Press release - High Summer 2012

Warm summer days and chilled midnight dips, eased relaxation and spontaneous parties along with plenty of feminine attitude and boyish charm.

Blend masters the skill of contrasting and this summer is no exception. The High Summer 2012 collection Rebel Ballerina fully shows Blends unique universe of driven independency with a laidback attitude.

It is expressed in the cool broderie anglaise tops mixed with raw denim shorts for an edgy look. The Blend girl cultivates her feminine side with crocheted shorts, A-shaped dresses and short ballerina inspired mini skirts – but is also influenced by her rebel-lious and sporty spirit so she doesn’t come off too pretty. That is why the materials used are heavily washed and over dyed for an understated worn look.

The collection is bursting with cool prints and a huge portion of denim, checks and casual t-shirts. Knit, jersey and thin cotton in bright red, yellow and turquoise emphasizes every sun-tanned

body. And when mixed with nuances of blue, off white and pink that appear bleached by the sun, the look oozes of a relaxed summer attitude.

The collection matches the Blend girl’s cool lifestyle filled with travelling, leisure and romance. This is why her look is easily transformed from a casual outfit for a day on the beach into a chic evening look with sparkling sequins toned down with a rough biker jacket.She has confidence in herself and doesn’t dress up for the boys – but they will definitely check her out when she embraces the summer as a Rebel Ballerina.

Main trends in the High Summer 2012 collection- Bright summer pastels in playfull combinations- Raw and feminine mix- Ballet elements used for details- Bleached and washed garments which gives the collection a worn and used felling.

Rebel Ballerina