pricing workshop - change ventures
TRANSCRIPT
YASMINE KHATER LAURA ALLEN Lifestyle Business Coach Sustainability Storyteller
@yasminekhater [email protected] [email protected]
In this workshop, you’re going to discover
4 IMPORTANT THINGS • Treasure Map to your pot of gold"• 2 Pillars of a Profitable Business"• Who is and Why are they paying you? "• How to position and price yourself?"
www.transpiral.org
1. What kind of life do you want to live?"
• What do you want to achieve?"• What kind of lifestyle? "• What kind of impact do you want to create? (Global,
Regional, National)"• What kind of business do you want to run? (Sole
Ownerships, Partnership, Franchise)"
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How much $$ do you want to make?"
"1,000,000 = 1"
100,000 = 10" 10,000 = 100"
1,000 = 1,000" 100 = 10,000"
10 = 100,000" 1 = 1,000,000"
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Profitable Business
Purpose : Make Profits"
Customers Product/ Service
No Clients = No Sale No Sales = No Cash Flow No Cash Flow = No profitability No Profitability = No Business No Business = No Freedom
Who Am I?
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• Half Egyptian/ Singaporean"• Lived and worked in 7
countries in AP, Europe and MENA
• Psychologist & Marketer"
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• Fill in the feedback form with name & contact
• Why are you here?
• What is one key thing you want to take away from today?
Check -‐ in
Who Am I?
www.goneadventurin.com
• Australian. Asian at heart"
• 6 years l iv ing and working throughout Asia
• Accountant turned Marketer and Sustainability Consultant
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3. WHO is paying you?
• Target customer : demo + psycho • How old are they? What country/region?
What job? • How do they spend their Ome? What are
their habits? • What is their need / problem? • Where are they and how do you
reach them?
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3. WHAT are they paying you for? • Product or Service?
• 1 or many? • Repeat or Single sale?
• What are the FuncOonal and EmoOonal benefits • How is it different (USP) – the product/experience? • The posiOoning? • What compeOtors who will lose if you win? Who
are you taking business away from? • How do your customers perceive the value? • High/ low margin? Volume?
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WHY SHOULD YOU NOT COMPETE ON PRICE?
• Someone will beat you • Price shoppers -‐> no loyalty • Perceived credibility • Clients who dont buy the
cheapest • Biggest way to kill your profits
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4. HOW TO POSITION AND PRICE YOURSELF?
Value Based • Confidence • MarkeOng that fits your brand • Focus on Customer Experience