pricing, positioning, segmentation, sales and social strategies
DESCRIPTION
This presentation provides a very high level of things that will help you drive more revenue (sell more stuff). I think something within these 7 slides will benefit you. thx. @mwalshTRANSCRIPT
Rockstar Group
Pricing • Positioning • Segmentation • Sales • Social Strategies
considerations for doing it right
What’s the value? ROI and TCO Competition Market considerations Freemium to significant
pricing
What problem do you solve? How is it better, easier, faster? Are you safe, secure, reliable? Don’t make me look stupid – who
else has adopted? Why you, why now?
positioning
Who really, really needs you now? Can you move away from the
crowd? What’s the market ecosystem? What markets are a great match for
your company strengths.
segmentation
Direct (telesales, field, outsource) Referrals built into the product Partners OEM APIs with exchange
sales
Click to “like”, share, tweet Group selling Referrals with discount to referred Up-sell mechanisms Free, valuable content
social
