preview - cleantechnica · 4 electric ar drivers desires, demands, & dreams table of contents...

1

Electric Car Drivers Desires Demands amp Dreams

ELECTRIC CAR DRIVERSDEMANDS DESIRES amp DREAMS

Over 2000 EV drivers in 28 countries told uswhat they want in future EVs amp EV charging

P R E V I E W

2


CleanTechnica

cleantechnicacom

CleanTechnica is the 1 cleantech news amp analysis site in the US and the world Our work has been referenced by the New York Times Washington Post Slate MSNBC Think Progress Reuters Scientific American and many other media outlets Some of the cleantech industryrsquos top CEOs directors founders and board members read us regularly Additionally tens of thousands of daily readers are enthusiastically addicted to our site and reports

The Beam The Beam is a tri-annual printed publication covering the energy transition and the race to a zero-carbon economy It features interviews with global cleantech leaders insightful op-eds and beautiful imagerythe-beamcom

Tesla ShuttleTesla Shuttle is a city-to-city electric shuttle startup in Europe and North America It offers transport that is more convenient more comfortable cheaper and quicker than flying taking the train or driving oneself along certain routestesla-shuttleeu

3


ldquoOne of the things I love about your writing

is that you really care about getting the details

right and you really understand things well

which is awesomerdquo

Elon Musk

Talking to CleanTechnica Director and report author Zach Shahan on a Tesla conference call

4


Table of contents

5

27

87

11

48

100 104

14

59

Executive Summary

3 What Classes Range amp Features Are In High Demand

6 Electric Car Ownershiprsquos Connection To Rooftop Solar amp Energy Conservation

1 Electric Car Drivers Desires Demands amp Dreams

4 Top Electric Car Benefits amp Top Misconceptions

7 Top EV Incentives According To Electric Car Drivers

8 Conclusions EV Driver Desires Demands amp Dreams

2 My Current Electric Car amp My Next Electric Car

5 EV Charging Usage Patterns Convenience Accessibility amp Reliability

11



1

12


EV Driver Desires Demands amp Dreams explores the preferences of current electric car drivers in North America and Europe regarding electric car models classes special features range battery options and more It also takes a deep dive into key consumer benefits of electric cars and respondentsrsquo views on the best ways to promote electric car adoption

The report briefly peers into the profiles of initial electric car drivers and potential drivers It explores demographics of these early adopters (income number of children gender etc) as well as more niche topics like respondentsrsquo use of solar power and energy efficiency measures

The report segments responses according to geography (North America versus Europe) and also segments them based on the type of electric vehicle they drive Given vast differences in range and charging capability responses are aggregated separately for drivers of non-Tesla fully electric cars Teslas and plug-in hybrid electric cars Respondents with more than one electric vehicle (EV) were encouraged to respond for each type of EV model separately

Previous to our first report of this type we had never seen EV drivers broken into all of these different segments for such a broad and deep study Since we started publishing such reports we have still not found others doing so We find segmentations like this to be important to understanding

the market since there are large differences between the cars and our findings confirm the value of such an approach

Responses were collected on the web via online surveys that were shared on CleanTechnicacom In total 2089 unique surveys were collected from EV drivers and 1185 unique surveys were collected from potential EV drivers

Itrsquos worth noting that there is likely to be self-selection bias inherent in the findings due to the fact that respondents were not selected by random sample but found voluntarily chose to open and were interested enough in the topic to take the time to complete the surveys

That said the respondent breakdown by EV model was similar to the market as a whole

13


indicating that the people who responded were fairly reflective of the broader population of initial electric car buyers and lessees Additionally several of the findings do match up closely with findings from other EV studies and publications implying that the responses can be generalized to some extent

Furthermore core to this study was a focus on better understanding the preferences insights and user profiles of the most informed and experienced early EV adopters mdash since itrsquos expected that these are the consumers most likely to guide EV development plans priorities and policies in the coming years

In total we believe this report offers unique insight into the desires demands profiles and collective experiences of different types of electric vehicle drivers In this extremely fast-growing EV market we hope that you will find the nuance and context as well as more generic findings of this study interesting and useful to your work and life

23


New to this yearrsquos edition of the report we also surveyed non-EV drivers We were very curious how their responses regarding their future electric car (or cars) compared to responses from EV drivers Note that these respondents were able to choose more than one model which presumably led some of them to include multiple top options for a single purchase while also allowing some respondents who did intend to buy more than one EV the ability to select all of their expected purchases

In Europe a whopping 59 of respondents expected to buy a Tesla Model 3 an impressive 40 expected to buy the Nissan LEAF (presumably boosted by a longer range version of the car expected next year) 22 expected to buy the Hyundai Ioniq EV 21 expected

to buy a Renault Zoe (currently Europersquos top selling electric car) 15 expected to buy Tesla Model S 15 expected to buy a VW e-Golf 12 expected to buy the Hyundai Kona EV (not yet on the market) 11 expected to buy the BMW i3 11 expected to buy the Opel Ampera-e and 10 expected to buy

a Tesla Model Y (a car that hasnrsquot even been shown yet)

In North America the results were similar but with some notable differences due to vehicle

availability The top models were the Tesla Model 3 (58) Chevy Bolt (34) Nissan LEAF (32) Chevy Volt (18) Tesla Model S (15) and again Tesla Model Y (14) Thatrsquos right not as many models rose above the 10 marker but thatrsquos in good part because of how diversified responses were for this segment

24


6

21

22

15

3

11

11

59

10

40

15

ChevyBolt

TeslaModel Y

VW e-Golf

BMW i3

Renault Zoe

Chevy Volt

HyundaiKona EV

TeslaModel X

Toyota Prius Prime

PHEV

Opel Ampera-E

Tesla Model 3

Nissan LEAF

HyundaiIoniq EV

TeslaModel S

34

1

4

11

16Other

0

19

15

18

7

4

8

8

7

3

58

14

32

9

In terms of when they expected to go electric 60 of European respondents expected to do so within the next 3 years while 57 of North American respondents expected to do so in the next 3 years

EUROPEANNORTH AMERICAN

Which model electric vehicle(s) are you most likely to buylease NONndashEV DRIVERS

25


14

17

13

14

3

2

10

2

17

12

9

8

Within1 year

Within3 years

Within5 years

Within6ndash10 years

2126

Within2 years

Within4 years

gt10 years

Never

2417


When do you think you will buylease (or be gifted) a fully electric (100 electric) vehicle

NONndashEV DRIVERS

26


7

1

8

7

1

56

3

75

8

4

1

3

Within1 year

Within3 years

Within5 years


47

Within2 years

Within4 years

gt10 years

Never

510


When do you think you will buy or lease (or get gifted) a plug-in hybrid electric vehicle NONndashEV DRIVERS

Compare these results to last yearrsquos report ldquoElectric Car Drivers Want Electric SUVsCUVs Midsized Cars Much More Model Variation (CleanTechnica Report)rdquo

27


3What Classes Range amp Features

Are In High Demand

28


One of the challenges of the current EV market is extreme lack of choice There are only a few widely available models and even if you look in the most popular markets (like California) EV models only account for a small percentage of all the potential vehicle classes How can we expect electric car sales if electric car models in popular segments are nothing but concepts

After polling drivers about which vehicle sizes and forms they were most interested in buying we found that the most desired classes were ldquointermediate-sized carsrdquo and ldquoSUVscrossoversrdquo two classes that happen to be poorly represented

The Car Classes In High Demand

by current offerings Overall however this was one of the topics where responses varied a great amount from one group to the next That said there was generally broad vehicle demand across the population

Naturally pickup trucks were more popular in the United States

For some reason ldquofull sizerdquo cars were in low demand in North America but that is presumably because people who want large vehicles now heavily lean towards SUVs

29


EV DRIVERSNONndashTESLA EV DRIVERS


Which car class are you most interested in for a future EV

34 31

23

21

18

22

21

10

4 26 3

1 02 1

SUVcrossover

SUVcrossover

Intermediate-sized car


Compact car Compact car

Pickup truck

Full-size car Sports car

Full-size car

Sports car Subcompact car

Subcompact car Pickup truck

Scooter or Motorcycle Scooter or Motorcycle

PHEV DRIVERS

38 45

30

10

27

16

8

30

70

1 01

5

SUVcrossover SUVcrossover

Intermediate-sized car Intermediate-sized car


Pickup truck

Full-size carSports car

Full-size car

Sports carSubcompact carSubcompact car

Pickup truck


10

30


TESLA DRIVERS

40 33

22

19

11

18

1312

611

01

SUVcrossover Full-size car


Pickup truck SUVcrossover

Full-size car Compact car

Sports car

Compact car

Subcompact car

Scooter or Motorcycle

211

02

Sports car

Subcompact car

Pickup truck


NONndashEV DRIVERS

31 27

23

21

20

28

15

10

5 38 4

1 13 1

SUVcrossover



Subcompact car

Compact car

Full-size car Full-size car


Compact car

Sports car Pickup truck

Subcompact car Sports car



31


As usual people want more range than less 57 of non-EV drivers in Europe indicated that they needed 220 miles (350 km) of range 250 miles (400 km) of range or more in an electric car Adding in another 17 at the 190 mile (300 km) level and yoursquove accumulated 74 of respondents In the US 69 of non-EV drivers surveyed were in the 220 mile 250 mile or 280+ mile pool Another 11 at the 190 mile level brought the total portion of respondents to 80 or 4 out of 5 Thatrsquos a lot of demand for long range For current EV drivers the question was modified a bit asking them how many miles of range they expected their nextfirst fully electric car to have This is an important difference because it didnrsquot investigate the respondentsrsquo actual minimum level of acceptance mdash rather if they knew what car they would get and it happened to have long range (like the Tesla Model 3) that explains the high range result Of course one reason so many EV drivers are getting the Model 3 or other long-range electric cars is because they need or strongly desire the long range

Existing Tesla drivers by far expected the most range from their next EV (which was surely another Tesla in the vast majority of cases) In North America 86 of them chose the option ldquogt250 milesrdquo and in Europe the figure was 72 Further down the totem 51 of North American PHEV drivers chose ldquogt250 milesrdquo and another 22 chose 221ndash250 miles European driver figures were 42 and 14 respectively

Range Requirements

The numbers dropped further among non-Tesla pure-EV drivers The percentages were still high relative to other options but they were 43 and 19 in North America and only 24 and 21 in Europe Actually in Europe 191ndash220 miles (300ndash350 km) was the most popular selection 25 selected that choice Nonetheless no matter the group respondents expected more range in their nextfirst fully electric cars than they expected in years past They are moving with the market and improvements in technology

32




How much range do you expect your next fully electric car (not PHEV) to have

43

43

25

24

21

3 36 10

0 11 1

gt 250 miles (gt402 kilometers)

191ndash220 miles (306ndash354 kilometers) 221ndash250 miles (355ndash402 kilometers)

191ndash220 miles (306ndash354 kilometers)





gt250 miles (gt402 kilometers)


lt100 miles (160 kilometers) lt100 miles (160 kilometers)

NA NA

20

19

7

15

PHEV DRIVERS

333

33




161ndash190 miles (258ndash305 kilometers)131ndash160 miles (210ndash257 kilometers)

lt100 miles (160 kilometers)


NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0

gt 250 miles (gt402 kilometers)gt250 miles (gt402 kilometers)







NA




161ndash190 miles (258ndash305 kilometers)lt100 miles (160 kilometers) NA

86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS

Compare these results to last yearrsquos report ldquoElectric Car Range Requirements From Current EV Drivers (CleanTechnica Report)rdquo

34


The Features People Want

cruise control ability to preheat and pre-cool the car and over-the-air software updates (which are only really available in Tesla vehicles today)

Aside from car class and range what are people looking for in an electric car

Among non-EV drivers therersquos high demand for fast charging superfast charging autonomous

34

ldquoThe probability of having an accident is 50 percent lower if you have Autopilot on even with our first version itrsquos almost

twice as good as a personrdquo

Elon Musk

48


4Top Electric Car Benefits

amp Top Misconceptions

53



NORTH AMERICAN

EUROPEAN

What are your 3 favorite things about driving electric

40

38

37

15

13

4

Environmental benefit


Financial savings

Other

I love new tech

Convenience of EV charging (not having to go to the gas station)

Low maintenance

The fun andor convenience of instant torque

Energynational security benefit

57

74

71

35

5644The smooth amp quiet drive

The smooth amp quiet drive

34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance

Compare these results to last yearrsquos report ldquoWhy Electric Car Early Adopters Went Electric + Best Things About Driving Electricrdquo

56


Top Electric Car Misconceptions

With all of those benefits what is preventing more buyers from jumping into an electric car and driving one home Often itrsquos misconceptions We asked EV drivers to share the top misconceptions people have about their electric cars in order to better understand what is blocking faster adoption The clear ldquowinnerrdquo on this matter concerning charging time In five out of the six groups ldquoThey take too long to chargerdquo was the 1 misconception according to our EV driving respondents

ldquoTheyrsquore too expensiverdquo and ldquoTheyrsquore not cleanenvironmentally beneficialrdquo were the other top choices These misconceptions will probably persist for several years but they should gradually decrease in relevance as awareness rises and also as charging range and cost improve

Of course electric cars are much cleaner and more environmentally beneficial than their gasoline- and diesel-powered ancestors but misinformation on this topic is widespread and likely driven by specific anti-EV campaigns Itrsquos unclear how understanding around this matter will evolve over time but itrsquos unlikely to matter too much for adoption since there are other benefits that will pull in more mainstream buyers and the buyers who really do make purchases based on environmental friendliness are generally more informed about the environmental benefits of electric cars

Of course electric cars are much cleaner and more

environmentally beneficial than their gasoline and

diesel-powered ancestors

57




Whatrsquos the 1 misconceptioncomplaint about EVs you hear from non-EV drivers

8 513 18

1 02 2

They take too long to charge They take too long to charge

Theyrsquore not cleanenvironmentally beneficial

Theyrsquore not cleanenvironmentally beneficialTheyrsquore too expensive

Theyrsquore too expensiveOther

Other

They arenrsquot available They arenrsquot availableTheyrsquore slow Theyrsquore slow

They still use gas They still use gas

34 34

21 21

20 19

10 1412 14

0 03 0

They take too long to charge




Theyrsquore too expensive


Other

They arenrsquot available


Theyrsquore slow

Theyrsquore slowThey still use gas They still use gas

30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other

They arenrsquot availableThey arenrsquot availableTheyrsquore slowTheyrsquore slow


TESLA DRIVERS

45 31

31

2413

27

Compare these results to last yearrsquos report ldquoTop Misconceptions of Non-EV Drivers (CleanTechnica EV Report)rdquo

87


6Electric Car Ownershiprsquos

Connection To Rooftop Solar amp Energy Conservation

91


Another energy topic we explore year after year is whether or not EV drivers have been conserving energy more due to their experience with an electric car which often makes people think about energy usage much more than before

This year 24ndash35 of respondents indicated that driving an electric car made them conserve energy in their homes more than they did so before they had an EV A large chunk of respondents thought that they may have been influenced in this way but they werent sure

91

92


NORTH AMERICAN EUROPEAN

24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No

NONndashTESLA EV DRIVERSDoes owningleasing an EV make you conserve energy in your home more than you did before you had an EV

93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95


Many more drivers were encouraged to drive more efficiently thanks to their EVs The group seemingly least influenced in this way was Tesla drivers in North America with ldquoonlyrdquo 47 of them reporting that they had been persuaded to drive more efficiently Part of this lower response may be due to the high performance of Tesla vehicles and the driversrsquo resulting desire to drive fast in them

The group most inspired to drive more efficiently perhaps surprisingly was PHEV drivers in Europe at 76 followed by PHEV drivers in North America at 74 Presumably the high results in the PHEV groups were a result of the carsrsquo smaller batteries and the driversrsquo desire to drive on electricity as much as possible

96


NON-TESLA EV DRIVERS

NORTH AMERICAN

Does owningleasing an EV make you drive more efficiently (not counting the efficiency boost you get simply from driving electric)

EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99


Overall when you consider how much electric car ownership seems to lead to greater energy conservation at home and when driving the environmental and health benefits of electric vehicle adoption rise even higher than typically presumed Therersquos an amplifying effect instead of a rebound effect (aka Jevons paradox) As far as wersquove seen this has never been quantified and even these brief survey results are the extent of the data wersquove seen collected on this topic

Compare these results to last years report 28ndash40 of EV Drivers Have Solar Panels (CleanTechnica Electric Car Driver Report)

and Whatrsquos The Effect of Driving Electric on Broader Energy Conservation (CleanTechnica Electric Car Driver Report)

107


Thank you

2018

The EV Safety Advantage

2018

Blockchain mdash An Innovation Enabler for Clean Technology

2018

Electric VehicleCharging Infrastructure Guidelines For Cities

2018

The State of Public amp Private Electric Vehicle Charging Infrastructure and the Landscape Looking Forward

2017

Electric Car Drivers Desires Demands amp Who They Are

2016

Electric Cars What Early Adopters And First Followers Want

Thank you for your interest in our enormous 2018 EV driver and potential driver report

If yoursquod like to dive even deeper into the EV industry or other cleantech matters take a look at our other reports and let us know if yoursquod like one

108


design byGRINSPIREco

ELECTRIC CAR DRIVERSDemands Desires amp Dreams

2


CleanTechnica

cleantechnicacom

CleanTechnica is the 1 cleantech news amp analysis site in the US and the world Our work has been referenced by the New York Times Washington Post Slate MSNBC Think Progress Reuters Scientific American and many other media outlets Some of the cleantech industryrsquos top CEOs directors founders and board members read us regularly Additionally tens of thousands of daily readers are enthusiastically addicted to our site and reports

The Beam The Beam is a tri-annual printed publication covering the energy transition and the race to a zero-carbon economy It features interviews with global cleantech leaders insightful op-eds and beautiful imagerythe-beamcom

Tesla ShuttleTesla Shuttle is a city-to-city electric shuttle startup in Europe and North America It offers transport that is more convenient more comfortable cheaper and quicker than flying taking the train or driving oneself along certain routestesla-shuttleeu

3






Elon Musk


4


Table of contents

5

27

87

11

48

100 104

14

59

Executive Summary









11



1

12










13





23








24


6

21

22

15

3

11

11

59

10

40

15

ChevyBolt

TeslaModel Y

VW e-Golf

BMW i3

Renault Zoe

Chevy Volt

HyundaiKona EV

TeslaModel X

Toyota Prius Prime

PHEV

Opel Ampera-E

Tesla Model 3

Nissan LEAF

HyundaiIoniq EV

TeslaModel S

34

1

4

11

16Other

0

19

15

18

7

4

8

8

7

3

58

14

32

9




25


14

17

13

14

3

2

10

2

17

12

9

8

Within1 year

Within3 years

Within5 years


2126

Within2 years

Within4 years

gt10 years

Never

2417



NONndashEV DRIVERS

26


7

1

8

7

1

56

3

75

8

4

1

3

Within1 year

Within3 years

Within5 years


47

Within2 years

Within4 years

gt10 years

Never

510




27



Are In High Demand

28








29





34 31

23

21

18

22

21

10

4 26 3

1 02 1

SUVcrossover

SUVcrossover




Pickup truck


Full-size car




PHEV DRIVERS

38 45

30

10

27

16

8

30

70

1 01

5




Pickup truck


Full-size car


Pickup truck


10

30


TESLA DRIVERS

40 33

22

19

11

18

1312

611

01





Sports car

Compact car

Subcompact car


211

02

Sports car

Subcompact car

Pickup truck


NONndashEV DRIVERS

31 27

23

21

20

28

15

10

5 38 4

1 13 1

SUVcrossover



Subcompact car

Compact car



Compact car





31




Range Requirements


32





43

43

25

24

21

3 36 10

0 11 1











NA NA

20

19

7

15

PHEV DRIVERS

333

33







NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




3






Elon Musk


4


Table of contents

5

27

87

11

48

100 104

14

59

Executive Summary









11



1

12










13





23








24


6

21

22

15

3

11

11

59

10

40

15

ChevyBolt

TeslaModel Y

VW e-Golf

BMW i3

Renault Zoe

Chevy Volt

HyundaiKona EV

TeslaModel X

Toyota Prius Prime

PHEV

Opel Ampera-E

Tesla Model 3

Nissan LEAF

HyundaiIoniq EV

TeslaModel S

34

1

4

11

16Other

0

19

15

18

7

4

8

8

7

3

58

14

32

9




25


14

17

13

14

3

2

10

2

17

12

9

8

Within1 year

Within3 years

Within5 years


2126

Within2 years

Within4 years

gt10 years

Never

2417



NONndashEV DRIVERS

26


7

1

8

7

1

56

3

75

8

4

1

3

Within1 year

Within3 years

Within5 years


47

Within2 years

Within4 years

gt10 years

Never

510




27



Are In High Demand

28








29





34 31

23

21

18

22

21

10

4 26 3

1 02 1

SUVcrossover

SUVcrossover




Pickup truck


Full-size car




PHEV DRIVERS

38 45

30

10

27

16

8

30

70

1 01

5




Pickup truck


Full-size car


Pickup truck


10

30


TESLA DRIVERS

40 33

22

19

11

18

1312

611

01





Sports car

Compact car

Subcompact car


211

02

Sports car

Subcompact car

Pickup truck


NONndashEV DRIVERS

31 27

23

21

20

28

15

10

5 38 4

1 13 1

SUVcrossover



Subcompact car

Compact car



Compact car





31




Range Requirements


32





43

43

25

24

21

3 36 10

0 11 1











NA NA

20

19

7

15

PHEV DRIVERS

333

33







NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




4


Table of contents

5

27

87

11

48

100 104

14

59

Executive Summary









11



1

12










13





23








24


6

21

22

15

3

11

11

59

10

40

15

ChevyBolt

TeslaModel Y

VW e-Golf

BMW i3

Renault Zoe

Chevy Volt

HyundaiKona EV

TeslaModel X

Toyota Prius Prime

PHEV

Opel Ampera-E

Tesla Model 3

Nissan LEAF

HyundaiIoniq EV

TeslaModel S

34

1

4

11

16Other

0

19

15

18

7

4

8

8

7

3

58

14

32

9




25


14

17

13

14

3

2

10

2

17

12

9

8

Within1 year

Within3 years

Within5 years


2126

Within2 years

Within4 years

gt10 years

Never

2417



NONndashEV DRIVERS

26


7

1

8

7

1

56

3

75

8

4

1

3

Within1 year

Within3 years

Within5 years


47

Within2 years

Within4 years

gt10 years

Never

510




27



Are In High Demand

28








29





34 31

23

21

18

22

21

10

4 26 3

1 02 1

SUVcrossover

SUVcrossover




Pickup truck


Full-size car




PHEV DRIVERS

38 45

30

10

27

16

8

30

70

1 01

5




Pickup truck


Full-size car


Pickup truck


10

30


TESLA DRIVERS

40 33

22

19

11

18

1312

611

01





Sports car

Compact car

Subcompact car


211

02

Sports car

Subcompact car

Pickup truck


NONndashEV DRIVERS

31 27

23

21

20

28

15

10

5 38 4

1 13 1

SUVcrossover



Subcompact car

Compact car



Compact car





31




Range Requirements


32





43

43

25

24

21

3 36 10

0 11 1











NA NA

20

19

7

15

PHEV DRIVERS

333

33







NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




11



1

12










13





23








24


6

21

22

15

3

11

11

59

10

40

15

ChevyBolt

TeslaModel Y

VW e-Golf

BMW i3

Renault Zoe

Chevy Volt

HyundaiKona EV

TeslaModel X

Toyota Prius Prime

PHEV

Opel Ampera-E

Tesla Model 3

Nissan LEAF

HyundaiIoniq EV

TeslaModel S

34

1

4

11

16Other

0

19

15

18

7

4

8

8

7

3

58

14

32

9




25


14

17

13

14

3

2

10

2

17

12

9

8

Within1 year

Within3 years

Within5 years


2126

Within2 years

Within4 years

gt10 years

Never

2417



NONndashEV DRIVERS

26


7

1

8

7

1

56

3

75

8

4

1

3

Within1 year

Within3 years

Within5 years


47

Within2 years

Within4 years

gt10 years

Never

510




27



Are In High Demand

28








29





34 31

23

21

18

22

21

10

4 26 3

1 02 1

SUVcrossover

SUVcrossover




Pickup truck


Full-size car




PHEV DRIVERS

38 45

30

10

27

16

8

30

70

1 01

5




Pickup truck


Full-size car


Pickup truck


10

30


TESLA DRIVERS

40 33

22

19

11

18

1312

611

01





Sports car

Compact car

Subcompact car


211

02

Sports car

Subcompact car

Pickup truck


NONndashEV DRIVERS

31 27

23

21

20

28

15

10

5 38 4

1 13 1

SUVcrossover



Subcompact car

Compact car



Compact car





31




Range Requirements


32





43

43

25

24

21

3 36 10

0 11 1











NA NA

20

19

7

15

PHEV DRIVERS

333

33







NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




12










13





23








24


6

21

22

15

3

11

11

59

10

40

15

ChevyBolt

TeslaModel Y

VW e-Golf

BMW i3

Renault Zoe

Chevy Volt

HyundaiKona EV

TeslaModel X

Toyota Prius Prime

PHEV

Opel Ampera-E

Tesla Model 3

Nissan LEAF

HyundaiIoniq EV

TeslaModel S

34

1

4

11

16Other

0

19

15

18

7

4

8

8

7

3

58

14

32

9




25


14

17

13

14

3

2

10

2

17

12

9

8

Within1 year

Within3 years

Within5 years


2126

Within2 years

Within4 years

gt10 years

Never

2417



NONndashEV DRIVERS

26


7

1

8

7

1

56

3

75

8

4

1

3

Within1 year

Within3 years

Within5 years


47

Within2 years

Within4 years

gt10 years

Never

510




27



Are In High Demand

28








29





34 31

23

21

18

22

21

10

4 26 3

1 02 1

SUVcrossover

SUVcrossover




Pickup truck


Full-size car




PHEV DRIVERS

38 45

30

10

27

16

8

30

70

1 01

5




Pickup truck


Full-size car


Pickup truck


10

30


TESLA DRIVERS

40 33

22

19

11

18

1312

611

01





Sports car

Compact car

Subcompact car


211

02

Sports car

Subcompact car

Pickup truck


NONndashEV DRIVERS

31 27

23

21

20

28

15

10

5 38 4

1 13 1

SUVcrossover



Subcompact car

Compact car



Compact car





31




Range Requirements


32





43

43

25

24

21

3 36 10

0 11 1











NA NA

20

19

7

15

PHEV DRIVERS

333

33







NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




13





23








24


6

21

22

15

3

11

11

59

10

40

15

ChevyBolt

TeslaModel Y

VW e-Golf

BMW i3

Renault Zoe

Chevy Volt

HyundaiKona EV

TeslaModel X

Toyota Prius Prime

PHEV

Opel Ampera-E

Tesla Model 3

Nissan LEAF

HyundaiIoniq EV

TeslaModel S

34

1

4

11

16Other

0

19

15

18

7

4

8

8

7

3

58

14

32

9




25


14

17

13

14

3

2

10

2

17

12

9

8

Within1 year

Within3 years

Within5 years


2126

Within2 years

Within4 years

gt10 years

Never

2417



NONndashEV DRIVERS

26


7

1

8

7

1

56

3

75

8

4

1

3

Within1 year

Within3 years

Within5 years


47

Within2 years

Within4 years

gt10 years

Never

510




27



Are In High Demand

28








29





34 31

23

21

18

22

21

10

4 26 3

1 02 1

SUVcrossover

SUVcrossover




Pickup truck


Full-size car




PHEV DRIVERS

38 45

30

10

27

16

8

30

70

1 01

5




Pickup truck


Full-size car


Pickup truck


10

30


TESLA DRIVERS

40 33

22

19

11

18

1312

611

01





Sports car

Compact car

Subcompact car


211

02

Sports car

Subcompact car

Pickup truck


NONndashEV DRIVERS

31 27

23

21

20

28

15

10

5 38 4

1 13 1

SUVcrossover



Subcompact car

Compact car



Compact car





31




Range Requirements


32





43

43

25

24

21

3 36 10

0 11 1











NA NA

20

19

7

15

PHEV DRIVERS

333

33







NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




23








24


6

21

22

15

3

11

11

59

10

40

15

ChevyBolt

TeslaModel Y

VW e-Golf

BMW i3

Renault Zoe

Chevy Volt

HyundaiKona EV

TeslaModel X

Toyota Prius Prime

PHEV

Opel Ampera-E

Tesla Model 3

Nissan LEAF

HyundaiIoniq EV

TeslaModel S

34

1

4

11

16Other

0

19

15

18

7

4

8

8

7

3

58

14

32

9




25


14

17

13

14

3

2

10

2

17

12

9

8

Within1 year

Within3 years

Within5 years


2126

Within2 years

Within4 years

gt10 years

Never

2417



NONndashEV DRIVERS

26


7

1

8

7

1

56

3

75

8

4

1

3

Within1 year

Within3 years

Within5 years


47

Within2 years

Within4 years

gt10 years

Never

510




27



Are In High Demand

28








29





34 31

23

21

18

22

21

10

4 26 3

1 02 1

SUVcrossover

SUVcrossover




Pickup truck


Full-size car




PHEV DRIVERS

38 45

30

10

27

16

8

30

70

1 01

5




Pickup truck


Full-size car


Pickup truck


10

30


TESLA DRIVERS

40 33

22

19

11

18

1312

611

01





Sports car

Compact car

Subcompact car


211

02

Sports car

Subcompact car

Pickup truck


NONndashEV DRIVERS

31 27

23

21

20

28

15

10

5 38 4

1 13 1

SUVcrossover



Subcompact car

Compact car



Compact car





31




Range Requirements


32





43

43

25

24

21

3 36 10

0 11 1











NA NA

20

19

7

15

PHEV DRIVERS

333

33







NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




24


6

21

22

15

3

11

11

59

10

40

15

ChevyBolt

TeslaModel Y

VW e-Golf

BMW i3

Renault Zoe

Chevy Volt

HyundaiKona EV

TeslaModel X

Toyota Prius Prime

PHEV

Opel Ampera-E

Tesla Model 3

Nissan LEAF

HyundaiIoniq EV

TeslaModel S

34

1

4

11

16Other

0

19

15

18

7

4

8

8

7

3

58

14

32

9




25


14

17

13

14

3

2

10

2

17

12

9

8

Within1 year

Within3 years

Within5 years


2126

Within2 years

Within4 years

gt10 years

Never

2417



NONndashEV DRIVERS

26


7

1

8

7

1

56

3

75

8

4

1

3

Within1 year

Within3 years

Within5 years


47

Within2 years

Within4 years

gt10 years

Never

510




27



Are In High Demand

28








29





34 31

23

21

18

22

21

10

4 26 3

1 02 1

SUVcrossover

SUVcrossover




Pickup truck


Full-size car




PHEV DRIVERS

38 45

30

10

27

16

8

30

70

1 01

5




Pickup truck


Full-size car


Pickup truck


10

30


TESLA DRIVERS

40 33

22

19

11

18

1312

611

01





Sports car

Compact car

Subcompact car


211

02

Sports car

Subcompact car

Pickup truck


NONndashEV DRIVERS

31 27

23

21

20

28

15

10

5 38 4

1 13 1

SUVcrossover



Subcompact car

Compact car



Compact car





31




Range Requirements


32





43

43

25

24

21

3 36 10

0 11 1











NA NA

20

19

7

15

PHEV DRIVERS

333

33







NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




25


14

17

13

14

3

2

10

2

17

12

9

8

Within1 year

Within3 years

Within5 years


2126

Within2 years

Within4 years

gt10 years

Never

2417



NONndashEV DRIVERS

26


7

1

8

7

1

56

3

75

8

4

1

3

Within1 year

Within3 years

Within5 years


47

Within2 years

Within4 years

gt10 years

Never

510




27



Are In High Demand

28








29





34 31

23

21

18

22

21

10

4 26 3

1 02 1

SUVcrossover

SUVcrossover




Pickup truck


Full-size car




PHEV DRIVERS

38 45

30

10

27

16

8

30

70

1 01

5




Pickup truck


Full-size car


Pickup truck


10

30


TESLA DRIVERS

40 33

22

19

11

18

1312

611

01





Sports car

Compact car

Subcompact car


211

02

Sports car

Subcompact car

Pickup truck


NONndashEV DRIVERS

31 27

23

21

20

28

15

10

5 38 4

1 13 1

SUVcrossover



Subcompact car

Compact car



Compact car





31




Range Requirements


32





43

43

25

24

21

3 36 10

0 11 1











NA NA

20

19

7

15

PHEV DRIVERS

333

33







NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




26


7

1

8

7

1

56

3

75

8

4

1

3

Within1 year

Within3 years

Within5 years


47

Within2 years

Within4 years

gt10 years

Never

510




27



Are In High Demand

28








29





34 31

23

21

18

22

21

10

4 26 3

1 02 1

SUVcrossover

SUVcrossover




Pickup truck


Full-size car




PHEV DRIVERS

38 45

30

10

27

16

8

30

70

1 01

5




Pickup truck


Full-size car


Pickup truck


10

30


TESLA DRIVERS

40 33

22

19

11

18

1312

611

01





Sports car

Compact car

Subcompact car


211

02

Sports car

Subcompact car

Pickup truck


NONndashEV DRIVERS

31 27

23

21

20

28

15

10

5 38 4

1 13 1

SUVcrossover



Subcompact car

Compact car



Compact car





31




Range Requirements


32





43

43

25

24

21

3 36 10

0 11 1











NA NA

20

19

7

15

PHEV DRIVERS

333

33







NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




27



Are In High Demand

28








29





34 31

23

21

18

22

21

10

4 26 3

1 02 1

SUVcrossover

SUVcrossover




Pickup truck


Full-size car




PHEV DRIVERS

38 45

30

10

27

16

8

30

70

1 01

5




Pickup truck


Full-size car


Pickup truck


10

30


TESLA DRIVERS

40 33

22

19

11

18

1312

611

01





Sports car

Compact car

Subcompact car


211

02

Sports car

Subcompact car

Pickup truck


NONndashEV DRIVERS

31 27

23

21

20

28

15

10

5 38 4

1 13 1

SUVcrossover



Subcompact car

Compact car



Compact car





31




Range Requirements


32





43

43

25

24

21

3 36 10

0 11 1











NA NA

20

19

7

15

PHEV DRIVERS

333

33







NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




28








29





34 31

23

21

18

22

21

10

4 26 3

1 02 1

SUVcrossover

SUVcrossover




Pickup truck


Full-size car




PHEV DRIVERS

38 45

30

10

27

16

8

30

70

1 01

5




Pickup truck


Full-size car


Pickup truck


10

30


TESLA DRIVERS

40 33

22

19

11

18

1312

611

01





Sports car

Compact car

Subcompact car


211

02

Sports car

Subcompact car

Pickup truck


NONndashEV DRIVERS

31 27

23

21

20

28

15

10

5 38 4

1 13 1

SUVcrossover



Subcompact car

Compact car



Compact car





31




Range Requirements


32





43

43

25

24

21

3 36 10

0 11 1











NA NA

20

19

7

15

PHEV DRIVERS

333

33







NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




29





34 31

23

21

18

22

21

10

4 26 3

1 02 1

SUVcrossover

SUVcrossover




Pickup truck


Full-size car




PHEV DRIVERS

38 45

30

10

27

16

8

30

70

1 01

5




Pickup truck


Full-size car


Pickup truck


10

30


TESLA DRIVERS

40 33

22

19

11

18

1312

611

01





Sports car

Compact car

Subcompact car


211

02

Sports car

Subcompact car

Pickup truck


NONndashEV DRIVERS

31 27

23

21

20

28

15

10

5 38 4

1 13 1

SUVcrossover



Subcompact car

Compact car



Compact car





31




Range Requirements


32





43

43

25

24

21

3 36 10

0 11 1











NA NA

20

19

7

15

PHEV DRIVERS

333

33







NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




30


TESLA DRIVERS

40 33

22

19

11

18

1312

611

01





Sports car

Compact car

Subcompact car


211

02

Sports car

Subcompact car

Pickup truck


NONndashEV DRIVERS

31 27

23

21

20

28

15

10

5 38 4

1 13 1

SUVcrossover



Subcompact car

Compact car



Compact car





31




Range Requirements


32





43

43

25

24

21

3 36 10

0 11 1











NA NA

20

19

7

15

PHEV DRIVERS

333

33







NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




31




Range Requirements


32





43

43

25

24

21

3 36 10

0 11 1











NA NA

20

19

7

15

PHEV DRIVERS

333

33







NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




32





43

43

25

24

21

3 36 10

0 11 1











NA NA

20

19

7

15

PHEV DRIVERS

333

33







NA

51

22

43

29

1412




0

105

00





NA

33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




33


TESLA DRIVERS

25

24

1

1

00

41

3

0

9

00

0








NA





86 72

9 15

30

469

2

220 miles (354 km)

280+ miles (451+ km)

250 miles (402 km)

190 miles (306 km)

130 miles (209 km)160 miles (257 km)

100 miles (161 km)

70 miles (113 km)

23

23

21

1617

1211

250 miles (402 km)

190 miles (306 km)

220 miles (354 km)

280+ miles (451+ km)

4

1110

2

130 miles (209 km)

100 miles (161 km)

160 miles (257 km)

70 miles (113 km)

NONndashEV DRIVERS


34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




34






34



Elon Musk

48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




48




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




53



NORTH AMERICAN

EUROPEAN


40

38

37

15

13

4



Financial savings

Other

I love new tech


Low maintenance



57

74

71

35



34

27

27

21

15

2

Financial savings

Other

I love new tech




Low maintenance

54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




54


PHEV DRIVERS

NORTH AMERICAN

EUROPEAN

40

39

29

22

16

3



Financial savings

Other

I love new tech


Low maintenance



56

81

62

57

5242



29

29

29

19

14

5

Financial savings

Other

I love new tech




Low maintenance

55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




55


TESLA DRIVERS

NORTH AMERICAN

EUROPEAN

44

38

30

15

14

5



Financial savings

Other

I love new tech


Low maintenance



59

65

61

59

54



43

39

24

24

11

2

Financial savings

Other

I love new tech




Low maintenance


56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




56









57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




57





8 513 18

1 02 2





Other



34 34

21 21

20 19

10 1412 14

0 03 0







Other



Theyrsquore slow


30 33

29 24

1514

PHEV DRIVERS

58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




58


3 48 6

2 22 2






Other Other



TESLA DRIVERS

45 31

31

2413

27


87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




87




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




91




91

92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




92



24 Yes 28 Yes

17 Maybe 23 Maybe

59 No 49 No


93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




93



27 Yes 24 Yes

15 Maybe 48 Maybe

58 No 28 No

PHEV DRIVERS

94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




94



29 Yes 35 Yes

16 Maybe 28 Maybe

55 No 37 No

TESLA DRIVERS

95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




95




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




96



NORTH AMERICAN


EUROPEAN

64 Yes 71 Yes

11 Maybe 21 Maybe

25 No 8 No

97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




97



74 Yes 76 Yes

17 Maybe 14 Maybe

9 No 10 No

PHEV DRIVERS

98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




98



47 Yes 64 Yes

41 Maybe 25 Maybe

12 No 11 No

TESLA DRIVERS

99





107


Thank you

2018


2018


2018


2018


2017


2016




108




99





107


Thank you

2018


2018


2018


2018


2017


2016




108




107


Thank you

2018


2018


2018


2018


2017


2016




108




108




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