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PRICING STRATEGIES SIDDHARTH NAIR S.Y.BBA DIV – 2 ROLL NO. - 91

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Page 1: Pricing strategies

PRICING STRATEGIES

SIDDHARTH NAIR

S.Y.BBA DIV – 2

ROLL NO. - 91

Page 2: Pricing strategies

PRICING

TO DECIDE THE AMOUNT REQUIRED AS PAYMENT FOR SOMETHING OFFERED FOR SALE.

Page 3: Pricing strategies

STRATEGIES

A PLAN OF ACTION DESIGNED TO ACHIEVE A LONG-TERM OR OVERALL AIM.

Page 4: Pricing strategies

PRICING STRATEGIES

Page 5: Pricing strategies

PRICE SKIMMING

Page 6: Pricing strategies

PSYCHOLOGICAL PRICING

Page 7: Pricing strategies

PRODUCT LINE PRICING

Page 8: Pricing strategies

OPTIONAL PRODUCT PRICING

Page 9: Pricing strategies

CAPTIVE PRODUCT PRICING

Page 10: Pricing strategies

PRODUCT BUNDLE PRICING

Page 11: Pricing strategies

PROMOTIONAL PRICING

Page 12: Pricing strategies

GEOGRAPHICAL PRICING

Page 13: Pricing strategies

VALUE PRICING

Page 14: Pricing strategies

THANK YOU


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