Pricing

A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst others.

Definition:Price is the value that is put to a product or service and is the result of a complex set of calculations, research and understanding and risk taking ability. A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins and input costs, amongst others. It is targeted at the defined customers and against competitors.

Pricing FactorsPricing should take into account the following factors into account:1. Fixed and variable costs.2. Competition3. Company objectives4. Proposed positioning strategies.5. Target group and willingness to payAn organization can adopt a number of pricing strategies, the pricing strategy will usually be based on corporate objectives.

Nexus Pricing :-We have designed an exclusive pricing structure by using the aspect of..Zindagi Ke Saath Bhi Zindagi Ke Baad Bhi.It means the pricing of our product is in such form that till the life of our product ends it becomes free.Let us see how.1. The cost of making these product is Rs. 22,999.2. Our profit is the between Rs.22,999 Rs.24,999.3. But the selling price of our product is Rs. 29,999.What about the remaining Rs.5000.????

We make account of our customers in our organization and deposit Rs.5,000 in that account. So that when the life of product ends the next product becomes free or less costly for him.These is the strategy which we have derived from.Zindagi Ke Saath Bhi Zindagi Ke Baad Bhi.

The need for these strategies is price positioning in market because price is the only aspect of product which decides the future of that product. By these strategies we are able to hold our customers for longer period. No competitor will grasp my customers.