pricing yourself as a professional speaker
DESCRIPTION
PowerPoint presentation given by National President Adolph Kaestner to all PSASA Chapters during the September 2012 President's Roadshow.TRANSCRIPT
Adolph Kaestner
Pricing Yourself as Pro SpeakerPricing Yourself as Pro Speaker
Beggar or Billionaire
Expert who speaks Motivational / Inspirational Entertainer Humourist Trainer Industry Guru Circumstantial Celebrity
What Type of Speaker are youWhat Type of Speaker are you
Recognise Your Type & Know Opposition
Active Income StreamsActive Income Streams
Requires Your Personal Time
Keynote Speaker
Virtual SeminarWebinarMentoring
ConsultingTraining/WShop
Passive Income StreamsPassive Income Streams
Income While You Sleep
The CLEVER Income StreamsThe CLEVER Income Streams
Work Smart Not Hard
Sell Outcomes Sell Online Recurring Programmes Secure Anchor / Cash Cow Clients Become an Expert Own an Industry Affiliate Programmes Constantly Re-Invent / Upgrade
Days in Year = 365 Less Saturdays & Sundays = 104 Less Public Holidays = 16 Less Personal Holidays = 40 Less Personal Training = 12 Less S L & L = 7 Less Travel = 24 Less Administration etc = 36 Available Working Days = 126 Available Working Days = 126 BBusy speakers work about 80 –120 days a year
Working Days AvailableWorking Days Available
Speakers are Sellers of Time on Stage
Where does the Pricing Model Start? Where does the Pricing Model Start?
With the Budgets Bottom Line How Much Must I Make to Survive? How Much do I need to live the lifestyle I want? How Much do I need to plan for “retirement”?
You must know the real numbers
R
# P S E’s
Financial BudgetsFinancial Budgets
Separate Bank Accounts
Personal Budget
Event / PSE Budget
Business Budget
Your Budget Break Even Points: Personal Break Even Point = R + Business Break Even Point = R + Lifestyle Break Even Point = R
Total Income Required = R
Desired Realistic IncomeDesired Realistic Income
Determines Minimum Income Required
1. Beginner / Toastmaster
2. Part-Timer
3. Beginning Pro. Speaker
4. Established Pro. Speaker
5. Accomplished Pro. Speaker
6. Celebrity Speaker
7. Famous Speaker
The 7 Speakers Earning LevelsThe 7 Speakers Earning Levels
Juanell Teague – Speaker Coach
1. Beginner / Toastmaster (1-15 yrs.)1. R Free or Costs or R500 or Donation to travel exp.
2. Part-Timer (1-5 yrs.)1. R 1,000 to R 5,000
3. Beginning Pro. Speaker (1-8 yrs.) 1. R 1,000 to R 8,000
4. Established Pro. Speaker (5-12 yrs)1. R 7,500 to R 20,000
Some Fees by Level 1Some Fees by Level 1
Based on some local SA research
1. Accomplished Pro. Speaker (5-20 ++yrs.)1. R 15,000 to R 60,000 ++
2. Circumstantial Speakers (5 yrs.)1. R 15,000 to R 25,000+
3. Celebrity Speaker (5 –x yrs.)1. R 20,000 to R 40,000 ++
4. Famous Speaker (5 – x yrs.)1. R 30,000 to R 150,000
Some Fees by Level 2Some Fees by Level 2
Based on some local SA research
Brian Jude – Half day = R 695 (inc) Expert Series – Half day = R 697 (inc) Strawberry Training – One day = R 2,655 Richard Mulvey – Two days = R 4,450 Dr Henk Botha – Two Days = R 9,680 (inc) Front Foot – Two days = R 4,350 Imsimbi – Two days = R 3,600 Trevor Ketler – Three days = R 4,450 (Own Venue) Adolph Kaestner – Three days = R 5,550 (inc)
Some Public Workshop FeesSome Public Workshop Fees
Based on some local SA research
Budgets for your Desired Income (slide 10)
Your Current and Most Likely Activity # of Keynotes = X R….. =R # of Breakfast = X R…... =R # of Half Day Workshops = XR….. =R # of One Day Workshops = XR….. =R # of Two Day Workshops = XR….. =R Total Revenue based on current activity = R Note: To up the income
1- Increase Fees or 2 Increase Activity
How To Calculate Your FeeHow To Calculate Your Fee
You are the Business
FEES & RATES FOR 2012
Southern Africa & SADC territories: One hour keynote presentation = ZAR 27 500 (ex VAT where
relevant) Master of Ceremonies = ZAR32 000 (ex VAT where relevant)
Above rates exclude business class air travel, road transport or transfers, accommodation and meals and are quoted ex Johannesburg
Europe and Rest of the world:Europe and Rest of the world: One hour keynote presentation = US$ 8 500 Master of Ceremonies = US$9 500
Online Fees Quoted in SA 1Online Fees Quoted in SA 1
Non-PSASA Member
1. Keynote - R 25,000 per Hour – Ex Vat2. Training Courses / Workshops / Seminar
1. 1 day R 2,400 ex Vat2. 2 day R 4,700 ex Vat
3. Example 3 Lets Look
4. Example 4 1. Lets Look – Fees2. Lets Look Terms
Online Fees Quoted in SA 2Online Fees Quoted in SA 2
PSASA Members
So What Business are we in? So What Business are we in?
Without these two It does not matter how good you are
as a Speaker or Trainer.
The Achilles Heel for Most Speakers
Marketing Sell ing
Time is TickingTime is Ticking
Get Moving – Never Hope – Act!
Question Time ?Question Time ?
Web: www.adolph.co.za Web: www.speakers101.co.za e-Mail [email protected] Skype: adolphk Tel: 011- 679 - 3145 Cell: 082 - 493 - 9093