pricing & packaging - marketing and sales education · 1 inbound marketing retainers ... [how...
TRANSCRIPT
PRICING & PACKAGING
Partner Inbound Success Training.
Use the Chat Pane in GoToWebinar
to Ask Questions!
1 Inbound Marketing Retainers [The dream]
2 Four Core Marketing Services [How we achieve #1]
3 Marketing Content & Positioning
4 Pricing & Packaging
5 Running a Consultative Sales Process to Secure Retainers
6 Recap & Next Steps
AGENDA
Focused on ROI and results
WHAT MAKES A RETAINER AN “INBOUND MARKETING RETAINER”
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Continually working towards [smart] business goals
Content creation is the driving factor
Frequency of activities is based on customer’s pain points & goals
Don’t position Inbound Marketing as a holistic approach to their client’s digital strategy
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Don’t eat their own dog food
Price & package their services “piece mail”
Don’t run a consultative sales process focused on pinning down smart goals
Offer
Landing Page + CTA
Workflows
Email Blog
Social
Analyze
FOUR CORE MARKETING SERVICES WORK TOGETHER
In our website content & marketing collateral
WHERE DO WE USE THE FOUR CORE MAREKTING SERVICES?
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In our service packages and pricing
Throughout the sales process
1 Don‘t overwhelm your viewers
2 Be very clear about the value they’ll be getting for the price
3 If you have pricing levels, help them find the right fit
4 Address their questions
5 Reassure their decision
6 Make it easy to email and print
PRE-BUILT PACKAGES
NEXT STEPS
Build out your website’s service pages to include the Four Core Marketing Services
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Get comfortable using the Retainer Quoting Tool to help price your services
Attend the Advanced Sales Training webinars and Running a Consultative Sales Process session