principles of marketing for grade 12 students. chapter 2
TRANSCRIPT
![Page 1: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/1.jpg)
CHAPTER 2CUSTOMER RELATIONSHIP: CUSTOMER SERVICE
Lesson 1:Relationship Marketing
I am Johemie Quinones
![Page 2: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/2.jpg)
RELATIONSHIP MARKETING
According to Serrano, Relationship Marketing includes activitiesaimed at developing and managing trusting and long-termrelationships with larger customers. (Customer profile, buyingpatterns and history of contacts are kept in a sales database)
Relationship marketing is a strategy designed for customer loyalty,interaction, and long-term engagement to be fostered. CustomerRelationship focuses more on long-term customer retention thanacquiring large numbers of new and potentially single-transactioncustomers.
![Page 3: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/3.jpg)
Characteristics of Relationship Marketing:
1. It focuses on the long-term rather than the short-term.2. It focuses on partners and customers rather than on the company’s products.3. It puts more emphasis on customer retention and growth than on
customer acquisition.4. It relies on cross-functional teams rather than on departmental-level work.5. It relies more on listening and learning than on talking.
Relationship Marketing is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests by promoting open communication.
![Page 4: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/4.jpg)
Relationship marketing calls for new practices within the 4p’s.
![Page 5: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/5.jpg)
THIS IS A SLIDE title
▹Here you have a list of items▹And some text▹But remember not to overload your slides with
content
Your audience will listen to you or read the content, but won’t do both.
![Page 6: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/6.jpg)
▹More products are customized to the customers’ preferences.▹New products are developed and designed cooperatively with suppliers and distributors.
![Page 7: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/7.jpg)
▹The company will set a price based on the relationship with the customer and the bundle of features and services ordered by the customer.▹In business-to-business marketing, there is more negotiation because products are often designed for each customer.
PRICE
![Page 8: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/8.jpg)
▹RM favors more direct marketing to the customer, thus reducing the role of middlemen.▹RM favors offering alternatives to customers to choose the way they want to order, pay for, receive, install, and even repair the product.
PLACE
![Page 9: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/9.jpg)
▹RM favors more individual communication and dialogue with customers.▹RM favors more integrated marketing communications to deliver the same promise and image to the customer.▹RM sets up extranets with large customers to facilitate information exchange, joint planning, ordering, and payments
PROMOTION
![Page 10: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/10.jpg)
In the business world, retaining customers has a lesser cost at least eight times compared to acquiring new ones. Thus, this marketing capitalizes on the same fact and is beneficial to the company in several ways. .
BENEFITS OF RELATIONSHIP MARKETING
![Page 11: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/11.jpg)
BENEFITS OF RELATIONSHIP MARKETING
1. Understanding customer characteristics
the company can segregate its customers into groups based on their characteristics like purchasing power, frequency and volume of sale transactions. It also helps the company get valuable feedback from its customers and understand their needs and expectations.
2. Delivery and meeting expectations
if the company knows what its customers’ needs are, it will help reduce wastage due to trial and
error methods. It is easier to create a product if the features
and specifications of the product are known.
![Page 12: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/12.jpg)
BENEFITS OF RELATIONSHIP MARKETING
3. Repeat Business
Sellers should maintain good attitude to the buyers. By doing this, buyers will feel that they do not need to switch sellers.
4. Prevents negative transition
trust and loyalty go hand in hand and it is super beneficial for all business. It will help prevent customers from turning to competitors.
5. Word-of-mouth marketing
a happy customer will always promote business by telling ten other people about the amazing services or performance received from a company.
![Page 13: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/13.jpg)
BENEFITS OF RELATIONSHIP MARKETING
6. Increasing customer base
satisfied existing customer is 100% more likely to recommend a
product/service to a prospective customer. Apart from customer, referrals, there are several other
ways to increase customer satisfaction by employing methods
of utilizing social networking websites, blogs, informal surveys, benefits on loyalty cards, timely
response to complaints and requests as a constant reminder of its presence around and retention equity is improved by enhancing
customer satisfaction.
7. Reduced marketing cost
Benefits also include lesser marketing costs and more value
creation. This can be explained by stating the following statistics: every 5% increase in customer
retention can increase a company’s annual profits from at
least 25% to as much as 125%, while simultaneously leading to a
reduction of 10% in marketing costs. An existing customer will
spend 33% more than a new customer to buy a company’s
product/service.
![Page 14: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/14.jpg)
BENEFITS OF RELATIONSHIP MARKETING
8. Minimization of customer price
sensitivity
a happy customer will be willing to pay more for a
product if there is a guaranteed
satisfaction of products and after
sales services attached to the
price. .
9. Identification with the company
the benefits are reaped both by the company and
the customers. It helps customers identify more
with the company. Keeping your communication lines open and keeping in touch with the customers makes
them feel like they are being valued. It will keep customers coming in and build brand equity for the company in the long run.
10. Product Market Expansion
the company’s employees must be
ready to deliver beyond the company’s
boundaries on customer demand.
![Page 15: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/15.jpg)
▹Examples of companies using relationship marketing▹Ikea▹Direct recruitment▹American airlines▹Dell▹Vyvanse
![Page 16: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/16.jpg)
![Page 17: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/17.jpg)
![Page 18: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/18.jpg)
![Page 19: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/19.jpg)
![Page 20: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/20.jpg)
CHAPTER 2CUSTOMER RELATIONSHIP: CUSTOMER SERVICE
Lesson 2:Customer Value
![Page 21: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/21.jpg)
CUSTOMER VALUE
Customer Value is the relationship
between benefits and the costs including money,
stress, and time to sacrifice that is necessary to
get those benefits.
Or simply stated in a mathematical equation:
Benefits – Cost = Customer Value
![Page 22: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/22.jpg)
CUSTOMER VALUE
![Page 23: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/23.jpg)
In essence, customer value entails extraordinary delivery of four value-points or components known also as SQIP:
SERVICE the intangible value offered to customers.
![Page 24: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/24.jpg)
In essence, customer value entails extraordinary delivery of four value-points or components known also as SQIP:
QUALITY customer’s perception of how well a company’s products and services meet expectations
![Page 25: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/25.jpg)
In essence, customer value entails extraordinary delivery of four value-points or components known also as SQIP:
IMAGE customers’ perception of the company or business they interact with
![Page 26: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/26.jpg)
In essence, customer value entails extraordinary delivery of four value-points or components known also as SQIP:
PRICE the price a company can command for its products and services that its customers are able and willing to pay.
![Page 27: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/27.jpg)
1. Provide consumer with the best cost.
2. Provide the consumer with the best product.
3. Provide the consumer with the best service.
Three ways a company can
establish customer
value to its customer
base:
DELIVERING CUSTOMER
VALUE
![Page 28: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/28.jpg)
Importance of Customer Value
1. Designing and providing superior customer value are the keys to successful business strategy in the 21st century.
2. Value reigns supreme in today’s marketplace and market-space.
3. Customers will not pay more than a product is worth and will reward excellence.
4. A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers.
5. Designing and delivering superior customer value propels organizations to market leadership positions in today’s highly competitive global markets – absolute advantage
6. Providing outstanding customer value has become a mandate for management.
![Page 29: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/29.jpg)
Importance of Customer Value
7. In choice-filled arenas, the balance of power has shifted from companies to value-seeking customers.
8. Managing customer value is even more critical to organizations in the new service and information-based economy
9. Firms not providing adequate value to customers will struggle or disappear –customer value is a key ingredient in building competitive advantage.
10. Today’s customers are quite smart and sophisticated and are looking for companies that::
a. Create maximum value for them based on their needs and wants, andb. Demonstrate that they value their business.
![Page 30: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/30.jpg)
thanks!CREATING MORE CUSTOMER VALUE?
▹Understand what drives value for customers▹Understand value proposition▹Identify the customers and segments where the company can create more value relative to competitors▹Create a win-win price▹Focus investments on the most valuable customers
![Page 31: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/31.jpg)
CHAPTER 2CUSTOMER RELATIONSHIP: CUSTOMER SERVICE
Lesson 3:Customer Relationship Development Strategies
![Page 32: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/32.jpg)
Benefits of Developing Customer Relationship
Customer Relationship is a marketing
approach that focuses on creating an
ongoing and long-term relationship with
customers.
![Page 33: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/33.jpg)
Benefits in developing and implementing customer relationship
1. Consistent customer experience
Customer Lifecycle Journey
![Page 34: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/34.jpg)
Benefits in developing and implementing customer relationship
2.Customer feedback
![Page 35: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/35.jpg)
Benefits in developing and implementing customer relationship
3.Customer Profitability
![Page 36: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/36.jpg)
Benefits in developing and implementing customer relationship
4.Customer advocate
![Page 37: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/37.jpg)
Benefits in developing and implementing customer relationship
5. Innovation
![Page 38: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/38.jpg)
Benefits in developing and implementing customer relationship
5. Innovation 4. Customer advocate3. Customer Profitability2. Customer Feedback1. Consistent customer experience
![Page 39: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/39.jpg)
1. Make every customer interaction count
Strategies in Developing Customer Relationship
![Page 40: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/40.jpg)
Strategies in Developing Customer Relationship
2. Follow-through on commitments and claims about products or services.
![Page 41: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/41.jpg)
Strategies in Developing Customer Relationship
3. Develop Employees.
![Page 42: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/42.jpg)
4. Offer benefits and product value that responds to the customer’s desires.
Strategies in Developing Customer Relationship
![Page 43: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/43.jpg)
5. Treat customers as individual who are respected and valued.
Strategies in Developing Customer Relationship
![Page 44: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/44.jpg)
6. Listen to customer.
Strategies in Developing Customer Relationship
![Page 45: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/45.jpg)
7. Build a strong brand identity.
Strategies in Developing Customer Relationship
![Page 46: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/46.jpg)
8. Surround customers with valuable information by using emails, websites, content, social media, and other methods of outreach but do not be invasive.
Strategies in Developing Customer Relationship
![Page 47: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/47.jpg)
9. The business must have a website.
Strategies in Developing Customer Relationship
![Page 48: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/48.jpg)
10. Reward loyal customers.
Strategies in Developing Customer Relationship
![Page 49: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/49.jpg)
11. Nothing strengthens a bond more that appreciation.
Strategies in Developing Customer Relationship
![Page 50: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/50.jpg)
12. Create a blog about the business where discuss is more casual and inviting.
Strategies in Developing Customer Relationship
![Page 51: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/51.jpg)
Benefits in developing and implementing customer relationship
5. Treat customers as individual who are respected and valued.
4. Offer benefits and product value that responds to the customer’s desires.
3. Develop Employees.
2. Follow-through on commitments and claims about products or services.
1. Make every customer interaction count
6. Listen to customer.
![Page 52: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/52.jpg)
Benefits in developing and implementing customer relationship
9. The business must have a website. 10. Reward loyal customers. 11. Nothing strengthens a bond more that appreciation. 12. Create a blog about the business where discuss is more casual and inviting.
8. Surround customers with valuable information by using emails, websites, content, social media, and other methods of outreach but do not be invasive.
7. Build a strong brand identity.
![Page 53: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/53.jpg)
CHAPTER 2CUSTOMER RELATIONSHIP: CUSTOMER SERVICE
Lesson 4: Customer Service Strategy in the Philippine Business Enterprise
![Page 54: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/54.jpg)
Customer Service Strategy
![Page 55: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/55.jpg)
Customer Service Strategy
CUSTOMER SERVICE is the act of taking care of the customer’s needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer’s requirements are met.
![Page 56: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/56.jpg)
Elements of the Customer Service strategy:
1. A vision for customer service
![Page 57: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/57.jpg)
Elements of the Customer Service strategy:
2. Assessing customer needs
![Page 58: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/58.jpg)
Elements of the Customer Service strategy:
3. Hiring for Service
![Page 59: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/59.jpg)
Elements of the Customer Service strategy:
4. Organizational goals for customer service
![Page 60: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/60.jpg)
Elements of the Customer Service strategy:
5. Customer Service Training
![Page 61: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/61.jpg)
Elements of the Customer Service strategy:
6. Employee Accountability
![Page 62: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/62.jpg)
Elements of the Customer Service strategy:
7. Rewarding Good Service
![Page 63: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/63.jpg)
THE SUKI SYSTEM IN THE PHILIPPINES
![Page 64: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/64.jpg)
Benefits in developing and implementing customer relationship
SUKI SYSTEM system of patronage in which a customer regularly buys their merchandise from a certain client.
![Page 65: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/65.jpg)
THE SUKI SYSTEM IN THE PHILIPPINES
![Page 66: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/66.jpg)
Benefits in developing and implementing customer relationship
SUKI – a partner system of doing business in the Philippines, wherein a customer buys certain products from a particular vendor, who in turn offers discounts and other perks for such exclusivity. Filipinos use the word suki to refer to both buyers and sellers, indicating their equal roles and obligations in an eponymous relationship.
![Page 67: Principles of Marketing for Grade 12 Students. Chapter 2](https://reader035.vdocuments.site/reader035/viewer/2022082201/5a66126e7f8b9a214f8b50c3/html5/thumbnails/67.jpg)
Thanks!