prezentacja programu powerpoint - agora.mfa.gr company presentation.pdf• market leader in cosmetic...
TRANSCRIPT
Key facts
3
History and experience 4
Mission 6
Values 7
Main competences 8
Assortment groups
15
Image 19
table of contents
• Market leader in cosmetic products for sensitive and allergy-prone skin
• Absolute safety – our priority and unique value of the brand
• One of the most modern pharmaceutical and cosmetic factories in Europe
• Over 30 years of expertise
• Established competence in the scope of R&D, production, distribution, marketing
• Positioned as one of the top skincare brands in Poland
• Dynamic expansion into new foreign markets – around 30 export destinations in
Europe, Asia, America, Africa
• Collaboration with the leading retail chains (Rossmann, Biedronka, Tesco, Auchan,
Carrefour, Kaufland, Lidl, SuperPharm)
key facts 3
history and experience
1982
OCEANIC pharmaceutical
and cosmetic laboratory
is established in Sopot
Birth of the AA brand
- first "orange" product
line for sensitive
and allergy-prone skin
1990
Diligently building
a unique expertise
Ever-expanding
portfolio of
manufacturers
of hypoallergenic
products available
on the mass market
2003
ISO certificate
9001:2000 approved
by Lloyd's Register
Quality Assurance
Authorization for the
production of medicinal
products in accordance
with pharmaceutical
GMP standards
2004
New factory of the
highest safety standards
situated near Gdańsk in
an environmentally clean
area
2006
New line of distribution
– beginning of
production of
pharmaceutical
products for the
pharmacy market
4
history and experience
2007
Expanding the offer
– AA Prestige Institute
hypoallergenic products
intended for beauty
salons and SPAs
2009
Logistic competence
development: a modern
logistics and
distribution centre and
SAP business management
system
2011
Revolutionary offer
of AA ECO natural
cosmetics safe even
for sensitive and
allergy-prone skin
2014
Dynamic offer expansion
– a record number of
product releases,
including
a line of cosmetics
inspired
by brand new developments
in aesthetic medicine
5
2012
Constant technological
development- patent
application for the
innovative MLS system
AA creates new market
trends: anti-aging
skincare divided into age
groups, which is gradually
becoming
a market standard
Helping people with sensitive and allergy-prone
skin by creating safe, effective and modern
cosmetic products
to allow for comfortable living without allergic
symptoms.
OCEANIC implements its mission consistently
and passionately, focusing on:
• Effective allergy prevention
• Supporting therapy of skin allergy sufferers
mission 6
Safety
• Strict testing
• Specialist formulas
• Safe ingredients
• Production compliant with pharmaceutical standards
Experience
• Over 30 years of permanent expertise
• Vast group of loyal customers
Development
• Investing in research
• Modernized factory and logistics centre
• Innovative offer, dynamically responding to market needs
Quality
• Certificates: ISO 9001:2000, GMP
• A range of awards for the OCEANIC brand
Staff
• A team of over 400 specialists from various fields
values 7
A synergy of fields to guarantee a comprehensive and professional service during the entire
life cycle of our products
main competences
KNOW-HOW R&D PRODUCTION DISTRIBUTION
8
Own research and development laboratory
• One of the most modern facilities of Central-Eastern Europe
• World class measurement and research equipment
• Professional archive of samples
Research and development team
• Over 30 specialists from the fields of chemistry, biotechnology,
microbiology, pharmacy and cosmetology
• Activity in the field of formula preparation, implementation,
quality control and advanced dermatological and application
testing
• Close collaboration with universities and scientific institutions
in Poland
and abroad, including the Medical University of Gdańsk, Gdańsk
University of Technology, Children’s Health Institute
• Unique know-how in the scope of specialist solutions for sensitive
and allergy-prone skin
Research and development
9
main competences
Research on the safety
and efficiency of the products
• Setting OCEANIC apart from other manufacturers
• Including participants with sensitive and allergy-prone skin
• Conducted in close collaboration with the Medical University of
Gdańsk
• Consisting of two-step testing:
- Dermatological – 50 participants, 50% allergy sufferers
- Application – 30 participants, 100% allergy sufferers
• Excluding the possibility of irritation or allergic reaction – in
such a case
the product is returned to the laboratory work stage
10
main competences Research
and development
One of the most modern cosmetic
and pharmaceutical factories
in Central-Eastern Europe
• Situated in an environmentally clean area
• First Polish cosmetic factory with a pharmaceutical GMP certificate
• 5S system implemented
• Sanitary walls and microbiologically clean air – highest standards
• Production halls of the area of 8000 m2
• Production capacity of over 2 million units per month – thanks
to the implemented standards and automation
11
Production
main competences
Modern logistics centre
• High capacity warehouse of the area of 3100 m2
• Possibility of storing nearly 4 thousand pallets
• Innovation on the Polish cosmetic market in the form of an automated
warehouse solution based on the Kardex Shuttle XP shelf system
• Implemented management systems - SAP (WM) and 5S
• Processing on average 27 thousand orders per month
• Collaboration with the leading international forwarding companies
• On-time deliveries – over 97%
12
Distribution
main competences
The Polish market
Large-area outlets, cosmetic, pharmacy and selective
retail chains, retail outlets and pharmacies,
pharmaceutical
and cosmetic wholesale outlets, beauty salons
13
main competences
Distribution
Worldwide market - nearly 30 export countries
Europe
Hungary
Belarus
Lithuania
Slovakia
Turkey
Spain
Great Britain
Luxemburg
Greece
Portugal
Romania
North
America
USA
Canada
Asia
Japan
South Korea
Turkmenistan
Others
Kazakhstan
Egypt
UAE
Chile
14
main competences
Distribution
assortment groups
Uniquely broad offer of products for people with
sensitive and allergy-prone skin
• Over 800 references
• Comprehensive answer to the global problem of allergies
• Innovative products from the company’s portfolio and in the scope
of own brands
• Development and release of up to 200 products per year
• Product lines of various price positioning and corresponding to
various needs
• High market recognition of the brands from the portfolio
• Adapted to various market areas: medical products and medications,
dermocosmetics, socially responsible product lines, selective and
mass market products, professional products
15
Socially responsible product lines
• The only comprehensive skincare line for diabetics on the Polish
market
• Cosmetic product line for oncology patients (post radio- and
chemotherapy) created as part of the EU project "Innovative Economy”
Medicines and pharmaceutical products
• Production in a factory of a GMP pharmaceutical standard
• Products addressing patients’ most common problems
• Highest efficiency and highly competitive prices
16
assortment groups
Selective products
• Exclusive products for face and body skincare addressing the premium
segment needs
• Inspired by the most recent developments in the world of cosmetology
Dermocosmetics
• Expertise in the scope of creating 100% safe and effective
pharmaceutical products
• Specialist products for pregnant women, children and
newborns, emollients, products for demanding skin
17
assortment groups
Professional products
• For beauty salons and SPA clinics
• Offer of uniquely safe professional products
• Intended for cosmetic treatments of the face, body, hands and feet
Mass market products
• Cosmetic products of a unique level of safety available to
a wide range of customers
• Comprehensive offer addressing skincare needs of: the face,
body, men’s skin, supplemented by colour cosmetics
18
assortment groups
Consistent and well-considered marketing and PR
activities building the image of the brand:
• Media relations – consistent collaboration in the scope of press
publications
and other activities promoting the brand
• Promotional activities – events, business meetings and press
conferences, promotion
• Advertising – tv, press and radio campaigns
• Charity and social work – supporting foundations, charitable
organizations
and associations
• Cultural partnership
• Participation in trade fairs and events
19
image
OCEANIC S.A.
81-736 Sopot, ul. Łokietka 58
tel. +58 550 88 00, fax. +58 550 88 84
www.AAcosmetics.eu