IIprimul buton

1. Bigger market share

2. Higher brand awareness

objectives

a. Ensured place in zapping cycle

a. “Generous TV” imageb. Intimacy with public

by

by

Simple mechanics withonly 3 steps:

methodology

1. put 3. send2. shoot

Step 1

Put in your first buttonon your remote control

methodology

Step 2

Take your photo next to your TVset with info text on screen (OSD)

methodology

Step 3Send your photo and personal info to us:

methodology

b. by MMS

c. by post

a. by e-mail @or

or

…and be the WINNER of

one from

carrot

awarding

1 x huge prize

10 x big prizes

100 x mid prizes

10.000 x small prizes

advantages for participants

1. Easy: It’s nothing to change first button / take a photo / send an e-mail

MMS

2. Fast:It’s only a couple of minutes to change first button / take a photo / send an e-mail

MMS

3. Costless:It’s almost freeto change first button / take a photo / send an e-mail

MMS

free

free fre

e

paid

risks

They may take out us back after they joined to campaign

Many of them will hang out to change back

Some of them will take out from button 1 but keep in first 9

Few of them will erase it forever…and therefore they are not in our target group

But still:

side benefits

Technical dataWe will acquire valuable technical dataa. About our signal qualityb. About TV sets and supplementary equipmentssuch as receivers / DVDs / game consoles in households

Portfolio of loyal viewersA very useful database of loyal viewers will be attained after the campaign.

budget

1. Promotion Budget:

Depending on the size of campaign:

x00.000 € < Promo < y00.000 €

budget

2. Organization Budget:Assessment & data management staff:< z000 €

Communication/GSM:Shared revenue

budget

3. Awards Budget:

1 x m0.000 € = m0.000 €

10 x n.000 € = n0.000 €

100 x p00 € = p0.000 €

10.000 x r0 € = r00.000 €

TOTAL: t00.000 €+

budget

Grand Total Budget:

v00.000 € < GTB < w00.000 €

final words

Thank YouDoga Ozyurekli

“primul buton” brand belongs toThe second campaign will be built upon first one.

simple mechanicsSuccess doesn’t depend on skills. / it’s fail safe.

prompt launch possibilityDoesn’t require long organizational preparation

the success is already proven

everybody has mobile phones

let’s start tomorrow