PRWeb ebooks - Another online visibility tool from PRWeb

HiP Unveils Much-Anticipated Historical Behavior Scoring

New Service Promises Added Context to Leads Through Years of Historical EngagementRecords

Albany, NY (PRWEB) May 14, 2015 -- Today, Albany-area demand generation agency, HiP, formally releasedits Historical Behavior Scoring (HBS) offering. The foundation of the offering is engagement data – emailopens, clicks, and form completions – collected from more than 300 million email sends. A proprietaryalgorithm matches contacts to records in the database and assigns numeric scores based on type, frequency, andrecency of topically-relevant engagement. According to the company, these scores will help clients to moreeffectively segment lists and identify contacts with purchase intent.

On the topic of the new offering, HiP CEO and Founder, Bret Smith, remarked, “We’re excited to finallyrelease Historical Behavior Scoring. HBS is something that has drawn interest from current and prospectiveclients throughout its development. We’ve created something here that we believe could change outbound leadgeneration.” He went on, “We live in a data-driven world. Marketing activities continue to become smarter andmore connected. It’s time lead generation followed suit. We have to stop looking at form completions asisolated activities and consider them for what they really are: one data point in a longer series of engagement.”

The Historical Behavior Scoring offering, which has been in development for more than a year, took time torefine several key features:• HBS can be configured to pull engagement from a defined time period, rather than the entire database.Recency weights automatically adjust to remain proportional to the defined time period.• Based on department, broadcast topic, and broadcast sub-topic tags, HBS can be further segmented toonly pull engagement from only the most relevant campaigns.• HBS data is updated on a weekly basis, requiring dedicated workflow changes

About HiP: Founded in 2009, HiP B2B, LLC is a full-service B2B demand generation agency. HiP utilizescontent, email, and marketing automation to drive outcomes for a wide variety of marketing and technologyclients. Key differentiators include its vast contact database, extensive targeting options, impressive fulfillmentspeeds, and exemplary lead quality standards.

Page 2/2

If you have any questions regarding information in these press releases please contact the company listed in the press release. Our complete disclaimerappears here - PRWeb ebooks - Another online visibility tool from PRWeb

Contact InformationMatt LeapHiPhttp://high-impact-prospecting.com/+1 5185120975 Ext: 128

Online Web 2.0 VersionYou can read the online version of this press release here.