Pride Case Study research

Robert and Becky

This films was produced by calamity films which appears to be an independent British production company which produce both feature films and television programmes. Pride is their first theatrical film with the two heads of the company collaborating after many years of experience in the media industry.

Production Company

Although little information is given, it appears that this film was funded by several companies including BBC films as they list it on their website as a film they helped produce. The BFI also list this as a films they help fund. This would make logical sense as this movie is not only British but considering its historical basis and topic point, it makes it a key cultural piece which could educate and allow greater understanding of Britain's past, which would interest these two companies. They also feature several logos at the beginning of the launch trailer for the film. The conglomerate 20th century fox appears which might of helped with the funding. Other companies are also listed but their role is not given, but some funding was most likely given.

Funded by

IMDB list several companies which distributed the film in different countries and on different mediums. In the UK, the film was theatrically released by Pathé, released on DVD by 20th century fox and was released on various other mediums by BBC films.

Distributed by

No budget is estimated or given for this film on any websites. The box office gross however is given with the UK gross being $6,331,824.

Box Office gross

Pride was directed by British writer and director, Matthew Warchus. The film was released in 2014, staring Bill Nighy, Imelda Staunton and Dominic West. All three of the stars are British actors.

Director & Actors

Pride was released to 124 theatres. This reflects the niche audience of the film, but also limits it’s success in terms of making a profit. The film being shown in less cinemas influences the production to generate less of profit because it will be shown less, and therefore be unavailable to some people.

Cinema Release

The film was promoted through trailers which were advertised on social media and YouTube. Advertising this way is better for independent studios like this because it is more cost effective; it would cost a lot less for the company to promote their film by posting trailers on the internet, as opposed to paying for TV advertisements.

Promotion

The film was also promoted in newspapers and magazines through the reviews. These would have influenced others to go watch the films and would attract audiences. This can be good publicity for the film and can spread either a good or bad reputation.

Pride falls into the comedy-drama genre. The drama aspect of the film comes from the films setting in the past, as the narrative revolves around homosexual protestors attending a Gay Pride march in 1984. The film presents historical events as it shows how Prime Minister Margret Thatcher responded to the miners strike.

Genre

The box office gross was small, at only $7,523,634. Although we do not know the budget, the box office gross is smaller than that of other films. For example, the box office gross of Guardians of the Galaxy is $774,176,600. Where Pride is made by an independent film and targets a niche audience, Guardians of the Galaxy is made by a major studio and targets a wide audience. This shows that the film was unsuccessful, in the point of view of the industry, as it did not make much as much money as Guardians of the Galaxy.

Success of the Film