principles of marketing term report

8/7/2019 Principles of Marketing term report

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Principles of Marketing

Term Report

PRESENTED TO: Syed Faheem Hasan Bukhari

SUBMITTED BY:

Adnan Saleem (Group Leader)

Umar Masood

Waqar Khan

Saquib Ahmed Ansari

Naeem Ahmed Submittion date: June 6, 2010


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Acknowledgments

All gratitude and thanks to almighty ALLAH the gracious, the mostmerciful and beneficent who gave us courage to undertake and completethis task.

We are grateful to almightyALLAH

who made me able to complete thework presented in this project. It is due to HIS unending mercy that this workmoved towards success.

We are very much obliged to our ever caring and loving parents whoseprayers have enabled to reach this stage.

We are highly indebted to our course instructor, Mr. Syed Faheem HasanBukhari, for providing us an opportunity to analyze brands, which is a vitalingredient of an MBA program. We are very grateful to our teacher forproviding us guidance for the completion of this project. We feel great prideand pleasure on the accomplishment of this assignment.


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Mr. Faheem Bukhari,

Principles of Marketing

Newports Institute of Commerce and Economics

Kashmir Road, Karachi, PK

Dear Mr. Bukhari,

Please find enclosed a final term presentation on the solar panel fan company herebybranded WindBeam. This work is the product of lessons learned while attendingPrinciples of Marketing at the Newports Institute of Commerce and Economics. Thispresentation is the grassroots of solving a nationwide dilemma of Pakistans energy

crisis. The business proposition will be presented to not only N.I.C.E faculty, but alsoto entrepreneurs who are willing to partake in a breakthrough investment in Karachi.

This presentation brings forth the origins of energy supply in Karachi, the causes of thecurrent energy crisis in Karachi, the forecast of the energy sector in Karachi for thenext five years, how to implement an alternative to the currently available sources ofelectricity, and the financial requirements needed to alleviate the suffering of thepublic with a solar energy fan.

If you have any productive criticism, questions, or investments, please feel free to contactany of the team members involved in the inception of this idea.

Sincerely,

Umar Masood


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Executive Summary

When the lights go out in Karachi withtemperatures hot enough to make apersons blood boil, what is the mostconvenient and economical solution tothe problem? WindBeam is! The readyto use solar powered fan is the only

available breath of fresh air when it istoo hot to think, sleep, or function.WindBeam is manufactured in Karachi,and delivered to your doorstepanywhere in Pakistan. This costeffective method of cooling comes withno extra operating costs. We just placethe solar panel in an area where there

is plenty of direct sunlight, and thenatural energy of the sun is harnessedto power your fan for hours.

WindBeam is easily the best choiceamongst the available alternatives.You dont have to waste your moneyon an oil guzzling, loud generator, or acostly UPS with bulky batteries. Wecan have 3 WindBeams for the price

of a UPS which only powers 2 fans.We can offer such a low cost becausethere are no salesman between youand the manufacturer. You buy factorydirect!

WindBeam is a newly formedcorporation between the students ofthe Newports Institute of Commerceand Economics, and private investors.We have 5 dilligent employees whoare dedicated to alleviating thesuffering of our fellow Pakistanis.

principles of marketing term report

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