preventing ad tech jenga: how to onboard new ad partners
TRANSCRIPT
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Preventing Ad Tech Jenga:
How to Onboard New Partners
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Integrating New Partners
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Simpler Times Today
Ad Networks
Direct Sales
Headerbidders (w/ PMP)
Direct Sales
Standard Exchanges
Ad Networks
Standard Exchanges
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Onboarding Checklist
Partner
Quality
Technology
Performance
Reporting
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Publisher References
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Payment
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Demand Sources
• Unique demand?
• % of unique demand?
• Biggest buyers?
• IBV buyers?
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On-boarding Checklist
Partner
Quality
Technology
Performance
Reporting
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Headerbidders
• Script?
• Wrappers?
• Timeout?
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Onboarding Checklist
Partner
Quality
Technology
Performance
Reporting
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2MBaverage webpage size1
Source: Carson, Biz. "The Overweight Web: Average Web Page Size Is up 15% in 2014." Gigaom. Gigaom, 29 Dec. 2014. Web. 07 Jan. 2016.
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File Size
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Resources and File Size
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Ad Quality
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Onboarding Checklist
Partner
Quality
Technology
Performance
Reporting
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A/B Testing
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A/B Testing
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A/B Testing
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A/B Testing
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A/B Testing
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Testing Considerations
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Performance
Partner A
Partner A
Partner A
$1.00
$0.50
$0.75
Partner C
Partner B
Partner B
Partner C
Partner C
Partner B
Test #1 Test #2 Test #3
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Performance
Partner A
Partner A
Partner A
$1.00
$0.50
$0.75
Partner C
Partner B
Partner B
Partner C
Partner C
Partner B
Test #1 Test #2 Test #3
IDENTICAL YIELD
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Better Scenario
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On-boarding Checklist
Partner
Quality
Technology
Performance
Reporting
![Page 27: Preventing Ad Tech Jenga: How to Onboard New Ad Partners](https://reader031.vdocuments.site/reader031/viewer/2022022414/58783f1d1a28ab707b8b61ed/html5/thumbnails/27.jpg)
Reporting
• API, email, scraping?
• Discrepancy
• Reconciliations