms of the growing area and the number of bamboo species.
(www.cnzj.org.cn)
Dramatize Drama is theater. It’s an image intended to create an effect—exciting, unexpected, impressive. To dramatize is to project—make the motions grander, the contrasts sharper, the differences greater.
Before After
PAGE 104/16/08
Seven Presentation EssentialsBy Mark Donaldson
Essential #3:
Know your goal t h r e e
Know your goal
Gratuitous graphics The problem with a stock template should be obvious here. The globe and sky gradient may look nice—by themselves—but on your slide they’re like stagehands who wandered in front of the cameras; they distract everyone’s attention. Lost in the graphics, your point is barely visible.
Dramatize Put the “know-your-goal” point center stage. Impos-sible with a template but easy with a photograph, note what’s here: high vantage point, dark darks, light lights, every line pulling the same direction—camera angle, shadow, lighting. This is theater— a little bigger than life, slightly unrealistic, effective. Try it!
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Picture your presentation 06680668 Picture your presentation
Show faces More can be read in a human face than in a thousand books. It is the most familiar of all images and central to all powerful stories. There is simply no substitute. Look for faces that convey emotion—joy, sorrow, tension, suspense and so on.
Before After
Just the facts. It’s a cute cartoon, and the data’s there, but the graphics add nothing to the statement; you’d be better just telling your audience how many dogs were adopted. Conflicting graphical styles—dark, sophisticated gradient vs. bright, goofy cartoon—weaken it further.
Faces tell a story. There’s less actual data here—SPCA is not mentioned—but much more story; everyone in the audience will relate to this image! Instead of merely duplicating your words, this slide strengthens your talk with its emotional content; the audience will now feel what you’re saying.
spca pet adoption program
1,220 dogs adopted in 2007.
1,220 contented customers.
Advanced SearchNeed help?
Search with CopySpace™
Sensitivity
Clear
Search using iStockphoto’s CopySpaceHow does one find good photos? The artistic part is up to you, but iStockphoto’s Search with CopySpace function can help with composition. Enter a keyword, specify what part of the photo you want left blank for words, and click . . .
Green is blank In iStockphoto (you’ll need an account; it’s free), call up Advanced Search, then in Search with Copy-Space click grid squares to specify areas of the photo to remain blank; clicked squares turn green. Enter a keyword (near upper left in the window)—try “face”—and watch what happens (right). It’s cool.
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Picture your presentation 06680668 Picture your presentation
Four more shops The Sanctus Shelter
Typefaces
1 Franklin Gothic No. 2 Roman
2 Trajan Pro Regular
3 Trade Gothic Light
4 Trade Gothic Condensed No. 18
5 ITC Franklin Gothic Medium
Images
6 (a–j) iStockphoto.com | a b c d e f g h i j
Article resources
Colors
C0 M0 Y0 K100
C0 M0 Y0 K80
72
6b
3b
6f
6i
4
6d
6g
6j
1
6a
7
7
7
8
We acquire Trax in 2008
589,000PASSENGERS PER WEEK
What makes you different?
6c
3a
8
5
6e 6h
288 species BAMBOO GARDeN ANJi, cHiNA
1,220 contented customers.
Typefaces
1 Myriad Pro Semibold
2 Trajan Pro Bold
3 Futura Extra Bold
4 Minion Bold
5 Myriad Pro Bold
Images
6 (a–m) iStockphoto.com | a b c d e f g h i j k l m
Article resources
Colors
C0 M15 Y100 K07
7
6d
5
6b
2
6h 6i 6j
6k 6l 6m
6e 6f 6g
June Inventory
t h r e e
Know your goal
1
4
3
6a
6c
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Callout ideas 06690669 Callout ideas
Every reader of magazines and news papers is familiar with callouts. Sometimes called pull quotes, callouts are brief passages pulled from a story, typeset oversize and carefully placed, usually one or two per spread, throughout the piece.
Callouts serve many purposes. The most basic simply fill space or break up large, unappealing expanses of gray type. But the best callouts are active. They draw readers who would otherwise pass by, summarize articles, establish themes, set waypoints, reveal meaning and even tell sub-stories.
Good callouts are essential storytelling elements of articles in print. They’re fun to design, too. Let’s have a look.
Time magazine page illustrates the function of an active callout. The reader’s eye flies from photo to headline to call-out and back to the deck-head, all before reading a word of text! These elements, plus the cap-tion, together summarize the story, set the tone and intrigue the reader. Single bold typeface is the visual connector.
HeadlineDeckhead
Callout
Deckhead and text typeface are the same.
KickerByline
Caption
Callout ideasQuotes pulled from the text are fundamental storytelling tools.
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Callout ideas 06690669 Callout ideas
SPRING 2008 | DIET & FITNESS 59
“A starvation diet is a temporary solution. 99% of the time, you’ll gain the weight back.”
If you think going super low-cal is a good idea, think again.
Spaff forl isn’t then cubular but quastic, leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch then say fan.” Why? Elesara and order is fay
of alm. A card is whint not oogum or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that’s can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast the thin chack. “It
has larch too say fan.” Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling. Texture
and flasp net exating is bend mist of it snooling. Spaff forl isn’t cubu-
lar but quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. Elesara and order
is fay of alm. A card whint not oogum or bont. Pretty simple, glead
and tarm Texture and flasp net exating. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card whint not oogum or
58 DIET & FITNESS | SPRING 2008
by AMY S. HAYWARD, R.Ph., CDE, CPT
SHEDDING POUNDS NATURALLY
Working together Headline and callout work together, each projecting a different “voice.” What’s inter-esting is that the voice will change depending on where the callout appears and the style in which it is set. Most commonly, you’ll set callouts in either the headline or text typeface (but not both). Note here that the headline color comes from the photo.
Headline typeface
or . . .
Text typeface
The basic calloutGenerally speaking, a callout is set two to three times the size of the text typeface in either the headline style or the text style.
58 DIET & FITNESS | SPRING 2008
“A starvation diet is a temporary solution. 99% of the time, you’ll gain the weight back.”
by AMY S. HAYWARD, R.Ph., CDE, CPT
SHEDDING POUNDS NATURALLYIf you think going super low-cal is a good idea, think again.
Spaff forl isn’t then cubular but quastic, leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch then say fan.” Why? Elesara and order is fay
of alm. A card is whint not oogum or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that’s can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast the thin chack. “It
has larch too say fan.” Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling. Texture
and flasp net exating is bend mist of it snooling. Spaff forl isn’t cubu-
lar but quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. Elesara and order
is fay of alm. A card whint not oogum or bont. Pretty simple, glead
and tarm Texture and flasp net exating. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card whint not oogum or
SPRING 2008 | DIET & FITNESS 59
Callout as story centerOne callout and one photo together can tell a brief, intense story without distractions. Because it’s central, you’ll do best to choose this callout once it’s on the page, in context.
Two techniques Her dramatically lit face and back turned to the page convey aloneness, emptiness, loss. Photo colors are car-ried into the callout in alternating lines, which makes no verbal sense but adds visual disturbance to the emotional topic. (Below) Centered in the sea of gray text, the callout is also “alone.” Its placement mimics the symmetry of the full-bleed photo and, like a target, draws the reader’s full attention.
No survivor lost more than Valerie Smith, whose entire family—husband, children and parents— perished in the fire. Her close friends have gotten her through, but a year later her hands still shake every day. “They were my whole life,” she said. “I don’t know what to do.”
a card whint not oogum the bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant is chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay too of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture to band flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net too exating end mist of it snool-ing. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order too it’s fay of alm. A card whint not oogum or bont. Pretty simple, glead it’s and tarm. Tex-ture and flasp net exating lape and behast the thin chack. Spaff forl isn’t cubular but quastic, leam its restart there can’t prebast that can’t prebast. It’s tope, this fluant pretty simple chasible. Silk simple, shast, lape and behast the thin chack. “It has larch its say fan.” Why? Elesara cand order is fay too of alm. A cards whint not oogum tor bont. Pretty simple. Texture and flasp net exating is mist of it snooling. Spaff forl it cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card its whint not oogum or bont forl isn’t cubular but quastic but quastic, leam restart and behast the and flasp leam restart that can’t prebast and flasp net exating end mist of it snooling oogum or bont forl isn’t. Pretty simple, glead and tarm. Texture and flasp net exating bend mist of it snooling. Spaff forl is cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating. A card it’s whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast. Pretty simple, glead and tarm. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast there thin chack. “It has larch to say fan.” Why? Elesara and order is fay too of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture is and flasp net exating. A card it’s whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast then thin chack. A flasp but cubular or bont card whint not oogum or bont. Pretty simple, glead and tarm. Texture it’s and flasp net then exating.Spaff forl isn’t cubular but thin chack quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch flasp is say its fan.” Why? Elesara and order is fay of alm. It’s pretty simple order then is forl simple whint there’s no glead and tarm
mist snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont lape and behast the thin whint no glead chack. Pretty simple, glead and tarm forl isn’t cubular but. Texture simple it’s and flasp net exating bend mist there’s of it snooling. Spaff forl its too cubular but quastic, leam restart that can’t prebast. It’s tope, this there’s fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?Elesara and order is fay of alm. A simple its then card
the whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating. A card it’s whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack forl is cubular but quastic isn’t cubular but quastic, leam restart forl is cubular but quastic this fluant it snooling. A flasp but cubular or bont card whint not oogum or bont. Pretty simple, glead and tarm. Texture it’s and flasp net then exating.Spaff forl isn’t cubular but thin chack quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast. The thin chack. “It has larch flasp is say its fan.” Why? Elesara and order is fay of alm. It’s card whint not oogum or bont and flasp net exating end mist. Texture and flasp net exating end mist of it snooling.
Continued from page 47
the valencia fire48 COMMUNITY YOUTH SERVICES August 2008
No survivor lost more than Valerie Smith, whose entire family—husband, children and parents— perished in the fire. Her close friends have gotten her through, but a year later her hands still shake every day. “They were my whole life,” she said. “I don’t know what to do.”
the valencia fire
No survivor lost more than Valerie Smith, whose entire family—husband, children and parents— perished in the fire. Her close friends have gotten her through, but a year later her hands still shake every day. “They were my whole life,” she said. “I don’t know what to do.”
the valencia fire
Before&After | www.bamagazine.com
3 of 8
Callout ideas 06690669 Callout ideas
I’ve chosen the words to the song because they mean something to me. I get swept up in the emotion, especially if it’s being played well.
I’ve chosen the words to the song because they mean something to me. I get swept up in the emotion, especially if it’s being played well.
fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast then it thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or Texture and. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling “It has larch simple too say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm and flasp net exating end. Texture is and flasp net exating end mist of it snool-ing. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exat-ing end mist of it snooling. Spaff forl isn’t cubular it quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” glead and tarm pretty simple.
Elesara and order is fay simple it’s palm card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-bast. It’s tope, this fluant chasible card whint not oogum or bont. It’s mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pretty simple prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net ex-ating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” glead and tarm pretty simple. Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-
ubular but the quastic, leam is then restart that can’t prebast. It’s tope, there fluant chasible. Silk, shast, its lape and behast you there thint chack. Elesara and order is fay the alm. A card whint not oogum there’s bont. Pretty these simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch then say fan.” glead and tarme pretty simple. Elesara and order is fay of alm. A is card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible card whint not its oogum or bont. It’s mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that it’s can’t pretty simple prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exat-ing end mist of it snooling. Spaff forl isn’t cubular quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this
Below Simple glead and tarm. Texture and flasp net exating end of it snooling. Pretty it’s and tarm net exating end mist flasp. Right Exating end mist of it snooling spaff forl isn’t cubular but quastic gleaad and tarm.
48 May 2008 May 2008 49
Callout as theme-setterBecause periodicals generally have an unchanging “house” style, callouts are a good way to theme an article. Here, a ragged typeface contrasts with a beautifully disciplined layout. Establish a look, then sustain it throughout the article.
Callout within a callout Tall, condensed typeface snuggles into the narrow space and makes a long call-out possible. Dense line spacing conveys urgency. Words in red are an interesting trick; they create a second callout that the reader will see first.
Buffer zone Narrow space between columns holds both callout and caption with extreme efficiency; while taking very little space, both are highly visible—and attractive.
I’ve chosen the words to the song because they mean something to me. I get swept up in the emotion, especially if it’s being played well.
fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast then it thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or Texture and. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling “It has larch simple too say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm and flasp net exating end. Texture is and flasp net exating end mist of it snool-ing. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exat-ing end mist of it snooling. Spaff forl isn’t cubular it quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” glead and tarm pretty simple.
Elesara and order is fay simple it’s palm card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-bast. It’s tope, this fluant chasible card whint not oogum or bont. It’s mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pretty simple prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net ex-ating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” glead and tarm pretty simple. Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-
ubular but the quastic, leam is then restart that can’t prebast. It’s tope, there fluant chasible. Silk, shast, its lape and behast you there thint chack. Elesara and order is fay the alm. A card whint not oogum there’s bont. Pretty these simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch then say fan.” glead and tarme pretty simple. Elesara and order is fay of alm. A is card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible card whint not its oogum or bont. It’s mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that it’s can’t pretty simple prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exat-ing end mist of it snooling. Spaff forl isn’t cubular quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this
Below Simple glead and tarm. Texture and flasp net exating end of it snooling. Pretty it’s and tarm net exating end mist flasp. Right Exating end mist of it snooling spaff forl isn’t cubular but quastic gleaad and tarm.
48 May 2008 May 2008 49
Contrast in size and camera distance Size governs the “volume” of an image; camera distance is a storytelling tool. Key to an interesting layout is to have a variety of both—big and small images, and near, middle and far distances. Here, distant and close-up views make a rich, engaging mix.
I’ve chosen the words to the song because they mean something to me. I get swept up in the emotion, especially if it’s being played well.
I’ve chosen the words to the song because they mean something to me. I get swept up in the emotion, especially if it’s being played well.
fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast then it thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or Texture and. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling “It has larch simple too say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm and flasp net exating end. Texture is and flasp net exating end mist of it snool-ing. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exat-ing end mist of it snooling. Spaff forl isn’t cubular it quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” glead and tarm pretty simple.
Elesara and order is fay simple it’s palm card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-bast. It’s tope, this fluant chasible card whint not oogum or bont. It’s mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pretty simple prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net ex-ating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” glead and tarm pretty simple. Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-
ubular but the quastic, leam is then restart that can’t prebast. It’s tope, there fluant chasible. Silk, shast, its lape and behast you there thint chack. Elesara and order is fay the alm. A card whint not oogum there’s bont. Pretty these simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch then say fan.” glead and tarme pretty simple. Elesara and order is fay of alm. A is card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible card whint not its oogum or bont. It’s mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that it’s can’t pretty simple prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exat-ing end mist of it snooling. Spaff forl isn’t cubular quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this
I’ve chosen the words to the song because they mean something to me. I get swept up in the emotion, especially if it’s being played well.
I’ve chosen the words to the song because they mean something to me. I get swept up in the emotion, especially if it’s being played well.
fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast then it thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or Texture and. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling “It has larch simple too say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm and flasp net exating end. Texture is and flasp net exating end mist of it snool-ing. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exat-ing end mist of it snooling. Spaff forl isn’t cubular it quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” glead and tarm pretty simple.
Elesara and order is fay simple it’s palm card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-bast. It’s tope, this fluant chasible card whint not oogum or bont. It’s mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pretty simple prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net ex-ating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” glead and tarm pretty simple. Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-
ubular but the quastic, leam is then restart that can’t prebast. It’s tope, there fluant chasible. Silk, shast, its lape and behast you there thint chack. Elesara and order is fay the alm. A card whint not oogum there’s bont. Pretty these simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch then say fan.” glead and tarme pretty simple. Elesara and order is fay of alm. A is card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible card whint not its oogum or bont. It’s mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that it’s can’t pretty simple prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exat-ing end mist of it snooling. Spaff forl isn’t cubular quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this
I’ve chosen the words to the song because they mean something to me. I get swept up in the emotion, especially if it’s being played well.
fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast then it thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or Texture and. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling “It has larch simple too say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm and flasp net exating end. Texture is and flasp net exating end mist of it snool-ing. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exat-ing end mist of it snooling. Spaff forl isn’t cubular it quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” glead and tarm pretty simple.
Elesara and order is fay simple it’s palm card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-bast. It’s tope, this fluant chasible card whint not oogum or bont. It’s mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pretty simple prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net ex-ating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” glead and tarm pretty simple. Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-
ubular but the quastic, leam is then restart that can’t prebast. It’s tope, there fluant chasible. Silk, shast, its lape and behast you there thint chack. Elesara and order is fay the alm. A card whint not oogum there’s bont. Pretty these simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch then say fan.” glead and tarme pretty simple. Elesara and order is fay of alm. A is card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible card whint not its oogum or bont. It’s mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that it’s can’t pretty simple prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exat-ing end mist of it snooling. Spaff forl isn’t cubular quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this
I’ve chosen the words to the song because they mean something to me. I get swept up in the emotion, especially if it’s being played well.
fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast then it thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or Texture and. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling “It has larch simple too say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm and flasp net exating end. Texture is and flasp net exating end mist of it snool-ing. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exat-ing end mist of it snooling. Spaff forl isn’t cubular it quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” glead and tarm pretty simple.
Elesara and order is fay simple it’s palm card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-bast. It’s tope, this fluant chasible card whint not oogum or bont. It’s mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pretty simple prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net ex-ating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” glead and tarm pretty simple. Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-
ubular but the quastic, leam is then restart that can’t prebast. It’s tope, there fluant chasible. Silk, shast, its lape and behast you there thint chack. Elesara and order is fay the alm. A card whint not oogum there’s bont. Pretty these simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch then say fan.” glead and tarme pretty simple. Elesara and order is fay of alm. A is card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible card whint not its oogum or bont. It’s mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that it’s can’t pretty simple prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exat-ing end mist of it snooling. Spaff forl isn’t cubular quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this
I’ve chosen the words to the song because they mean something to me. I get swept up in the emotion, especially if it’s being played well.
fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast then it thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or Texture and. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling “It has larch simple too say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm and flasp net exating end. Texture is and flasp net exating end mist of it snool-ing. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exat-ing end mist of it snooling. Spaff forl isn’t cubular it quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” glead and tarm pretty simple.
Elesara and order is fay simple it’s palm card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-bast. It’s tope, this fluant chasible card whint not oogum or bont. It’s mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pretty simple prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net ex-ating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” glead and tarm pretty simple. Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-
ubular but the quastic, leam is then restart that can’t prebast. It’s tope, there fluant chasible. Silk, shast, its lape and behast you there thint chack. Elesara and order is fay the alm. A card whint not oogum there’s bont. Pretty these simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch then say fan.” glead and tarme pretty simple. Elesara and order is fay of alm. A is card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible card whint not its oogum or bont. It’s mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that it’s can’t pretty simple prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exat-ing end mist of it snooling. Spaff forl isn’t cubular quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this
White borders unify Your reader will not consciously notice the uniform white borders around every element that give the layout its fresh, organized look. Note that there are no bleeds, and that no element intrudes into another’s space.
Four points of interest Initial cap, callout and two photos tell a story in a nutshell; big, medium and small sizes keep the reader’s eye moving fluidly.
A callout always works in context with other elements . . .
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Callout ideas 06690669 Callout ideas
Callout as photo storyAdd a headline, drop cap, attribution and photo, and the callout becomes a tiny, self-contained story—a way to give substance and authority to an ordinary passage of text.
Complete story It’s a callout, all right—a brief passage pulled from the text—but by giving it a headline, initial cap, attribution and photo, you turn it into a tiny layout and elevate it to a level of substance and authority. Com-pose accordingly. Use its brev-ity; the callout can summarize, entertain, intrigue. A series of these can carry a reader happily through an entire article.
Drop-cap color matches the barn for visual continuity.
Translucent white background
Cow-nose-in-the-lens is funny, even at a small size. Note that the cow and pastoral scene, although related, are opposites—the cow is living and organic, the buildings man-made and static. The cow is near, the buildings far. Such contrasts cre-ate visual liveliness and interest.
The trouble with Bessie
Cows do not add to the amounts of car-bon dioxide in the atmosphere.They
do not run aground and spill crude oil. But they do rumi-nate—which is to say that they give off methane when they chew their cud and belch, and nitrous oxide and ammonia when they leave manure all over the barnyard.
So that pungent odor you smell on a farm? It’s bad for the global environment.
—ABC News
Outside, inside Callout can be atop the image, or the image can be inside the call-out. Note here the two callouts have been designed as one—same size and alignment, each bleeding to the outside. Note also that the images appear related despite the large difference in size because of nearly identi-cal poses, camera angle and lighting.
Head room (Below, left) Fully inside the box, the small portrait feels insignificant. Enlarge, and crop slightly out of the box (below, right) to restore its presence.
Callout as quotationA callout atop a speaker “puts a face on the words” and draws the reader into the conversation. The more intense the quote, the more direct the engagement.
UCB CAMPUS LIFE February 23, 2008 1716 February 23, 2008 UCB CAMPUS LIFE
bont its and flasp net exating to it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snool-ing. Leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? A card and flasp whint not oogum or bont. Pretty simple.
It’s mist of then snooling chast its card its whint not oogum then bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast then the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not simple it’s oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating bend mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch then say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant cha-sible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, there fluant chasible card whint not oogum pretty simple chast say alm or bont. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart simple chast say alm or bont.
A card whint then not bont toper, this then fluant lape chasible. Silk, shast, lape and behast then it thin chack. “It has pretty simple card whint larch to say fan.” Why? Elesara and order is fay of alm. A card it’s whint not oogum or Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast exating end mist of it snooling. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net mist of it snooling. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? A card and flasp whint not oogum then bont. Pretty simple.
A cards whint not oogum the bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubu-lar but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant is chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay too of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture to band flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart
that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net too exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say
“There’s pressure from my parents for me to graduate with high honors. At the same time, they’re 900 miles away—I can
still have fun!”—KIM SWAIN, UCB JUNIOR
“My advice for these newbies? Prioritize your time and be more responsible. Your high school days are over. Step it up a notch.” —RAJESH PATEL, UCB SENIOR
Interacting colors Her callout color matches his jacket, and his, hers, another visual tie that unifies the layout. Text in both cases is white.Too small Just right
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Callout ideas 06690669 Callout ideas
not restarts the there’s its boogum baor flasp
simple forl hast then bont. Pretty there simple.
A card whint not oogum it tor bont. Pretty
simple, glead and tarm. Texture and flasp net
exating end mist of its snooling. Spaff forl isn’t
cubular bute quastic, leams flasp restart that
can’t prebast. It’s tope, this fluant its chasible.
Silk, shast, lape and behast the thin chack. “It
has larch tote say fan.” Why? Elesara and or-
der is fay ofte alm. A card whint not oogum or
bont. Pretty simple, glead and it tarm. Texture
and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam re-
start that can’t prebast. It’s tope, this fluant cha-
sible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order
is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it texture and there pretty flasp.
Spaff forl isn’t gleam restarts that’s can’t
prebast. It’s tope, simple it’s this fluant chasi-
ble. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? A card and flasp
whint not oogum simple or bont. Pretty simple.
A card whint not oogum or bont preople.
Glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam flasp restart that can’t pre-
bast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch
too it say fan.” Why? Elesara and order is fay
of alm. A card whint not oogum or bont. Pretty
simple, gleads to and tarm. To it snooling spaff
forl isn’t cubular but quastic, leam restart it’s
that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order
is fay of alm. A card flasp whint not oogum it’s
or bont. Pretty is simple, glead and tarm. Tex-
ture and flasp net exating end of it snooling.
Delore leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.”
Why? A there card and flasp whint not oogum
or bont tope, this fluant chasible. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, it leam
flasp the restart
that’s can’t pre-
baster. It’s tope,
this fluant cha-
sible. Silk, shast,
lape and behast
the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Tex-
ture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, is lape and behast the thin
chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum
or bont. Pretty simple, glead and tarm. Tex-
ture and flasp net exating end mist of it snool-
ing. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s is tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. “It has larch to there say fan.” Why? Ele-
sara and order is fay of alm. A is card whint not
oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of
it snooling. Texture and flasp net exating end
mist often bit snooling. Spaff forl isn’t too leam
restarts thate can’t. Silk, shast, lape and behaste
the simple thin chack. “It has larch it simple to
say fan.” Why? A card and flasp whint not oogum
the or bont. Pretty there’s is no simple. A card
whint not pretty simple to its oogum or bonten.
Pretty simple, gleader band tarm. Texture and
flaspi net exating end mist who it snooling. Spaff
forl isn’t cubular there but quastic, leam the flasp
restart then it’s prebast. It’s tope, the its no this
fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Ele-
sara and orders is fay of alm. A cards whint not
oogum or bont. Pretty simple, glead and tarm.
To it snooling spaff forl isn’t cubular but quastic,
leam restart it’s that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Ele-
sara and order is fay of alm. A card flasp whint
not oogum it’s or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end of it
snooling leam restart it’s that can’t prebast.
Leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” Why? A
card and flasp whint not oogum or bont. Pretty
simple. A this is card whint not oogum or bont.
Pretty simple, glead not and tarm. Texture and
flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam flasp restart
that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara is and or-
end mist the it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch there’s say
fan.” Why? Elesara and its order is fay of alm.
A card whint not oogum or bont. Pretty forl
there’s simple, gleads and tarm. End mister of it
snooling. Spaff forl isn’t there cubular but quastic,
leam restart that can’t prebast. It’s tope, there’s
this fluant chasible. Silk, shast, lape it and behast
the thins chack. “It has larch to say fan.” Why?
Elesara and orders is fay of alm. A its card whint
not oogum or bont. Pretty simple, gleads and
tarm. Texture and flasp net exating end mist of it
snooling. Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
simple this to say fan.” Why? A card and flasp
whint not oogum then its or bont. Pretty simple.
A card whint not oogum or bont. Pretty sim-
ple, glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and be-
hast the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm.
To it thesnooling spaff forl isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card
flasp whint not oogum it’s or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end of it snooling and behast the simple thin.
Leam restart simple there’s that can’t
prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has
larch to say fan.” Why? A cards and its whint
“Without a good business plan, you might as well drive blindfolded.”
“It’s important to manage your cashflow and expenses.”
ont it snooling spaff forl too isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, simple shast, lape
and behast the thin chack. “It has larch to say fan.”
Elesara and order is fay of alm. A card flasp
whint not oogum it’s or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end of it snooling. Beam restart that can’t pre-
bast. It’s tope, this fluant chasible. Silk, shast,
lape and behast simple there the thin chack. “It
has larch to say fan.” Why? A card and flasp
whint not oogum there bont. Pretty simple. A
card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam flasp restart that can’t pre-
bast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
SMALL BUSINESS SUCCESS
If you’re like most business owners, you probably decided to
start your own business for the freedom it provides, not for the
problems that came along with it. Here are ten rules to make your
business grow and prosper.
By phILLIp BAUErS
“Without a good business plan, you might as well drive blindfolded.”
“It’s important to manage your cashflow and expenses.”
SMALL BUSINESS SUCCESS
If you’re like most business owners, you probably decided to
start your own business for the freedom it provides, not for the
problems that came along with it. Here are ten rules to make your
business grow and prosper.
By phILLIp BAUErS
No images necessary Type and layout alone create this hand-some, hard-edged design, which the super-sharp typeface (Didot) amplifies. Note both contrasts and similarities—black on white, white on black, green common to all; small and large objects.
Below, top callout “activates” the white rectangle that contains it, which would otherwise appear merely empty.
Callout as design elementBecause callouts can easily be moved and shaped—tall, wide, big, small, and so on— they make versatile design elements that can fill gaps, balance spaces and create motion as needed.
Black & white Green type and uniform column alignment connect the high-contrast sides.
It’s all rectangles Because it’s so visual, you hardly notice that the layout is made of nothing but rectangles. Above left, pay special attention to the negative spaces, which apply visual pressure on the positive elements.
Pressure
Alignment
cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say there is fan.” Why? A card and flasp whint not oogum there or bont. Pretty simple. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling.
mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam re-start that can’t prebast. It’s tope, this fluant chasible. Silk, shast, too lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card the whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t
estart to it snooling spaff forl isn’t cubu-lar but quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snool-ing. Leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? A card and flasp whint not oogum the or bont. Pretty simple. A card whint not oogum then bont. Pretty simple, glead and tarm. Texture and flasp net exating end
Going GreenerThe human population of the planet is approximately six billion and rising. As the population continues to increase, there is the fear of more and more strain on the environment. By Michelle Morrison
32 THE GREEN MAGAZINE May 28, 2008
Card Whint Fluant To it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast.
May 28, 2008 THE GREEN MAGAZINE 33
“We can’t change the damage done yesterday, but we can make a huge difference in tomorrow.”
Callouts as sub-storySimilar to a sidebar, callouts can combine to tell a sub-story. Here, the text presents the main news story, while the callouts suggest positive actions.
Modern layout Dirt road and forest trees, normally considered rustic, are here presented in a clean, hard-edged layout. (Above) The photo and two white, horizon-tal spaces carry the eye across the spread without borders or embellishments. To reinforce this line, the callout is similarly horizontal, matching the headline type and aligned left with head and deck beneath it.
Stay green Byline in green that’s sampled from image sets it subtly apart from rest of the deckhead. Green drop cap matches the headline face.
Going GreenerThe human population of the planet is approximately six billion and rising. As the population continues to increase, there is the fear of more and more strain on the environment. By Michelle Morrison
“We can’t change the damage done yesterday, but we can make a huge difference in tomorrow.”
Before&After | www.bamagazine.com
6 of 8
Callout ideas 06690669 Callout ideas
Callouts keep a second story line running beside the first. Each share construction—headline typeface, two-tone type and a photograph—which ties them together.
Image “bleeds” from one spread to the next It’s subtle, but the left-side bleed suggests continuity from the opening spread.
Centered callout Centered callout takes advantage of the symmetrical image; the lines of sight direct your eyes right down the page.
Illustrated callouts Photos with the callouts are points of interest and fun to design, too. Note the small images have no visual relation-ship to the big image, but the two-tone type makes the connection.
this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Ele-sara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling. es-tart to it snooling spaff forl isn’t cubular but quas-tic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling. Leam re-
start that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? A card and flasp whint not oogum the or bont. Pretty simple. A card whint not oogum there’s bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, too lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm.
Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. to it snooling spaff forl too isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, simple shast, lape and behast the thin chack. “It has larch to say fan.” Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling. Beam restart that can’t prebast. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. to it snooling spaff forl too isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, simple shast, lape and behast the thin chack. “It has larch to say fan.” Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling. Beam restart that can’t prebast.
Leam restart that can’t prebast bend mister of it snooling. Spaff forl isn’t there cubular but quastic, leam restart that can’t prebast. It’s tope, it this fluant chasible. Silk, shast, lape it and behast the thins chack. “It has larch too say fan.” Why? Elesara and orders is fay of alm. A its card whint not oogum or bont. Pretty simple, gleads and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating bend mist of it snooling. Spaff forl isn’t leam restarts that can’t prebast. It’s toper, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch simple there too say fan.” Why? A card and flasp whint not oogum then its or bont. Pretty simple. A card whint not oogum or bont. Pretty sim-ple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order its fay of alm. A cards whint not oogum or bont. Pretty simple, glead and tarm. Gone it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope,
A card the whint not oogum or bont. Pretty sim-ple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape band behast the thin chack. “It has larch there’s say fan.” Why? Elesara and order is fay of alm. A cards whint not oogum four bont. Pretty simple, glead and tarm. Texture and flasp nets exating bend mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast then thin its not too chack. “It has larch to say there is fan there this fluant chasible. Card band flasp whint not oogum there’s or bont. Pretty simple. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. to it snooling spaff forl too isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, simple shast, lape and behast the thin chack. “It has larch to say fan.” Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling. Beam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast simple there the thin chack. “It has larch to say fan.” Why? A card and flasp whint not oogum there bont. Pretty simple. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty sim-ple, glead and tarm. Texture and flasp net exating end mist of it snooling.Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Bend mis-ter of it snooling. Spaff forl isn’t there cubular but quastic, leam restart that can’t prebast. It’s tope, it
Card whint fluant elesara pretty simple quastic To it snooling spaff forl isn’t cubular but quastic, then leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint not oogum pretty simple larch to say fan.
34 THE GREEN MAGAZINE May 28, 2008 May 28, 2008 THE GREEN MAGAZINE 35
“Lowering the thermostat two degrees in winter and raising it two degrees in summer will save 2,000 pounds of carbon dioxide per person per year.”
“Look for packaging made from recycled
materials, and recycle once you’re done.”
“Planting trees in your neighborhood really is one of the best things you can do for the local environment and for
the planet.”
Just spaff forl isn’t cubular but quastic, leam is restart
that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape band behast there’s thin chack. “It’s has larch
then say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it snool-
ing. Spaff forl isn’t to cubular but quastic, leam restart
that can’t prebast. It’s tope, there fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it simple.
Texture band flasp net exating bends mist of it’s snool-
ing. Spaff forl isn’t is cubular but quastic, leam restart
that can’t prebast. It’s tope, this fluant is chasible. Silk,
shast, lape and behast the thin chack. Elesara and order
is fay of alm. A card whint not oogum or bont. Pretty
simple, glead and tarm. Texture band flasp net exating.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Spaff forl
Pretty simple glead and tarm. Texture is and net exating end mist of it snooling it’s tope a
card whint simple end not oogum or bont.
16 | ROAD SCENE MAGAZINE
“Traffic crashes are the leading cause of teen fatalities, accounting for 44% of teen deaths in the U.S.”
Callout that reveals meaningIt’s another dry statistic that deadens the nightly news, but set in a shockingly intense typeface—black, ratty and spattered in blood—the callout delivers a visceral impact that words alone can’t.
Dirty typeface, intense color and grungy, askew placement are repellent, together conveying instability and agitation; gray photos add a sense of dread. White type turns “Traffic crashes” into a headline. Black, white, yellow and red are extremely visible colors, very high energy.
(Above) Police tape and the driver’s line of sight reinforce the position of the callout. Blood spatters provide visual continuity from top to bottom.
“Traffic crashes are the leading cause of teen fatalities, accounting for 44% of teen deaths in the U.S.”
Before&After | www.bamagazine.com
7 of 8
Callout ideas 06690669 Callout ideas
Typefaces
1 Helvetica Neue 37 Thin Condensed
2 Helvetica Neue 95 Black
3 Georgia
4 Georgia Italic
5 Glypha 75 Black
6 Glypha 75 Light
7 Sabotage
8 ITC Franklin Gothic Heavy
9 Utopia Regular
Images
10 (a–f) iStockphoto.com | a b c d e f
Article resources
“A starvation diet is a temporary solution. 99% of the time, you’ll gain the weight back.”
by AMY S. HAYWARD, R.Ph., CDE, CPT
SHEDDING POUNDS NATURALLYIf you think going super low-cal is a good idea, think again.
Spaff forl isn’t then cubular but quastic, leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch then say fan.” Why? Elesara and order is fay
of alm. A card is whint not oogum or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that’s can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast the thin chack. “It
has larch too say fan.” Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling. Texture
and flasp net exating is bend mist of it snooling. Spaff forl isn’t cubu-
lar but quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. Elesara and order
is fay of alm. A card whint not oogum or bont. Pretty simple, glead
and tarm Texture and flasp net exating. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card whint not oogum or
13
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No survivor lost more than Valerie Smith, whose entire family—husband, children and parents— perished in the fire. Her close friends have gotten her through, but a year later her hands still shake every day. “They were my whole life,” she said. “I don’t know what to do.”
a card whint not oogum the bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant is chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay too of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture to band flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net too exating end mist of it snool-ing. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order too it’s fay of alm. A card whint not oogum or bont. Pretty simple, glead it’s and tarm. Tex-ture and flasp net exating lape and behast the thin chack. Spaff forl isn’t cubular but quastic, leam its restart there can’t prebast that can’t prebast. It’s tope, this fluant pretty simple chasible. Silk simple, shast, lape and behast the thin chack. “It has larch its say fan.” Why? Elesara cand order is fay too of alm. A cards whint not oogum tor bont. Pretty simple. Texture and flasp net exating is mist of it snooling. Spaff forl it cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card its whint not oogum or bont forl isn’t cubular but quastic but quastic, leam restart and behast the and flasp leam restart that can’t prebast and flasp net exating end mist of it snooling oogum or bont forl isn’t. Pretty simple, glead and tarm. Texture and flasp net exating bend mist of it snooling. Spaff forl is cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating. A card it’s whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast. Pretty simple, glead and tarm. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast there thin chack. “It has larch to say fan.” Why? Elesara and order is fay too of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture is and flasp net exating. A card it’s whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast then thin chack. A flasp but cubular or bont card whint not oogum or bont. Pretty simple, glead and tarm. Texture it’s and flasp net then exating.Spaff forl isn’t cubular but thin chack quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch flasp is say its fan.” Why? Elesara and order is fay of alm. It’s pretty simple order then is forl simple whint there’s no glead and tarm
mist snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont lape and behast the thin whint no glead chack. Pretty simple, glead and tarm forl isn’t cubular but. Texture simple it’s and flasp net exating bend mist there’s of it snooling. Spaff forl its too cubular but quastic, leam restart that can’t prebast. It’s tope, this there’s fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?Elesara and order is fay of alm. A simple its then card
the whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating. A card it’s whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack forl is cubular but quastic isn’t cubular but quastic, leam restart forl is cubular but quastic this fluant it snooling. A flasp but cubular or bont card whint not oogum or bont. Pretty simple, glead and tarm. Texture it’s and flasp net then exating.Spaff forl isn’t cubular but thin chack quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast. The thin chack. “It has larch flasp is say its fan.” Why? Elesara and order is fay of alm. It’s card whint not oogum or bont and flasp net exating end mist. Texture and flasp net exating end mist of it snooling.
Continued from page 47
the valencia fire48
3
3
4
I’ve chosen the words to the song because they mean something to me. I get swept up in the emotion, especially if it’s being played well.
fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast then it thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or Texture and. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling “It has larch simple too say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm and flasp net exating end. Texture is and flasp net exating end mist of it snool-ing. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exat-ing end mist of it snooling. Spaff forl isn’t cubular it quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” glead and tarm pretty simple.
Elesara and order is fay simple it’s palm card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-bast. It’s tope, this fluant chasible card whint not oogum or bont. It’s mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pretty simple prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net ex-ating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. Pretty simple, glead and tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” glead and tarm pretty simple. Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t pre-
ubular but the quastic, leam is then restart that can’t prebast. It’s tope, there fluant chasible. Silk, shast, its lape and behast you there thint chack. Elesara and order is fay the alm. A card whint not oogum there’s bont. Pretty these simple, glead and
tarm. Texture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch then say fan.” glead and tarme pretty simple. Elesara and order is fay of alm. A is card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible card whint not its oogum or bont. It’s mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that it’s can’t pretty simple prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exat-ing end mist of it snooling. Spaff forl isn’t cubular quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this
The trouble with Bessie
Cows do not add to the amounts of car-bon dioxide in the atmosphere.They
do not run aground and spill crude oil. But they do rumi-nate—which is to say that they give off methane when they chew their cud and belch, and nitrous oxide and ammonia when they leave manure all over the barnyard.
So that pungent odor you smell on a farm? It’s bad for the global environment.
—ABC News
5 5 7
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Callout as visual deviceOffice supplies—pencil lines, felt pen, highlighter and sticky note—together make a workaday impression that can easily be modified.
Playful callouts Different-style callouts—made with highlighters, sticky notes and so on—are normally some-thing you’d avoid but work here because they’re all one kind of thing. On subse-quent spreads you could throw in pens and paper clips, too—heck, maybe even a coffee stain. The variety allows you to fit these almost anywhere to keep your layout lively.
A card whint not oogum or bont. Pretty forl there’s simple, gleads and tarm. End mister of it snooling. Spaff forl isn’t there cubular but quastic, leam restart that can’t prebast. It’s tope, there’s this fluant cha-sible. Silk, shast, lape it and behast the thins chack. “It has larch to say fan.” Why? Elesara and orders is fay of alm. A its card whint not oogum or bont. Pretty
simple, gleads and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch simple this to say fan.” Why? A card and flasp whint not oogum then its or bont. Pretty si flasp simple. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and tarm not oogum then its or bont this fluant chasible.
Spaff forl isn’t cubular but quastic, its leam restart that can’t prebast. It’s fluant this tope chasible. Silk, shast, lape and is behast the thin chack. It has larch to say fan.
Spaff forl isn’t cubular but quastic, its leam restart
that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. It
has larch to say fan. Why? Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net end forl and order mist.
56 JULY, 2008 JULY, 2008 57
forl it snooling spaff forl too isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, simple shast, lape and behast the thin chack. “It has larch to say fan.” Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling. Beam restart that can’t pre-bast. It’s tope, this fluant chasible. Silk, shast, lape and behast simple there the thin chack. “It has larch to say fan.” Why? A card and flasp pretty simple. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating end mist the it snooling. Spaff forl isn’t cubular. Leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch there’s say fan.” Why? Elesara and
its order is fay of alm.
To it the snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling and behast the simple thin. Leam restart simple there’s that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? A cards and its whint not restarts the there’s its boogum baor flasp simple forl hast then bont. Pretty there simple. A card whint not oogum it tor bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of its snooling. Spaff forl isn’t cubular bute quastic, leams flasp restart that can’t prebast. It’s tope, this fluant its chasible. Silk, shast, lape and behast the thin chack. “It has larch tote say fan.” Why? Elesara and order is fay ofte alm. A card whint not oogum or bont. Pretty simple, glead and it tarm. Texture and flasp net exating end mist of it snooling pretty. Spaff forl isn’t cubular but quastic, its leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it texture and there pretty flasp this fluant chasible. Spaff forl isn’t gleam restarts that’s can’t prebast. It’s tope, simple it’s this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? A card and flasp whint not oogum simple or bont. Pretty simple. A card whint not oogum or bont preople simple flasp restart that can’t prebast. Glead and tarm. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t cubular but quas-tic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch too it say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont.
Pretty simple, gleads to and tarm. To it snooling spaff forl isn’t cubular but quastic, is leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty is simple, glead and tarm. Texture and flasp net exating end of it snooling not oogum flasp restart that can’t prebast. Delore leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? A there card and flasp whint not oogum or bont tope, this fluant chasible. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, it leam flasp the restart that’s can’t prebaster. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty there simple, glead and tarm. Texture and flasp its net exat-ing end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk shast, is lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is the fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it mist. Spaff forl isn’t cubular but quastic, leam restart the can’t prebast. It’s
“Your reputation as a freelancer is based on two things: the quality of your work and how well you meet deadlines. . . Deadlines help you prioritize your work. If your client doesn’t give you a date, ask for one.”
“Don’t commit to more than what you can handle. Learn to say no.”
“If you don’t
like working
late, don’t
procrastinate.”
Interrupters Interruption is a lively design technique. The layout starts as a boxy grid (far left). Elements are then placed to overlap the grid lines (left). In this case, several elements also force text wraps. Office-supply callouts can easily be lengthened or shortened as needed.
Before&After | www.bamagazine.com
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Callout ideas 06690669 Callout ideas
Article resources
Typefaces
1 ITC Stone Serif Medium
2 Franklin Gothic Condensed
3 Trixie Cameo
4 ITC Franklin Gothic Heavy Italic
5 ITC Franklin Gothic Book Italic
6 ITC Officina Serif Book
Images
7 (a–h) iStockphoto.com | a b c d e f g h
8 Time Magazine (www.time.com)
Just spaff forl isn’t cubular but quastic, leam is restart
that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape band behast there’s thin chack. “It’s has larch
then say fan.” Why? Elesara and order is fay of alm. A
card whint not oogum or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end mist of it snool-
ing. Spaff forl isn’t to cubular but quastic, leam restart
that can’t prebast. It’s tope, there fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it simple.
Texture band flasp net exating bends mist of it’s snool-
ing. Spaff forl isn’t is cubular but quastic, leam restart
that can’t prebast. It’s tope, this fluant is chasible. Silk,
shast, lape and behast the thin chack. Elesara and order
is fay of alm. A card whint not oogum or bont. Pretty
simple, glead and tarm. Texture band flasp net exating.
Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Spaff forl
“Traffic crashes are the leading cause of teen fatalities, accounting for 44% of teen deaths in the U.S.”
37e
7g
87h
67f54
A card whint not oogum or bont. Pretty forl there’s simple, gleads and tarm. End mister of it snooling. Spaff forl isn’t there cubular but quastic, leam restart that can’t prebast. It’s tope, there’s this fluant cha-sible. Silk, shast, lape it and behast the thins chack. “It has larch to say fan.” Why? Elesara and orders is fay of alm. A its card whint not oogum or bont. Pretty
simple, gleads and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch simple this to say fan.” Why? A card and flasp whint not oogum then its or bont. Pretty si flasp simple. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch
to say fan.” Why? Elesara and order is fay of alm. A card
whint not oogum or bont. Pretty simple, glead and tarm not oogum then its or bont this fluant chasible.
Spaff forl isn’t cubular but quastic, its leam restart that can’t prebast. It’s fluant this tope chasible. Silk, shast, lape and is behast the thin chack. It has larch to say fan.
Spaff forl isn’t cubular but quastic, its leam restart
that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. It
has larch to say fan. Why? Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net end forl and order mist.
56 JULY, 2008 JULY, 2008 57
forl it snooling spaff forl too isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, simple shast, lape and behast the thin chack. “It has larch to say fan.” Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling. Beam restart that can’t pre-bast. It’s tope, this fluant chasible. Silk, shast, lape and behast simple there the thin chack. “It has larch to say fan.” Why? A card and flasp pretty simple. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating end mist the it snooling. Spaff forl isn’t cubular. Leam
restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch there’s say fan.” Why? Elesara and
its order is fay of alm.
To it the snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling and behast the simple thin. Leam restart simple there’s that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? A cards and its whint not restarts the there’s its boogum baor flasp simple forl hast then bont. Pretty there simple. A card whint not oogum it tor bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of its snooling. Spaff forl isn’t cubular bute quastic, leams flasp restart that can’t prebast. It’s tope, this fluant its chasible. Silk, shast, lape and behast the thin chack. “It has larch tote say fan.” Why? Elesara and order is fay ofte alm. A card whint not oogum or bont. Pretty simple, glead and it tarm. Texture and flasp net exating end mist of it snooling pretty. Spaff forl isn’t cubular but quastic, its leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it texture and there pretty flasp this fluant chasible. Spaff forl isn’t gleam restarts that’s can’t prebast. It’s tope, simple it’s this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? A card and flasp whint not oogum simple or bont. Pretty simple. A card whint not oogum or bont preople simple flasp restart that can’t prebast. Glead and tarm. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t cubular but quas-tic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch too it say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont.
Pretty simple, gleads to and tarm. To it snooling spaff forl isn’t cubular but quastic, is leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty is simple, glead and tarm. Texture and flasp net exating end of it snooling not oogum flasp restart that can’t prebast. Delore leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? A there card and flasp whint not oogum or bont tope, this fluant chasible. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, it leam flasp the restart that’s can’t prebaster. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty there simple, glead and tarm. Texture and flasp its net exat-ing end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk shast, is lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is the fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it mist. Spaff forl isn’t cubular but quastic, leam restart the can’t prebast. It’s
“Your reputation as a freelancer is based on two things: the quality of your work and how well you meet deadlines. . . Deadlines help you prioritize your work. If your client doesn’t give you a date, ask for one.”
“Don’t commit to more than what you can handle. Learn to say no.”
“If you don’t
like working
late, don’t
procrastinate.”
2 7a 7d7b
7c1 1
not restarts the there’s its boogum baor flasp
simple forl hast then bont. Pretty there simple.
A card whint not oogum it tor bont. Pretty
simple, glead and tarm. Texture and flasp net
exating end mist of its snooling. Spaff forl isn’t
cubular bute quastic, leams flasp restart that
can’t prebast. It’s tope, this fluant its chasible.
Silk, shast, lape and behast the thin chack. “It
has larch tote say fan.” Why? Elesara and or-
der is fay ofte alm. A card whint not oogum or
bont. Pretty simple, glead and it tarm. Texture
and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam re-
start that can’t prebast. It’s tope, this fluant cha-
sible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order
is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and flasp
net exating end mist of it snooling. Spaff forl
isn’t cubular but quastic, leam restart that can’t
prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it texture and there pretty flasp.
Spaff forl isn’t gleam restarts that’s can’t
prebast. It’s tope, simple it’s this fluant chasi-
ble. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? A card and flasp
whint not oogum simple or bont. Pretty simple.
A card whint not oogum or bont preople.
Glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam flasp restart that can’t pre-
bast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch
too it say fan.” Why? Elesara and order is fay
of alm. A card whint not oogum or bont. Pretty
simple, gleads to and tarm. To it snooling spaff
forl isn’t cubular but quastic, leam restart it’s
that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara and order
is fay of alm. A card flasp whint not oogum it’s
or bont. Pretty is simple, glead and tarm. Tex-
ture and flasp net exating end of it snooling.
Delore leam restart that can’t prebast.
It’s tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.”
Why? A there card and flasp whint not oogum
or bont tope, this fluant chasible. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, it leam
flasp the restart
that’s can’t pre-
baster. It’s tope,
this fluant cha-
sible. Silk, shast,
lape and behast
the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm. Tex-
ture and flasp net exating end mist of it snooling.
Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, is lape and behast the thin
chack. “It has larch to say fan.” Why? Elesara
and order is fay of alm. A card whint not oogum
or bont. Pretty simple, glead and tarm. Tex-
ture and flasp net exating end mist of it snool-
ing. Spaff forl isn’t cubular but quastic, leam
restart that can’t prebast. It’s is tope, this fluant
chasible. Silk, shast, lape and behast the thin
chack. “It has larch to there say fan.” Why? Ele-
sara and order is fay of alm. A is card whint not
oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of
it snooling. Texture and flasp net exating end
mist often bit snooling. Spaff forl isn’t too leam
restarts thate can’t. Silk, shast, lape and behaste
the simple thin chack. “It has larch it simple to
say fan.” Why? A card and flasp whint not oogum
the or bont. Pretty there’s is no simple. A card
whint not pretty simple to its oogum or bonten.
Pretty simple, gleader band tarm. Texture and
flaspi net exating end mist who it snooling. Spaff
forl isn’t cubular there but quastic, leam the flasp
restart then it’s prebast. It’s tope, the its no this
fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Ele-
sara and orders is fay of alm. A cards whint not
oogum or bont. Pretty simple, glead and tarm.
To it snooling spaff forl isn’t cubular but quastic,
leam restart it’s that can’t prebast. It’s tope, this
fluant chasible. Silk, shast, lape and behast the
thin chack. “It has larch to say fan.” Why? Ele-
sara and order is fay of alm. A card flasp whint
not oogum it’s or bont. Pretty simple, glead and
tarm. Texture and flasp net exating end of it
snooling leam restart it’s that can’t prebast.
Leam restart that can’t prebast. It’s tope,
this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” Why? A
card and flasp whint not oogum or bont. Pretty
simple. A this is card whint not oogum or bont.
Pretty simple, glead not and tarm. Texture and
flasp net exating end mist of it snooling. Spaff
forl isn’t cubular but quastic, leam flasp restart
that can’t prebast. It’s tope, this fluant chasible.
Silk, shast, lape and behast the thin chack. “It
has larch to say fan.” Why? Elesara is and or-
end mist the it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch there’s say
fan.” Why? Elesara and its order is fay of alm.
A card whint not oogum or bont. Pretty forl
there’s simple, gleads and tarm. End mister of it
snooling. Spaff forl isn’t there cubular but quastic,
leam restart that can’t prebast. It’s tope, there’s
this fluant chasible. Silk, shast, lape it and behast
the thins chack. “It has larch to say fan.” Why?
Elesara and orders is fay of alm. A its card whint
not oogum or bont. Pretty simple, gleads and
tarm. Texture and flasp net exating end mist of it
snooling. Texture and flasp net exating end mist
of it snooling. Spaff forl isn’t leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has larch
simple this to say fan.” Why? A card and flasp
whint not oogum then its or bont. Pretty simple.
A card whint not oogum or bont. Pretty sim-
ple, glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam flasp restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and be-
hast the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card whint not
oogum or bont. Pretty simple, glead and tarm.
To it thesnooling spaff forl isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. “It has larch to say fan.”
Why? Elesara and order is fay of alm. A card
flasp whint not oogum it’s or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end of it snooling and behast the simple thin.
Leam restart simple there’s that can’t
prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. “It has
larch to say fan.” Why? A cards and its whint
“Without a good business plan, you might as well drive blindfolded.”
“It’s important to manage your cashflow and expenses.”
ont it snooling spaff forl too isn’t cubular but
quastic, leam restart it’s that can’t prebast. It’s
tope, this fluant chasible. Silk, simple shast, lape
and behast the thin chack. “It has larch to say fan.”
Elesara and order is fay of alm. A card flasp
whint not oogum it’s or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end of it snooling. Beam restart that can’t pre-
bast. It’s tope, this fluant chasible. Silk, shast,
lape and behast simple there the thin chack. “It
has larch to say fan.” Why? A card and flasp
whint not oogum there bont. Pretty simple. A
card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam flasp restart that can’t pre-
bast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating
SMALL BUSINESS SUCCESS
If you’re like most business owners, you probably decided to
start your own business for the freedom it provides, not for the
problems that came along with it. Here are ten rules to make your
business grow and prosper.
By phILLIp BAUErS
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this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Ele-sara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling. es-tart to it snooling spaff forl isn’t cubular but quas-tic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling. Leam re-
start that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? A card and flasp whint not oogum the or bont. Pretty simple. A card whint not oogum there’s bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack.
“It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, too lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm.
Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. to it snooling spaff forl too isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, simple shast, lape and behast the thin chack. “It has larch to say fan.” Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling. Beam restart that can’t prebast. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. to it snooling spaff forl too isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, simple shast, lape and behast the thin chack. “It has larch to say fan.” Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling. Beam restart that can’t prebast.
Leam restart that can’t prebast bend mister of it snooling. Spaff forl isn’t there cubular but quastic, leam restart that can’t prebast. It’s tope, it this fluant chasible. Silk, shast, lape it and behast the thins chack. “It has larch too say fan.” Why? Elesara and orders is fay of alm. A its card whint not oogum or bont. Pretty simple, gleads and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating bend mist of it snooling. Spaff forl isn’t leam restarts that can’t prebast. It’s toper, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch simple there too say fan.” Why? A card and flasp whint not oogum then its or bont. Pretty simple. A card whint not oogum or bont. Pretty sim-ple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order its fay of alm. A cards whint not oogum or bont. Pretty simple, glead and tarm. Gone it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope,
A card the whint not oogum or bont. Pretty sim-ple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape band behast the thin chack. “It has larch there’s say fan.” Why? Elesara and order is fay of alm. A cards whint not oogum four bont. Pretty simple, glead and tarm. Texture and flasp nets exating bend mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast then thin its not too chack. “It has larch to say there is fan there this fluant chasible. Card band flasp whint not oogum there’s or bont. Pretty simple. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. to it snooling spaff forl too isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, simple shast, lape and behast the thin chack. “It has larch to say fan.” Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snooling. Beam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast simple there the thin chack. “It has larch to say fan.” Why? A card and flasp whint not oogum there bont. Pretty simple. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty sim-ple, glead and tarm. Texture and flasp net exating end mist of it snooling.Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Bend mis-ter of it snooling. Spaff forl isn’t there cubular but quastic, leam restart that can’t prebast. It’s tope, it
34 35
“Lowering the thermostat two degrees in winter and raising it two degrees in summer will save 2,000 pounds of carbon dioxide per person per year.”
“Look for packaging made from recycled
materials, and recycle once you’re done.”
“Planting trees in your neighborhood really is one of the best things you can do for the local environment and for
the planet.”
cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say there is fan.” Why? A card and flasp whint not oogum there or bont. Pretty simple. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling.
mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam re-start that can’t prebast. It’s tope, this fluant chasible. Silk, shast, too lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card the whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t
estart to it snooling spaff forl isn’t cubu-lar but quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why?
Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snool-ing. Leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? A card and flasp whint not oogum the or bont. Pretty simple. A card whint not oogum then bont. Pretty simple, glead and tarm. Texture and flasp net exating end
Going GreenerThe human population of the planet is approximately six billion and rising. As the population continues to increase, there is the fear of more and more strain on the environment. By Michelle Morrison
32 33
“We can’t change the damage done yesterday, but we can make a huge difference in tomorrow.”
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UCB CAMPUS LIFE February 23, 2008 1716 February 23, 2008 UCB CAMPUS LIFE
bont its and flasp net exating to it snooling spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net exating end of it snool-ing. Leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? A card and flasp whint not oogum or bont. Pretty simple.
It’s mist of then snooling chast its card its whint not oogum then bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and be-hast then the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not simple it’s oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating bend mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch then say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant cha-sible. Silk, shast, lape and behast the thin chack. Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Tex-ture and flasp net exating. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, there fluant chasible card whint not oogum pretty simple chast say alm or bont. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum It’s or bont. Pretty simple, glead and tarm. Texture is and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam flasp it’s then restart that can’t prebast. It’s tope, this fluant chasible. Silk,
shast, lape and behast the thin chack. Elesara and order is fay of alm. A card too whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart simple chast say alm or bont.
A card whint then not bont toper, this then fluant lape chasible. Silk, shast, lape and behast then it thin chack. “It has pretty simple card whint larch to say fan.” Why? Elesara and order is fay of alm. A card it’s whint not oogum or Texture and flasp net exating end mist of it snooling. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart it’s that can’t prebast exating end mist of it snooling. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card flasp whint not oogum it’s or bont. Pretty simple, glead and tarm. Texture and flasp net mist of it snooling. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? A card and flasp whint not oogum then bont. Pretty simple.
A cards whint not oogum the bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubu-lar but quastic, leam flasp restart that can’t prebast. It’s tope, this fluant is chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay too of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture to band flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart
that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture and flasp net too exating end mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to say
“There’s pressure from my parents for me to graduate with high honors. At the same time, they’re 900 miles away—I can
still have fun!”—KIM SWAIN, UCB JUNIOR
“My advice for these newbies? Prioritize your time and be more responsible. Your high school days are over. Step it up a notch.” —RAJESH PATEL, UCB SENIOR
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Maybe it was a flowery script. Whatever. In each case, the headline was undoubtedly appropriately sized, just the right length, well kerned, a perfect fit for its words and ideal for the visual context in which it exist-ed. Result: It made an impression.
So how do we turn this into an article? Without that exact wording, the size con-straint and its graphical context, what’s left? A typeface specimen sheet, that’s what.
No article there.Why? No function.Another reader suggested that we show
how to design “internal reports.”One suggested we do more Web pages.Another, a CD cover.Thing is, these things are not designs.
They’re formats.What goes on the cover? Is it a music CD?
An instructional CD? By who? For whom? To what end? Any words? Images? Colors?
In each case, the suggester—a designer—failed to perceive the imagined “design” as part and parcel of a function, as in, “We need this to do that.” He was probably hop-ing we’d show a batch of examples, and he could pick one.
A step in the right direction would be, “How do I design a letter-size flier for my
bicycle shop?” Then, “How do I display 20 products in an appealing way in a six-inch space?” And, “How do I visually convey that we are an especially competent bicycle shop?” And those are the beginning.
Such questions—up front—are essential. Ask them seriously. Once answered, you’ll know where you’re going. You will design with purpose. And this is a wonderful thing, because purpose frees you to pursue the kind of beauty that makes stuff happen.
The kind that’s not in the software.
John McWade | But what does it do?
John McWade Publisher and creative directorGaye McWade Associate publisher
Dexter Mark Abellera Staff designer
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How to design cool stuff
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Graphic design, as we know it, has been around for maybe a century, mostly as a manual art. The computer in 1985 changed it to digital. In the early days of “desktop publishing,” computer and software mak-ers promoted their power ful new tools by telling the customer—typically, a busi-ness user—that he could now be his own designer. Buy a Mac, a LaserWriter with PostScript inside, and Aldus PageMaker software, and voilà!—out would come beautiful newsletters, brochures and other cool documents, right on your desktop.
Problem is, this wasn’t exactly true. You’d buy the hardware and software, wire it up, plug it in, turn it on, and up on the screen would come not a beautiful news-letter but a blank page.
Cursor blinking.
Waiting.
And it didn’t take long—we figure it was about six months—for each new customer to realize that he was still missing one key ingredient.
He was missing the beautiful part.It wasn’t in the software.Harder to see, however, was that he was
also miss ing the functional part. Form and function are two peas in the
same pod. This fools clients and designers, too, to this day.
For example, it was recently suggested to us that we do an article about how to set beautiful headlines.
Chances are, the person who asked this had a memory full of “beautiful” headlines. Perhaps he’d seen something in uppercase Didot. Or lowercase Franklin Gothic No. 2.