prezentacja programu powerpoint - packaged summit...16th of january 2018 eu comission agreed with...

ANTI-PLASTIC PARANOIA.

STRATEGY, ALTERNATIVES AND

SOLUTIONS

Beata Barańska-Czyżkowska

Design & Packaging Manager

1

• Orkla plastic strategy guideline (main points) and innovative

packaging solutions

• How to eliminate plastic from packaging? Raw alternatives

(cosmetic case)

• Examples of interesting non-plastic packaging

• Future vision for sustainable packaging ;-)

Agenda

ORKLA’S PLASTIC STRATEGY RESPONSE

MAIN POINTS

Orkla as an owner over 200 years old brands

16th of January 2018 EU Comission agreed with plastic raw strategy. The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works. Led by the Ellen MacArthur Foundation, it is applying the principles of the circular economy and brings together key stakeholders to rethink and redesign the future of plastics, starting with packaging.

http://ec.europa.eu/environment/waste/plastic_waste.htm

http://eur-lex.europa.eu/legal-content/EN/TXT/?qid=1516265440535&uri=COM:2018:28:FIN

Main targets of this strategy till 2030Y:• all plastic packaging on the EU market should to be recyclable,• 60% of plastic packaging should to be reused or later processed,• the consumption of disposable plastics will be limited,• there will be restrictions on the intentional use of plastic microfine in products.

The strategy will develop detailed legal regulations that cover all sectors, including the cosmetics sector.

New EU regulations

https://www.ellenmacarthurfoundation.org/

http://ec.europa.eu/environment/waste/plastic_waste.htm

http://eur-lex.europa.eu/legal

http://eur-lex.europa.eu/legal-content/EN/TXT/?qid=1516265440535&uri=COM:2018:28:FIN

Goals declared by Orkla

What kind of packaging materials we can use in Orkla?

ORKLA approach towards sustainable packaging

Materials unsuitable for recycling and/or recommended to avoid

• black plastic

• gradient and multi-coloured glass

• multi-layered packaging materials

• polystyrene (PS)

• bisphenol A (BPA)

• biodegradable bioplastic

Orkla principles for recycling

Orkla principles for packaging made of renewable materials

HOW TO TRYELIMINATE PLASTICFROM PACKAGING

COSMETIC PRODUCTS

More natural materials used in packaging (wood, cardboard)

More packaging from environmental friendly materials (glass)

Simple unified packaging

2 in 1 – one packaging for 2 formulations

Replaceable packaging components (cartridges)

More refills on the shelves instead of bottles

Use of post-production or post-consumer plastics

Rum brand Fitzroy decided to create eye-catching, marble-like bottle caps using the red Coca-Cola wrappers found polluting Dutch beaches in January 2017. The bottle is also made from recycled glass.

Minimalist project and artwork

Simple packaging with visually interesting formulations

ORKLA’S INTERESTING PACKAGINGSUSTAINABLE

SOLUTION

JORDAN green clean toothbrush

100 % recycled handle

Handle made from 100 %

post-consumer recycled &

FDA-approved plastic. This

gives new life to material that

otherwise would have ended

up as landfill

100 % Bio-based bristles

Made from nylon 1010 which

is 100% bio-based, originating

from castor oil plants –

a renewable source.

100 % recycled cardboard

Paper pulp packaging made

from 100 % post-consumer

recycled paper fibres from

paper-based products

FSC-certified label

Label made of FSC and PEFC

certified paper, ensuring that

the wood raw material

originates from sustainably

managed forests.

In total:

90 % of the product (including

packaging) is made from

recycled materials – minimizing

resource use and giving

materials new lives

The packaging is also sustainable – made of paper pulp.

JORDAN green clean

JORDAN green clean – awards

Orkla Home and Personal Care were EPRO winners in the Sustainability category with a toothbrush made from post-consumer recycled plastics and bio-based filaments.

NON-PLASTIC PACKAGING

INTERESTING EXAMPLES FROM MARKET SHELVES

INTERESTINGPACKAGING

CIEKAWEOPAKOWANIA

Solero ice lollies will be sold without wrappers during a trial aimed at

helping cut down on single-use plastic (from June 2019)

The new box is made from a specially designed polyethylene-coated

cardboard.INTERESTING

PACKAGING

SUSTAINABLE FUTUREPACKAGING CASE

HOW MANYDIRECTIONS WE HAVE?

Come back to non-packaging sale | One step back allows to make 2 steps forward

Come back to non-packaging sale | Tiznit Marjane supermarket

• we will not need printed packaging because communication moves to digitalsignage

• on packaging will be printed only QR code or code for special application (likeArilyn). Packaging rules will change, still will be marketing tool but more in productadvertisement direction

• the fastest way to deliver product to customer will dictate the type of packaging

• in case of drons transport packaging should be as light as possible (maybe even filled or with the addition of helium)?

• maybe we will not need eye-catching POS tools and creative displays solutions

Shopping in 2027 and packaging solutions

FUTURE OF PACKAGING ENGINEERS AND MANAGERS WILL BE GREEN!

Resuming both presented future shopping solutions I am sure that…..

BECAUSE WE WILL HAVE NO JOB!

• eliminate unnecessary single-use plastic packaging

• stop using unsuitable for recycling packaging raws during creating packagingdesign

• educate customers about sustainability and smart consumption

• packaging manufacturers must live up to their increased significance and responsibility and propose sustainable packaging solutions

• giving packaging possibility of second live, thinking about this from the beginning of packaging creation

• decrease consumption & stop buying

What can we do for our future and sustainability?

Our common goal

THANK YOU

Source of pictures in presentation: Packaging of the world, World Economic Forum, Pentawards, own photos and from producer’s websides

prezentacja programu powerpoint - packaged summit...16th of january 2018 eu comission agreed with...

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