press style guide - maharishi university of management press style guide april 201490000.… ·...

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MAHARISHI UNIVERSITY OFMANAGEMENT

Press Style Guide

April 2014

MUM Press Style for Certain Words and Phrases Gathered

from Previous Lists and Current Sources, Including

• An A-to-Z Listing of Guides to Capitalization, Abbreviation, Spelling, and Usage• Sanskrit Terms• Accreditation Statement• Trademark and Service Mark List and Usage

This is the April 2014 version.Please discard all previous versions.


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Contents

Important Usage Guidelines ................................................3An A-to-Z Listing of Guides ...............................................6Sanskrit Terms..................................................................28Accreditation Statement.....................................................35Guidelines for the Legend and Guidelines for Trademark Usage .........................................................36Definition of Legend Terms ..............................................37Alphabetical Listing of Legend Terms ...............................38Trademark Usage Guidelines..............................................53

Helpful Terms:

Infra: below or further on in the document

Note:Please be sure to use only the most recent, updated version of this style guide.

The Maharishi University of Management President’s Office (641) 472-8194 is a reliable source for current Vedic usage or trademark and service marks policies.

Use of terminology evolves. Feedback is appreciated. This document was prepared by Dara Llewellyn, in Adobe Caslon Pro font, Adobe CS5.5, January 2012 and updated by Jim Karpen in CS6, April 2014. Email [email protected] or [email protected].


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Important Usage Guidelines

Maharishi quote: A photocopy of the previously published source for any Maharishi quote to be printed MUST accompany the job materi-als, so that the proofreader can verify accuracy.Maharishi’s naMe with quote: Set Maharishi’s name on the last line of the text of a Maharishi quote, not beneath the quote. In every case, Maharishi’s name should be preceded by a long (em) dash (—). It may be necessary to reformat to achieve these requirements. If a year of publication is included, it should follow Maharishi’s name in paren-theses.Maharishi’s full naMe: If using the full name Maharishi Mahesh Yogi, it is not necessary to include the words His Holiness before the full name in all instances, but this may be done when it seems appro-priate.Maharishi’s naMe at the end of a line of text: Never hyphenate Maharishi’s name at the end of a line of text.reference to a grant or donation: Any time a grant to the Uni-versity is referred to in printed text, that reference must first be reviewed by the director of the Sponsored Programs Office. Any time a donation to the University is referred to in printed text, that reference must first be reviewed by either Sandra or Nick Rosania, executive directors of Institutional Advancement.reference to a university url: Any time a University URL (web-site address) is referred to in printed text, that reference must first be reviewed by the University webmaster.equal opportunity in student Materials: Be sure the following statement appears on all student recruiting posters and documents: Maharishi University of Management is an Equal Opportunity Insti-tution. For a full description of our nondiscrimination policy, go to www.mum.edu/RelId/618418/ISvars/default/Nondiscrimination.htm.equal opportunity in staff Materials: Be sure the following state-ment appears on all staff recruiting posters and documents: Maharishi University of Management is an Equal Opportunity Employer. For a full description of our non discrimination policy please go to http://www.mum.edu/RelId/618418/ISvars/default/Nondiscrimination.htm.Single space: Use only one space after all punctuation, including after


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periods. Be sure to check text to eliminate double spaces.hyphen and dashes: Use a hyphen (-) for compound words and word division, and for scores (e.g., 84-75 as this does not reflect a range). Use a short (en) dash (–) for inclusive numbers, such as 8:30–9:00 p.m., and 8–9 years. Use a long (em) dash (—) for thought separations in text, such as “The Ramayana — a great teaching tool — is now available to all.” MUM style stipulates that spaces be place on either side of an em dahs. A hyphen, not a short (en) dash, is used for number separations in telephone numbers, compound zip codes, and social security numbers.sMart quotes and apostrophes: Always use curved “smart” quotes (“”) and curved “smart” apostrophes (’), never straight ones.Black ink signatures: Be sure to use solid black ink when the image of your signature will be scanned for use in a large printing of letters. Black ink prints much more clearly than blue ink.ellipses: We do not use the ellipsis key. Instead, we type periods with spaces around them (e.g., “word . . . word”). In the case of an ellipsis at the end of a sentence, use four periods instead of three.Spell check: Please use the spell check feature.coMMas in a series: Place a comma before the “and” that precedes the last entry in a series (e.g., dogs, cats, and mice).angle Brackets: Angle brackets may be used to enclose a <website> or an <e-mail address>.physics terMs: Terms from physics that have previously been capitalized are now lower-cased. These include unified field, unified field of natural law, natural law, laws of nature, and nature.Other movement terms now lower-cased: Terms that have sometimes been previously capitalized, such as pure consciousness and pure intelligence, should be lower-cased (and should not be italicized unless being referred to and discussed as words).states of consciousness: States of consciousness are considered proper names and should be capitalized. These include Transcendental Consciousness, Cosmic Consciousness, God Consciousness, Unity Consciousness, Brahman Consciousness, and Total Knowledge (synonymous with Brahman Consciousness).graMMar: University publications always use American rules for grammar, mechanics (punctuation, capitalizations, etc.), and usage.use of “dr.” with naMes: The usage “Dr. John Smith” for anyone


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with a doctorate is unconventional. In addition, it may sound affected and may suggest a certain insecurity. Plus, it tends to create a class of people, which conflicts with the egalitarian sentiment in the US. Use John Smith the first time the person’s name is used and then Dr. Smith on subsequent references. The exceptions are Dr. Bevan Morris and Dr. John Hagelin, since “Dr.” has become a de facto part of the name by convention.“u.s.” vs “us”: While either spelling is accepted, the use of “US” is recommended by the Chicago Manual of Style. University publications should standardize on “US.” When used as a noun, spell out “United States” rather than using the abbreviation.use of “ladies”: Due to complaints about the idiosyncratic use of “ladies” to refer to “women,” the latter term is now preferred. Discontinue the use of “ladies.”ChiCago Manual of Style: For all style and usage questions not explicitly covered here, please refer to the Chicago Manual of Style.


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An A-to-Z Listing of Guidesto Capitalization, Abbreviation, Spelling, and Usage

2014

Numbers9-point type20th century (do not use) (use twentieth century, spelled out and in

lowercase)33-Lesson SCI Course20,000-square-foot building (hyphens in compound adjective) [But note: The building added another 5,000 square feet. (no hyphens, plural feet)]1980s (no apostrophe)’80s (apostrophe before the decade)

AAA (Associate in Arts)absolute (adjective)the Absolute (noun)Absolute Theory of Cultural IntegrityAbsolute Theory of GovernmentAbsolute Theory of Informationaccreditation (see North Central Association, this list, infra) (see Accreditation Statement, this Style Guide, infra)a.d. (small capital letters) [“Small caps” on your computer]AEGTC (Age of Enlightenment Governor Training Course)Age of EnlightenmentAge of Enlightenment Governor Training Course (AEGTC)American Association for Ideal Education (AAIE )Annapurna Dining HallAnne Hildenbrand Hallart department (do not capitalize; but capitalize Department of Art)asanasAssociate in Arts (AA)


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Ātmā-Based educationautumn (the season; but Autumn, when personified)Autumn Celebration of the Age of EnlightenmentAyurveda (or ayurveda) This spelling is common in commercial

contexts and may be used. This common spelling is also now used for the registered mark Maharishi Ayurveda®. The spelling Maharishi Ayur-Veda is used in education contexts.

BBA (Bachelor of Arts)Bachelor of Arts (BA)Bachelor of Fine Arts (BFA)Bachelor of Science (BS)bachelor’s degree (do not capitalize, and include apostrophe)Bagāmbhṛinib.c. (small capital letters) [“Small caps” on your computer]BeingBernhart Henn MansionDr. Bevan Morris, President of Maharishi University of Management

(also member of the Board of Trustees of Maharishi University of Management)

(Dr. Bevan Morris, Prime Minister of the Global Country of World Peace)BFA (Bachelor of Fine Arts)Bhagavad-Gītā (no italics because this is an aspect of Vedic literature)biannuallybiweeklyblock 1 (now historical, but usually lowercase; but whether lowercase b

or capital B, be consistent within document). Currently, blocks are referred to by the name of the month, rather than by a number.

Bookstore (use University Store; do not use Maharishi University of Management Bookstore; do not use Book and Gift Store)

Brain Research InstituteBS (Bachelor of Science)BSCI (capitalize, no periods; Bachelor of Arts in Science of Creative Intelligence)


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Ccandidate (e.g., presidential candidate)Candidate (e.g., PhD Candidate)Center, do not use (also do not use Maharishi City Capital of the Age of Enlightenment, or Transcendental Meditation Program Center, or Maharishi Vedic Center; see Legend List, infra) (use Transcendental Meditation Center or Maharishi Invincibility Center)Center for Educational ExcellenceCenter for Natural Medicine and Prevention (do not use; new name is Institute for Natural Medicine and Prevention)chairman, chairperson (description)Chairman, Chairperson (title)child care (two words)Children’s Transcendental Meditation technique, do not use (use Maharishi Word of WisdomSM program, or Word of WisdomSM program, do not use walking technique, Children’s TM, or Children’s Technique)Chronic Disorders ProgramCIC (no periods)the CitiAssist loan programCitizen of the Age of EnlightenmentCitizen of the Global Country of World PeaceCitizen Sidha of the Age of EnlightenmentCitizen Sidha of the Global Country of World PeaceclassCreating Coherence for America course, used historicallyCreating Coherence Program (CCP), used historicallycreative intelligence (always spell out this term, but do not capitalize) (but Maharishi Science of Creative IntelligenceSM course, a common law service mark, or Science of Creative Intelligence® course, a registered service mark)Critic’s Choice Award

DDepartment of Environmental Science (used historically; currently,


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Department of Sustainable LivingDepartment of Exercise and Sport ScienceDepartment of Physics (capitalize; but do not capitalize physics department)Department of Physiology and Healthdirector (description)Director (title)distance educationdistance learningDr. Bevan Morris, President of Maharishi University of Management (also member of the Board of Trustees of Maharishi University of Management) (Dr. Bevan Morris, Prime Minister of the Global Country of World Peace)Doctor of Philosophydoctoral program in physics (do not capitalize)Doctorate of World Peace, also DWPDome, Domes (Golden Dome is preferred) (use Bagāmbhṛini Golden Dome of Pure Knowledge) (use Maharishi Patanjali Golden Dome of Pure Knowledge) (Men’s Dome, Ladies’ Dome, Golden Dome, Golden Domes)dormitory (residence hall is preferred)Dreier Building

Eearth (but the planet Earth)east (but the East)education for enlightenmente-mail, or email (either spelling is acceptable, though the latter is more

common)End School Violence Now (ESVN)EnglishenlightenmentESVN (End School Violence Now)Evening Knowledge programExecutive Governor (capitalize this non-current, historical term)exercise and sport science department (do not capitalize; but capitalize Department of Exercise and Sport Science)


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TExtended Maharishi Effect

F Fairfield City CouncilFairfield Entrepreneurs Associationfall (the season; but Fall, when personified)First-Year Programfirst-year students (use hyphen)flier (an advertising circular; flier is preferred over flyer in this context)Fortune-Creating® (registered service mark)fourth state of consciousnessfriends of PurushaSM, friends of the Purusha ProgramSM

Fundamentals of Cultural IntegrityFundamentals of Progressfundraising

Ggeneral theory of relativity (Einstein’s general theory of relativity is preferred)Gita (use Bhagavad-Gītā)Global Administration through Natural LawGlobal Country of World Peace (see Legend List, infra)Global Ideal Society CampaignGlobal Maharishi EffectGodGod Consciousness (capitalize higher states of consciousness, but do not capitalize pure consciousness)Golden Dome of Pure Knowledge (use Bagāmbhṛini Golden Dome of Pure Knowledge) (use Maharishi Patanjali Golden Dome of Pure Knowledge) (Men’s Dome, Ladies’ Dome, Golden Dome, Golden Domes)Golden Domes Quarterly (italicize publication title)Government of NatureGovernor of the Age of Enlightenment (may abbreviate term to Governor after first use)Grand Assembly Hall


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grand unificationa grand unified theory (but the Grand Unified Theory)Group for a GovernmentGrowing Up Enlightened (italicize book title)

HHagelin’s Flipped SU(5) grand unified theory based on the superstringhealth careHeaven on Earth (use “creation of Heaven on Earth,” not “descent of ”) Heaven on Earth CurriculumHilbert spaceHildenbrand Hallhis or her (do not use his/her) (As an alternative, make both noun and pronoun plural when possible. For example, “The students carried their books.” Avoid mixing singular and plural nouns and pronouns.)His Holiness Maharishi Mahesh Yogi (also Maharishi) (Do not divide the name Maharishi at the end of a line.)history of the movement (Thirty Years Around the World: Dawn of the

Age of Enlightenment; italicize book title)holistic (do not use wholistic)Holy Traditionhome of all the laws of nature

IIdeal AdministratorIdeal Administrator ProgramInstitute for Natural Medicine and Prevention (effective 6-03, we no longer use the name Center for Natural Medicine and Prevention)Institute of Maharishi Gandharva Veda Music (no trademark symbols, no distinctive type, capital M in Music)Institute of Maharishi Vedic Architecture (no trademark symbols, no distinctive type, capital A in Architecture)Institute of Science, Technology, and Public Policy


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intelligenceInternational Peace Project (1983)Internet (capitalize)Introduction to Sanskrit (italicize book title)Invincible Defense TechnologyInvincible America Assembly

JJyotish (use Maharishi JyotishSM program, a common law service mark)

KKali Yugaknowledge (word division is knowl-edge)

LLadies’ Dome (use Bagāmbhṛini Golden Dome of Pure Knowledge)ladies’ residence hallLagrangian of the superstringlaws of natureLearning the Sanskrit Alphabet (italicize book title)

MMA (Master of Arts)MA in Maharishi Vedic Science ProgramMacintoshMaharaja Adhiraj RajaraamMaharaja Nader Raam, Maharaja Raam (correct usage, historically)Maharishi (also His Holiness Maharishi Mahesh Yogi) (Do not divide the name Maharishi at the end of a line.)Maharishi Amrit Kalash® (registered service mark)Maharishi AwardMaharishi Ayurveda® (this term is preferred over Maharishi Vedic

Approach to HealthSM or Maharishi Vedic MedicineSM, which is now rarely used.) Maharishi Ayur-VedaSM is used in


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education contexts.)Maharishi Ayur Veda Health CenterSM (see Legend List, infra)Maharishi Ayur Veda Medical CenterSM (see Legend List, infra)Maharishi Ayurveda Products International, Inc. (MAPI)Maharishi Center for Perfect Health and World Peace (no longer used; use Maharishi Vedic City)Maharishi Consciousness-BasedSM health care program (This is the only proper usage of the terms Maharishi and Consciousness-Based together.)Maharishi Council of Supreme Intelligence of the Age ofEnlightenment for the Creation of Heaven on Earth (used historically)Maharishi Council of Supreme Intelligence of the Age of Enlightenment for North America (used historically)Maharishi Council of Supreme Intelligence of Maharishi Global Administration through Natural Law (used historically)Maharishi Effect (Do not use the term Super Radiance effect for the 1% effect; the term Super Radiance refers to community, group, or program.)Maharishi European Research University (MERU)Maharishi European SidhalandMaharishi Festival HallMaharishi Foundation, Ltd.Maharishi Gandharva VedaSM music (common law service mark)Maharishi Gandharva Veda Music InstituteMaharishi Global Construction, L.L.C. (see Legend List, infra)Maharishi Global Development Fund (see Legend List, infra)Maharishi Global Trading Group (MGTG)Maharishi Golden Dome of Pure Knowledge (Austin, Texas) (but Maharishi Patanjali Golden Dome of Pure Knowledge, in Fairfield, Iowa)Maharishi Heaven on Earth Development CorporationMaharishi Institute of ManagementMaharishi International University (1971–1995) (see Legend List, infra)Maharishi Mahesh Yogi (also Maharishi, or His Holiness Maharishi Mahesh Yogi) (Do not divide the name


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Maharishi at the end of a line.)Maharishi Mahesh Yogi on the Bhagavad-Gita: A New Translation and Commentary with Sanskrit Text, Chapters 1 to 6 (italicize book title)Maharishi Mahesh Yogi Vedic University (Madhya Pradesh, India)Maharishi Nagar (UP, India)Maharishi Panchakarma (no longer used; use Maharishi RejuvenationSM program)Maharishi Patanjali Golden Dome of Pure KnowledgeMaharishi Peace Palace (see Legend List, infra)Maharishi RejuvenationSM program (common law service mark) (do not use panchakarma, or Maharishi Panchakarma)Maharishi School (do not use MSAE; do not use “the” Maharishi School)Maharishi School of the Age of Enlightenment (see

Legend List, infra) (do not use MSAE; do not use “the” Maharishi School of the Age of Enlightenment)

Maharishi School Lower SchoolMaharishi School Middle SchoolMaharishi School Upper SchoolMaharishi Science of Creative IntelligenceSM course (common law service mark) (interchangeable with Science of Creative Intelligence® course, a registered service mark)Maharishi Sthāpatya VedaSM design (common law service mark)Maharishi Sthāpatya Veda® design building (registered service mark, construction context) (Maharishi VedicSM architecture or Maharishi VedicSM Architecture is preferred.)Maharishi Technology of the Unified Field (not a current term; used only in Founder’s titles under Maharishi’s photograph when the term appears in a particular publication, i.e., Founder of the Maharishi Technology of the Unified Field) (use Maharishi Vedic ScienceSM, or the Maharishi Transcendental MeditationSM

and Maharishi TM-SidhiSM programs, common law service marks) (lowercase unified field when not part of a title)Maharishi Thousand-Headed PurushaSM program (common law service mark) (Maharishi PurushaSM program is preferred.)


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Maharishi Transcendental MeditationSM course (common law service mark) (may be shortened to Transcendental Meditation course after first use) (do not use the abbreviation TM; see TM below)Maharishi Transcendental MeditationSM program (common law service mark) (may be shortened to Transcendental Meditation program after first use) (do not use the abbreviation TM; see TM below)Maharishi Transcendental MeditationSM technique (common law service mark) (may be shortened to Transcendental Meditation technique after first use) (do not use the abbreviation TM; see TM below)Maharishi University of Enlightenment (see Legend List, infra)Maharishi University of Management (see Legend List, infra) (avoid abbreviation; but, if abbreviated, periods are not required, e.g., MUM) (In University publications, always spell out Maharishi University of Management, or use the University.) (In international publications, use Maharishi University of Management, Fairfield.)Maharishi University of Management Annual FundMaharishi University of Management Board of TrusteesMaharishi University of Management Store (or University Store; not

Bookstore, not Book and Gift Store)Maharishi University of Management Food ServiceMaharishi University of Management Founder’s Day (September 12, 1971)Maharisi University of Management Global Student Council, (formerly Maharishi University of Management Student Government)Maharishi University of Management Ideal Administrator ProgramMaharishi University of Management is an Equal Opportunity Employer. (include on all personnel recruiting posters and materials)Maharishi University of Management is an Equal Opportunity Institution. (include on all student recruiting posters and materials)


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Maharishi University of Management Press

Maharishi University of Management Student Government, do not use (use Maharishi University of Management Global Student Council)Maharishi University of Management Volunteer Service Program, no longer used (use Maharishi University of Management Ideal Administrator Program)Maharishi University of Natural Law (Great Britain)Maharishi Veda Bhavan BuildingMaharishi Veda Land® theme park (see Legend List list, infra)Maharishi Vedic AdministrationMaharishi Vedic Approach to HealthSM (common law service mark)

(This term encompasses all 40 approaches to creating perfect health.) (Maharishi Ayurveda® is preferred or Maharishi Ayur-VedaSM in education contexts)

Maharishi Vedic Approach to Health Prevention ClinicMaharishi VedicSM architecture (or, may also use Maharishi VedicSM Architecture)Maharishi Vedic Center, do not use (use Maharishi Invincibility Center)Maharishi Vedic City (see Legend List, infra)Maharishi Vedic Education Development Corporation, do not use (use Maharishi Foundation USA)Maharishi Vedic ManagementSM (common law service mark)Maharishi Vedic MedicineSM (common law service mark) (term encompasses all 40 approaches to creating perfect health.)Maharishi Vedic MedicineSM program (This term is no longer used to describe a Maharishi University of Management curriculum; it is replaced by Department of Physiology and Health.)Maharishi Vedic Organic Agriculture InstituteMaharishi Vedic Psychology and CounselingSM, a common law service mark (used historically)Maharishi Vedic ScienceSM (common law service mark)Maharishi Vedic ScienceSM-based education courseMaharishi Vedic University (see Legend List, infra)


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(do not abbreviate) (also called Maharishi Ved Vigyān Vishwa Vidyā Peeth, in India)

Maharishi World Center to Bring Economic Self-Sufficiency to Every Nation (in India)Maharishi World Peace FundMaharishi’s (use the possessive Maharishi’s only with terms which are not trademarked) (Do not use the possessive Maharishi’s with trademark terms.) (For instance, use the Maharishi Transcendental Meditation technique, not Maharishi’s Transcendental Meditation technique.) (Especially do not use the terms Maharishi’s and Consciousness-Based together.) (With regard to using the terms Maharishi and Consciousness-Based together, only one such term is allowed: Maharishi Consciousness-BasedSM

health care program)Maharishi’s Absolute Theory of AdministrationMaharishi’s Absolute Theory of DefenseMaharishi’s Absolute Theory of EducationMaharishi’s Absolute Theory of GovernmentMaharishi’s Absolute Theory of InformationMaharishi’s Age of Enlightenment Teacher Training Course, do not use (use Transcendental Meditation® Teacher Training Course or Transcendental Meditation® Teacher Training Course of the Age of Enlightenment)Maharishi’s Apaurusheya Bhāshya of Ṛk Veda (The Uncreated Commentary of Ṛk Veda)Maharishi’s Festival of Music for World PeaceMaharishi’s Integrated System of RehabilitationMaharishi’s Master Plan for the Creation of Heaven on EarthMaharishi’s Movement for the Transcendental Meditation program, do not use (use the Maharishi Transcendental Meditation® program or the Transcendental Meditation® program) (the word Movement is no longer in current use)Maharishi’s Program to Create World PeaceMaharishi’s Programme to Create World Peace (italicize book title)


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Maharishi’s Project for Perpetual World PeaceMaharishi’s Vedic Defense, do not use (use Maharishi Vedic Defense)Maharishi’s Vedic Engineering, do not use (use Maharishi Vedic Engineering)Maharishi’s Vedic Mathematics, do not use (use Maharishi Vedic Mathematics)Maharishi’s Vedic Physiology, do not use (use Maharishi Vedic Physiology)Maharishi Vedic Science, do not use; (use Maharishi Vedic ScienceSM, a common law service mark)Maharishi’s Vedic science of consciousness (only Vedic is capitalized)Maharishi’s Vedic Technologies for Enlightenment, do not use (use Maharishi Vedic Technologies for EnlightenmentMaharishi’s Vedic Technologies for World Peace, do not use (use Maharishi Vedic Technologies for World PeaceMaharishi’s World Plan for Perfect HealthMaharishi’s Worldwide Movement, do not use (also do not use Maharishi’s Worldwide Movement for the Transcendental Meditation program) (used only historically)Maharishi’s Years (examples, listed in chronological order)Maharishi’s Year of the Constitution of the Universe (1992)Maharishi’s Year of Administration through Natural Law (1993)Maharishi’s Year of Discovery of Veda in Human Physiology (1994)Maharishi’s Year of Global Administration through Natural Law (1997)Maharishi’s Year of Raam Mudra (2002)Maharishi’s Year of Ideal Government—Raam Raj (2003)Maharishi’s Year of Peace Palaces (2004)Maharishi’s Year of Golden Jubilee (2005) [Note: a listing of names of years is provided at http://maharishi-programmes.globalgoodnews.com/ achievements/programmes.html.]Main Point ChartsMAPI (Maharishi Ayurveda Products International, Inc.)


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Master of Arts (MA)Master of Business Administration (MBA)Master of Fine Arts (MFA)Master of Science (MS)master’s (short for master’s degree)master’s degree (do not capitalize, include apostrophe)MBA (Master of Business Administration)McLaughlin Computer Science CenterM.D.meditationmeditator (use practitioner of the Transcendental Meditation program)Meditator (capital M when used in series with Governor and/or Sidha)Men’s Dome (use Maharishi Patanjali Golden Dome of Pure Knowledge)men’s residence hallMERU (Maharishi European Research University)meta-analysisMFA (Master of Fine Arts)MGTG (Maharishi Global Trading Group)Ministries of the Age of Enlightenment (only used historically)MIU (capitalize, no periods) (see Legend List, infra)Modern Science and Vedic Science (italicize journal title)Dr. Bevan Morris, President of Maharishi University of Management (also member of the Board of Trustees of Maharishi University of Management) (also Dr. Bevan Morris, Prime Minister of the Global Country of World Peace)Movement (no longer in current use)MSCI (capitalize, no periods; Master of Arts in Science of Creative Intelligence)MSCS (capitalize, no periods; Master of Science in Computer Science)MUM (avoid abbreviation; but, if abbreviated, do not need to use periods, e.g., MUM) (In University publications, always spell out Maharishi University of Management, or use the University.)


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MVU (do not use this abbreviation; spell out Maharishi Vedic University)

NN=1 supergravity theoriesnatural lawnature (do not capitalize except in Maharishi quotes)nature’s governmentThe Neurophysiology of Enlightenment (italicize book title)Nobel Laureatenon-meditator (preferred wording is: someone who does not practice the Transcendental Meditation technique)nonprofit (no hyphen)north (but the North)northeastNorth Central Association Maharishi University of Management is accredited by The Higher Learning Commission and is a member of the North Central Association of Colleges and Schools (www. ncahlc.org, 312-263-0456). (see Accreditation Statement, this style Guide, infra)

Oonline

Ppandit (but Vedic Pandit)paradigm-breakingParliament of World PeacePeace PalacePhD (Doctor of Philosophy)PhD Candidate (capital C in this context)physicspreschoolpresident (do not capitalize when descriptive, e.g., Abraham Lincoln, president of the United States)President (capital P when used as a title, e.g., President Abraham


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Lincoln)Professor John Jones (but John Jones, professor of mathematics)Pulse Diagnosispure consciousnesspure intelligence

RRaam MudraRagaRaj (avoid using Raj; use The Raj. Capitalize the T in The Raj.)Ramayanarelative (noun or adjective)residence hall (do not use dormitory)Rotating UniversityRukmapura Park Hotel

SSanskritSat YugaSCI (capitalize, no periods)Science of Being and Art of Living (italicize book title)Science of Creative Intelligence® course (registered service mark) (usually used with a noun, e.g., Science of Creative Intelligence course) (also, BA in the Science of Creative Intelligence) (also, the Maharishi Science of Creative IntelligenceSM

course, a service mark)Scientific Research on Maharishi’s Transcendental Meditation and TM-Sidhi Program: Collected Papers, Vols. 1–6 (italicize book title) (This misuse of the possessive Maharishi’s with a trademark term is an anomaly, not to be followed elsewhere.)Self (pure consciousness) (The first time it’s used there should ben an

explanatory footnote)self-actualizationself-interacting dynamics of consciousnessself-interacting dynamics of the unified fieldself-referral


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self-sufficiencyside effect (two words, no hyphen)SidhaSidhis, sidhis (do not use the plural form Sidhis) (use only Transcendental Meditation Sidhi ProgramSM)south (but the South)Sovereign Capital of World Peacespring (the season; but Spring, when personified)staff (use Ideal Administrator Program)States of Consciousness InventoryStudent Assessment Programsummer (the season; but Summer, when personified)superradiance (physics term)Super Radiance (refers to community, group, or program) (Use the term Maharishi Effect for the 1% effect.)Super Radiance Children’s Center (used historically)Super Radiance communitySuper Radiance groupSuper Radiance programsuperstring theorysupersymmetrysuperunification

T Taste of Utopia Assembly (but utopia)Teacher of the Age of EnlightenmentTeacher Training Course (use Transcendental Meditation Teacher

Training Course, or Transcendental Meditation Teacher Training Course of the Age of enlightenment; do not use Maharishi’s Age of Enlightenment Teacher Training Course)

Technology of the Unified FieldThe Raj (Capitalize the T in The Raj.)Thirty Years Around the World: Dawn of the Age of Enlightenment (italicize book title)Thousand-Headed Mother DivineSM program (common law service mark) (Mother DivineSM program, a common law service mark, is preferred.)


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Thousand-Headed PurushaSM program (common law service mark) (Maharishi PurushaSM program, a common law service mark, is preferred.)TIAA-CREFtimesheettime zoneTime Zone Capital (no hyphen; see Legend List, infra)TM® program (registered service mark, referring to seven steps plus follow-up) (Avoid using the abbreviation TM in all University documents. The exception is that the abbreviation TM may be used when it occurs in a direct quote, or in the term TM-Sidhi® program) (the Maharishi Transcendental MeditationSM program, a common law service mark, is preferred) (preferred, the Transcendental Meditation® program, a registered service mark)TM® technique (registered service mark) (use the Transcendental Meditation® technique, a registered service mark)TM and TM-Sidhi programs (use the Transcendental Meditation® and TM-Sidhi® programs, registered service marks)TM Center (use Transcendental Meditation Program Center or Transcendental Meditation Center)TM-Sidhi® program (registered service mark) (use the Transcendental Meditation Sidhi ProgramSM, a common law service mark, when not preceded by the term Transcendental Meditation) (do not use the plural form Sidhis) TM-Sidhi Program Administrator (Transcendental Meditation Sidhi ProgramSM Administrator is preferred, except where the term Transcendental Meditation has been spelled out previously in the document.)Total Knowledge (capitalized because it’s a state of consciousness)toward (preferred over towards)Town Super Radiance (TSR)Town Super Radiance communityTradition of Vedic Masterstranscendent (word division is tran-scen-dent)transcendental


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Transcendental Consciousness (always spell out this term)Transcendental Meditation Program Center (Transcendental Meditation Center may also be used)Transcendental Meditation® program (registered service mark) (the Maharishi Transcendental MeditationSM program, a common law service mark, is sometimes used first in a document, and thereafter: the Transcendental Meditation program) (also, the Transcendental Meditation® technique, a registered service mark)Transcendental Meditation program Movement (small p in program) (not preferred)Transcendental Meditation® technique (registered service mark) (the Maharishi Transcendental MeditationSM technique, a common law service mark, is sometimes used first in a document, and thereafter: the Transcendental Meditation technique) (also, the Transcendental Meditation® program, a registered service mark) “The Maharishi Transcendental Meditation technique is a simple, natural procedure practiced twice a day for 15–20 minutes.” (Do not use term mental technique.)Transcendental Meditation-Sidhi Program Administrator (Transcendental Meditation-Sidhi Program Administrator is preferred, except where the term Transcendental Meditation has been spelled out previously in the document. Then the term TM-Sidhi Program Adminsitrator could be used.)TSR communityTTC (use Transcendental Meditation Teacher Training Course,

or Transcendental Meditation Teacher Training Course of the Age of enlightenment; do not use Maharishi’s Age of Enlightenment Teacher Training Course)

twentieth century (spelled out and lowercase; do not use 20th century)twenty-first century (spelled out and lowercase; do not use 21st century)


25

Uunified field (better to use unified field of natural law, or unified field of all the laws of nature, or unified field of nature’s intelligence, or unified level of nature’s intelligence.) (Do not capitalize except in Maharishi quote.)Unified Field Chartunified field of all the laws of nature (not capitalized except in Maharishi quotes)unified field of natural law (not capitalized except in Maharishi quotes)unified field of nature’s intelligence (not capitalized except in Maharishi quotes)unified level of nature’s intelligenceunityUnity ConsciousnessuniversityUniversity (capitalize when referring to Maharishi University of Management)University CouncilU.S.A. or USA (the latter is preferred, but be consistent throughout

document)US Senateutopia (but Taste of Utopia Assembly)

VVāstu (may be used either regular or italics) (use “Vāstu ” or “not Vāstu.” Do not use “wrong Vāstu,” which would be like saying “wrong perfection.”) (use Maharishi Vāstu® and Maharishi VāstuSM when referring to Maharishi Sthāpatya Veda®)Veda and the Vedic literature (The 40 Qualities of the Veda and Vedic literature are listed in the Sanskrit Terms section of this Style Guide, infra.)Veda Bhavan Building (use Maharishi Veda Bhavan Building)Veda Land™ (use Maharishi Veda Land® theme park, products)


26

VedicVedic ArchitectureVedic City (Maharishi Vedic City)Vedic ConsciousnessVedic DefenseVedic EngineeringVedic knowledgeVedic literatureVedic ManagementVedic MathematicsVedic Organic Agriculture (use Maharishi Vedic Organic AgricultureSM, a common law service mark)Vedic PanditVedic PhysiologyVedic Psychology (use Maharishi Vedic PsychologySM, a common law service mark) (used historically)Vedic ScholarsVedic ScienceSM (common law service mark) (also, Maharishi Vedic ScienceSM, a common law service mark)Vedic ScientistVedic tradition (also, Tradition of Vedic Masters)Verrill Hallvideotape (one word)Visitors Weekend (no apostrophe)Volunteer Service Program (no longer used; use Ideal Administrator Program)

WWal-MartWeb (capitalize)Web site, or website (either spelling is acceptable; be consistent throughout document)well-being (noun)west (but the West)wholistic (do not use; use holistic)winter (the season; but Winter, when personified)Word of WisdomSM program (common law service mark) (do not


27

use Children’s Transcendental Meditation technique or walking technique, Children’s TM, or Children’s Technique)World Peace Assembly (WPA)World Peace Endowment FundWorld Planworldwide (one word)WPA (no periods)

Y Yagya (use Maharishi Yagya® performance)Year of World PeaceYogaYoga SūtrasYoga Sūtras of Maharishi PatanjaliYogic Flyer, do not useYogic Flying® (use the Transcendental Meditation® and TM-Sidhi®

programs, including Yogic Flying®) (this term requires a trailer noun, e.g., Yogic Flying® practitioner or technique or program)

Yogic Flying® Vedic Pandits


28

Sanskrit TermsCurrent Usage

Spelling, Capitalization, Diacritical Marks

April 2014

Our Sanskrit terms usually are capitalized and italicized in text. Forinstance, Baikharī, Madhyamā, Pashyantī, and Parā.

Exceptions include Ṛishi, Devatā, Chhandas, Samhitā, Vāta, Pitta,Kapha, Dosha, and names of the aspects of the Vedic literature,such as Ṛk Veda, etc., which are capitalized but not italicized.

Names, like Rāma, are also capitalized but not italicized.

When we use Sanskrit phrases or sentences, usually only the firstword is capitalized. For instance, Yogasthaḥ kuru karmāṇi.

The correct spellings for the 40 aspects of the Vedic literature areset forth in this list of Sanskrit terms, at Veda and Vedic Literature.

Aabhyanga (Ayurvedic oil self-massage)AgniAkshaya TritīyāAṇoraṇīyān mahato-mahīyānApaurusheya Bhāshya (use Maharishi’s Apaurusheya Bhāshya of Ṛk

Veda)ArjunaĀti Rudrābhishek Mahā YagyaĀtmāAyodhyāĀyur-Veda (see various forms, Legend List, infra) (use Maharishi

Āyur-VedaSM program, a common law service mark, when referring to knowledge) (This term is preferred over Maharishi Vedic Approach to HealthSM or Maharishi Vedic MedicineSM,


29

which is now rarely used.)Ayur-Vedic (use Ayurvedic) [Ayurvedic is an English word, with no

diacritical marks.]

BBagāmbhṛinīBaikharī (not Vaikharī)Balarāj MaharishiBhagavad Chetanā (God Consciousness)Bhagavad-Gītā (no italics because this is an aspect of Vedic Literature)BrahmBrahma-Sthān (or Brahmasthān)Brahma SūtraBrahma VidyāBrahmanBrahman ConsciousnessBrāhmī Chetanā (Unity Consciousness)

CChandraChhandas (capitalize)

DDarshanaDevanāgarī (capitalize)Devatā (capitalize)DharmaDhātuDosha

E, F

GGandharva Veda (see various forms, Legend List, infra) (use

Maharishi Gandharva VedaSM music, a common law service


30

mark)GaṇeshGītā (use Bhagavad-Gītā)Guru Pūrṇimā

H, I

JJāgrat Chetanā (waking consciousness)Jyotish (use Maharishi JyotishSM program, a common law service

mark)Jyotish Matī Pragyā

KKaivalyakalashKaphaKarmaKṛishṇakshara (do not capitalize; do not italicize)kshara of ‘A’ (single, not double, quotes around ‘A’)

L

MMahā RudrābhishekMahālakshmīMaharishi Āyur-Veda (see various forms, Legend List, infra)Maharishi JyotishSM program (common law service mark)Maharishi PatanjaliMaharishi Sthāpatya Veda design (see various forms, Legend List,

infra)Maharishi Ved Vigyān Vishwa Vidyā Peeth (India)Maharishi Vedic Vishwa PrashāsanMaharishi YagyaSM performance (common law service mark)Maharishi’s Apaurusheya Bhāshya of Ṛk Veda (The Uncreated


31

Commentary of Ṛk Veda)MalaMaṇdalaMuhūrta

N, O

P Pādapanchakarma (use Maharishi RejuvenationSM program, a common law

service mark)pandit (but Vedic Pandit)ParāPatanjaliPittaprāṇaPragyāparādhPrakṛiti (Ahaṁkāra, Buddhi, Manas, kāsha, Vāyu, Agni, Jala, Pṛithivī)prāṇāyamaPrātishākhyaPurāṇa

Q

RRāmSM, RaamSM (common law service marks with reference to

currency)Raam MudraRām Raj, Raam Raj (referring to period when wholeness rules)RāgaRāja Rām, do not use (use Rajaraam or Maharaja Adhiraj Rajaraam)RāmaRāmāyaṇaRasāyanaRāshtriya kavachṚicho Akshare


32

Ṛicho Akshare Chart (capitalize, do not italicize)ṚichāṚishi (capitalize, do not italicize)Ṛitucharyā

SSaṁhitā (capitalize, do not italicize)Saṁhitā of Ṛishi, Devatā, and ChhandasSanskrit (capitalize)Sidha (capitalize, as in Meditator, Sidha, Governor)Sidhi (use the Transcendental Meditation Sidhi ProgramSM a common

law mark) (do not use the plural form Sidhis)SmṛitiSrotaSthāpatya Veda design (see various forms, Legend List, infra) (use

Maharishi Sthāpatya Veda design) (preferred use Maharishi VedicSM architecture or Maharishi VedicSM Architecture)

SūktaSūrya NamaskāraSushupti Chetanā (deep sleep consciousness)SūtraSwapn Chetanā (dreaming consciousness)Swarṇ-Jayantī

T Turīya Chetanā (Transcendental Consciousness)Turīyātīt Chetanā (Cosmic Consciousness)

UUpāngaUpaveda

VVaidyaVāstu (use “Vāstu” or “not Vāstu.” Do not use “wrong Vāstu,” which

would be like saying “wrong perfection.”) (use Maharishi Vāstu® and Maharishi VāstuSM when referring to Maharishi


33

Sthāpatya Veda® or Maharishi VedicSM architecture or Maharishi VedicSM Architecture)

Vāstu Vidyā (see Legend List, infra)VātaVeda (We do not use the plural word Vedas; we say aspects or qualities of Veda.)Veda and Vedic literature, the 40 Qualities

Ṛk Veda (Use Rik Veda only if diacritical marks are unavailable.) (Use Ṛk or Rik. Do not use Rk.)Sāma VedaYajur-VedaAtharva VedaShikshāKalpVyākaraṇNiruktChhandJyotishNyāyaVaisheshikSāṁkhyaYogaKarma MīmāṁsāVedāntGandharva VedaDhanur-VedaSthāpatya VedaHārīta SaṁhitāBhel SaṁhitāKāshyap SaṁhitāCharak SaṁhitāSushrut SaṁhitāVāgbhatt SaṁhitāMādhav Nidān SaṁhitāShārngadhar SaṁhitāBhāva-Prakāsh SaṁhitāUpanishadĀraṇyakBrāhmaṇaItihās


34

PurāṇSmṛitiṚk Veda PrātishākhyaShukl-Yajur-Veda PrātishākhyaAtharva Veda PrātishākhyaAtharva Veda Prātishākhya (Chaturadhyāyī)Kṛishṇ-Yajur-Veda Prātishākhya (Taittirīya)Sāma Veda Prātishākhya (Pushpa Sūtram)

VedāngaVidyā MandirVishwa Prashāsak Rāja RāmVishwa Shānti Rāshtra (use Maharishi Global Country of World Peace; see Legend List, infra)

W, X

YYagya (use Maharishi Yagya® performance)YogaYoga SūtraYoga Sūtras of Maharishi Patanjali (book title)Yogasthaḥ kuru karmāṇi


35

Accreditation Statement

This is the correct wording for stating the University is accredited:

Maharishi University of Management is accredited by The Higher Learning Commission and is a member of the North Central Association of Colleges and Schools (www.ncahle.org, 312-263-0456).

Guidelines

Say accredited, not fully accredited. The NCA does not partially accredit.

Do not say any particular program is accredited.

Do not say the University is accredited to any particular level, e.g., “to the doctoral level.” The NCA accredits the entire University, not particular programs or levels of degrees.


36

Guidelines for the Legend and Guidelines for Trademark Usage

Note: The general rule is that only documents, websites, andvideotapes which are considered “published” require trademarksymbols and a legend. Posters, advertisements, and fliers andpostcards are published and therefore require trademark symbolsand a legend. If a poster is destined for the Golden Domes only,then it may not require trademark symbols and a legend. Letters to asingle addressee are not considered “published” and therefore do notrequire trademark symbols and a legend.

The LegendIn press publications, the legend is a sentence or more in which westate our legal right to use the symbols found in the publication. Thelegend contains only those service marks, trademarks, and tradenames actually used in the publication. A Sample legend formatfollows.

Sample Legend FormatFor instance, if the document contains the terms TranscendentalMeditation®, TM-Sidhi®, Maharishi University of Management,Consciousness-BasedSM, and Maharishi Sthāpatya VedaSM, then thelegend would be:

Transcendental Meditation®, TM-Sidhi®, Maharishi University ofManagement, Consciousness-Based, and Maharishi SthāpatyaVeda are protected trademarks and are used in the United States underlicense or with permission.

Note: In University publications, the legend immediately followsthe copyright notice. In the event that a copyright notice is not used,the legend is placed near the front of the publication, usually at thebottom of the first page.

In one-page or smaller advertisements, the legend is placed at the bottom. The legend can be put in smaller type than the rest of the text. We no longer use the® symbol at beginning of the legend. The ®


37

symbol is used in the legend after each registered mark. Note that the unregistered service marks do not have the SM mark following them.

Empty Legend Format, with Copyright© 2011 Maharishi University of Management._________________®, ________________®, _______________®,__________________®, ______________, and _____________are protected trademarks and are used in the United States under license or with permission.

Empty Legend Format, without Copyright© 2011_____________®, ________________®, _____________®,_________________®, _______________, and ____________are protected trademarks and are used in the United States under license or with permission.

Note: Be sure to include only those service marks, trademarks, andtrade names actually used in the publication.

Definition of Legend TermsMaharishi University of Management Press uses four kinds oftrademarks in the legend:

® Registered service marks (educational services) or registered trademarks (products);SM Common law service marks (educational services, not yet registered);™ Trademarks (products, exclusive rights, not yet registered); and Trade names (no symbol, but must be included in legend).

[Please consult Trademark Usage Guidelines printed at the end ofthis listing.]


38

Alphabetical Listing of Legend Terms24 Hour BlissSM program (no hyphen)

Ambrosia™

Amrit™ (Maharishi Amrit Kalash® is preferred.)

Amrit Kalash™

Ayur-Veda (see Maharishi Ayurveda and Maharishi Ayur-Veda, this list, infra)

Blissful LifeSM program

Blissful Life in Freedom, Fullness, and EnlightenmentSM program

Brahmananda Saraswati Trust

Breath of SerenitySM program

CBESM program (or may stand alone)

CBEA (no symbol, but include in legend)

Center for Chronic Disorders (no symbol, but include in legend)

Center for Leadership Performance (no symbol, but include in legend)

College of Maharishi Consciousness-Based Health Care (no symbol, but include in legend)

College of Maharishi Vedic Medicine (no symbol, but include in legend)

Consciousness-BasedSM Approach to Health, do not use (use


39

Consciousness-BasedSM approach to health)

Consciousness-BasedSM education (or program, school)

Consciousness-BasedSM Education

Consciousness-Based Education Association (no italics; no symbol, but include in legend)

Consciousness-BasedSM Health Care

Council of Supreme Intelligence (no symbol, but include in legend) (used historically)

Fortune-Creating® home (or building, architecture)

Gandharva Veda Music® audiocassette (For audiocassettes, tapes, and CDs only. When referring to the music in general, Maharishi Gandharva VedaSM music is preferred.)

Global Country of World Peace (no symbol, but include in legend)

Global Good News®

Global Mother Divine Organization

Global Raam Raj

Graha Shanti

Heavenly Mountain Ideal Girls’ School

Ideal Girls School (no symbol, but include in legend)

Ideal Girls School Planning Committee (no symbol, but include in legend)


40

Instant CureSM (no longer used; use Maharishi Vedic Vibration TechnologySM)

Instant ReliefSM (no longer used; use Maharishi Vedic Vibration TechnologySM)

Jayanti™ (referring to Maharishi University of Management Press greeting cards, etc.)

Kapha® tea

Kapha Churna™

Maharishi® (infrequently used as a stand-alone modifier) [educational services context — namely, college instruction and broadcasting programs via a global computer network via satellite transmission]

MaharishiSM (infrequently used as a stand-alone modifier) [health care services context]

Maharishi Academy of Total Knowledge (no symbol, but include in legend)

Maharishi Amrit Kalash®

Maharishi Ayurveda® (health care products, publications, and services context) (this term is preferred over Maharishi Vedic Approach to HealthSM or Maharishi Vedic MedicineSM, which is now rarely used.)

Maharishi Ayur-VedaSM (education context) (this term is preferred over Maharishi Vedic Approach to HealthSM or Maharishi Vedic MedicineSM, which is now rarely used.)

Maharishi AyurvedaTM (herbal preparation context)


41

Maharishi Ayur-Veda College (no symbol, but include in legend)

Maharishi Ayur-Veda Foundation (no symbol, but include in legend)

Maharishi Ayur-Veda Health Center (no symbol, but include in legend)

Maharishi Ayur-Veda Medical Center (no symbol, but include in legend)Maharishi Ayur-Veda School (no symbol, but include in legend)

Maharishi Ayur-Veda University (no symbol, but include in legend)

Maharishi Center for Excellence in Management (no symbol, but include in legend)

Maharishi Central University (no symbol, but include in legend)

Maharishi Channel (no symbol, but include in legend)

Maharishi College of Management (no symbol, but include in legend)

Maharishi College of Natural Medicine and Prevention (no symbol, but include in legend)

Maharishi College of Vedic Medicine (in New Mexico; no symbol, but include in legend)

Maharishi Consciousness-BasedSM education

Maharishi Consciousness-Based Health CareSM program (In this term, Consciousness-Based is not italicized, and the mark is for the entire term.) (This is the only proper usage of the terms Maharishi and


42

Consciousness-Based together.)

Maharishi Corporate Development ProgramSM

Maharishi Corporate Revitalization ProgramSM

Maharishi Enlightenment Center (do not use, use Maharishi Invincibility Center)

Maharishi Fortune-CreatingSM

Maharishi Gandharva VedaSM music (or program, performance, concert, course, lecture or instruction) (do not use with musician, teacher or expert) (When referring to the music in general, use Maharishi Gandharva VedaSM music.) (For audiocassettes, tapes, and CDs only, use Gandharva Veda Music® tape, or Gandharva Veda® music tape.) (Refer to a musician as a “performer of Maharishi Gandharva VedaSM music.”)

Maharishi Gandharva Veda® music, do not use (use only Gandharva Veda® music, and only when referring to audiocassettes, tapes, and CDs)

Maharishi Global Administration through Natural Law (no symbol, but include in legend)

Maharishi Global Construction (no symbol, but include in legend)

Maharishi Global Country of World Peace (no symbol, but include in legend; Global Country of World Peace is preferred)

Maharishi Global Development Fund (no symbol, but include in legend)

Maharishi Global Health Program (no symbol, but include in legend)


43

Maharishi Global Reconstruction ProgramSM

Maharishi Global YagyaSM performance

Maharishi Heaven on EarthSM program

Maharishi Honey®

Maharishi International University (no symbol, but include in legend)

Maharishi Invincibility Center (no symbol, but include in legend)

Maharishi JyotishSM program (Refer to an expert as an “expert in the Maharishi JyotishSM program.”)

Maharishi Master ManagementSM program [MMMSM program]

Maharishi Medical Center (no symbol, but include in legend)

Maharishi Medical College (no symbol, but include in legend)

Maharishi Mother Baby

Maharishi Mother Baby program

Maharishi National Yagya

Maharishi Natural Medicine Hospital (no symbol, but include in legend)

Maharishi Open University (no symbol, but include in legend)

Maharishi Pandit

Maharishi Parliament of World Peace (no symbol, but include in


44

legend)

Maharishi Peace Colony (no symbol, but include in legend)

Maharishi Peace Palace (no symbol, but include in legend)

Maharishi Purusha

Maharishi Purusha Capital

Maharishi Purusha Capital of the Western World

Maharishi PurushaSM program

Maharishi Purusha ProgramSM

Maharishi Raam RajSM

Maharishi Rasayana ProgramSM

Maharishi RejuvenationSM program

Maharishi Rejuvenation Spa (no symbol, but include in legend)

Maharishi School of Management (no symbol, but include in legend)

Maharishi School of the Age of Enlightenment (no symbol, but include in legend)

Maharishi School of the Age of Enlightenment® (Consciousness- Based education services)

Maharishi Science of Creative IntelligenceSM course (or curriculum, program)

Maharishi Self-PulseSM program


45

Maharishi Spa (no symbol, but include in legend)

Maharishi Spiritual University (no symbol, but include in legend)

Maharishi Spiritual University of America (no symbol, but include in legend)

Maharishi Sthāpatya Veda® design (or building, home, or office) (design and consulting context)

Maharishi Sthāpatya Ved® (construction, repair, design, or consulting services context)

Maharishi Sthāpatya VedaSM design (or principle) [education context]

Maharishi Technology of ConsciousnessSM

Maharishi Thousand-Headed PurushaSM program (PurushaSM or Maharishi PurushaSM is preferred.)

Maharishi TMSM program (Maharishi Transcendental MeditationSM program is preferred.)

Maharishi TM-SidhiSM program

Maharishi Tower of Invincibility

Maharishi Transcendental MeditationSM program (or technique, or course) (This term is used when Maharishi precedes Transcendental Meditation; otherwise use Transcendental Meditation® program [or technique].)

Maharishi Transcendental Meditation Sidhi ProgramSM program (or Maharishi TM-SidhiSM program)


46

Maharishi University of Enlightenment (no symbol, but include in legend)

Maharishi University of Management (no symbol, but include in legend) (avoid abbreviation; but, if abbreviated, periods are not required, e.g., MUM)

Maharishi University of Management® (Consciousness-Based education services)

Maharishi University of World Peace (no symbol, but include in legend)

Maharishi VāstuSM program

Maharishi Vāstu® (architectural design and consulting context)

Maharishi Veda RejuvenationSM program

Maharishi Veda Land® theme park, products

Maharishi Veda Vision (no symbol, but include in legend)

Maharishi Vedic® (used infrequently, as in Maharishi Vedic® herbs or oils) (also used in architectural consultation or architectural design context)

Maharishi VedicSM (used in context of architectural and design services, agriculture services and food products, and health care and educational services and products)

Maharishi Vedic AgricultureSM (use with trailer noun such as program)

Maharishi Vedic Approach to HealthSM (This term may be used with or without a trailer noun. Maharishi Ayurveda® or Maharishi Ayur-VedaSM is preferred, depending on context. The term Maharishi Vedic MedicineSM is rarely used now.)


47

Maharishi Vedic ArchitectureSM (design and consulting services) (use with trailer noun)

Maharishi Vedic™ vegetables (used with agricultural and food products)

Maharishi Vedic AstrologySM program

Maharishi Vedic Center (no symbol, but include in legend)

Maharishi Vedic City (no symbol, but include in legend)

Maharishi Vedic College (no symbol, but include in legend)

Maharishi Vedic Development Fund (no symbol, but include in legend)

Maharishi Vedic HealthSM program

Maharishi Vedic Health Center (no symbol, but include in legend)

Maharishi Vedic Health Spa (no symbol, but include in legend)

Maharishi Vedic Instant Cure

Maharishi Vedic Instant Relief

Maharishi Vedic ManagementSM program

Maharishi Vedic Medical Center (no symbol, but include in legend)

Maharishi Vedic MedicineSM

Maharishi Vedic Observatory™


48

Maharishi Vedic Organic™ (for products, e.g., spinach)

Maharishi Vedic OrganicSM (for educational programs or services, e.g., farming techniques)

Maharishi Vedic Organic AgricultureSM

Maharishi Vedic Organic Farm (no symbol, but include in legend)

Maharishi Vedic Pandit

Maharishi Vedic Psychology and CounselingSM

Maharishi Vedic School (no symbol, but include in legend)

Maharishi Vedic ScienceSM

Maharishi Vedic Science and TechnologySM

Maharishi Vedic SoundSM

Maharishi Vedic University (no symbol, but include in legend) (do not abbreviate; also called, Maharishi Ved Vigyān Vishwa Vidyā Peeth, in India)

Maharishi Vedic University of World Peace (no symbol, but include in legend)

Maharishi Vedic Vibration TechnologySM [MVVTSM]

Maharishi Word of WisdomSM program (Do not use Children’s TM, or Children’s Technique.)

Maharishi World Peace Fund (no symbol, but include in legend)


49

Maharishi Yagya® performance

Maharishi YogaSM asanas (or program)

Management through Natural LawSM program

Marble Peace Colony (no symbol, but include in legend)

MIU (no symbol, but include in legend) (used historically)

MMMSM program [Maharishi Master ManagementSM program]

Mother DivineSM program

Mother Divine ProgramSM

MVVTSM [Maharishi Vedic Vibration TechnologySM]

National Yagya

Natural Law Based ManagementSM program

Nectar™

Parliament of World Peace (no symbol, but include in legend)

Peace Palace (no symbol, but include in legend)

Pitta® tea

Pitta Churna™

Prevention Wing of the MilitarySM

PurushaSM program


50

Purusha Capital

Purusha Capital of the Western World

Quiet TimeSM program (use alone, not with TM or Transcendental Meditation since they are both marks)

Raam (no symbol, but include in legend)

Raam Mudra (no symbol, but include in legend)

Raam Raj

Science of Creative Intelligence® course (or program, curriculum)

Spiritual Regeneration Movement

Spiritual University of America (no symbol, but include in legend)

Stress-free Schools (no symbol, but include in legend)

The Mother Divine Program

Thousand-Headed Mother DivineSM program (Mother DivineSM program is preferred.)

Thousand-Headed PurushaSM program (PurushaSM program or Maharishi PurushaSM program is preferred.)

Time Zone Capital (no hyphen; no symbol, but include in legend)

TM® program (or technique, or course) (Writing out Transcendental Meditation® program is preferred, and mandatory within our University publications.)


51

TM-Sidhi® program (or technique, course) (When referring to both programs, the noun becomes plural: the Transcendental Meditation® and TM-Sidhi® programs, including the Yogic Flying® technique or program.)

Transcendental Meditation® program (or technique, course) (may use practitioner, teacher, center, research, etc, now as trailer nouns for Transcendental Meditation.)

Transcendental Meditation-SidhiSM program, do not use (use Transcendental Meditation Sidhi ProgramSM)

Vastu Peace Colony (no symbol, but include in legend)

Vāstu VidyāSM program (building construction, repair, design, consulting, educational services)

Vata®tea

Vata Churna™

Veda™ (health care products context)

VedaSM (architectural designing and consulting services, construction services)

Veda Aroma® (aromatherapy oils)

Veda Land™, do not use (use Maharishi Veda Land® theme park, products)

Veda LilaSM program

Veda Vision (no symbol, but include in legend)

Vedaroma® (aromatherapy oils)


52

Vedic Aroma (aromatherapy oils)

Vedic Observatory™

Vedic ScienceSM

Vedic Science and Technology

Vedic SoundSM therapy

Vedic VibrationSM program

Vedic Vishwa Prashasan (no symbol, but include in legend)

Word of WisdomSM technique (or program) (Do not use Children’s TM or Children’s Technique.)

YagyaSM performance (use Maharishi Yagya® performance)

Yogic Flying® (use with trailer noun) (do not use the term Yogic Flyer)


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Trademark Usage Guidelines

Application of GuidelinesThese trademark guidelines for using symbols and legendsapply only to documents, websites, and videotapes which areconsidered “published.” Letters to a single addressee are notconsidered “published” and therefore do not need to use symbolsand legends.

Placement of Trademark SymbolDisplay the symbol once per trademark per document, at thefirst usage in either in the title or text. Thereafter, the trade mark or service mark term should be italicized only in titles, headings, or subhead, but the mark itself is not included.

Trademarks Capitalized, Followed by Lowercased NounsTrademarks are capitalized adjectives, followed by lowercasednouns. [Example: “the Maharishi JyotishSM program”] Occasionally,trademarks stand alone without a following trailer noun. [Examples:“Maharishi Vedic ScienceSM” and “Maharishi Vedic Approach toHealthSM”]

Lowercased Trailer Nouns Should Be Connected to the ServiceA wider variety of trailer nouns, such as center, teacher,meditator, newsletter, and research, can now be used. The trailernoun, however, should be intrinsically connected with the service insome way, expressing:

• The service itself (Transcendental Meditation program,technique, practice, instruction, newsletter).

• A location where it is provided (Transcendental Meditationcenter).

• A person trained in practice or teaching of the service (Tran-scendental Meditation meditator, teacher).


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• An organization providing the service (TranscendentalMeditation club).

• A product produced with the service (Maharishi Sthāpatya Veda® home, TM research, Fortune-Creating® house).

TM or Transcendental Meditation can occasionally be used without the trailer noun provided that the trailer noun is used most of the time in the rest of the text.

Lowercased nouns are almost always singular

Lowercased nouns following trademarks are almost always singular. There are occasional exceptions, such as: “CBESM programs.”

Capitalized Trailer Noun UsageWhen the noun following a trademark is capitalized, as ina title or text, then the trademark must be set in distinctive type,such as ALL CAPS, italics, bold, or SMALL CAPS. [Example:“the Transcendental Meditation® Center” or Maharishi PurushaProgramSM]

Trademarks Do Not Use Apostrophe STrademarks containing the name Maharishi should bewritten “Maharishi,” not “Maharishi’s.” [Examples: “MaharishiVedic ScienceSM ,” and “the Maharishi Transcendental MeditationSM program”] Do not precede any trademark with the possessive form of Maharishi’s name. Non-trademarks may be used in conjunction with the possessive “Maharishi’s.” [Example: “Maharishi’s AbsoluteTheory of Government.”]

Use Complete Trade Mark or Service MarkUse the complete service mark, without shortening it. Forexample, use “Maharishi Gandharva VedaSM ” music; do not use“Maharishi Gandharva” music.


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press style guide - maharishi university of management press style guide april 201490000.… ·...

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