presspack 26 may 2009 email

8/14/2019 PressPack 26 May 2009 Email

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PRESS PACK

SPAFILMS

www.ageofstupid.net

Spanner Films LtdHerston Cross, 230 High St,Swanage, Dorset, BH19. UK

www.spannerfilms.net

PRODUCERLizzie [email protected]+44 (0)20 7383 0822+44 (0)7789 862 011

BCM Spanner FilmsLondon, WC1N 3XXUnited Kingdom

The new cinema documentary from DirectorFranny Armstrong (McLibel, Drowned Out) andOscar-winning Producer John Battsek (One Day InSeptember, In The Shadow of the Moon).Pete Postlethwaite stars as an old man living alonein the devastated world of 2055, looking at archivefootage from 2008, asking: why didnt we stopclimate change when we had the chance?

Produced independently, with a crowd-fundedbudget of 450,000, the 89 minute film has beenreleased in cinemas in the UK and will be launchedin America in September 2009.

Passion Pictures33-34 Rathbone PlaceLondon W1T 1JN. UK

www.passion-pictures.com


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REVIEWS

BASICS

A Deeply Inconvenient Kick Up the Backside...

you wont see a more important film this year

Has enough attitude to power a large city...

Slaps you round the face...then punches you in the stomach.

Compelling and constantly surprising... the first successful

dramatisation of climate change to reach the big screen

Lectures us sternly and pitilessly -

but also intelligently and provokingly

The most imaginative and dramatic assault on

the institutional complacency shrouding the issue

Knocks spots off An Inconvenient Truth

Fabulously funny... heart-wrenching... visually stunning

Bold, supremely provocative, and hugely important...a cry from the heart as much as a roar for necessary change.

DirectorProducer

Exective ProducerComposer

Production CompaniesStarring

Running TimeGenre

SubjectLocations

Shot onScreening Format

Proposed ReleaseSchedule

Website

Franny ArmstrongLizzie GillettJohn BattsekChris BrierleySpanner Films & Passion PicturesPete Postelethwaite + 5 doc characters89 minsDocumentary - Drama - AnimationClimate change, oil, war & human stupidityAmerica, UK, India, Nigeria, Iraq,Jordan, The AlpsHD & HDVHDcam, Digi Beta

UK - March 2008Global Launch - July 2008US Premiere - Autumn 2008www.ageofstupid.net


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SYNOPSISSHORT (66 WORDS)

The Age Of Stupid is the new cinema documentary from the Director of McLibel andthe Producer of the Oscar-winning One Day In September. This enormously ambitiousdrama-documentary-animation hybrid stars Oscar-nominated Pete Postlethwaite as anold man living in the devastated world of 2055, watching archive footage from 2008 andasking: why didnt we stop climate change while we had the chance?

LONG (340 WORDS)The Age Of Stupid is the new documentary-drama-animation hybrid from DirectorFranny Armstrong (McLibel, Drowned Out) and Oscar-winning Producer John Battsek(One Day In September, Live Forever, In the Shadow of the Moon). Oscar-nominated Pete

Postlethwaite (In The Name of the Father, Brassed Off, The Usual Suspects) stars as anold man living in the devastated world of 2055. He watches archive footage from 2008and asks: Why didnt we stop climate change when we had the chance?

Runaway climate change has ravaged the planet by 2055. Pete plays the founder of TheGlobal Archive, a storage facility located in the (now melted) Arctic, preserving all ofhumanitys achievements in the hope that the planet might one day be habitable again.Or that intelligent life may arrive and make use of all that weve achieved. He pullstogether clips of archive news and documentary from 1950>2008 to build a messageshowing what went wrong and why. He focusses on six human stories:

< Alvin Duvernay, is a paleontogolist helping Shell find more oil off the coast of

New Orleans. He also rescued more than 100 people after Hurricane Katrina,which, by 2055, is well known as one of the first major climate change events.

> Jeh Wadia in Mumbai aims to start-up a new low-cost airline

and gets a million Indians flying.

< Layefa Malemi lives in absolute poverty in a small village in

Nigeria from which Shell extracts tens of millions of dollarsworth of oil every week. She dreams of becoming a doctor, butmust fish in the oil-infested waters for four years to raise the funds.

> Jamila Bayyoud, aged 8, is an Iraqi refugee living on the

streets of Jordan after her home was destroyed - and fatherkilled - during the US-led invasion of 2003. Shes trying to help her elderbrother make it across the border to safety.

< Piers Guy is a windfarm developer from Cornwall fighting

the NIMBYs of Middle England.

> 82-year-old French mountain guide Fernand Pareau has

witnessed his beloved Alpine glaciers melt by 150 metres.


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THE PEOPLES PREMIEREThe Age Of Stupid, the new cinema documentary from the Director of McLibel

had its UK Premiere on March 15th 2009 in a solar cinema tent in the middleof Londons Leicester Square, and simultaneously at 62 cinemas, setting a newGuinness World Record in the process. The star of the film, Pete Postlethwaite,arrived by by bicycle before posing for the papparazzi on the green carpet.Other celebs and high profile guests, including Gillian Anderson, Jason Isaacs,Will Young and the Government Minister for climate change, arrived on foot, bybicycle, public transport or biodiesel cars (chip fat from local Leicester Squarechippies was collected by youth volunteers to power the vehicles).

The premiere was not plugged into any mains power with the entire eventbeing successfuly powered by solar panels resulting in only 1% of the carbon

emissions of a normal Hollywood style premiere. (See eco fact on next page).

The Peoples Premiere also generated a huge amount of mainstream presscoverage, took 70,000 GBP in one day, inspired people to change their lives andenabled ten thousand people to see the film simultaneously.

Along with all the print and online articles, the best of which are included in thispress pack, the event also featured on the following TV programmes: Channel4 News, Sky News, BBC News, ten minutes on BBC Newsnight, Richard & Judy,BBC Breakfast, and the Today programme.

PETE POSTLETHWAITE

ARRIVING BY BIKE >

THE UKs FIRST ROAD LEGAL SOLAR CAR

JASON ISAACS, ACTOR

PETEPLEDGESTOGIVEB

ACKHISOBE

IFTHEGOVERNMENTF

AILTOACT>

>>


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ageofstupid.net

THE 1% EVENT

5 TONNESOF CARBON

DIOXIDE GAS

FREEBIKEREPAIR

SERVICEONSITE

500 TONNESOF A TYPICAL RED CARPET PREMIERE

The Age of Stupid premiere will result in just 1% of theCO2 emissions of a regular blockbuster premiere:

VS.

ROLL UP, ROLL UP

Our Green Travel Plan is guiding people to and from the premiere in low carbon style,

be it on foot, bicycle (zero carbon), bus or train (low carbon). Anyone coming by carmust have a full car-load - no single passengers. We are enforcing a no-fly-zone

around the premiere: If just one of our celebs were to fly in to London from LA they

would emit as much CO2 as the entire rest of the event.

Our celebs are rolling up in a

fleet of zero carbon wheels:a Lotus Elise running on landfillgas - three electric G-Wiz cars -a Tesla Roadster, an all electricsports car, capable of 0-60mphin 4 seconds and straight fromthe labs of Cambridge Uni:

the UKs first road legal solar car

Frontrowseatsmade

fromrecycledLondon

papers.

Carspoweredby

usedchipfat

Noplasticcups.

Thefencecoverforthe eventismadefromre-usedfairtrade coffeesacks.

Allprintedmaterial

usesrecycledpaperand

vegetableinks.


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DIRECTORS STATEMENT

PRODUCTION NOTES

Either we seriously tackle climate change or we wipe out most life on

Earth. The future of our species and everything we have ever achievedis at stake, so its not a tricky decision, as a filmmaker, to decidewhich subject to work on. The original plan, back in 2002, was toborrow the structure of Stephen Soderberghs movie Traffic:six human stories on all sides of a complex international issue.Traffic was fiction/drugs and Crude (working title) was goingto be documentary/oil.

I hooked up with producer John Battsek and agreed we neededa decent budget to make such an ambitious film, but that wealso wanted to remain utterly independent. So we came up witha scheme we called crowd-funding. The complete budget of450,000 UK pounds was raised by selling shares to individuals andgroups including a hockey team and a health centre who care aboutclimate change. Our 228 investors gave between 500 and 35,000 poundsand each own a percentage of profits of the film, as do the crew, who worked atmassively reduced rates. Which leaves us in the powerful position of owning all therights. My first two films McLibel and Drowned Out have togetherbeen watched by 55 million viewers worldwide, and we are planningto smash that record with Stupid. After three years simultaneouslyfollowing six different stories in six wildly-different locations -New Orleans, Nigeria, UK, The Alps, India, Jordan we held sometest screenings of the rough cut. This was May 2007. Disaster.Only people obsessed with climate change could understand allour subtle links. To everyone else it was a hodgepodge of random

stories. After despairing a while, I decided to introduce a fictionalcharacter, living in 2055, when the planet has been devastated andhundreds of millions of people killed. He is trawling through archivefootage fromnow, trying to work out why we didnt stop climate changewhen we still had the chance. There was only ever one actor in my mind andwhen I googled Pete Postlethwaite + climate change and learnt he was setting upa wind turbine in his garden, I thought we might just have a hope of persuading him... AlGores film An Inconvenient Truth did a fantastic job at bringing the public up-to-speedon the science of climate. The Age of Stupid takes the baton from Gore and examines themoral, psychological and human consequences of our current way of life. We calculatedthe films carbon footprint by recording every journey - by foot, bicycle, motor boat,rowing boat, plane, train, car, rickshaw and helicopter - as well as all the electricity, gas,

food and equipment used. It added up to 94 tonnes, which is equivalent to four Americansfor a year or 185 patio heaters for a month. I definitely think our filmis worth 185 patio heaters.

Franny first thought of the idea for Crude (as it was known then) back in 2002. The planwas to borrow the structure from Stephen Soderberghs film Traffic: six interweavingstories circling the drugs trade and refusing to supply easy answers. But where Trafficwas about drugs, Crude would be about oil and climate change.


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In 2004 Franny signed up the UKs top documentary producer, John Battsek, with theaim of channeling his contacts and experience into a mainstream hit. John won theBest Documentary Oscar in 2001, with his very first feature documenatary, One Day inSeptember. Since then, hes produced a brace of commercially successful docs on subjectsranging from American moon landings and British pop music to Bolivian tin mining and

Korean gymnastics. He loves to fully capitalise on a great film, by releasing soundtrackalbums, merchandise and books. He has sold his films for international theatrical releaseto Miramax, Pathe, Sony Classics and Paramount, to name a few. John responded toFrannys 30 second pitch for Crude with Love it. Lets do it.

Franny and John were determined to produce Crude/The Age of Stupid independently, inorder to give them both full editorial freedom and complete control of the distribution.They came up with the crowd-funding film financing model. Essentially, shares weresold to raise the budget, and all crew work at massively reduced rates to keep costslow - but they also received a percentage. This way the production could not only remaineditorially and distributionarily independent, but any profits accrued would be sharedamongst the people who made the film (the crew), the people who funded it (the investors),

the organisations that supported it (the production companies) and the people in it (thestars). The first Funding Event was held in Dec 2004, offering 100 shares of 500 each. Inone of the most terrifying experiences of the film - scarier even than being held in a kidnapvillage in Nigeria - Franny stood up and explained the idea for the film to 30 punters in ascreening room in Soho. They sold the first thirteen shares that night, whichput 17,500 in the kitty, more than enough for low-budget filmmakers to getstarted. One of the key advantages of crowd-funding, we later realised, isthat you do not have to wait to secure a complete budget before you start.

Franny was side-tracked for the first half of 2005 with re-editing herdocumentary McLibel to feature length for broadcast on BBC2,followed by UK and US theatrical releases.

Lizzie Gillett had been working for Franny on other projectssince 2002 but in Oct 2004 she joined the Stupid team. Startingas an admin assistant, she quickly made herself invaluable andeventually took over the day-to-day producing role, with Johnbecoming the Executive Producer. In June, Franny and Lizziebought a Sony Z1 HDV camera and set off to find their firstcharacter at the Paris Air Show. They were on a mission to findone of the new breed of Indian entrepreneurs busily starting uplow-cost airlines. After several weeks of research, Jeh Wadia - a33 year old Indian from a wealthy family launching a new airlinecalled Go Air - became the firm favourite and was soon signed up.

Over the next 15 months the pair travelled to 6 countries andfound the stars of the film; Layefa in Nigeria, Fernand in theAlps, Piers in Cornwall, Jamila & Adnan in Jordan, Al in NewOrleans and Jeh in India. They spent many weeks filming ineach location, visiting each character between two and seven

times over the next two years.


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The relentless filming schedule soon drained the bank balance, so Funding Round 2was launched in Feb 2006, with 40 shares of 5,000 each. More and more investorsappeared from nowhere as word spread. Over the next two years, the 40 shares weregradually sold and the complee 450k raised. There are now 223 investors from the UK,Britain, New Zealand, Australia, Holland, Denmark and France. The investors each own

a percentage of the film - as do the crew, who are working for massively reduced rates -and will be paid once a year for ten years.

In March 2007, Franny and editor David Hill (who had cutMcLibel) emerged with a 90 minute rough cut whichinterwove the documentary stories, as planned.However, it was felt that the film wasnt greater thanthe sum of its parts and that most of the themes weretoo subtle for the average viewer to fully appreciate.The production entered a dark few months of brain-wracking until the idea eventually emerged to set thefilm in the future, with fictional character(s) observing thedocumentary characters from a distance, and reflecting

on the barriers that stand in the way of us halting climatechange. This also allowed the film to explicitly show whatthe future will be if we continue as we are.

Over an intensive 4 month script-writing process this idea developed intoa scenario in the year 2055, during apocalyptic runaway climate change,with two teenagers living in The Global Archive, a storage facility in theArctic protecting all of humanities achievements from the ravages ofclimate change, in the hope that intelligent life might evolve - or arrive -and be able to make use of what we have learned.

The rough cut was tested to a select group of friends, investors and crew

at the Curzon Soho Cinema in September 2007. Franny and Assistant EditorAndy (aged 35 and 42 respectively) played the teenagers in the future, as a stand-in testbefore proper actors were cast. In one of the low-points of the production, therewas a largely negative reaction.

So the teenagers got dumped. But the future idea was felt to be very strong,so, two days of brainstorming later, a variation was invented and subsequentlytested. This time, Frannys dad played an old man in the future. He represented the30-something generation now, aged 70-something in 2055, looking back with sorrowand regret at everything they didnt do to stop climate change. Rather than the nextgeneration berating us for destroying the planet, this version was dramatically muchmore successful. Though Frannys dad is no actor, the emotion of the scenario was plainfor all to see.

Frannys all-time favourite actor, and the only person she would consider for the roleof The Archivist is In The Name of the Fathers Pete Postlethwaite. Stephen Speilbergcalled him the best actor in the world and John had worked with him on a previousproduction and had got on famously. Franny googled Pete Postelthwaite +climatechange, just in case, and was thrilled to find out that not only was Pete in the middle of acomprehensive eco-renovation of his house, including installing a home turbine, but thatit is every single persons responsibility to do what they can to stop climate change. OnDec 17 2007 at 3.27pm, Pete said Yes.


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The drama scenes with Pete were shot on Jan 24th 2008, in a carpet warehouse inWillesden, hastily converted into a futuristic storage facility by production designer DavidBryan and his team.

Once it was decided that Pete would be looking through all of

the media ever produced by humanity, the archive possibilitiesspan out of control. We first approached ITN Source witha proposed deal whereby we had complete access to alltheir archive (which includes Reuters, Pathe and CBS), inexchange for a token upfront fee and a percentage of profits.Unbelievably, they said yes. We then headed to the BBC MotionGallery, but were turned away, as the BBC would never agreeto such a deal. Two days later, they got in touch to say that a bigboss somewhere up the system had overruled their decisionand we received our magic BBC login.

Franny wanted to stay as far away from traditional documentary styling as possible. Inparticular, this meant no talking heads and no commentary (both rules were of course

later broken, to a small extent). She decided to use animated pieces to explain keyconcepts and background material. As Pete would be pulling these animations from thearchive, they needed to be a wide range of styles and tones, as though theyd come froma variety of sources. The production advertised for animators and soon had a team of18 boys, all a little blue for lack of sunlight, beavering away mostly in their bedrooms,producing what became one of the films most impressive elements.

For the music, the intention was always to write a Star Wars-esque orchestral score,which the composer, Chris Brierley, slightly balked out. So he came back with somethingbetter and then pulled together all his orchestral friends for a recording session in adonated studio that one of our investors happened to own. We also attempted to clearabout 15 famous pop songs, but only succeeded with Just Cant Get Enough, Boots Are

Made For Walking and Radioheads Reckoner.

One of the first public sneak previews of the film was in the UK Parliament, where it wassaid by insiders to be the most well attended event apart from the Campaign for Real Alelaunch (and they gave out free beer). It has since screened at the EU, Dutch, Welsh, andScottish Parliaments and has screenings lined up with Kofi Annans Global HumanitarianFoundation (where he is hosting the panel debate), the WHO, Obamas thinktank, the UN,the Edinburgh & London film festivals, and t he BBC.

The Age of Stupid production isresponsible for 94 tonnes of Co2.

A FRIGHTENING VISION:THE GLOBAL ARCHIVE>


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CROWD-FUNDED

DIRECTOR FRANNY ARMSTRONG

CARBON DIOXIDE EMISSIONS

The film is crowd-funded. Meaning we raised the cash by sellingsharesto 223 individuals and groups. The groups range from ahockey team and a womens health centre. This is mostly to give it thebest chance of reaching a mainstream multiplex audience,but also to retain complete editorial control. The 450k budget for

The Age of Stupid was raised by selling shares to people who care about climate change. Theseinvestors all own a percentage of the film - as do the crew, who are working for massively reducedrates. If the film makes as much money as Michael Moores Fahrenheit 9/11 - admittedly thebiggest grossing documentary of all time - an initial 500 investment would recoup about 60,000.On the other hand, if it makes as much as Frannys film Drowned Out, a 500 investment would recouponly 50. But whatever the films box office take, every investor in The Age of Stupid will know that theyhave supported a film that will hopefully be a significant landmark in the ongoing battleagainst climate change.

Frannys first documentary, McLibel (1997, 2005), told the inside story of the infamousMcDonalds libel trial. Filmed over ten years with no commission, no budget and a voluntary crew -including Ken Loach, who directed the courtroom reconstructions - it shot to notoriety after gettingstopped by lawyers at first BBC1 and then Channel 4 on its first release in 1997. Eight years later -after the McLibel Two had defeated the British government at the European Court of Human Rights- it was finally broadcast on BBC2, to excellent viewing figures (1 million at 10.30pm on Sunday)and fantastic reviews. It was then broadcast on TV in 15 countries - including Australia, Canada &America - and released on DVD worldwide. Cinema Libre distributors released McLibel in Americancinemas and DVD stores in Summer 2005 and Revelation followed in the UK in 2006. McLibel wasnominated for (but never won) numerous awards, including the Grierson Documentary Award and

the British Independent Film Awards.

EQUIVALENT TO:

> 8 British people for 1 year

> 4 American people for 1 year

> 1000 Tanzanians people for 1 year

> 91 people living sustainably for 1 year

> 1 of Piers big turbines for 6 days

> Recycling 910,000 bottles

> 15 British homes for 1 year

> 18 American cars for 1 year

> 185 gas patio-heaters for one month

48 flights, 124,000 milesFood for 1,277 meals

Train trips, 23,612 milesBoat trips, 497 miles

Cameras, computers, tapes, CDs etcHeating two offices ( pretty cold)2 helicopter flights, 105 minutes

Car trips, 2400 milesTubes & buses, 1,480 miles

Bicycle & walking trips,13,100 milesElectricity (green supplier)

TOTAL

68,100 Kg C02

3,400 KgC02

4,100 Kg C023,200 Kg C0

2

2,800 Kg C02

1,100 Kg CO2

735 Kg C02

740 Kg C02

95 Kg C02

0 Kg C02

0 Kg C02

94,270kg CO2


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It was recently picked as one of only two UK films in the the British Film Institutesprestigious series, Ten Documentaries Which Changed The World (the other being no lessthan Michael Buerks Ethopia report, which led to Live Aid).

Frannys second feature doc, Drowned Out (2002), follows an Indian family who chooseto stay at home and drown rather than make way for the Narmada Dam. It too sold to TVround the world, was nominated for Best Documentary at the British Independent FilmAwards 2004 and was released theatrically in America and on DVD worldwide in 2006.

With zero backing from the UK TV industry, Frannys films have been seen by more than

56 million people.

REVIEWS

An irresistible David and Goliath tale...you cant help but cheer along Seattle Times

Truly, hilariously dramatic San Francisco Weekly on McLIBEL

Instructive, exciting and often hilarious.... first-rate The Observer on McLIBEL

More rousing than anything Hollywood could come up with. Channel 4 on McLIBEL

The sort of film Michael Moore probably thinks he makes Sunday Times on McLIBEL

Absolutely unmissable The Guardian on McLIBEL

Edge of the seat stuff. Terrific. BBC on McLIBEL

Angry, compassionate, disturbing and yet empowering Time Out on DROWNED OUT

Documentaries rarely, if ever, come better than this Bermuda Royal Gazette onDROWNED OUT

A beacon to the grassroots filmmaking community International Doc Mag onFRANNY

In a few years time, Franny Armstrong [will be] being discussed as one of the key

documentary film-makers of our generation DVD OutsiderInsatiable... inspiring... revolutionary.... your hero Channel 4 on FRANNY

FILMOGRAPHY

THE AGE OF STUPID 2004-2008Pete Postlethwaite stars in this ambitious documentary set in the future, looking back atus now and asking: why didnt we stop climate change when we had the chance?

MCLIBEL 2005, 75 minsUpdated and extended version of McLibel released theatrically in the US, UK, Austria.

Broadcast on BBC4 and BBC2 in 2005. Has also sold to 33 TV stations around the world.

THE DAMMED 2003, 45 minsShorter, updated Drowned Out, made for PBS and sold worldwide.

DROWNED OUT 2002, 75 minsAn Indian family choose to drown rather than make way for the Narmada Dam.Also being released theatrically in the US and on DVD worldwide. Screened onAl Jazeera International Feb 2007.

BAKED ALASKA 2001, 26 minsAmericas coldest state is warming ten times faster than the rest of the world.

So why drill for more oil under the ice? Sold to TVworldwide (and continuing tosell well). Winner of many festival awards.


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FILMOGRAPHY

THE AGE OF STUPID 2004-2008Executive ProducerPete Postlethwaite stars in this ambitious documentary set in the future,

looking back at us now and asking: why didnt we stop climate change when wehad the chance?

MY KID COULD PAINT THAT 2007Executive producerThe story of a precocious 4-year-old artist. Premiered at Sundance 2007.Sold to Sony.

CROSSING THE LINE 2006Executive ProducerThe clandestine life of a US serviceman who defected to North Korea at the height of theCold War. Premiered at Sundance 2007. Sold to Think Film.

ONCE IN A LIFETIME: THE EXTRAORDINARY STORY OF THE NEWYORK COSMOS 2006ProducerThe story of the American Dream colliding with the Global Game. Premiered atBerlin 2006. Sold to Pathe and Miramax. Soundtrack album and book released.

IN THE SHADOW OF THE MOON 2006Executive ProducerExploring the history of the US space programme. Premiered at Sundance 2007where it won the World Cinema Audience Award. Sold to Think Film.

BLACK SUN 2005

ProducerA poetic meditation on an extraordinary life without vision. Premiered atSundance 2007. Sold to BBC &HBO. Limited theatrical release. BAFTA-nominated.

LIVE FOREVER 2003ProducerCharts the rise and fall of Britpop via the heroes of this 90s music scene.Soundtrack album and book released.

THE GAME OF THEIR LIVES 2002Executive Producer

The story of the 1966 North Korean football team who knocked tournamentfavorites, Italy, out of the World Cup finals in England.

ONE DAY IN SEPTEMBER 1999ProducerThe tragic story of the 11 Israeli athletes who died at the 1972 Munich Olympics.Won the 2000 Academy Award for Best Documentary and the Emmy for BestHistorical Documentary.


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The stakes are very, very high. Theyre through the roof. So when I looked at thesubject and what the film is trying to do, there was no option really. I had to doit. PETE POSTLETHWAITE

This films not quite as big as Jurassic Park, but its lovely to be on a set wherepeople really want to be there and are committed to what theyre doing.

PETE POSTLETHWAITE

Four years is pretty long to make a single documentary, but in terms of the taskin hand - preventing the extinction of our species forever - it doesnt seem toobad a use of our time. FRANNY ARMSTRONG

Age of Stupid is the most ambitious film Ive been involved with to date. Filmedover four years, five central characters, an on-screen narrator plus a hugeanimation element, it is a credit to all the team that, despite the many challengescombining all these elements, the film successfully carries the intendedmessage. JOHN BATTSEK

QUOTES

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