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Assignment

of 

MARKETING

MANAGEMENT

ON

Pricing Strategy

of 

“The

Tribune”

SUBMITTED T0:

SUBMITTED BY:

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ABOUT THE TRIBUNE

 The Tribune, now published from

Chandigarh, started publication on Feburary2, 1881, in Lahore. It was started by Sardar

Dyal Singh Majithia and is run by a trust

comprising five eminent persons as

trustees.

 The Tribune, the largest selling daily inNorth India, publishes news and views

without any bias or prejudice of any kind. It

is an independent newspaper in the real

sense of the term. The English edition apart,

the 128 – year –old Tribune has two sister

publications, Punjabi Tribune ( in Punjabi)and Dainik Tribune (in hindi).

Pricing Strategy of the Tribune

1.Pricing objective of Tribune

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 The tribune adopted its pricing strategy in such a

way to as to achieve its objective of maximum

current profit.

 The tribune (North India) offered to customer at a

price of Rs. 3/- whereas The Indian Express and

other national dailies charge Rs.2/- from the

customers. It is also considered as the newspaper

which is easily understandable by a layman. So

the company is following maximum current

profits policy and is ignoring competitor pricing

policies.

Classified advertisements are published in the

Online Edition of The Tribune as well as the print

editions of The Tribune, Punjabi Tribune and

Dainik Tribune. Classified advertisements

(Matrimonial, property, jobs, etc.) are published

in the print edition of The Tribune @ Rs 600.00

per insertion upto 50 words and Rs. 1200.00

from 51 to 100 words. If an advt. matter

exceeds 100 words limit, it will be chargeable @

Rs. 355 per sq. cm. Advertisements to bepublished in our language papers — Dainik

 Tribune (Hindi) and Punjabi Tribune (Punjabi)

along with The Tribune will be charged @ Rs

125.00 (for one language paper) and Rs 200.00

(for both language papers). An additional sum of 

Rs 150 is to be paid if an advertisement is to be

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The Hindu

It has priced its product relatively higher to

others and followed the policy of market 

skimming as it is perceived as better in terms of 

quality and content .It has reader group which

consists mostly of professional people and 

educational institutions. 

Bibliography

Websites

http://www.tribuneindia.com/2008/tribune.htm

http://www.modpub.com/Classified.htm

Book 

Marketing Management by Kotler Keller Jha

Koshy

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