pretty polly viral video brief
DESCRIPTION
As a team we were briefed by the brand Pretty Polly to create a viral video to promote their 'Shape it up' tights range.TRANSCRIPT
#SHAPEUPYOURDAY
Where do we start? •
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1.0 consumer insight Georgia, 16.
Ella, 20.
Lizzie, 17.
1.0 consumer insight
Topshop,h&m and asos
Instagram and twitter
Harlem shake, the 3 pony and
the gymnast pole dancer
2.0 the big idea
Where do we start? •
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2.0 the big idea
What’s the plan? •
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#SHAPEUPYOURDAY
3.0 pr strategy Taking #Shapeupyourday further •
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3.0 pr strategy What’s the event? •
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4.0 social media
Shape Up The Web •
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4.0 social media
Shape Up The Web •
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4.0 social media
Generation vlogger •
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4.0 social media
Generation Vlogger •
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4.0 video •
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WHAT DID WE SAY? •
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When are you going to
#shapeupyourday